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THE GOLDMINE AND MINEFIELDS OF
SOCIAL MEDIA FOR PROFESSIONALS
      & BUSINESS OWNERS
                *ALL COPYRIGHTS RESERVED

        SALENE MAZUR KRAEMER, ESQUIRE, MBA, CTP-D
                SALENE@MAZURKRAEMER.COM
         KATIE IMLER, JD/MBA STUDENT, PITT LAW 2014
                 KATIE@MAZURKRAEMER.COM




                                                      1
WHAT ARE YOUR BURNING
     QUESTIONS?


                        2
Overview

                                                                     How to
       What is Social                                               Participate
         Media?
                                                                    (the 6 P’s)


                            Downsides for a
Benefits for a Business                                                                   Personal
                            Business and a             Legal & Ethical Issues
  and a Professional                                                               Experiences/Questions
                             Professional




 Definition      Benefits   Drawbacks         How To       Issues        Experiences

                                                                                                           3
If you are a business and want to survive,
you cannot ignore social media.

Molson Canadian Beer- Link VIDEO:
http://www.youtube.com/watch?v=Ia3Utt8boKY&featu
 re=youtu.be




                                                    4
SOCIAL MEDIA – A DEFINITION

       “[B]lending of technology and social interactions for the co-
                       creation of value” -Wikipedia


• A group of Internet-based applications that build on the
  ideological and technological foundations of Web 2.0, which
  allows the creation and exchange of user-generated
  content, as opposed to the passive viewing of content.

• CGM-consumer-generated media.




Definition   Benefits   Drawbacks   How To   Issues   Experiences

                                                                       5
What Is Social Media?

                                         Blogs
                                                           Media Sharing
               Microblogs                                    Websites
                 (Twitter)                                (YouTube, Flickr,
                                                             Slide.com)



                                                                         Collaborative
  Social Networks
    (Facebook;
                                    Social                                    Sites
                                                                           (wikipedia;
     LinkedIn)                      Media                                investopedia)




Definition   Benefits   Drawbacks   How To       Issues    Experiences

                                                                                         6
7
The Web Is What You Make of It
                            VIDEO


DOES SOCIAL MEDIA INTIMIDATE YOU?
http://www.youtube.com/watch?v=R4vkVHijdQk&feature=share&list=P
                      L5308B2E5749D1696



                                                                  8
MY SOCIAL MEDIA STORY

    FLICKR: (2011)
  salene photostream

                          FACEBOOK: 650 friends 115
                                likes (2010)

      TWITTER:
 @salenekraemer (2009)
     960 followers

                         BLOG: (November 11, 2009)
                           20,000 + hits, 50+ posts


 LINKEDIN: (2007) 913
     connections

                                                      9
MY SOCIAL MEDIA STORY
LINKEDIN:




                        BLOG:




                                10
MY SOCIAL MEDIA STORY

TWITTER:




FACEBOOK:




FLICKR:


                        11
IS SOCIAL NETWORKING VALUABLE
         FOR BUSINESSES

                           OR

                   A USELESS
                  DISTRACTION?
                     -Seth Godin VIDEO
http://www.youtube.com/watch?v=r0h0LlCu8Ks&feature=youtu.be



                                                              12
Perks for the Professional
Create personal brand
                                              Stay top of mind
Build credibility
                                              Get word of mouth
Humanize yourself                             marketing

Gain competitive edge Connects you to the
 in bid process         clients

Known in Industry

 Definition   Benefits   Drawbacks   How To    Issues   Experiences

                                                                      13
Perks for the Professional

               Modern Rolodex                       Exposure to Media/News
                                                            Outlets
              Networking with strangers               Real-time updates on
              prior to event #wlusocial               changes in the legal or
              media                                   business landscape
                                                      Gather better research re:
              Access to like-minded                   prospective
              persons                                 clients, competitors, adversa
                                                      ries
              Promote clients’ events (*)             Depository for info to share
                                                      w/ client via several media




 Definition        Benefits   Drawbacks   How To   Issues    Experiences

                                                                                      14
Benefits for the Business


        Attract New                  Connect/Participate with                Exhibit Unknown
                                      Customer Communities                   Aspects Business
        Stakeholders
                                     • Create buy-in/loyalty           • Charity, corporate
 • Clients, supporters                                                   culture
                                     • Multiplier effects of
 • Referral                            fans’ communities IKEA
                                                                       • Provide glimpses into
   sources, partners                                                     personal lives of
                                     • Develop relationships
                                                                         owners
 • Investors, lenders                • Gather information re:
                                       specialists, end-               • Reveal behind the
                                       users, competitors                scenes




 Definition   Benefits   Drawbacks      How To     Issues      Experiences

                                                                                                 15
Benefits for the Business



  Promote overarching goal of
                                               Promote business
        your business
                                              special events/sales
 • Increase awareness of
   product or services                    • Expand your target
 • Describe experience by
                                            market (globally)             Fundraising
   actual customers                       • Open opportunities for
                                            news mentions
 • Police reputation/brand
                                          • Reciprocal promotion
 • Post/fill job descriptions               of businesses




 Definition   Benefits   Drawbacks   How To       Issues    Experiences

                                                                                        16
IKEA –Creating a Facebook Community
http://www.youtube.com/watch?v=0TYy_3786bo VIDEO




                                                   17
Warnings for the Professional
      Tarnish reputation

      Get fired
                                                                     Viral
      May alienate clients, potential
       clients, vendors, referral sources
       by promoting a particular
       client/event/brand/business/cause/                     Permanent
       politics

      May create uninsured events                           Non-private

      May become victim of
       harassment/discrimination/stalking
       /bullying
 Definition   Benefits   Drawbacks   How To   Issues   Experiences

                                                                             18
Additional Warnings
      May reveal too much info to
       adversary

      Ethics violations issued by
       professional associations/licensure
       action

      Used in litigation against you

      Used in background check for hiring

      Used if potential juror

      Criminal penalties, monetary
       penalties

 Definition   Benefits   Drawbacks   How To   Issues   Experiences

                                                                     19
Downsides/Risks for the Business
     Time-consuming and expensive

     Need accurate, consistent legal or
      business info

     May reveal too much info to
      competitors

     Sound bites are too short for
      disclaimers

     Fake or coerced friending

     References for departed employees

     Distorts reality

     Postings later used in litigation
Definition   Benefits    Drawbacks   How To   Issues   Experiences

                                                                     20
Downsides/Risks for a Business
                                       Need express policy, procedures &
                                        remedial action

                                       Cannot monitor every thing employees
                                        do/risk of company criticism or
                                        controversial statements

                                       Direct or vicarious liability (copyright,
                                        trademark, harassment, defamation,
                                        discrimination, negligent hiring)

                                       Inadvertent disclosure of confidential
                                        and/or $ info

                                       Deceptive trade practices

                                       Social media loafing
 Definition   Benefits   Drawbacks   How To    Issues   Experiences

                                                                                    21
McDonald’s Hashtag Fiasco

 http://www.youtube.com/wa
  tch?v=iAJpox-MI2Q VIDEO




                              22
How to Participate: The 6 P’s of the Big 3



     Professionalism                      Profile                      Privacy



                                                                       Protocol
         Performance                    Practice
                                                                      (Etiquette)




 Definition   Benefits   Drawbacks   How To    Issues   Experiences

                                                                                    23
BUSINESS INTERACTIONS WITH
SOCIAL MEDIA

                    POSTING                                                                          ACCESS


     Company sponsored:
                                   Employee postings on behalf of   Employee non-business
 marketing, recruiting, customer                                                            Monitoring online discussions
                                             business                     postings                                          Background checks
  service, branding, PR, news                                                                  by TP and employees




                                                                                                                                                24
The Big 3


                                      LinkedIn




                     Twitter                           Facebook




 Definition   Benefits   Drawbacks   How To   Issues   Experiences

                                                                     25
PROFESSIONALISM: THE BLUR


  LinkedIn
                             Twitter
  100% professional
                                                      Facebook
                             80% professional
                                                      5-40% professional
                             *Forging new
                             relationships            *Best referral
                                                      network




Definition   Benefits   Drawbacks   How To   Issues       Experiences

                                                                           26
PERFORMANCE:
                                                                     • Update status (personal, market
                                                                       expertise, tag friends)
                                                                     • Share/post links
                                                                       (articles, blogs, news, tag/share)
                                                     Facebook        • Comment /Like (after
                                                                       networking, achievements, bdays,)
                                                                     • Fan Pages



                                         Twitter
• Tweet re: services
  /products, industry trends/know
  how, tips, advice, personal stories                               LinkedIn
• Retweet
• Respond to @replies/mentions
• Comment on other users’
  links/tweets                               • Update status (events, variety)
• Ask questions in tweet                     • Comments/like/share other s’
• Use hashtags/tweetups                        updates
• Socialize                                  • Engage in groups
• Use lists/favorites                          (discussions/share news)
                                             • Email to target group

Definition      Benefits     Drawbacks      How To       Issues        Experiences

                                                                                                            27
What Type Best Suits You?




                            28
PROTOCOL/ETIQUETTE: The Do’s
  Think 2X before sending anything

  Remember you are likely                   Demonstrate expertise
      monitored                              Follow diverse users and read
  Comply with any corporate policies          diverse content
      (logo, branding, disclosures,          Read and/or editorialize shared
      disclaimers)                             links
  Add value, inform                         Be respectful
  Be authentic                              Include personal comments to
                                               humanize

                                             Use privacy controls


Definition   Benefits   Drawbacks   How To     Issues   Experiences

                                                                                29
PROTOCOL/ETIQUETTE: The Don’ts
Forget your acts may be                     Swear
 imputed to employer                         Mention politics/religion
Be negative. Do not disparage Spam
 anyone period                 Send autoresponses or
Be insincere or fake                          autostream to blogs/sync
Make a blatant sales pitch                    status updates
Refer to client or corporate                @reply when you meant to DM
 confidential info                           Post to a wall when you should
Give away too much                           have emailed via INBOX
 location/personal data
Tag with wild abandon



Definition   Benefits   Drawbacks   How To      Issues   Experiences

                                                                               30
SOCIAL MEDIA POLICIES- Issues to
Be Addressed
Ground rules for different sites   Protecting Image/brand

Scope: apply to internal and/or    Confidential/inappropriate
 external communications             information

Speaker transparency/              Approach will vary based on
 disclaimers/dissociation of         industry, applicable
 views/endorsement                   laws/regulations, scope of
                                     company and employee use,
Disciplinary sanctions              marketing/PR goals



Compliance with applicable laws

                                                                   31
SOCIAL MEDIA POLICIES
http://www.youtube.com/watch?v=8iQLkt5CG8I VIDEO

           One Government’s Employee
           Social Media Training Video
                                                   32
Ethical Issues
                            • When does attorney/client       • Keep hard copy for 2
                              relationship begin?               years
                            • Utilize disclaimers             • No referral payments to
                                                                non-lawyers
                            • Social media engagement         • No celebrity or public
    Unauthorized                       Direct
                              with adversaries                    Advertising
                                                                figure endorsements
    practice of law                   Solicitation
                            • Watch conduct as a blog         • Must disclose paid
                              commenter, in chat rooms          endorsements



     Specialization                  Confidentiality           Communications




 Definition   Benefits   Drawbacks    How To    Issues    Experiences

                                                                                          33
Legal Issues



      Intellectual Property                          Employment Law




                         Tort                    Contract/Regulatory


 Definition   Benefits     Drawbacks   How To   Issues   Experiences

                                                                       34
Legal Issues
              Trademark




                              Intellectual Property
              infringement
                                                      Trade Secret




                                                                         Tort
                                                      violations
              Contributory
              infringement                                                      Breach of




                                                                                              Contract /Regulatory
                                                      Right of Publicity        contract

              Copyright                               Namesquatting
              infringement                                                      False
                                                                                Advertising
                                                      Impersonation
              Secondary
              infringement                                                      Promotions/
                                                      Defamation (libel)        Sweepstakes

              Fair Use                                Invasion of
                                                      privacy                   Unfair
                                                                                competition

 Definition    Benefits   Drawbacks                   How To         Issues     Experiences

                                                                                                                     35
Employment Law
                                                   Employee v.
  Employment                                                                                Sexual
                                                  Independent
 Discrimination                                                                           Harassment
                                                   Contractors
                                                                                               Quid pro quo
  Recruiting/hiring, terms/conditions of
    employment/promotion, wages,




                                                      Know the difference                 Hostile work environment




             Firing, retaliation
                                                                                               *Strict liability




Definition           Benefits         Drawbacks   How To           Issues   Experiences

                                                                                                                     36
More Employment Law Issues
Blog
     o Corporate and personal
References
     o LinkedIn
Twitter
     o Rep for your firm
Texting while driving
Googling Candidates
Facebook
     o Including Passwords
First Amendment

 Definition   Benefits   Drawbacks   How To   Issues   Experiences

                                                                     37
Types of Employment Policies


   Social                                                           Nondisclosure/
                                Media Relations                     Confidentiality
   Media                                                             Agreement




 Acceptable
                               Crisis         Data Leakage             Training
Email/Internet              Management         Prevention              Sessions
     Use




Definition   Benefits   Drawbacks   How To   Issues   Experiences

                                                                                      38
SOCIAL MEDIA TRENDS 2012



                           39
Social   Mobile

Local
         VIDEO


                  40
The Big Shift: YouTube




                         41
42
Definition   Benefits   Drawbacks   How To   Issues   Experiences


                                                                    43
Definition   Benefits   Drawbacks   How To   Issues   Experiences


                                                                    44
10. Chrysler
             9. Qwikster
             8. Qantas
             7. Godaddy.com
             6. Unilever (Ragu)
             5. Kenneth Cole
             4. Anthony Weiner
             3. Virgin America
             2. Paypal
             1. Blackberry
                                       -David Amerland

Definition      Benefits   Drawbacks   How To   Issues   Experiences


                                                                       45
Thank You!




    Are You Ready to Jump on the Social
            Media Bandwagon?
                                          46
Salene Mazur Kraemer,
     Esquire, MBA, CTP-D
  salene@mazurkraemer.com
 Katie Imler, JD/MBA Student,
            Pitt Law
   katie@mazurkraemer.com



3205 Pennsylvania Avenue, Suite B,
Weirton, WV 26062
304.300.0593

1911 Wharton Street
Pittsburgh, PA 15203
412.427.7075

       www.mazurkraemer.com


                                     47
*The 6Ps of the BIG 3™ for Job-Seeking JDs, by Amanda Ellis
     http://www.6psbig3.com/blog/index.php/buy-the-book/ or
                  http://amzn.com/0578053039.

* PBI.org’s CLE Facebook, Twitter, Blogging- Oh My Space, available
                 here http://tinyurl.com/3sasdjm



      See my Twitterfeed https://twitter.com/#!/salenekraemer


                      RESOURCES



                                                                      48
Let us help you bring your business up to
speed
 2 hour consultation with
  key management re: social
  media needs/instruction

 Customized Social Media
  Policy

 5% discount if you Tweet or
  Facebook post your
  request to @salenekraemer
  or the MAZURKRAEMER
  Facebook Page


                                            49

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Social media Presentation without video

  • 1. THE GOLDMINE AND MINEFIELDS OF SOCIAL MEDIA FOR PROFESSIONALS & BUSINESS OWNERS *ALL COPYRIGHTS RESERVED SALENE MAZUR KRAEMER, ESQUIRE, MBA, CTP-D SALENE@MAZURKRAEMER.COM KATIE IMLER, JD/MBA STUDENT, PITT LAW 2014 KATIE@MAZURKRAEMER.COM 1
  • 2. WHAT ARE YOUR BURNING QUESTIONS? 2
  • 3. Overview How to What is Social Participate Media? (the 6 P’s) Downsides for a Benefits for a Business Personal Business and a Legal & Ethical Issues and a Professional Experiences/Questions Professional Definition Benefits Drawbacks How To Issues Experiences 3
  • 4. If you are a business and want to survive, you cannot ignore social media. Molson Canadian Beer- Link VIDEO: http://www.youtube.com/watch?v=Ia3Utt8boKY&featu re=youtu.be 4
  • 5. SOCIAL MEDIA – A DEFINITION “[B]lending of technology and social interactions for the co- creation of value” -Wikipedia • A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content, as opposed to the passive viewing of content. • CGM-consumer-generated media. Definition Benefits Drawbacks How To Issues Experiences 5
  • 6. What Is Social Media? Blogs Media Sharing Microblogs Websites (Twitter) (YouTube, Flickr, Slide.com) Collaborative Social Networks (Facebook; Social Sites (wikipedia; LinkedIn) Media investopedia) Definition Benefits Drawbacks How To Issues Experiences 6
  • 7. 7
  • 8. The Web Is What You Make of It VIDEO DOES SOCIAL MEDIA INTIMIDATE YOU? http://www.youtube.com/watch?v=R4vkVHijdQk&feature=share&list=P L5308B2E5749D1696 8
  • 9. MY SOCIAL MEDIA STORY FLICKR: (2011) salene photostream FACEBOOK: 650 friends 115 likes (2010) TWITTER: @salenekraemer (2009) 960 followers BLOG: (November 11, 2009) 20,000 + hits, 50+ posts LINKEDIN: (2007) 913 connections 9
  • 10. MY SOCIAL MEDIA STORY LINKEDIN: BLOG: 10
  • 11. MY SOCIAL MEDIA STORY TWITTER: FACEBOOK: FLICKR: 11
  • 12. IS SOCIAL NETWORKING VALUABLE FOR BUSINESSES OR A USELESS DISTRACTION? -Seth Godin VIDEO http://www.youtube.com/watch?v=r0h0LlCu8Ks&feature=youtu.be 12
  • 13. Perks for the Professional Create personal brand Stay top of mind Build credibility Get word of mouth Humanize yourself marketing Gain competitive edge Connects you to the in bid process clients Known in Industry Definition Benefits Drawbacks How To Issues Experiences 13
  • 14. Perks for the Professional Modern Rolodex Exposure to Media/News Outlets Networking with strangers Real-time updates on prior to event #wlusocial changes in the legal or media business landscape Gather better research re: Access to like-minded prospective persons clients, competitors, adversa ries Promote clients’ events (*) Depository for info to share w/ client via several media Definition Benefits Drawbacks How To Issues Experiences 14
  • 15. Benefits for the Business Attract New Connect/Participate with Exhibit Unknown Customer Communities Aspects Business Stakeholders • Create buy-in/loyalty • Charity, corporate • Clients, supporters culture • Multiplier effects of • Referral fans’ communities IKEA • Provide glimpses into sources, partners personal lives of • Develop relationships owners • Investors, lenders • Gather information re: specialists, end- • Reveal behind the users, competitors scenes Definition Benefits Drawbacks How To Issues Experiences 15
  • 16. Benefits for the Business Promote overarching goal of Promote business your business special events/sales • Increase awareness of product or services • Expand your target • Describe experience by market (globally) Fundraising actual customers • Open opportunities for news mentions • Police reputation/brand • Reciprocal promotion • Post/fill job descriptions of businesses Definition Benefits Drawbacks How To Issues Experiences 16
  • 17. IKEA –Creating a Facebook Community http://www.youtube.com/watch?v=0TYy_3786bo VIDEO 17
  • 18. Warnings for the Professional  Tarnish reputation  Get fired Viral  May alienate clients, potential clients, vendors, referral sources by promoting a particular client/event/brand/business/cause/ Permanent politics  May create uninsured events Non-private  May become victim of harassment/discrimination/stalking /bullying Definition Benefits Drawbacks How To Issues Experiences 18
  • 19. Additional Warnings  May reveal too much info to adversary  Ethics violations issued by professional associations/licensure action  Used in litigation against you  Used in background check for hiring  Used if potential juror  Criminal penalties, monetary penalties Definition Benefits Drawbacks How To Issues Experiences 19
  • 20. Downsides/Risks for the Business  Time-consuming and expensive  Need accurate, consistent legal or business info  May reveal too much info to competitors  Sound bites are too short for disclaimers  Fake or coerced friending  References for departed employees  Distorts reality  Postings later used in litigation Definition Benefits Drawbacks How To Issues Experiences 20
  • 21. Downsides/Risks for a Business  Need express policy, procedures & remedial action  Cannot monitor every thing employees do/risk of company criticism or controversial statements  Direct or vicarious liability (copyright, trademark, harassment, defamation, discrimination, negligent hiring)  Inadvertent disclosure of confidential and/or $ info  Deceptive trade practices  Social media loafing Definition Benefits Drawbacks How To Issues Experiences 21
  • 22. McDonald’s Hashtag Fiasco http://www.youtube.com/wa tch?v=iAJpox-MI2Q VIDEO 22
  • 23. How to Participate: The 6 P’s of the Big 3 Professionalism Profile Privacy Protocol Performance Practice (Etiquette) Definition Benefits Drawbacks How To Issues Experiences 23
  • 24. BUSINESS INTERACTIONS WITH SOCIAL MEDIA POSTING ACCESS Company sponsored: Employee postings on behalf of Employee non-business marketing, recruiting, customer Monitoring online discussions business postings Background checks service, branding, PR, news by TP and employees 24
  • 25. The Big 3 LinkedIn Twitter Facebook Definition Benefits Drawbacks How To Issues Experiences 25
  • 26. PROFESSIONALISM: THE BLUR LinkedIn Twitter 100% professional Facebook 80% professional 5-40% professional *Forging new relationships *Best referral network Definition Benefits Drawbacks How To Issues Experiences 26
  • 27. PERFORMANCE: • Update status (personal, market expertise, tag friends) • Share/post links (articles, blogs, news, tag/share) Facebook • Comment /Like (after networking, achievements, bdays,) • Fan Pages Twitter • Tweet re: services /products, industry trends/know how, tips, advice, personal stories LinkedIn • Retweet • Respond to @replies/mentions • Comment on other users’ links/tweets • Update status (events, variety) • Ask questions in tweet • Comments/like/share other s’ • Use hashtags/tweetups updates • Socialize • Engage in groups • Use lists/favorites (discussions/share news) • Email to target group Definition Benefits Drawbacks How To Issues Experiences 27
  • 28. What Type Best Suits You? 28
  • 29. PROTOCOL/ETIQUETTE: The Do’s Think 2X before sending anything Remember you are likely Demonstrate expertise monitored Follow diverse users and read Comply with any corporate policies diverse content (logo, branding, disclosures, Read and/or editorialize shared disclaimers) links Add value, inform Be respectful Be authentic Include personal comments to humanize Use privacy controls Definition Benefits Drawbacks How To Issues Experiences 29
  • 30. PROTOCOL/ETIQUETTE: The Don’ts Forget your acts may be Swear imputed to employer Mention politics/religion Be negative. Do not disparage Spam anyone period Send autoresponses or Be insincere or fake autostream to blogs/sync Make a blatant sales pitch status updates Refer to client or corporate @reply when you meant to DM confidential info Post to a wall when you should Give away too much have emailed via INBOX location/personal data Tag with wild abandon Definition Benefits Drawbacks How To Issues Experiences 30
  • 31. SOCIAL MEDIA POLICIES- Issues to Be Addressed Ground rules for different sites Protecting Image/brand Scope: apply to internal and/or Confidential/inappropriate external communications information Speaker transparency/ Approach will vary based on disclaimers/dissociation of industry, applicable views/endorsement laws/regulations, scope of company and employee use, Disciplinary sanctions marketing/PR goals Compliance with applicable laws 31
  • 32. SOCIAL MEDIA POLICIES http://www.youtube.com/watch?v=8iQLkt5CG8I VIDEO One Government’s Employee Social Media Training Video 32
  • 33. Ethical Issues • When does attorney/client • Keep hard copy for 2 relationship begin? years • Utilize disclaimers • No referral payments to non-lawyers • Social media engagement • No celebrity or public Unauthorized Direct with adversaries Advertising figure endorsements practice of law Solicitation • Watch conduct as a blog • Must disclose paid commenter, in chat rooms endorsements Specialization Confidentiality Communications Definition Benefits Drawbacks How To Issues Experiences 33
  • 34. Legal Issues Intellectual Property Employment Law Tort Contract/Regulatory Definition Benefits Drawbacks How To Issues Experiences 34
  • 35. Legal Issues Trademark Intellectual Property infringement Trade Secret Tort violations Contributory infringement Breach of Contract /Regulatory Right of Publicity contract Copyright Namesquatting infringement False Advertising Impersonation Secondary infringement Promotions/ Defamation (libel) Sweepstakes Fair Use Invasion of privacy Unfair competition Definition Benefits Drawbacks How To Issues Experiences 35
  • 36. Employment Law Employee v. Employment Sexual Independent Discrimination Harassment Contractors Quid pro quo Recruiting/hiring, terms/conditions of employment/promotion, wages, Know the difference Hostile work environment Firing, retaliation *Strict liability Definition Benefits Drawbacks How To Issues Experiences 36
  • 37. More Employment Law Issues Blog o Corporate and personal References o LinkedIn Twitter o Rep for your firm Texting while driving Googling Candidates Facebook o Including Passwords First Amendment Definition Benefits Drawbacks How To Issues Experiences 37
  • 38. Types of Employment Policies Social Nondisclosure/ Media Relations Confidentiality Media Agreement Acceptable Crisis Data Leakage Training Email/Internet Management Prevention Sessions Use Definition Benefits Drawbacks How To Issues Experiences 38
  • 40. Social Mobile Local VIDEO 40
  • 41. The Big Shift: YouTube 41
  • 42. 42
  • 43. Definition Benefits Drawbacks How To Issues Experiences 43
  • 44. Definition Benefits Drawbacks How To Issues Experiences 44
  • 45. 10. Chrysler 9. Qwikster 8. Qantas 7. Godaddy.com 6. Unilever (Ragu) 5. Kenneth Cole 4. Anthony Weiner 3. Virgin America 2. Paypal 1. Blackberry -David Amerland Definition Benefits Drawbacks How To Issues Experiences 45
  • 46. Thank You! Are You Ready to Jump on the Social Media Bandwagon? 46
  • 47. Salene Mazur Kraemer, Esquire, MBA, CTP-D salene@mazurkraemer.com Katie Imler, JD/MBA Student, Pitt Law katie@mazurkraemer.com 3205 Pennsylvania Avenue, Suite B, Weirton, WV 26062 304.300.0593 1911 Wharton Street Pittsburgh, PA 15203 412.427.7075 www.mazurkraemer.com 47
  • 48. *The 6Ps of the BIG 3™ for Job-Seeking JDs, by Amanda Ellis http://www.6psbig3.com/blog/index.php/buy-the-book/ or http://amzn.com/0578053039. * PBI.org’s CLE Facebook, Twitter, Blogging- Oh My Space, available here http://tinyurl.com/3sasdjm See my Twitterfeed https://twitter.com/#!/salenekraemer RESOURCES 48
  • 49. Let us help you bring your business up to speed 2 hour consultation with key management re: social media needs/instruction Customized Social Media Policy 5% discount if you Tweet or Facebook post your request to @salenekraemer or the MAZURKRAEMER Facebook Page 49

Editor's Notes

  1. (When does attorney/client relationship begin? Websites pay you to be experts (“expert”) Utilize disclaimers. Be careful about social media engagement with adversaries. Watch conduct as a blog commenter, in chat rooms) (Keep hard copy for 2 years; no referral payments to non-lawyers; No celebrity or public figure endorsements, must disclose paid endorsements,