The document discusses the results of A/B testing done by Promodo. Some of the key results highlighted include a 161.66% increase in click-through rate, 58.39% increase in sales, and 107% jump in conversion rate from simple changes to websites. It notes that in 99% of cases, businesses can increase conversion rates by doing ongoing testing and optimizations of pages rather than stopping at a single design. The document encourages ongoing testing to continue improving results.

1. Oct 22th, 2013
A/B Testing
Paul Ryazanov
Director of business development

2. Promodo at a Glance

3. We are simply helping people to
make changes to existing sites
to achieve great results. What
we really love is showing them
how easy and quick such
changes might be.
Tips&Tricks

4. 161.66% increase in CTR

5. 58.39% increase in sales

6. 107% jump in conversion rate

7. 232% increase lead generation

8. 158% increase in trial signups

9. +15.05% conversion rate

10. Signups increased by 60%
after actually removing the signup form

11. 10% lift in the goal conversion

12. Putting a live chat widget helped
increase their signups by 31% over
the original design

13. Original
design
Long form
design
37,5%

14. Original
design
Person
design
102,5%

15. 4,78%

16. 3,49%
3,38%

17. 0,8%
2,2%

19. Conversion increased by 137.5% CTA
change - increased sales by 22%

20. Adding social integration increased
conversion rate by a further 70%

21. In 99% cases businesses might
increase the conversion rates
when they don’t stop with one
single page but do some
testing and tunings.
What Next?

22. Oct 22th, 2013
Thank you!