In this First Section of SEO Training by Page Locus, View some of the basic aspects of Search Engine Optimization. We are just touching the first layer of SEO and as we progress we will be getting into much more detail. More free Modules for SEO are coming . Stay updated by signing up for a Page Locus account at http://www.pagelocus.com

1. SEO Training by
Search Engine Optimization Training
Page Locus is a popular online website analysis and SEO tool which help SEO
individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus
also expertize in providing training to Digital Marketers and SEOs.
Module 1: Introduction to SEO
What is Page Locus?

2. SEO Training bySession 2015/16
AIM of Module
To gain basic understanding about
SEO Terminologies
What is SEO?
On-Page Vs Off-Page Optimization
Search Engine Basics
Advanced Search Queries

3. SEO Training bySession 2015/16
Some Terminologies - Just in case
SERP - Stands for Search Engine Results Page
Search Query - Actual Word User puts in Search Box
Keyword - Is sort of like the Platonic ideal of a search query
PR - Stands for Press Release or Page Rank (check context)
SEM - Search Engine Marketing or Paid Search Advertising
SEP - Search Engine Positioning
CTR - Click Through Rate
PPC - Pay Per Click

4. SEO Training bySession 2015/16
What is SEO?
SEO stands for Search Engine Optimization or Search
Engine Optimizer.
It’s a process of improving organic rank of a website or
webpage in search engines such as Google, Yahoo, Bing,
etc.

5. SEO Training bySession 2015/16
Common Misconceptions about SEO
SEO is Dead
Paid Search Helps Bolster Organic Results
If you have higher number of links then you rank higher
Concentrate on Google and Forget the Rest
If you have keywords on your website you get better rankings.

6. SEO Training bySession 2015/16
Why there is a need of SEO?
Increase Relevant Organic Traffic
Increasing Brand Awareness
Improving Conversion Rate

7. SEO Training bySession 2015/16
Strategy for SEO in 2008

8. SEO Training bySession 2015/16
Snapshot for SEO Strategy in 2015

9. SEO Training bySession 2015/16
On-Page Vs Off Page SEO Optimization
On-Page Optimization simply is optimizing a
website so that it is easily crawlable, provides
better user experience, conversion rates.
Off-Page Optimization are the factors that
affect search engine rankings but are not
controlled by content on your website.

10. SEO Training bySession 2015/16
Instruments of On-Page Optimization
Title Tags
Meta Tags
Sitemap
Link Structure
Robots.txt
Website Speed
Keywords
Redirects etc..

11. SEO Training bySession 2015/16
Benefits from On-Page Optimization
Better CTR among Search Results
Better User Experience
Improved Conversions.
Contribution to Search Results Position
Easily Accessible for Search Engines.

12. SEO Training bySession 2015/16
Instruments of Off-Page Optimization
Press Release
Social Media Marketing
Social Bookmarking
Article Submissions
Link Building
Participating in Forms
Review Posting
RSS Feed Submissions
Video Submission (YouTube, Vimeo)

13. SEO Training bySession 2015/16
What is a Search Engine?
A search engine is a software that is designed
to collect information about web pages, images,
videos and other media across the internet and
deliver it to users searching for any query.

14. SEO Training bySession 2015/16
Lots of Search Engines..

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Most Popular Search Engines.

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How Search Engines Works? g.co/howsearchworks

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Organic Results Vs Paid Results

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Search Results are Personalized..
User Location User Intent
User Search History Device

19. SEO Training bySession 2015/16
Advanced Search Queries for Analysis
Operators
1. ( - ) - Minus Operator to exclude search results containing words.
2. (&&) - Search Results should have both the keywords.
3. (||) - Search Results can have either of the keywords.
4. site: - Show all indexed links from a website.
5. intitle: - Show all search results which have this keyword in title.
6. inurl: - Show all search results which have this keyword in URL.
7. “abc” - Show all search results with the phrase match of keyword.
8. cache: - When was the last time Google visited the site.
9. # - Show all trending topics for a particular keyword.

20. SEO Training bySession 2015/16
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Next Module 2 : On-Page SEO in Detail
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