This document discusses how to use onsite retargeting to monetize bouncing traffic. Onsite retargeting allows website owners to get a second chance to convince visitors who are leaving the site to complete a purchase or signup. It can recover up to 20% of abandoning visitors. The document provides examples of how companies use onsite retargeting banners or popups to redirect traffic, stop cart abandonment, promote discounts or giveaways, and make checkout more relevant to encourage completion. Onsite retargeting personalizes the messaging to be less pushy and show the most relevant information or offer to convince visitors to fully convert on the site.

1. www.optimonk.com
How to Use
Retargeting to
Monetize Your
Bouncing Traffic
www.promodo.com

2. www.optimonk.com
How to Use
Retargeting to
Monetize Your
Bouncing Traffic
www.promodo.com

3. About Optimonk
Csaba Zajdo
CEO & Founder
csaba.zajdo@optimonk.com
@csabazajdo

4. Paul Ryazanov
With over 12 years of experience in
business development and marketing
Paul is currently working with startups,
business owners and brands to help
them start and success with their ideas
and products online. Being an expert
on ecommerce website promotion,
landing page optimization, and
conversion rates optimization Paul
speaks at such conferences as
PubCon (Las Vegas, Miami, USA),
Conversion Conference, Ecomtim
(Timisoara, Romania).

5. How To Recover
Abandoning Visitors
Using Onsite Retargeting
Presented by:
Csaba Zajdo

6. Why Retargeting Works?
Paul’s content about traditional
retargeting, why it is important, how it is
working, etc.

7. This is „offsite”
retargeting...

8. But what is „onsite”
retargeting?

9. What is Onsite Retargeting?

10. What is Onsite Retargeting?

11. What can you expect?
Without retargeting With offsiteretargeting With offsite& onsite retargeting
Conversions Lost visitors Recovered by offsite retargeting Recovered by onsite retargeting

12. Cart abandonment rate is...
Why do
people leave?

13. Visitors are different...

14. Visitors are different...

15. You have lots of things to communicate...
 Hundreds of categories
 Thousands of products
 Dozens of menu items
 Special offers
 Value proposition
 Etc.

16. Solution: provide more options?

17. Distractions kill conversion...

18. Paradox of choice
vs
3%

19. Paradox of choice
vs
3%12%

20. Build your list
1800lighting.com

21. Promote a free giveaway
Digitalmarketer.com

22. Promote a discount
Hourglassangel.com

23. Redirect visitors to segmented landing pages
Udemy.com

24. Redirect traffic to hot offers
1800lighting.com

25. Special offer during checkout
Diamondcandles.com

26. Provide a different reason to finish checkout
Booking.com

27. Make the most relevant message
1. You can always show the most relevant message
2. Allows you to be less „pushy” on your content pages
Personalize
Your Messages

28. Summary
 With onsite retargeting you get a second
chance to convince your visitors
 You can recover up to 20% of your abandoning
visitors
 You can boost signups, redirect traffic, or stop
cart abandonment...

29. About us
Csaba Zajdo
CEO & Founder
csaba.zajdo@optimonk.com
@csabazajdo

30. Thank you for
your attention
Check out www.optimonk.com
for detailed case studies!
Thank you

31. Please Follow:
Promodo.com/blog
Twitter.com/promodo_en
Facebook.com/promodo