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Your Personal Brand and Social Media
The document discusses how librarians and information professionals can use social media to build their personal brand. It covers tools like LinkedIn, blogs, and Twitter and how to use them strategically. The key points are to know what your personal brand stands for, leverage social tools to increase your visibility and network, and engage with other users by sharing content and expertise. It emphasizes starting small with social media and having fun with experimenting on different platforms.
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Your Personal Brand and Social Media
- 1. Your Personal Brandand Social Media (part 2) Scott Brown, Social Information Group – June 14, 2010 SLA Annual Conference, New Orleans, LA, USA © 2010 Social Inf ormation Group 1
- 2. How are librariansand info pros using them successfully? © 2010 Social Inf ormation Group 2
- 3. © 2010 SocialInf ormation Group 3
- 4. © 2010 SocialInf ormation Group 4
- 5. © 2010 SocialInf ormation Group 5
- 6. Share slides inLinkedIn Feed Twitter updates into LinkedIn © 2010 Social Inf ormation Group 6
- 7. © 2010 SocialInf ormation Group 7
- 8. Why does thiswork? Online version of in- person networking Professional Employers High level of participation Easier for people to discover you © 2010 Social Inf ormation Group 8
- 9. Brand and socialtools Visibility, awareness, access Layers of presence and visibility Multiple access points to you Reinforce YOUR brand Demonstrate your expertise, knowledge, personality Enhance opportunities and “serendipity” Attract potential employers, partners and clients to you © 2010 Social Inf ormation Group 9
- 10. Branding within the organization Seek out the “playgrounds” Ask to play Build your own playground, and invite the other kids © 2010 Social Inf ormation Group 10
- 11. Professional use vs.personal use Tone Content © 2010 Social Inf ormation Group 11
- 12. Considerations • Shift inthinking about yourself – and how you show up in the world • They seek me > I seek them • Gatekeeper > participant • You’re the authority on you • Loss of control, more visibility, personal responsibility Can you handle that? © 2010 Social Inf ormation Group 12
- 13. Security and privacy ©2010 Social Inf ormation Group 13 State Library of New South Wales collection
- 14. Security and privacy ©2010 Social Inf ormation Group 14
- 15. They’re called “social” for areason © 2010 Social Inf ormation Group 15
- 16. IT Dance Party,DC 2009 © 2010 Social Inf ormation Group 16
- 17. A deeper dive LinkedIn: http://www.linkedin.com Blogs WordPress: http://www.wordpress.com TypePad: http://www.typepad.com Blogger: http://www.blogger.com Twitter: http://www.twitter.com © 2010 Social Inf ormation Group 17
- 18. http://www.linkedin.com • What isit? Online professional/business profile and networking tool “Resume or CV on steroids” Free • What’s the Descriptive advantage? Integrate blog, reading lists, presentations Groups Identification/association Specialty areas Reach • Where do I http://www.linkedin.com find it? © 2010 Social Inf ormation Group 18
- 19. How do Iget started? • Sign up • Import resume, and fill in experience • Connect • People you know • Your groups © 2010 Social Inf ormation Group 19
- 20. Then what? • Integrateyour reading lists, blog • Connect with groups • Ask for recommendations! Discuss, question, answer Explore & Participate 20 © 2010 Social Inf ormation Group
- 21. Blogs • What are Online journals – a place to share information, thought leadership, expertise, etc. they? “Personal publishing” Generally free Great if you like to write – less formal “Testing ground” for articles, ideas, books • What’s the Share about yourself: advantage? Professional /Expertise Interests Personality http://www.wordpress.com Where do I http://www.typepad.com find them? http://www.blogger.com © 2010 Social Inf ormation Group 21
- 22. Blogs – Howdo I get started? • Sign up • Create a blog • Start writing entries © 2010 Social Inf ormation Group 22
- 23. Blogs – Thenwhat? • Advertise • Encourage comments, discussion • Respond to your comments! © 2010 Social Inf ormation Group 23
- 24. Twitter – http://www.twitter.com • What is it? “Microblogging” tool – like text messaging Free Find and “follow” peers, thought leaders • What’s the Communicate (both ways) advantage? Share your own expertise Additional branding tool (“tweet” blog posts, conferences, workshops, etc.) Where do I http://www.twitter.com find it? © 2010 Social Inf ormation Group 24
- 25. How do Iget started? • Sign up • Create some “tweets” • Start following people © 2010 Social Inf ormation Group 25
- 26. Then what? • Respond •Retweet • List yourself © 2010 Social Inf ormation Group 26
- 27. How do Iintegrate these as part of my personal brand? Allow yourself the freedom to get used to them Allow yourself the time to make them a habit Don’t advertise them until you’re ready Integrate with what you are already doing © 2010 Social Inf ormation Group 27
- 28. Cool idea! ©2010 Social Inf ormation Group 28
- 29. Workflow Make them apart of your “day” Establish a set day/time during the week Build into other processes Schedule in advance Sustain Develop your own pace Evaluate © 2010 Social Inf ormation Group 29
- 30. © 2010 SocialInf ormation Group 30
- 31. Which is bestfor you? LinkedIn Connection is key Blogs Content is key Twitter Connection, content and speed are key © 2010 Social Inf ormation Group 31
- 32. Which is bestfor you? Which tool(s) would you choose? What would you share? How often – realistically – would you update it? © 2010 Social Inf ormation Group 32
- 33. What’s my plan? © 2010 Social Inf ormation Group 33 © Sean Prior - Fotolia.com
- 34. Top 10 OnlineBranding Tips! Know what your brand is Build your personal brand outside of your employer Be professional… …and also make it authentic Leverage what others are doing © 2010 Social Inf ormation Group 34
- 35. Top 10 OnlineBranding Tips! Don’t use social tools as your ONLY tool Start small Invite and involve others Experiment and play © 2010 Social Inf ormation Group 35
- 36. “If you’re notprepared to be wrong, you’ll never come up with anything original.” Sir Ken Robinson © 2010 Social Inf ormation Group 36
- 37. Have fun! © 2010Social Inf ormation Group 37 Eric Benacek from Paris XII, France
- 38. © 2010 SocialInf ormation Group 38
- 39. Thank you! Contact me: scott@socialinformationgroup.com Skype:scbrown5 http://www.socialinformationgroup.com © 2010 Social Inf ormation Group 39
- 40. References and resources 10Apps to Schedule Future Tweets on Twitter (Social Times): http://www.socialtimes.com/2010/02/10-apps-to-schedule-future-tweets-on- twitter/?red=rb Social Media Cards: A 2.0 Type of Business Card (The ‘M’ Word): http://themwordblog.blogspot.com/2010/01/social-media-cards-20-type-of-business.html Top 10 Rules for Having a Strong Personal Brand (Personal Branding Blog): http://www.personalbrandingblog.com/top-10-rules-for-having-a-strong-personal-brand/ 8 brand personalities Facebook and Twitter users hate (iMedia Connection): http://www.imediaconnection.com/printpage/printpage.aspx?id=26460 10 ways to find new blog topics (TypePad): http://www.typepad.com/tips/blog-topics-tips.html Five Reasons I’m Not Quitting Facebook, May 20, 2010 (Peter Shankman): http://shankman.com/five-reasons-im-not-quitting-facebook/ © 2010 Social Inf ormation Group 40