SlideShare a Scribd company logo
Dragon Rouge
Social Media intern project.
Hamburg, 03.06.2015
2
01
02
2© Dragon Rouge
03
04
05
Definition
Social Media Channels
Social Media Development
Marketing in Social Media
Future of Social Media
Give a mark on 5 about your opinion of the next
question:
1)  What is the importance of marketing in social
media in your opinion?
2)  According to you, there are a great diversity in
social media today?
3)  What is the importance of social media in world
business?
3
OPINION
© Dragon Rouge
01
DEFINITION
34
Social media is the collective of online
communications channels dedicated to
community-based input, interaction,
content-sharing and collaboration.
The different types of social media are
website and application dedicated to:
• Forums
• Microblogging
• Social networking
• Social bookmarking
• Social curation
• Wikis
• Blogs
5
DEFINITION
© Dragon Rouge http://whatis.techtarget.com/definition/social-media
HISTORIC
6© Dragon Rouge http://www.anthedesign.fr/w2015/wp-content/uploads/2015/01/historique-des-r%25C3%25A9seaux-sociaux-e1420979363375.jpg
ONE TO MANY MANY TO MANY
• FORUMS:
A discussion board where you can leave and
expect to see responses to messages you have
left, or you can just read the board. (ex:
Doctissimo)
• MICROBLOGGING:
is a web service that allows the subscriber to
broadcast short messages to other subscribers of
the service. (ex:Twitter)
• SOCIAL NETWORKING
is the practice of expanding the number of one's
business and/or social contacts by making
connections through individuals. (ex: Facebook)
7
DIFFERENT KINDS OF SOCIAL MEDIA
© Dragon Rouge http://whatis.techtarget.com/definition/social-media
• SOCIAL BOOKMARKING:
Social bookmarking is a system that can
store files, documents, ... The most famous
example is Flickr. This allows to access its
files from any computer. (ex: Flickr)
• SOCIAL CURATION:
is collaborative sharing of Web content
organized around one or more particular
themes or topics. (ex: I love Fashion :
Tumblr)
8
DIFFERENT KINDS OF SOCIAL MEDIA
© Dragon Rouge http://whatis.techtarget.com/definition/social-media
9
DIFFERENT KINDS OF SOCIAL MEDIA
© Dragon Rouge
• BLOGS:
is a website that allows the blogger to
express his personal opinion. (ex: Blog of
Perez Hilton)
• WIKIS:
is a server program that allows users to
collaborate in forming the content of a Web
site. (ex: Wikipédia)
10
DIFFERENT KIND OF SOCIAL MEDIA
KIND OF
SOCIAL
MEDIA
Forums
Miccroblogging
Social Networking
Social Bookmarking
Social Curation
Blogs
Wikis
02
SOCIAL MEDIA
DEVELOPMENT
511
INTRODUCTION OF SOCIAL MEDIA
• Social Media began with the web 2.0!
• With the web 2.0 users became actor in
supplying web content.
• The internet users can remove informations
when he wants.
• Development of the diversity of the internet
media.
12© Dragon Rouge
THE BEGINNING
• First Social Media: MySpace / MSN /
Linkedin / Wordpress / Wikipédia.
• The first important Social Network was
Facebook, founded in 2004.
• Since the creation of Web 2.0, Social Media
have diversified. (Wiki / Microbloging /
Forums).
13© Dragon Rouge
WHY IT‘S WORKING
• More and more users because they respond more
to consumers needs.
• Every body uses it, company or private person,
young or old.
• For some people it‘s easier to communicate on
Social Media.
• It‘s easier to connect on Social Media. Ability to
connect on multiple platforms. (tablet, smartphone,
PC, ...)
14© Dragon Rouge
HOW SOCIALS MEDIA BECOME ATTRACTIVE
• It‘s depend if some star use the social
media. Fan wants to follow their favorite
famous.
• If the social media respond to the need of
the consumer and if it innovated.
• If some friends are on this social network,
we want to be connected with them.
• In some jobs you must have a minimum
power on social media to get it. (ex:
community manager).
15© Dragon Rouge
SOMETIMES THEY HAVE AN EPHEMERAL SUCCESS
• Social Media are more diverses.
• However, they must respond to a real
demand.
• Some social network have know a short-
lived success. (Path / Orkut / Diaspora)
16© Dragon Rouge
03
SOCIAL MEDIA
CHANNELS
517
FACEBOOK is a social network website. Second
most visited website in the world after Google.
1,23 billion of active users.
On Facebook you can :
• Upload picture or video.
• Write a text or a comment.
• Like something a post, a comment, …
• Send Message.
• Share contents of other website.
18
FACEBOOK
© Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
TWITTER
© Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
TWITTER is a microblogging social media with a
maximum of 140 symbol. Twitter function through
a system of following between users.
On Twitter you can:
• Post a tweet.
• Share article of other website.
• Post a picture or a vine.
• Send text message.
• Retweet or foster other tweet.
• Use a system of Hashtag (categorize the tweet).
19
INSTAGRAM
8
INSTAGRAM: This social media is specialized
in sharing of picture and video. Users could
follow the others.
On Instagram you can:
• Post picture or video.
• Follow other people.
• Hashtag category.
• Comment or like post.
20
© Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
Pinterest is an American website combining
the concepts of social networking and
sharing photographs. It allows its users to
share their interests, passions, hobbies,
through photo albums gleaned from the
Internet.
Pinterest:
• It’s like a blog.
• All content can be see by every people
around the world.
• Exist the princip of hashtag.
21
PINTEREST
© Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
Google+ is a social network application to the
US company Google launched on 28 June
2011. Google+ have a bad reputation because
is very difficult to use it.
On Google+ you can :
• Post text, picture or video.
• Share Blog article.
• Create event.
• Comment, like or share content.
• Add people in different category.
GOOGLE +
1022
© Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
LINKEDIN
11
LinkedIn is an online service that you
permit to build and aggregate professional
network. It is defined as a knowledge
network to facilitate dialogue between
professionals. For its members, but also a
reputation management tool online and
personal branding.
On Linkedin you can :
• Send private message.
• Publish text.
• Like or comment a publication.
• Share a blog publication.
23
© Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
YOUTUBE
YouTube is a video hosting website, the website
is connecting to Google+. There are 1 billion of
active user per mounth.
On youtube you can:
• Post video, or text.
• Comment or like or dislike a video.
• Follow somebody to see in first this video.
• Upload a video.
• Create a playlist.
24
© Dragon Rouge http://rameyagency.com/ramey_2014/wp-content/uploads/2013/10/youtube-the-2nd-largest-search-engine-infographic.jpg
SNAPCHAT
Snapchat is a photo sharing application
and ephemeral video available on
mobile platforms like iOS and Android.
The application is launched in
September 2011 on the Apple App Store
and Android in November 2012.
There are 82 millions of active users.
On Snapchat you can:
• Send photo, video ot text for a special
period between 1 to 10 seconds.
• You can read article about partner
brand (like MTV).
• Create a story of 24 hours, all your
contact can see that..
25
© Dragon Rouge https://theblackfin.files.wordpress.com/2013/08/final_infographici.gif
VINE
Vine is a Twitter application that hosts short
videos 6 seconds running in the loop and
can be shared with their subscribers.
Today there are 40 millions of active users.
On Vine you can:
• Post a Vine.
• Like or comment a Vine.
• Share Vine on other social Network.
26© Dragon Rouge https://blog.dashburst.com/wp-content/uploads/2013/07/visualizing-vine-infographic.png
WIKIPEDIA
Wikipedia is a wiki social media. It’s an
encyclopedia that is written by the users
according to their personal knowledge.
Each kind of research article can be posted on
the social media.
There are 183 millions of active users.
On Wikipedia you can post:
• Text.
• Images.
• Videos.
• Links.
• Sounds.
• You can share your article on other website.
27
© Dragon Rouge https://m1.behance.net/rendition/modules/55659499/disp/5570e57745df8651553374b3666e0ef1.jpg
MARKETING IN
SOCIAL MEDIA
28
04
THE BASICS OF MARKETING ON SOCIAL NETWORKS
• Every Social Network are not good for
every company.
• Each Social Network have their own users.
• Social Network permite to use a lot of tools
for marketing.
• Be careful about the bad communication
actions.
• 2/5 publication on social media are
marketing action by brand or company.
29© Dragon Rouge http://core0.staticworld.net/images/idge/imported/article/cio/2014/04/15/social-media-logos-100339762-orig.jpg
TOOLS TO HAVE A BETTER MARKETING CAMPAIGN ON SOCIAL MEDIA
• Search Engine Optimization (SEO): it is a set of technics
in order to promote understanding of the theme and content
of one or all pages of a website by search engines.
• Develop the SEO permit to a brand to develop its numbers
of viewers, so develop the impact of its marketing campaign.
• Monitoring: it is an supervision activity and measuring
activity of a computer activity specifically on the Internet.
• This tool permit to know what want, do, like, ..., the target of
a brand. That‘s permit to develop more specifically a
marketing action on social media.
30
© Dragon Rouge
SOCIAL MEDIA MARKETING TECHNICS
31
© Dragon Rouge
PREVIOUS MARKETING TECHNICS ADAPTED
32
© Dragon Rouge
Some previous marketing technics were adapted to the Web 2.0
and social media as:
•  Viral Marketing
•  Buzz Marketing
•  Word of Mouth
All this technics are part of Influence Marketing
VIRAL MARKETING
• Viral marketing is a way of promoting a
commercial offering or marketing by
consumers.
• They recommendate its commercial to their
friends or colleagues.
• The offer is spread like a virus.
Example: Tipp EX The hunter and the bear!
33
© Dragon Rouge
BUZZ MARKETING
• The goal of Buzz Marketing its to
diffuse an information during an
event.
• This information will be share on
the social media by the people
who participate on the event.
Example: XB Sex on the Beach
Party
34
© Dragon Rouge
WORD OF MOUTH
• The technics of word of mouth have for goal
to create a discussion between consumers
about a product or a service.
• Negative point: this is not control by the
company, can create a bad publicity for the
company.
Example: Word of Mouth about the new
Iphone 6. Some consumers wrote on the
Internet that the new Iphone can be bend
when it is a long in the pocket of the users.
35
© Dragon Rouge
NEW MARKETING TECHNICS
Some technics of marketing was created with the development of
social media in the daily life of consumers as:
• Social Marketing
• Personnalised Marketing
• Involvement Marketing
• Marketing of care
36
© Dragon Rouge
SOCIAL MARKETING
• Social marketing is a technic that aims to
contextualize information with a consumer who is
"Fan" of a brand. The customer apostle help to
develop the brand.
• This consumer is more prone to receive a message
from a brand on social media, if he like the
information he could transmit it to his relation.
Example: On Twitter, a follower of Apple, could
transmit an information with a retweet of an
information. (Iphone 6 launch: 154k Retweet).
37
© Dragon Rouge
INVOLVEMENT MARKETING
Involvement Marketing aims to involve
consumers in the company's business
development.
There are 2 different technics to use this kind
of marketing:
•  Ask directly to consumer with survey,
meeting, ...
•  Watch client opinion on social media
about the brand.
Example: French company Danone, ask the
new flavor of its star product the Danette
with a survey.
38
© Dragon Rouge
MARKETING OF CARE
• Marketing of care is personalized marketing
technics based on the observations on
internet habits of the consumer
• This technique is implemented by the
Cookie system present on all websites.
• The most important software for this
technics is Google AdWords.
Example: If a consumer is looking for new
sunglasses on Internet, he must have a
pop-up for RayBan product.
39
© Dragon Rouge
PERSONNALIZED MARKETING
Personalized marketing is tailored to each
users based on information that he gave to a
company.
That consider this purchase preference.
Example: Inform the company Bahlsen that
you prefer product with chocolate; so
Bahlsen will promote for you mainly product
with extra choco.
40
© Dragon Rouge
THE FUTURE OF SOCIAL
MEDIA
41
05
FUTURE INNOVATION
The future social media should be:
• More Apps Mobile.
• Use the augmented reality in real life.
• Special Social Media for each company.
• Become a sales platform for brands.
•  The social Media will be included with the
user (glass, watch, ...).
42© Dragon Rouge http://www.techwyse.com/blog/wp-content/uploads/2014/01/social-media-crystal-ball-300.jpg
MORE MOBILE APPS
• More and more people have a smartphone.
• A lot of consumer prefer to use social
network on their mobile phone.
• Mobile is the future of software or informatic
tools.
• Application permit an easier use of social
media.
43© Dragon Rouge
USE THE AUGMENTED REALITY
• Augmented Reality in real life is the new
technology used to discover the world
around either.
• This allows to discover through his world
or around the screen.
• This permite to have easier information
about people, product, company, ...
44© Dragon Rouge
SPECIAL SOCIAL NETWORK FOR EACH COMPANY
• If a company have his own social network,
it‘s easier to communicate in intern.
• It is easier to protect data on such private
networks.
• Inifies collaboration tools in the business:
mail, document database, calendar. Better
productivity.
• Decompartmentalize different services and
allow each user to have a broad vision of the
company's business.
45© Dragon Rouge
BECOME A SALES PLATFORM FOR BRANDS
• Social Media are the most kind of website
visited around the world. Easier for client or
brand to buy or sell product on this platform.
• All brands have social mediaaccount, it‘s
like an other kind of website so it‘s
interresting to have an online shop on social
network.
• Social Media account of brand are more
visited than the website of the company.
(Example of Burberry).
46© Dragon Rouge
THE SOCIAL NETWORK WILL BE INCLUDED WITH THE USER
• Integrate Social Media on connected object,
permite to users to be always in contact. (ex:
watch / glass)
• All users are sometimes addict to social
media so they need an usual object to
connect them every day.
• These objects could allow easier
development of some innovations such as
Augmented Reality in Real Life.
47© Dragon Rouge
DEBATE
48
Give a mark on 5 about your opinion of the next
question:
1)  According to you, there are a great diversity in
social media today?
2)  What is the importance of social media in world
business?
3)  What is the importance of marketing in social
media in your opinion?
49
WHAT DO YOU THINK?
© Dragon Rouge
DEBATE
• How do you consider the importance of social media in today's global business?
• How a mass marketing campaign on social media could be positive or negative for a
company or a brand?
50© Dragon Rouge
© Dragon Rouge 51
I hope this presentation change your opinion!
Arguments? Issue? Comment? All initiative are relevant!
Corentin Dubois
c.dubois@dragonrouge.com
THANK YOU VERY MUCH
Dragon Rouge GmbH, An der Alster 3, 20099 Hamburg
T. +49 (0)40 380 374-0 F. +49 (0)40 380 374-44. www.dragonrouge.de

More Related Content

What's hot

Ways to learn
Ways to learnWays to learn
Ways to learn
moulansuri
 
Social Mediafor Development Educators Belfastpres
Social Mediafor Development Educators BelfastpresSocial Mediafor Development Educators Belfastpres
Social Mediafor Development Educators BelfastpresEimear IDEAIreland
 
Social mediafordevelopmenteducators ww 2012
Social mediafordevelopmenteducators ww 2012Social mediafordevelopmenteducators ww 2012
Social mediafordevelopmenteducators ww 2012
Eimear IDEAIreland
 
Calibersocialmedia9 16
Calibersocialmedia9 16Calibersocialmedia9 16
Calibersocialmedia9 16mdelvecchio
 
Facebook Case
Facebook CaseFacebook Case
Facebook Case
Vikram Dahiya
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Mohammad Anis Khan
 
Buzzfeed media landscape analysis
Buzzfeed media landscape analysisBuzzfeed media landscape analysis
Buzzfeed media landscape analysis
Isabella Wood
 
Social media
Social mediaSocial media
Social media
neesh2
 
2020 Social Workshop on Social Media for Non-Pofits
2020 Social Workshop on Social Media for Non-Pofits2020 Social Workshop on Social Media for Non-Pofits
2020 Social Workshop on Social Media for Non-Pofits
2020 Social
 
Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...
Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...
Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...
Rosetta - Healthcare Practice
 
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India
2020 Social
 
Making your Corporate Website Relevant
Making your Corporate Website RelevantMaking your Corporate Website Relevant
Making your Corporate Website Relevant
Jeremiah Owyang
 

What's hot (13)

Ways to learn
Ways to learnWays to learn
Ways to learn
 
Social Mediafor Development Educators Belfastpres
Social Mediafor Development Educators BelfastpresSocial Mediafor Development Educators Belfastpres
Social Mediafor Development Educators Belfastpres
 
Social mediafordevelopmenteducators ww 2012
Social mediafordevelopmenteducators ww 2012Social mediafordevelopmenteducators ww 2012
Social mediafordevelopmenteducators ww 2012
 
Calibersocialmedia9 16
Calibersocialmedia9 16Calibersocialmedia9 16
Calibersocialmedia9 16
 
Facebook Case
Facebook CaseFacebook Case
Facebook Case
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Nox feb2012-final
Nox feb2012-finalNox feb2012-final
Nox feb2012-final
 
Buzzfeed media landscape analysis
Buzzfeed media landscape analysisBuzzfeed media landscape analysis
Buzzfeed media landscape analysis
 
Social media
Social mediaSocial media
Social media
 
2020 Social Workshop on Social Media for Non-Pofits
2020 Social Workshop on Social Media for Non-Pofits2020 Social Workshop on Social Media for Non-Pofits
2020 Social Workshop on Social Media for Non-Pofits
 
Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...
Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...
Google Sidewiki Implications for Pharma Brands - Rosetta Point of View and Re...
 
2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India2020 Social Introduction To Social Media In India
2020 Social Introduction To Social Media In India
 
Making your Corporate Website Relevant
Making your Corporate Website RelevantMaking your Corporate Website Relevant
Making your Corporate Website Relevant
 

Viewers also liked

Power of the Inner Crowd
Power of the Inner CrowdPower of the Inner Crowd
Power of the Inner Crowd
Sarah Reiter
 
AdMarket 2014 vs 2008 / ATL
AdMarket 2014 vs 2008 / ATLAdMarket 2014 vs 2008 / ATL
AdMarket 2014 vs 2008 / ATL
IQads
 
United by Individuality Behind the Scenes
United by Individuality Behind the ScenesUnited by Individuality Behind the Scenes
United by Individuality Behind the Scenes
tiafarnetti
 
Where Are the Designers?
Where Are the Designers?Where Are the Designers?
Where Are the Designers?
Think NON
 
2009 ImagePower Green Brands Survey - Annie Longsworth
2009 ImagePower Green Brands Survey - Annie Longsworth2009 ImagePower Green Brands Survey - Annie Longsworth
2009 ImagePower Green Brands Survey - Annie Longsworth
Sustainable Brands
 
3D Advent for This Happened
3D Advent for This Happened3D Advent for This Happened
3D Advent for This Happened
Daniel Soltis
 
2016 National Garden Bureau's Year of the Begonia
2016 National Garden Bureau's Year of the Begonia2016 National Garden Bureau's Year of the Begonia
2016 National Garden Bureau's Year of the Begonia
National Garden Bureau
 
Chewbahat Identity Style Guide 2014
Chewbahat Identity Style Guide 2014Chewbahat Identity Style Guide 2014
Chewbahat Identity Style Guide 2014
Gerald Holubowicz
 
Tom Adams Futurebrand Country Brand Index 2010
Tom Adams Futurebrand Country Brand Index 2010Tom Adams Futurebrand Country Brand Index 2010
Tom Adams Futurebrand Country Brand Index 2010
Nataliya Popovych
 
Alcotek Brand Development. Tashir group
Alcotek Brand Development. Tashir groupAlcotek Brand Development. Tashir group
Alcotek Brand Development. Tashir group
SmartHeart
 
Adclub dannenfelser
Adclub dannenfelserAdclub dannenfelser
Adclub dannenfelser
jackgreiner
 
Boosting productivity through meaningful and measured content - Rosa Wilkinso...
Boosting productivity through meaningful and measured content - Rosa Wilkinso...Boosting productivity through meaningful and measured content - Rosa Wilkinso...
Boosting productivity through meaningful and measured content - Rosa Wilkinso...
B2B Marketing
 
FutureBrand @ Transform conference Europe
FutureBrand @ Transform conference EuropeFutureBrand @ Transform conference Europe
FutureBrand @ Transform conference Europe
Transform magazine
 
Future brand innovation
Future brand innovationFuture brand innovation
Future brand innovation
Richard Curtis
 
Direct marketing for Fast Moving Consumer Brands
Direct marketing for Fast Moving Consumer BrandsDirect marketing for Fast Moving Consumer Brands
Direct marketing for Fast Moving Consumer Brands
bpost
 
Jean-Baptiste Danet Business is beautiful
Jean-Baptiste Danet Business is beautifulJean-Baptiste Danet Business is beautiful
Jean-Baptiste Danet Business is beautifulSuperbrands Polska
 
Major sea-bridge crossing design and construction
Major sea-bridge crossing design and constructionMajor sea-bridge crossing design and construction
Major sea-bridge crossing design and construction
Samuel Seah
 
Future Brand 2007 Country Brand Index
Future Brand 2007 Country Brand IndexFuture Brand 2007 Country Brand Index
Future Brand 2007 Country Brand Index
Hero™
 

Viewers also liked (20)

Power of the Inner Crowd
Power of the Inner CrowdPower of the Inner Crowd
Power of the Inner Crowd
 
AdMarket 2014 vs 2008 / ATL
AdMarket 2014 vs 2008 / ATLAdMarket 2014 vs 2008 / ATL
AdMarket 2014 vs 2008 / ATL
 
United by Individuality Behind the Scenes
United by Individuality Behind the ScenesUnited by Individuality Behind the Scenes
United by Individuality Behind the Scenes
 
Where Are the Designers?
Where Are the Designers?Where Are the Designers?
Where Are the Designers?
 
2_4_SANTANGELO
2_4_SANTANGELO2_4_SANTANGELO
2_4_SANTANGELO
 
Portfolio
PortfolioPortfolio
Portfolio
 
2009 ImagePower Green Brands Survey - Annie Longsworth
2009 ImagePower Green Brands Survey - Annie Longsworth2009 ImagePower Green Brands Survey - Annie Longsworth
2009 ImagePower Green Brands Survey - Annie Longsworth
 
3D Advent for This Happened
3D Advent for This Happened3D Advent for This Happened
3D Advent for This Happened
 
2016 National Garden Bureau's Year of the Begonia
2016 National Garden Bureau's Year of the Begonia2016 National Garden Bureau's Year of the Begonia
2016 National Garden Bureau's Year of the Begonia
 
Chewbahat Identity Style Guide 2014
Chewbahat Identity Style Guide 2014Chewbahat Identity Style Guide 2014
Chewbahat Identity Style Guide 2014
 
Tom Adams Futurebrand Country Brand Index 2010
Tom Adams Futurebrand Country Brand Index 2010Tom Adams Futurebrand Country Brand Index 2010
Tom Adams Futurebrand Country Brand Index 2010
 
Alcotek Brand Development. Tashir group
Alcotek Brand Development. Tashir groupAlcotek Brand Development. Tashir group
Alcotek Brand Development. Tashir group
 
Adclub dannenfelser
Adclub dannenfelserAdclub dannenfelser
Adclub dannenfelser
 
Boosting productivity through meaningful and measured content - Rosa Wilkinso...
Boosting productivity through meaningful and measured content - Rosa Wilkinso...Boosting productivity through meaningful and measured content - Rosa Wilkinso...
Boosting productivity through meaningful and measured content - Rosa Wilkinso...
 
FutureBrand @ Transform conference Europe
FutureBrand @ Transform conference EuropeFutureBrand @ Transform conference Europe
FutureBrand @ Transform conference Europe
 
Future brand innovation
Future brand innovationFuture brand innovation
Future brand innovation
 
Direct marketing for Fast Moving Consumer Brands
Direct marketing for Fast Moving Consumer BrandsDirect marketing for Fast Moving Consumer Brands
Direct marketing for Fast Moving Consumer Brands
 
Jean-Baptiste Danet Business is beautiful
Jean-Baptiste Danet Business is beautifulJean-Baptiste Danet Business is beautiful
Jean-Baptiste Danet Business is beautiful
 
Major sea-bridge crossing design and construction
Major sea-bridge crossing design and constructionMajor sea-bridge crossing design and construction
Major sea-bridge crossing design and construction
 
Future Brand 2007 Country Brand Index
Future Brand 2007 Country Brand IndexFuture Brand 2007 Country Brand Index
Future Brand 2007 Country Brand Index
 

Similar to Social media analyse for your business.

Social networks
Social networksSocial networks
Social networks
Walid Aitisha
 
Presentation on the topic of social website ( B.ed 4 semester).pptx
Presentation on the topic of social website ( B.ed 4 semester).pptxPresentation on the topic of social website ( B.ed 4 semester).pptx
Presentation on the topic of social website ( B.ed 4 semester).pptx
PragatiKachhi1
 
E-Tech: M2:ICT Project for Social Change
E-Tech: M2:ICT Project for Social ChangeE-Tech: M2:ICT Project for Social Change
E-Tech: M2:ICT Project for Social Change
MarianneIsid
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkitKella Price
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Marcel Media
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutlerMarcel Media
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
YogiJi6
 
Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014
Lukas Ritzel
 
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Kelly Quattlebaum
 
Make Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft EventMake Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft Event
Brendan Sera-Shriar
 
Social Media and Social Book Marking
Social Media and Social Book Marking Social Media and Social Book Marking
Social Media and Social Book Marking
Shahjahan Siraj
 
Social networking overview
Social networking overviewSocial networking overview
Social networking overview
Daulton West, Jr.
 
Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?
Yash Mittal
 
Social Media Tools for Research
Social Media Tools for ResearchSocial Media Tools for Research
Social Media Tools for Research
KMb Unit, York University
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
Amit Kumar
 

Similar to Social media analyse for your business. (20)

Social networks
Social networksSocial networks
Social networks
 
Presentation on the topic of social website ( B.ed 4 semester).pptx
Presentation on the topic of social website ( B.ed 4 semester).pptxPresentation on the topic of social website ( B.ed 4 semester).pptx
Presentation on the topic of social website ( B.ed 4 semester).pptx
 
E-Tech: M2:ICT Project for Social Change
E-Tech: M2:ICT Project for Social ChangeE-Tech: M2:ICT Project for Social Change
E-Tech: M2:ICT Project for Social Change
 
Social media toolkit
Social media toolkitSocial media toolkit
Social media toolkit
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
 
Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014
 
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
Social Media For Nonprofits | GCIV Delegates from South Africa Feb 23 2012
 
Make Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft EventMake Web, Not War - Open Source Microsoft Event
Make Web, Not War - Open Source Microsoft Event
 
Social media 101
Social media 101Social media 101
Social media 101
 
Social Media and Social Book Marking
Social Media and Social Book Marking Social Media and Social Book Marking
Social Media and Social Book Marking
 
Presentation
PresentationPresentation
Presentation
 
Social Media 101, May 1, 2012
Social Media 101, May 1, 2012Social Media 101, May 1, 2012
Social Media 101, May 1, 2012
 
Social networking overview
Social networking overviewSocial networking overview
Social networking overview
 
Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?Social Media & Networking - Boon or Bane?
Social Media & Networking - Boon or Bane?
 
Startup Pitch
Startup PitchStartup Pitch
Startup Pitch
 
Social Media Tools for Research
Social Media Tools for ResearchSocial Media Tools for Research
Social Media Tools for Research
 
Social-media-PPT.pptx
Social-media-PPT.pptxSocial-media-PPT.pptx
Social-media-PPT.pptx
 
Social Media: What's the point of 2.0?
Social Media: What's the point of 2.0?Social Media: What's the point of 2.0?
Social Media: What's the point of 2.0?
 

Recently uploaded

Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
AJHSSR Journal
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
AJHSSR Journal
 
How social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdfHow social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdf
pramodkumar2310
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 
Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....
SocioCosmos
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
AJHSSR Journal
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklSocial Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfkl
mdigitalmarketing001
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptx
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptxLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptx
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptx
lorraineandreiamcidl
 

Recently uploaded (16)

Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskNon-Financial Information and Firm Risk Non-Financial Information and Firm Risk
Non-Financial Information and Firm Risk Non-Financial Information and Firm Risk
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
 
How social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdfHow social media marketing helps businesses in 2024.pdf
How social media marketing helps businesses in 2024.pdf
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 
Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....Get Ahead with YouTube Growth Services....
Get Ahead with YouTube Growth Services....
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
Social Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfklSocial Media kdjhadhnjbdsjbdff fjkjasfkl
Social Media kdjhadhnjbdsjbdff fjkjasfkl
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptx
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptxLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptx
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO.pptx
 

Social media analyse for your business.

  • 1. Dragon Rouge Social Media intern project. Hamburg, 03.06.2015
  • 2. 2 01 02 2© Dragon Rouge 03 04 05 Definition Social Media Channels Social Media Development Marketing in Social Media Future of Social Media
  • 3. Give a mark on 5 about your opinion of the next question: 1)  What is the importance of marketing in social media in your opinion? 2)  According to you, there are a great diversity in social media today? 3)  What is the importance of social media in world business? 3 OPINION © Dragon Rouge
  • 5. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. The different types of social media are website and application dedicated to: • Forums • Microblogging • Social networking • Social bookmarking • Social curation • Wikis • Blogs 5 DEFINITION © Dragon Rouge http://whatis.techtarget.com/definition/social-media
  • 6. HISTORIC 6© Dragon Rouge http://www.anthedesign.fr/w2015/wp-content/uploads/2015/01/historique-des-r%25C3%25A9seaux-sociaux-e1420979363375.jpg ONE TO MANY MANY TO MANY
  • 7. • FORUMS: A discussion board where you can leave and expect to see responses to messages you have left, or you can just read the board. (ex: Doctissimo) • MICROBLOGGING: is a web service that allows the subscriber to broadcast short messages to other subscribers of the service. (ex:Twitter) • SOCIAL NETWORKING is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. (ex: Facebook) 7 DIFFERENT KINDS OF SOCIAL MEDIA © Dragon Rouge http://whatis.techtarget.com/definition/social-media
  • 8. • SOCIAL BOOKMARKING: Social bookmarking is a system that can store files, documents, ... The most famous example is Flickr. This allows to access its files from any computer. (ex: Flickr) • SOCIAL CURATION: is collaborative sharing of Web content organized around one or more particular themes or topics. (ex: I love Fashion : Tumblr) 8 DIFFERENT KINDS OF SOCIAL MEDIA © Dragon Rouge http://whatis.techtarget.com/definition/social-media
  • 9. 9 DIFFERENT KINDS OF SOCIAL MEDIA © Dragon Rouge • BLOGS: is a website that allows the blogger to express his personal opinion. (ex: Blog of Perez Hilton) • WIKIS: is a server program that allows users to collaborate in forming the content of a Web site. (ex: Wikipédia)
  • 10. 10 DIFFERENT KIND OF SOCIAL MEDIA KIND OF SOCIAL MEDIA Forums Miccroblogging Social Networking Social Bookmarking Social Curation Blogs Wikis
  • 12. INTRODUCTION OF SOCIAL MEDIA • Social Media began with the web 2.0! • With the web 2.0 users became actor in supplying web content. • The internet users can remove informations when he wants. • Development of the diversity of the internet media. 12© Dragon Rouge
  • 13. THE BEGINNING • First Social Media: MySpace / MSN / Linkedin / Wordpress / Wikipédia. • The first important Social Network was Facebook, founded in 2004. • Since the creation of Web 2.0, Social Media have diversified. (Wiki / Microbloging / Forums). 13© Dragon Rouge
  • 14. WHY IT‘S WORKING • More and more users because they respond more to consumers needs. • Every body uses it, company or private person, young or old. • For some people it‘s easier to communicate on Social Media. • It‘s easier to connect on Social Media. Ability to connect on multiple platforms. (tablet, smartphone, PC, ...) 14© Dragon Rouge
  • 15. HOW SOCIALS MEDIA BECOME ATTRACTIVE • It‘s depend if some star use the social media. Fan wants to follow their favorite famous. • If the social media respond to the need of the consumer and if it innovated. • If some friends are on this social network, we want to be connected with them. • In some jobs you must have a minimum power on social media to get it. (ex: community manager). 15© Dragon Rouge
  • 16. SOMETIMES THEY HAVE AN EPHEMERAL SUCCESS • Social Media are more diverses. • However, they must respond to a real demand. • Some social network have know a short- lived success. (Path / Orkut / Diaspora) 16© Dragon Rouge
  • 18. FACEBOOK is a social network website. Second most visited website in the world after Google. 1,23 billion of active users. On Facebook you can : • Upload picture or video. • Write a text or a comment. • Like something a post, a comment, … • Send Message. • Share contents of other website. 18 FACEBOOK © Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
  • 19. TWITTER © Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png TWITTER is a microblogging social media with a maximum of 140 symbol. Twitter function through a system of following between users. On Twitter you can: • Post a tweet. • Share article of other website. • Post a picture or a vine. • Send text message. • Retweet or foster other tweet. • Use a system of Hashtag (categorize the tweet). 19
  • 20. INSTAGRAM 8 INSTAGRAM: This social media is specialized in sharing of picture and video. Users could follow the others. On Instagram you can: • Post picture or video. • Follow other people. • Hashtag category. • Comment or like post. 20 © Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
  • 21. Pinterest is an American website combining the concepts of social networking and sharing photographs. It allows its users to share their interests, passions, hobbies, through photo albums gleaned from the Internet. Pinterest: • It’s like a blog. • All content can be see by every people around the world. • Exist the princip of hashtag. 21 PINTEREST © Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
  • 22. Google+ is a social network application to the US company Google launched on 28 June 2011. Google+ have a bad reputation because is very difficult to use it. On Google+ you can : • Post text, picture or video. • Share Blog article. • Create event. • Comment, like or share content. • Add people in different category. GOOGLE + 1022 © Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
  • 23. LINKEDIN 11 LinkedIn is an online service that you permit to build and aggregate professional network. It is defined as a knowledge network to facilitate dialogue between professionals. For its members, but also a reputation management tool online and personal branding. On Linkedin you can : • Send private message. • Publish text. • Like or comment a publication. • Share a blog publication. 23 © Dragon Rouge http://theviralmarketingexpert.com/wp-content/uploads/2014/06/iNFOGRAPHIC-1.png
  • 24. YOUTUBE YouTube is a video hosting website, the website is connecting to Google+. There are 1 billion of active user per mounth. On youtube you can: • Post video, or text. • Comment or like or dislike a video. • Follow somebody to see in first this video. • Upload a video. • Create a playlist. 24 © Dragon Rouge http://rameyagency.com/ramey_2014/wp-content/uploads/2013/10/youtube-the-2nd-largest-search-engine-infographic.jpg
  • 25. SNAPCHAT Snapchat is a photo sharing application and ephemeral video available on mobile platforms like iOS and Android. The application is launched in September 2011 on the Apple App Store and Android in November 2012. There are 82 millions of active users. On Snapchat you can: • Send photo, video ot text for a special period between 1 to 10 seconds. • You can read article about partner brand (like MTV). • Create a story of 24 hours, all your contact can see that.. 25 © Dragon Rouge https://theblackfin.files.wordpress.com/2013/08/final_infographici.gif
  • 26. VINE Vine is a Twitter application that hosts short videos 6 seconds running in the loop and can be shared with their subscribers. Today there are 40 millions of active users. On Vine you can: • Post a Vine. • Like or comment a Vine. • Share Vine on other social Network. 26© Dragon Rouge https://blog.dashburst.com/wp-content/uploads/2013/07/visualizing-vine-infographic.png
  • 27. WIKIPEDIA Wikipedia is a wiki social media. It’s an encyclopedia that is written by the users according to their personal knowledge. Each kind of research article can be posted on the social media. There are 183 millions of active users. On Wikipedia you can post: • Text. • Images. • Videos. • Links. • Sounds. • You can share your article on other website. 27 © Dragon Rouge https://m1.behance.net/rendition/modules/55659499/disp/5570e57745df8651553374b3666e0ef1.jpg
  • 29. THE BASICS OF MARKETING ON SOCIAL NETWORKS • Every Social Network are not good for every company. • Each Social Network have their own users. • Social Network permite to use a lot of tools for marketing. • Be careful about the bad communication actions. • 2/5 publication on social media are marketing action by brand or company. 29© Dragon Rouge http://core0.staticworld.net/images/idge/imported/article/cio/2014/04/15/social-media-logos-100339762-orig.jpg
  • 30. TOOLS TO HAVE A BETTER MARKETING CAMPAIGN ON SOCIAL MEDIA • Search Engine Optimization (SEO): it is a set of technics in order to promote understanding of the theme and content of one or all pages of a website by search engines. • Develop the SEO permit to a brand to develop its numbers of viewers, so develop the impact of its marketing campaign. • Monitoring: it is an supervision activity and measuring activity of a computer activity specifically on the Internet. • This tool permit to know what want, do, like, ..., the target of a brand. That‘s permit to develop more specifically a marketing action on social media. 30 © Dragon Rouge
  • 31. SOCIAL MEDIA MARKETING TECHNICS 31 © Dragon Rouge
  • 32. PREVIOUS MARKETING TECHNICS ADAPTED 32 © Dragon Rouge Some previous marketing technics were adapted to the Web 2.0 and social media as: •  Viral Marketing •  Buzz Marketing •  Word of Mouth All this technics are part of Influence Marketing
  • 33. VIRAL MARKETING • Viral marketing is a way of promoting a commercial offering or marketing by consumers. • They recommendate its commercial to their friends or colleagues. • The offer is spread like a virus. Example: Tipp EX The hunter and the bear! 33 © Dragon Rouge
  • 34. BUZZ MARKETING • The goal of Buzz Marketing its to diffuse an information during an event. • This information will be share on the social media by the people who participate on the event. Example: XB Sex on the Beach Party 34 © Dragon Rouge
  • 35. WORD OF MOUTH • The technics of word of mouth have for goal to create a discussion between consumers about a product or a service. • Negative point: this is not control by the company, can create a bad publicity for the company. Example: Word of Mouth about the new Iphone 6. Some consumers wrote on the Internet that the new Iphone can be bend when it is a long in the pocket of the users. 35 © Dragon Rouge
  • 36. NEW MARKETING TECHNICS Some technics of marketing was created with the development of social media in the daily life of consumers as: • Social Marketing • Personnalised Marketing • Involvement Marketing • Marketing of care 36 © Dragon Rouge
  • 37. SOCIAL MARKETING • Social marketing is a technic that aims to contextualize information with a consumer who is "Fan" of a brand. The customer apostle help to develop the brand. • This consumer is more prone to receive a message from a brand on social media, if he like the information he could transmit it to his relation. Example: On Twitter, a follower of Apple, could transmit an information with a retweet of an information. (Iphone 6 launch: 154k Retweet). 37 © Dragon Rouge
  • 38. INVOLVEMENT MARKETING Involvement Marketing aims to involve consumers in the company's business development. There are 2 different technics to use this kind of marketing: •  Ask directly to consumer with survey, meeting, ... •  Watch client opinion on social media about the brand. Example: French company Danone, ask the new flavor of its star product the Danette with a survey. 38 © Dragon Rouge
  • 39. MARKETING OF CARE • Marketing of care is personalized marketing technics based on the observations on internet habits of the consumer • This technique is implemented by the Cookie system present on all websites. • The most important software for this technics is Google AdWords. Example: If a consumer is looking for new sunglasses on Internet, he must have a pop-up for RayBan product. 39 © Dragon Rouge
  • 40. PERSONNALIZED MARKETING Personalized marketing is tailored to each users based on information that he gave to a company. That consider this purchase preference. Example: Inform the company Bahlsen that you prefer product with chocolate; so Bahlsen will promote for you mainly product with extra choco. 40 © Dragon Rouge
  • 41. THE FUTURE OF SOCIAL MEDIA 41 05
  • 42. FUTURE INNOVATION The future social media should be: • More Apps Mobile. • Use the augmented reality in real life. • Special Social Media for each company. • Become a sales platform for brands. •  The social Media will be included with the user (glass, watch, ...). 42© Dragon Rouge http://www.techwyse.com/blog/wp-content/uploads/2014/01/social-media-crystal-ball-300.jpg
  • 43. MORE MOBILE APPS • More and more people have a smartphone. • A lot of consumer prefer to use social network on their mobile phone. • Mobile is the future of software or informatic tools. • Application permit an easier use of social media. 43© Dragon Rouge
  • 44. USE THE AUGMENTED REALITY • Augmented Reality in real life is the new technology used to discover the world around either. • This allows to discover through his world or around the screen. • This permite to have easier information about people, product, company, ... 44© Dragon Rouge
  • 45. SPECIAL SOCIAL NETWORK FOR EACH COMPANY • If a company have his own social network, it‘s easier to communicate in intern. • It is easier to protect data on such private networks. • Inifies collaboration tools in the business: mail, document database, calendar. Better productivity. • Decompartmentalize different services and allow each user to have a broad vision of the company's business. 45© Dragon Rouge
  • 46. BECOME A SALES PLATFORM FOR BRANDS • Social Media are the most kind of website visited around the world. Easier for client or brand to buy or sell product on this platform. • All brands have social mediaaccount, it‘s like an other kind of website so it‘s interresting to have an online shop on social network. • Social Media account of brand are more visited than the website of the company. (Example of Burberry). 46© Dragon Rouge
  • 47. THE SOCIAL NETWORK WILL BE INCLUDED WITH THE USER • Integrate Social Media on connected object, permite to users to be always in contact. (ex: watch / glass) • All users are sometimes addict to social media so they need an usual object to connect them every day. • These objects could allow easier development of some innovations such as Augmented Reality in Real Life. 47© Dragon Rouge
  • 49. Give a mark on 5 about your opinion of the next question: 1)  According to you, there are a great diversity in social media today? 2)  What is the importance of social media in world business? 3)  What is the importance of marketing in social media in your opinion? 49 WHAT DO YOU THINK? © Dragon Rouge
  • 50. DEBATE • How do you consider the importance of social media in today's global business? • How a mass marketing campaign on social media could be positive or negative for a company or a brand? 50© Dragon Rouge
  • 51. © Dragon Rouge 51 I hope this presentation change your opinion! Arguments? Issue? Comment? All initiative are relevant! Corentin Dubois c.dubois@dragonrouge.com THANK YOU VERY MUCH Dragon Rouge GmbH, An der Alster 3, 20099 Hamburg T. +49 (0)40 380 374-0 F. +49 (0)40 380 374-44. www.dragonrouge.de