Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
Internet marketing and it’s prospects especially considering differently able...Asif Anwar
Internet marketing and it’s prospects especially considering differently able people:
- Difference between Direct Marketing Professional and Internet Marketing Professional
- What do you need to be a professional internet marketer? (Science, Arts, Commerce)
- Prospects for Differently Able in Choosing Internet Marketing as a Career
- Web Marketing Fields
- Internet Marketing Fields
- Careers in Internet Marketing
- Businesses with Internet Marketing
- Who to follow?
- Where to Get Answers?
-
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
In this First Section of SEO Training by Page Locus, View some of the basic aspects of Search Engine Optimization.
We are just touching the first layer of SEO and as we progress we will be getting into much more detail. More free Modules for SEO are coming . Stay updated by signing up for a Page Locus account at http://www.pagelocus.com
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
These days Facebook is an essential part of online marketing strategy for businesses of many types. As Facebook extends and improves its functionality, for many it becomes a primary place where one can shop, look for information, run business and stay in touch with friends. Understanding the importance of this social media service we are aimed to give the listeners the actionable tips and effective toolkit which could be used by anyone right away to start promoting the business online.
Main points:
* How to start with Facebook – an introduction to Facebook page for business, setting up the page, key metrics to measure to evaluate the page effectiveness
* Audience attraction and engagement – types of posts, timing and frequency, common strategies of promotion on Facebook
* Best examples of Facebook brand pages – how famous brands use Facebook, tips for successful business page
Practical workshop-based SEO training course in Birmingham by OpaceOpace Web Design
Pay attention at the back because our Birmingham-based SEO training courses are tailored to help you make the most of your internet marketing. This course provides business-focused expert SEO training in Birmingham and around the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
Internet marketing and it’s prospects especially considering differently able...Asif Anwar
Internet marketing and it’s prospects especially considering differently able people:
- Difference between Direct Marketing Professional and Internet Marketing Professional
- What do you need to be a professional internet marketer? (Science, Arts, Commerce)
- Prospects for Differently Able in Choosing Internet Marketing as a Career
- Web Marketing Fields
- Internet Marketing Fields
- Careers in Internet Marketing
- Businesses with Internet Marketing
- Who to follow?
- Where to Get Answers?
-
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
Blogging for business and content marketing training course by OpaceOpace Web Design
Blogging is used by many organisations to help them engage with new and existing customers, develop a “voice” to educate and inform visitors and also to boost visibility on search engines and social media. This business-focussed blogging taster seminar from internet marketing specialist Opace will provide a practical approach to blogging for business. Event hosted at Bournville College on 30th May 2013.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
In this First Section of SEO Training by Page Locus, View some of the basic aspects of Search Engine Optimization.
We are just touching the first layer of SEO and as we progress we will be getting into much more detail. More free Modules for SEO are coming . Stay updated by signing up for a Page Locus account at http://www.pagelocus.com
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
These days Facebook is an essential part of online marketing strategy for businesses of many types. As Facebook extends and improves its functionality, for many it becomes a primary place where one can shop, look for information, run business and stay in touch with friends. Understanding the importance of this social media service we are aimed to give the listeners the actionable tips and effective toolkit which could be used by anyone right away to start promoting the business online.
Main points:
* How to start with Facebook – an introduction to Facebook page for business, setting up the page, key metrics to measure to evaluate the page effectiveness
* Audience attraction and engagement – types of posts, timing and frequency, common strategies of promotion on Facebook
* Best examples of Facebook brand pages – how famous brands use Facebook, tips for successful business page
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
Google Analytics: understanding the data correctlyPromodo
Main points of the webinar:
1) Introduction of Google Analytics, understanding the data correctly: goals, e-commerce, principal metrics (visits/pageviews, sources of traffic), webmaster tools integration
2) Google Analytics advanced segments setting, and Top 8 of the most useful custom reports and how to set them:
• Not Provided
• Branded vs non-branded traffic
• Visits with transactions
• Most profitable sources of traffic
• Funnel visualizations, drop-offs
• Bounce rate, it’s correct interpretation
• Mobile traffic
• 404 errors
Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level)
TOC:
- The SEO Pyramid
- Which ranking factors matter
- SEO trends
- SEO Migration
- New sites & SEO
- Social Media & SEO
- International SEO
- Local SEO
- Video & Image SEO
- Keyword Research (finally done right)
- Optimizing your website / writing content
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
Session 2/8. Conventional SEO overview. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Typical e-commerce issues and how to deal with themPromodo
1) Two basic stages to cover but often forgotten: preparation (start gaining traffic) and conversion improvements (convert the traffic you receive) are described.
2) An ecommerce site structure for SEO and PPC is provided.
3) Email marketing strengths are given based on a case study.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Republic of Seychelles: Tourism OpportunitiesPromodo
The destination marketing research shows the benefits
which Republic of Seychelles may achieve with destination
marketing techniques used by Promodo experts.
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...Promodo
Presentation by Managing Director at Promodo's UK Office, Miles Scudamore at Meet Magento Poland 2015 in Poznan. In his speech Miles talks how to combine online marketing tools such as SEO, Adwords, Usability and Email marketing to build high-performing strategy for ecommerce website
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...Promodo
Paul discussed the benefits of the methodology which allowed to increase lead generation conversions by up to 300%. Paul talks how entrepreneurs can benefit from this methodoly and about possibilities to make more money off their websites which business owners are often overlooking.
How to Use Retargeting to Monetize your Bouncing TrafficPromodo
An average ecommerce site loses 98% of their visitors. Paul and Csaba will teach you how you can monetize the remaining 98% percent of your traffic, and thus increase your sales and revenue.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
How to make the most of your holiday ups and downsPromodo
Watch materials from SEMrush's live session in cooperation with Promodo. You will learn how we e-retailers can benefit from unusual behavior of shoppers during holidays and insights they can get from holiday sales data. You will also see several remarkable campaigns big brands have had this year and get tips on PLA's best practices.
An in-depth look at using heat-mapping and testing to increase conversion rates for ecommerce stores. Watch the presentation from Promodo's Business Development Manager, Paul Ryazanov, at Pubcon 2014 session in Las Vegas.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
Magento marketing: maximize your store's ROI on low budgetPromodo
analyzing sales channels
heat mapping
best strategy for landing page creation
better search experience
product page as key factor
how to get to the better checkout flow
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. About Magecom
• Custom Magento development and design
(including responsive design)
• Magento websites setup
(site deployment, setting up theme, stores,
languages, payments, shipping setup, integration
of necessary extensions)
• Magento development services for digital
agencies and codehouses around the
globe
2008
Year Founded
• Magento performance tuning
• Migration from other ecommerce platforms
to Magento
• Integration with fulfillment companies,
suppliers, dropshipping services
• Complex Magento solutions
(extensions, non-standard functionality, B2B
stores, auctions, marketplaces)
Services:
500+
web sites
200+
ecommerce projects
100+
Magento projects
Magecom creates high quality e-commerce solutions on Magento platform
30+
experts
Feel free to find out more at www.magecom.net
4. Speaker
Lena Ruchko
Promodo
GA certified individual and enthusiastic
online marketer, who possesses
experience in SEO, content marketing
and social media. She is passionate
about everything connected with
internet marketing and thinks it is a key
element of company’s success these
days.
5. Speaker
Olga Okhrimenko
Magecom
Olga is a Project Manager at Magecom
company with 5 years experience
specializing in e-commerce websites
built on Magento platform.
7. Mistake # 1: Serving translations without
changing the URLs
Bad implementation:
example.com/en/womens-slip-resistant shoes/ example.com/fr/womens-slip-resistant shoes/
8. Mistake # 1: Serving translations without
changing the URLs
Good implementation:
example.com/en/womens-slip-resistant shoes/ example.com/fr/ chaussures-antiderapantes-pour
femmes/
9. Mistake # 2: absence or poor
implementation of rel=”alternate”
hreflang=”x”
Hreflang does not:
-guarantee the same rankings on
other language version of Google
-fix duplicate content issue
Hreflang helps:
- Google serve the correct
language or regional URL of your
store to the user
Annotations rel=”alternate” hreflang=”x” are recommended to be used by sites that have
content translated or targeted to different users from different regions
10. Correct implementation of hreflang:
Case #1: different language for different
countries
http://es.example.com/ http://us.example.com/
How to indicate to Google that the Spanish URL is the Spanish-language
equivalent of the English page and vice versa?
In the page code of http://us.example.com/ in <head> section and
in the page code of http://es.example.com/ in <head> section add the
following:
<link rel="alternate" hreflang="es" href="http://es.example.com/" />
<link rel="alternate" hreflang="en" href="http://us.example.com/" />
The same should be done for all other pages of all language versions
11. Correct implementation of hreflang:
Case #2: one language for different
countries
Example: product page with black jacket, the page is available in English
for searchers from Australia, England and Canada
<link rel="alternate" hreflang="en-uk"
href="http://example.co.uk/en/women/black-jacket/" />
<link rel="alternate" hreflang="en-au"
href="http://au.example.com/en/women/black-jacket/" />
<link rel="alternate" hreflang="en-ca"
href="http://ca.example.com/en/women/black-jacket/" />
12. Implementation of hreflang:
Pitfall #1:
Each page needs to have rel=”alternate” reference to all translations
including itself.
Pitfall #2:
You should refer to the language equivalent of the exact page, not of the
root domain.
If your site provides content in French, English, and Spanish, the Spanish version must
include a rel="alternate" hreflang="x" link for itself in addition to links to the French
and English versions.
Bad implementation: Good implementation:
de.example.com/product-name-in-
german.html alternates to es.example.com
de.example.com/product-name-in-german.html
alternates to es.example.com/product-name-in-
spanish.html
13. Mistake # 3: autoredirecting user to a
certain language version
“Avoid automatic redirection based on the user’s perceived language. These
redirections could prevent users (and search engines) from viewing all the
versions of your site.”
Some sites set automatic redirection of users to the specific language version based on
the user’s IP address or other information.
Google officially recommends avoid this situation:
14. Mistake # 4: Mixing rel=”alternate” and
rel=”canonical”
example.com/en/product-name-in-english/
rel=”canonical” shouldn’t be used to refer to the translated versions of the site.
Bad implementation:
example.com/fr/product-name-in-french/
rel=”canonical
”
15. Mistake # 4: Mixing rel=”alternate” and
rel=”canonical”
example.com/en/women/slip-resistant-shoes/
Good implementation:
example.com/en/outdoors/slip-resistant-shoes/
rel=”canonical
”
17. Key on-site factors that influence
rankings:
Page title optimized for keywords
Headings H1 H2 containing keywords
Page content optimized for keywords
18. One of the most dangerous factors that
hurt rankings is duplicate content:
Page title
Page description
Text on the page
Typically, duplicates occur in:
Check
duplicates in
Webmaster
Tools
Paste a piece of
content with
exact match into
Google search
bar
19. Most common Magento on-page SEO
mistakes
Setting default description for the page:
To disable default description go to: System–>Configuration–>Design–>HTML Head–
>Default description
Leave this field blank or otherwise your store will generate a lot of
duplicates - all pages where no meta description is written will have
the same description.
Not turning on rel=canonical
Categories and product pages often have duplicates. To save your
site from harm, make sure to turn on canonicals for categories and
product pages.
To turn on canonical go to: System–>Configuration–>Catalog–>Search Engine
Optimizations„Use Canonical Link Meta Tag For Categories“ and „Use Canonical Link
Meta Tag For Products“
20. Most common Magento on-page SEO
mistakes
Not changing home page title:
To change default title of the homepage go to: System–>Configuration–>Design–>HTML
Head–>Default Title
When a new shop is launched a default title of the homepage is
„Home“.
In order for the homepage to be ranked well for relevant keywords,
change default title for more informative and SEO-friendly.
21. Why product pages deserve special
attention
Product pages often have “slim”
content and don’t provide enough
information to the search engines
Product descriptions are often
copied from manufacturer’s site
which creates a lot of duplicates
and decreases rankings
Informative product pages filled with a
lot of optimized and relevant content
have more chances to attract high-
quality traffic from long-tail queries.
22. Optimal site structure:
Flat structure:
Benefits:
Image source: Kissmetrics blog
• easy, intuitive navigation
for the users
• logical hierarchy for the
search bots
• optimal link juice
distribution
23. Internal linking structure:
Benefits:
Image source: Searchengineland.com
• pages are easily discoverable
for the search bots
• smart internal linking which
strengthens each product and
site overall
• breadcrumb navigation
ensures that whenever a new
page is added, it gets links from
other pages from each level
25. Prevent filter pages from being seen by the search engines.
Robots.txt file
When developing stage is finished and the site goes live, make sure to turn
meta robots to “index, follow” and remove robots.txt disallow .
To turn meta robots to “index, follow” go to: System > Configuration > General > Design >
HTML Head > Default robots “INDEX, FOLLOW”.
Use “noindex, nofollow” meta robots tags on all unnecessary filter
pages or block URLs with unnecessary filter parameters in robots.txt
26. Sitemap.xml
For smooth and fast indexation, create a sitemap.xml and submit to Google
Webmaster Tools. Make sure sitemap.xml doesn’t contain sample products
and categories.
A sitemap can be created at:Catalog–>Google Sitemap –>Add Sitemap. Choose a filename,
path and store view, press “Save & Generate”.
Put the code Sitemap: http://domain.com/sitemap.xml in robots.txt file to show the
search engines where to find your sitemap.xml file.
Submit created xml sitemap to Google Webmaster Tools.
27. Html sitemap
To ensure that all your site URLs, especially
product pages, can be easily found by
search engines, you can create html
sitemap.
For large ecommerce sites it is
recommended to create category-specific
html sitemaps for all content related to the
category. Apart from better indexation
such sitemaps also provide great user
experience and simplifies navigation.
28. Page load speed
Slow loading pages decrease the number of
URLs crawled by the search engine. You can
check page loading time with Google tool
This tool also gives recommendations on
how to improve page load time on desktop
and mobile devices.
29. Explore as a Google bot
When develop the site make sure that all links and content you
want to be crawled are accessible for Google bots
Important facts:
• Google bot doesn’t accept cookies
• Google bot doesn’t recognize text contained in images
• Google bot doesn’t run Javascript, Flash
Recommendation: navigation and content for the site needs to be accessible
with Javascript, CSS, cookies and images disabled.
30. How to know what Google bot
will see?
Fetch as Google bot in Webmaster
Tools
Google bot simulator (for
example, search engine spider
simulator by Webconfs.com)
31. How to check site indexation
In Google search box type [site:] and paste the URL of the site you want to
check. You will see how many pages are in Google index
Check in the Webmaster Tools in the Google Index section
33. How it works?
• User registers as a seller
• Sellers list their products and handle order fulfillment
• Marketplace backend processes payment, edits orders/products if needed
38. • One account to sell and to buy
• Various payment options:
PayPal, Skrill, GoogleCheckout,
Wire Transfer
• Listing fee and transaction fee
ETSY.com overview
39. ETSY.com store promotion
• Filling Title, Tags and Descriptions
• Twitter and Facebook integration
• Search Ads tool provided by Etsy
• Shopping engines integration
43. 21.3.1121.3.11
SuperSimple Marketplace
• 100% free extension
• Easy to install and easy to configure
• Create user role for vendors
• Specific privileges to Vendors
• Only admin can create vendors, no
registering from front-end is possible
44. 21.3.1121.3.11
SuperSimple Marketplace
• Vendors only have access to their
account and their products
• No extended functionality like
commissions, payouts etc
• For proper usage requires additional
customization
45. 21.3.1121.3.11
Apptha Marketplace: key features
• Seller registers on front-end
• Registered buyers convert to
sellers in one click
• Seller dashboard with easy-to-use
vendor interface
• Flexible Commission
• Seller portfolio
• Vendor specific URL
• Different product types (simple,
virtual, downloadable)
• Adaptive PayPal payments: admin
gets commissions and seller gets
payment through PayPal
automatically
Admin features
• Full control over all products
• Full control over seller profiles
• Option to view and edit orders
• Assigning commission per product or per seller
• Managing payments
• Seller account approved manually
or automatically
46. 21.3.1121.3.11
Apptha Marketplace: vendors
• Easy product creation from
user account dashboard
• Custom options for products
• Related products
• Vendor specific URLs
• Ratings and reviews
• Transaction history tool
• OneStepCheckout
52. 21.3.1121.3.11
uMarketPlace Suite
• Very powerful and extendable module
• Pretty expensive with various add-ons (approx $300 each)
• $1650 per license, $5000 for MarketPlace Suite + add-ons
• Vendor Payout manually or automatically
• MicroSite with custom look, subdomain and landing page
• SplitRate add-on to split products in the shopping cart by vendor
54. Free online marketing audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;
- Quick SEO audit and review of existing analytics;
- Audit of PPC campaigns;
- Technical audit;
- Best practices of conversion rate optimization;
- General online marketing strategy insights.
Free online marketing audit
55. Special offer from Magecom
Get 20% discount for
any Marketplace project
on Magento platform
56. Thank you for your attention!
Lena Ruchko
Marketing assistant
at Promodo
e-mail: e.ruchko@promodo.com
Skype: ruchko_lena
Olga Okhrimenko
Project Manager
at Magecom
e-mail: olga@magecom.net
Skype: olya.okhrimenko