SlideShare a Scribd company logo
www.invidual.com
Wordpres
Meetup
11.12.2019
Technical
SEO
Ing. Bartosz Stankiewicz, MSc
www.invidual.com
bart@invidual.com
+43 660 67 23 749
About Us
Ing. Bartosz Stankiewicz, MSc
Website Development
Pia Steurer, BA BA
Online Marketing
1
2
3
4
5
What is Technical SEO?
Numbers from 2019 on Technical SEO
Top 10 To-Dos
Checklist with 20 Steps for 2020
Conclusion
Technical
SEO
Overview
What is Our
Goal?
Our (customers’) products/services should
be found on the internet.
What do Search
Engines do?
1
2
3
Indexing
Crawling
Answering Search Queries
What is SEO?
A process of optimizing your website for search engines.
Search Engine Optimization
What is Technical
SEO?
Everything regarding SEO
which has nothing to do
with content or website
promotion. Optimizing for
crawling & indexing phase.
3 Pillars of SEO
TECHNICAL SEO
Crawling & Indexing
OFF-PAGE SEO
Website Promotion
ON-PAGE SEO
Page & Content
Optimization
Off Page SEO
& SEM
On-PAGE SEO based
on Content
Technical SEO
3 Layers of SEO
Numbers on
Technical SEO
• 44% of Fortune 500 company websites are not mobile-
friendly. (Techcrunch)
• 59% of SEO specialists say that technical on-site
optimization is the most effective SEO strategy used.
(Medium)
Source:https://learn.g2.com/seo-statistics
Numbers on
Technical SEO
• Usability experts claim that it should only take three clicks to
find any given page. (SEJ)
• 47% of consumers expect a page to load within two seconds.
(Quicksprout)
Source:https://learn.g2.com/seo-statistics
TOP 10
H1-Tag
Solution
Should be title of page/post,
on top of the website, with
keywords relevant to the
content of the website and
relevant to search terms used
in search queries.
Issue
Missing, multiple h1 tags.
How to check?
Use a browser, open the
source code of website and
search for “h1”.
Meta Title &
Description
Solution
They give a search engine an
idea of what the page is
about, this data appears in
the search engine’s result
pages (SERP). Shouldn’t be
too short or too long and
different on every page.
Issue
Missing, too short/too long,
no keywords.
How to check?
Check with:
https://www.seobility.net/e
n/seocheck/
SEO Friendly URLs
Solution
Should make
hierarchy/structure of the
site visible, should be human
readable and consist of
keywords. Often same
content as h1.
Issue
Not human readable URL.
How to check?
Check the URL-bar of the
browser.
robots.txt
Solution
User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
Sitemap:
https://example.com/sitemap_index.xml
Issue
Missing or blocking.
How to check?
FTP Client, go to root-
folder (where index.php is)
XML Sitemap
Solution
Gives search engines an
overview of the
structure/organization of
your content and shows how
often different sites are
updated. Use Yoast SEO to
provide one and submit to
Google Search Console.
Issue
Missing.
How to check?
Look for sitemap.xml or
index_sitemap.xml
Duplicate Content
Solution
Redirect in .htaccess file to
one URL. Define unique
indexable pages through:
rel=“canonical”
Issue
Different URLs display
same content. www vs. non-
www, http vs. https.
How to check?
Check redirects in URL-
bar. Check with:
https://www.seobility.net/e
n/seocheck/
301 Redirects
Solution
Create redirects in the
.htaccess file
Redirect 301 /old-page.html
http://www.mydomain.com/new-page.html
Issue
Deleted content without
301 redirect, website
relaunch without 301
redirects which causes a
loss of human website
traffic, SEO ranking and
history.
How to check?
Check for 404 errors in
Google Search Console.
Mobile Responsive
Solution
Create responsive layouts for
your website and test a lot.
Issue
Broken layout/not
accessible content on
mobile which causes
reduced search ranking in
search engines and poor
user experience.
How to check?
Test on mobile devices and
through Google Chrome
Developer Tools.
Speed &
Performance
Solution
Site speed is part of Google’s
algorithm, site speed
becomes more and more
important. Optimize image
sizes, compress CSS & JS
files.
Issue
Slow websites, mobile usage
with bad coverage. It makes
it difficult for search
engines to crawl content
and creates poor user
experience.
How to check?
Use PageSpeed Insights:
https://developers.google.c
om/speed/pagespeed/insigh
ts/.
Schema & Rich
Snippets
Solution
Structured data helps search
engines to understand the
content on your site, which
can be used to display rich
snippets in search results.
Makes your content more
visible on the SERP.
Issue
Missing or wrong
structured data.
How to check?
Use Google Rich Results
Test to validate:
https://search.google.com/t
est/rich-results.
Checklist 2020
• Specify a preferred domain
• Register your website on Google Search Console
• WP: Allow to crawl & index your website (WP: Settings > Read –
uncheck checkbox)
• Create XML-Sitemap and submit to Google Search Console
• Create a robots.txt file
• Make your website fast & mobile friendly (responsive)
• Create SEO friendly URLs
• Identify crawl errors (”Coverage” in Google SC)
• Fix broken links & create effective 404 pages
hidigitaltips.com
Checklist 2020
• Set correct 301 redirects
• Turn to HTTPS
• Fix duplicate content issues
• Check regularly for malware / update WP & Plugins –
disable unused ones
• Use structured data (appear in SERP with rich content)
• Check if JS doesn’t hide or block content
• Validate and fix JS/HTML/CSS errors
hidigitaltips.com
Conclusion
Strong SEO is only possible when it combines good content,
with off-page action, high quality WordPress themes, plugins,
testing and hosting.
Ing. Bartosz Stankiewicz MSc
www.invidual.com
bart@invidual.com
+43 660 67 23 749
Further readings
https://www.reliablesoft.net/technical-seo/
https://hookagency.com/idiots-guide-technical-seo
https://www.reliablesoft.net/technical-seo/

More Related Content

What's hot

Data analytics and SEO to grow your international business | John Caldwell | ...
Data analytics and SEO to grow your international business | John Caldwell | ...Data analytics and SEO to grow your international business | John Caldwell | ...
Data analytics and SEO to grow your international business | John Caldwell | ...
Enterprise Ireland
 
Seo onpage & offpage, Search Engine Optimization, SEO
Seo onpage & offpage, Search Engine Optimization, SEOSeo onpage & offpage, Search Engine Optimization, SEO
Seo onpage & offpage, Search Engine Optimization, SEO
Digital Marketing Training Institute
 
SEO Best Practices: Top 10 SEO Tools for 2016
SEO Best Practices: Top 10 SEO Tools for 2016SEO Best Practices: Top 10 SEO Tools for 2016
SEO Best Practices: Top 10 SEO Tools for 2016
Steve Weber
 
SMX East - SEO Tools Panel
SMX East - SEO Tools PanelSMX East - SEO Tools Panel
SMX East - SEO Tools Panel
Abby Hamilton
 
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)
Dan Taylor
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
Jeremy Rivera
 
What is Technical SEO ?
What is Technical SEO ? What is Technical SEO ?
What is Technical SEO ?
intern_jaguar
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Building an SEO Foundation - A Corporate Marketer's Checklist
Building an SEO Foundation - A Corporate Marketer's ChecklistBuilding an SEO Foundation - A Corporate Marketer's Checklist
Building an SEO Foundation - A Corporate Marketer's Checklist
eBoost Consulting
 
How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?
Anthony Ragland
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
Outreach Digital
 
On-Site SEO Audit Example
On-Site SEO Audit ExampleOn-Site SEO Audit Example
On-Site SEO Audit Example
James Allen
 
Website analysis Sample Report
Website analysis  Sample ReportWebsite analysis  Sample Report
Website analysis Sample Report
Gaurav Arora India Digital Marketing Head
 
Search Engine Optimization {SEO}Lecture Outline
Search Engine Optimization {SEO}Lecture OutlineSearch Engine Optimization {SEO}Lecture Outline
Search Engine Optimization {SEO}Lecture Outline
vishal813318
 
Top 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleTop 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search Console
Elementive
 
Seo checklist
Seo checklistSeo checklist
Seo checklist
Anthony Greene
 
Technical SEO for large eCommerce websites
Technical SEO for large eCommerce websitesTechnical SEO for large eCommerce websites
Technical SEO for large eCommerce websites
SerenaPearson2
 
Easy & basic seo for word press
Easy & basic seo for word pressEasy & basic seo for word press
Easy & basic seo for word press
Ellie McFarlane
 
24 SEO Audit Points
24 SEO Audit Points 24 SEO Audit Points
24 SEO Audit Points
DhartiTrivedi2
 
GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017
Praney Thapa
 

What's hot (20)

Data analytics and SEO to grow your international business | John Caldwell | ...
Data analytics and SEO to grow your international business | John Caldwell | ...Data analytics and SEO to grow your international business | John Caldwell | ...
Data analytics and SEO to grow your international business | John Caldwell | ...
 
Seo onpage & offpage, Search Engine Optimization, SEO
Seo onpage & offpage, Search Engine Optimization, SEOSeo onpage & offpage, Search Engine Optimization, SEO
Seo onpage & offpage, Search Engine Optimization, SEO
 
SEO Best Practices: Top 10 SEO Tools for 2016
SEO Best Practices: Top 10 SEO Tools for 2016SEO Best Practices: Top 10 SEO Tools for 2016
SEO Best Practices: Top 10 SEO Tools for 2016
 
SMX East - SEO Tools Panel
SMX East - SEO Tools PanelSMX East - SEO Tools Panel
SMX East - SEO Tools Panel
 
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)
Advanced Guide to Seo (Third Sector - Leeds Digital Festival 2016)
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
 
What is Technical SEO ?
What is Technical SEO ? What is Technical SEO ?
What is Technical SEO ?
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Website Audit Presentation
 
Building an SEO Foundation - A Corporate Marketer's Checklist
Building an SEO Foundation - A Corporate Marketer's ChecklistBuilding an SEO Foundation - A Corporate Marketer's Checklist
Building an SEO Foundation - A Corporate Marketer's Checklist
 
How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?How To Improve SEO Website Traffic?
How To Improve SEO Website Traffic?
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
 
On-Site SEO Audit Example
On-Site SEO Audit ExampleOn-Site SEO Audit Example
On-Site SEO Audit Example
 
Website analysis Sample Report
Website analysis  Sample ReportWebsite analysis  Sample Report
Website analysis Sample Report
 
Search Engine Optimization {SEO}Lecture Outline
Search Engine Optimization {SEO}Lecture OutlineSearch Engine Optimization {SEO}Lecture Outline
Search Engine Optimization {SEO}Lecture Outline
 
Top 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search ConsoleTop 5 Ways to Analyze Your Website: Google Search Console
Top 5 Ways to Analyze Your Website: Google Search Console
 
Seo checklist
Seo checklistSeo checklist
Seo checklist
 
Technical SEO for large eCommerce websites
Technical SEO for large eCommerce websitesTechnical SEO for large eCommerce websites
Technical SEO for large eCommerce websites
 
Easy & basic seo for word press
Easy & basic seo for word pressEasy & basic seo for word press
Easy & basic seo for word press
 
24 SEO Audit Points
24 SEO Audit Points 24 SEO Audit Points
24 SEO Audit Points
 
GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017GetCertGo Report-seo-march-2017
GetCertGo Report-seo-march-2017
 

Similar to Technial SEO

How to create seo report by seoruchi.com
How to create  seo report by seoruchi.comHow to create  seo report by seoruchi.com
How to create seo report by seoruchi.com
php2ranjan
 
How to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docxHow to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docx
Whopping seo
 
How to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdfHow to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdf
Whopping seo
 
Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008
Nathan Buggia
 
Foxtail Website Audit
Foxtail Website AuditFoxtail Website Audit
Foxtail Website Audit
Foxtail Marketing
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
Jacque Doring
 
Technical SEO Audit – 15 Point Checklist
Technical SEO Audit – 15 Point ChecklistTechnical SEO Audit – 15 Point Checklist
Technical SEO Audit – 15 Point Checklist
Navneet Singh
 
SEO-all about Search engine optimization
SEO-all about Search engine optimizationSEO-all about Search engine optimization
SEO-all about Search engine optimization
Anusree Krishnanunni
 
Introduction to search_marketing
Introduction to search_marketingIntroduction to search_marketing
Introduction to search_marketing
Bill Hunt
 
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
Dennis Goedegebuure
 
Unit 3 Search Engine Optimization
Unit 3 Search Engine OptimizationUnit 3 Search Engine Optimization
Unit 3 Search Engine Optimization
GENESISCIMAROLI
 
Make Web Not War 2010
Make Web Not War 2010Make Web Not War 2010
Make Web Not War 2010
iProspect Canada
 
Website Audit [On Page and Off Page] by Carl Benedic Pantaleon
Website Audit [On Page and Off Page] by Carl Benedic PantaleonWebsite Audit [On Page and Off Page] by Carl Benedic Pantaleon
Website Audit [On Page and Off Page] by Carl Benedic Pantaleon
Jacque Doring
 
Wordpress SEO
Wordpress SEOWordpress SEO
Wordpress SEO
BeFound
 
Chewy Trewella - Google Searchtips
Chewy Trewella - Google SearchtipsChewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
sounddelivery
 
Digital marketing introduction - SEO for developers
Digital marketing introduction - SEO for developersDigital marketing introduction - SEO for developers
Digital marketing introduction - SEO for developers
Gunjan Srivastava
 
Site Auditing and Panda Survival tips
Site Auditing and Panda Survival tipsSite Auditing and Panda Survival tips
Site Auditing and Panda Survival tips
Fionn Downhill
 
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be FoundWordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
 
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be FoundWordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
East Bay WordPress Meetup
 
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Ryan Stewart
 

Similar to Technial SEO (20)

How to create seo report by seoruchi.com
How to create  seo report by seoruchi.comHow to create  seo report by seoruchi.com
How to create seo report by seoruchi.com
 
How to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docxHow to Perform a Technical SEO Audit in 2023.docx
How to Perform a Technical SEO Audit in 2023.docx
 
How to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdfHow to Perform a Technical SEO Audit in 2023.pdf
How to Perform a Technical SEO Audit in 2023.pdf
 
Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008
 
Foxtail Website Audit
Foxtail Website AuditFoxtail Website Audit
Foxtail Website Audit
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
 
Technical SEO Audit – 15 Point Checklist
Technical SEO Audit – 15 Point ChecklistTechnical SEO Audit – 15 Point Checklist
Technical SEO Audit – 15 Point Checklist
 
SEO-all about Search engine optimization
SEO-all about Search engine optimizationSEO-all about Search engine optimization
SEO-all about Search engine optimization
 
Introduction to search_marketing
Introduction to search_marketingIntroduction to search_marketing
Introduction to search_marketing
 
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
 
Unit 3 Search Engine Optimization
Unit 3 Search Engine OptimizationUnit 3 Search Engine Optimization
Unit 3 Search Engine Optimization
 
Make Web Not War 2010
Make Web Not War 2010Make Web Not War 2010
Make Web Not War 2010
 
Website Audit [On Page and Off Page] by Carl Benedic Pantaleon
Website Audit [On Page and Off Page] by Carl Benedic PantaleonWebsite Audit [On Page and Off Page] by Carl Benedic Pantaleon
Website Audit [On Page and Off Page] by Carl Benedic Pantaleon
 
Wordpress SEO
Wordpress SEOWordpress SEO
Wordpress SEO
 
Chewy Trewella - Google Searchtips
Chewy Trewella - Google SearchtipsChewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
 
Digital marketing introduction - SEO for developers
Digital marketing introduction - SEO for developersDigital marketing introduction - SEO for developers
Digital marketing introduction - SEO for developers
 
Site Auditing and Panda Survival tips
Site Auditing and Panda Survival tipsSite Auditing and Panda Survival tips
Site Auditing and Panda Survival tips
 
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be FoundWordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
 
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be FoundWordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
 
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)
 

Recently uploaded

快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
APNIC
 
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial IntelligentKubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
Emre Gündoğdu
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
thezot
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
Tarandeep Singh
 
cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
GNAMBIKARAO
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
APNIC
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
Infosec train
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
dtagbe
 

Recently uploaded (12)

快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
 
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial IntelligentKubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
 
cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
 

Technial SEO

  • 2. Wordpres Meetup 11.12.2019 Technical SEO Ing. Bartosz Stankiewicz, MSc www.invidual.com bart@invidual.com +43 660 67 23 749
  • 3. About Us Ing. Bartosz Stankiewicz, MSc Website Development Pia Steurer, BA BA Online Marketing
  • 4. 1 2 3 4 5 What is Technical SEO? Numbers from 2019 on Technical SEO Top 10 To-Dos Checklist with 20 Steps for 2020 Conclusion Technical SEO Overview
  • 5. What is Our Goal? Our (customers’) products/services should be found on the internet.
  • 6. What do Search Engines do? 1 2 3 Indexing Crawling Answering Search Queries
  • 7. What is SEO? A process of optimizing your website for search engines. Search Engine Optimization
  • 8. What is Technical SEO? Everything regarding SEO which has nothing to do with content or website promotion. Optimizing for crawling & indexing phase.
  • 9. 3 Pillars of SEO TECHNICAL SEO Crawling & Indexing OFF-PAGE SEO Website Promotion ON-PAGE SEO Page & Content Optimization
  • 10. Off Page SEO & SEM On-PAGE SEO based on Content Technical SEO 3 Layers of SEO
  • 11. Numbers on Technical SEO • 44% of Fortune 500 company websites are not mobile- friendly. (Techcrunch) • 59% of SEO specialists say that technical on-site optimization is the most effective SEO strategy used. (Medium) Source:https://learn.g2.com/seo-statistics
  • 12. Numbers on Technical SEO • Usability experts claim that it should only take three clicks to find any given page. (SEJ) • 47% of consumers expect a page to load within two seconds. (Quicksprout) Source:https://learn.g2.com/seo-statistics
  • 14. H1-Tag Solution Should be title of page/post, on top of the website, with keywords relevant to the content of the website and relevant to search terms used in search queries. Issue Missing, multiple h1 tags. How to check? Use a browser, open the source code of website and search for “h1”.
  • 15. Meta Title & Description Solution They give a search engine an idea of what the page is about, this data appears in the search engine’s result pages (SERP). Shouldn’t be too short or too long and different on every page. Issue Missing, too short/too long, no keywords. How to check? Check with: https://www.seobility.net/e n/seocheck/
  • 16. SEO Friendly URLs Solution Should make hierarchy/structure of the site visible, should be human readable and consist of keywords. Often same content as h1. Issue Not human readable URL. How to check? Check the URL-bar of the browser.
  • 17. robots.txt Solution User-Agent: * Allow: /wp-content/uploads/ Disallow: /wp-content/plugins/ Disallow: /wp-admin/ Sitemap: https://example.com/sitemap_index.xml Issue Missing or blocking. How to check? FTP Client, go to root- folder (where index.php is)
  • 18. XML Sitemap Solution Gives search engines an overview of the structure/organization of your content and shows how often different sites are updated. Use Yoast SEO to provide one and submit to Google Search Console. Issue Missing. How to check? Look for sitemap.xml or index_sitemap.xml
  • 19. Duplicate Content Solution Redirect in .htaccess file to one URL. Define unique indexable pages through: rel=“canonical” Issue Different URLs display same content. www vs. non- www, http vs. https. How to check? Check redirects in URL- bar. Check with: https://www.seobility.net/e n/seocheck/
  • 20. 301 Redirects Solution Create redirects in the .htaccess file Redirect 301 /old-page.html http://www.mydomain.com/new-page.html Issue Deleted content without 301 redirect, website relaunch without 301 redirects which causes a loss of human website traffic, SEO ranking and history. How to check? Check for 404 errors in Google Search Console.
  • 21. Mobile Responsive Solution Create responsive layouts for your website and test a lot. Issue Broken layout/not accessible content on mobile which causes reduced search ranking in search engines and poor user experience. How to check? Test on mobile devices and through Google Chrome Developer Tools.
  • 22. Speed & Performance Solution Site speed is part of Google’s algorithm, site speed becomes more and more important. Optimize image sizes, compress CSS & JS files. Issue Slow websites, mobile usage with bad coverage. It makes it difficult for search engines to crawl content and creates poor user experience. How to check? Use PageSpeed Insights: https://developers.google.c om/speed/pagespeed/insigh ts/.
  • 23. Schema & Rich Snippets Solution Structured data helps search engines to understand the content on your site, which can be used to display rich snippets in search results. Makes your content more visible on the SERP. Issue Missing or wrong structured data. How to check? Use Google Rich Results Test to validate: https://search.google.com/t est/rich-results.
  • 24. Checklist 2020 • Specify a preferred domain • Register your website on Google Search Console • WP: Allow to crawl & index your website (WP: Settings > Read – uncheck checkbox) • Create XML-Sitemap and submit to Google Search Console • Create a robots.txt file • Make your website fast & mobile friendly (responsive) • Create SEO friendly URLs • Identify crawl errors (”Coverage” in Google SC) • Fix broken links & create effective 404 pages hidigitaltips.com
  • 25. Checklist 2020 • Set correct 301 redirects • Turn to HTTPS • Fix duplicate content issues • Check regularly for malware / update WP & Plugins – disable unused ones • Use structured data (appear in SERP with rich content) • Check if JS doesn’t hide or block content • Validate and fix JS/HTML/CSS errors hidigitaltips.com
  • 26. Conclusion Strong SEO is only possible when it combines good content, with off-page action, high quality WordPress themes, plugins, testing and hosting.
  • 27. Ing. Bartosz Stankiewicz MSc www.invidual.com bart@invidual.com +43 660 67 23 749 Further readings https://www.reliablesoft.net/technical-seo/ https://hookagency.com/idiots-guide-technical-seo https://www.reliablesoft.net/technical-seo/