The document promotes the benefits of email marketing, highlighting its ability to boost sales, increase customer lifetime value, and drive website traffic. It outlines the process of optimizing email campaigns, structuring contact databases, and measuring effectiveness over time. Additionally, it provides a sample financial projection to illustrate potential income from implemented email marketing strategies.

1. Email marketing
with

2. Why do I need it?
Boost your sales
Increase your customer lifetime value
Increase your website traffic
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

3. Marketing benefits
of Email marketing:
Reach: unlimited global distribution, infinite scalability
Immediate: shorter lead conversion times
Cost effective: the flexibility of the campaigns results
in faster feedback and higher ROI (return on investment)
Highly Targeted: personalized and easily customizable content
Measurable: detailed insight into potential customers behavior,
reports on every email and every click
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

4. How it works?
Without email marketing:
1 customer = 2 sales = $300 income = $100 profit
With email marketing:
1 customer = 10 sales = $1500 income = $500 profit
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

5. What do we offer?
Structure and analyse the current base of contacts
Create letter templates, segments, triggers
Create campaign schemes leading people to the website
Optimize and increase the data base of contacts
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

6. More in detail
Structure
and clean up
the current contact
base
Define the fields
necessary for triggers
and segments
Integrate
the data base
with the email system
(Unisender/Act-On)
Launch automated
programs and manual
newsletters
Create the rules
of email sending
in the system
Design
letter templates,
mark up and prepare
segment messages
Grow
contact base
Analyze
the effectiveness
Improve
(Open Rates,
Click Rates, Sales)
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

7. Stages and timing
Week 1
Week 2
Week 3
Week 4,5,6...
Audit and optimization of current email campaigns (design,
mark up, content, message subject lines, personalization)
Database analysis, correction of its structure (what kind of
blasts and at what pace we are going to send, what kind of user
segmentation we are going to need in the data base etc.)
Segmentation adjustment in Unisender, message
campaigns creation
Newsletter launch, result analysis, efficiency improvement
(open and click rates, traffic, sales from the newsletters,
LTV of customers, contact base increase etc.)
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

8. What you get
10.000 x 1% x 4 x $100 = $40.000 income*
*sample calculations, conversion numbers may and will vary
www.promodo.com
contact@promodo.com
USA:
+1 347 809-34-86

9. Ready to find out
how much better
your business can perform
with email marketing?
contact@promodo.com