Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.comPage Locus
In this module we cover areas such as how to approach SEO Content Marketing for any niche. We also cover misconceptions about content marketing and tips to get better conversion or Improving ROI
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.comPage Locus
In this module we cover areas such as how to approach SEO Content Marketing for any niche. We also cover misconceptions about content marketing and tips to get better conversion or Improving ROI
BrightonSEO - Benefits of using Marketing Automation Software as part of your...Ann Stanley
Marketing Automation Software (MAS) provides an integrated approach to sales and marketing processes. MAS offers a suite of tools including CRM, and email functionality.
We will present some of the benefits of using MAS as part of your content marketing strategy and show you how you can use automation as well as email marketing to build your profile as an expert or authority within your sector.
Instead of focusing on getting SEO rankings and organic traffic, using MAS will allow SEO and content marketers to help buyers move down the sales funnel, by nurturing leads this will result in more sales and revenue
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
In this Chapter we discuss how to approach the On Page Optimisation factors in details. You'll learn how to do a keyword research, title, meta description optimisation and other factors that affect your On-Page SEO
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Not getting the results you want from your link building campaigns?
You aren't alone. Most brands struggle to build links – not because of their outreach, but because of their content.
In this sponsored Search Engine Journal webinar and learn how to overcome this issue.
In this presentation, you'll learn how to:
Identify audiences to target for linkable content.
Provide value to those audiences with your content.
Integrate linkable content with your broader SEO/content strategy.
Create different kinds of content for different kinds of link opportunities.
The success of a link building campaign starts before you send your first email pitch – it’s in creating link-worthy content.
Michael Johnson from Page One Power will show you how to create content that will help you earn links from your target sites.
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
We are going to show you how you can break into page 1 - using content! Make sure you are using your content to your advantage when it comes to the SEO stakes!
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
Harnessing the russian digital opportunity anna milburn - brighton seoAnna Milburn
As the biggest internet market in Europe and an ever-growing online population, Russia offers vast opportunities for international businesses looking to grow sales and reach new audiences. Yet only those who understand the unique digital landscape and the expectations of a Russian audience will succeed. This session will offer an introduction to the market and the insights you need in order to build a successful online presence there.
One of the Main Factors in Digital Marketing is using keywords to promote Organic SEO. Keywords play a major role in ranking the website as well as making the content in the domain to reach potential Web Surfers. This slide will help you to know more about the strategies used in SEO that is Search Engine Optimization. This SEO Strategy slide will help you to get an insight into strategies and use of Keywords in Organic SEO. For further details click the link below:
Website: " http://www.techiebeez.com/batch1/Lelwyn/ "
LinkedIn: " https://www.linkedin.com/in/lelwynnishallawrence/ "
My Blogger Site: "https://lelwynnishal.blogspot.com/"
My Medium Site: "https://lelwyn-nishal.medium.com/"
Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019Search Engine Journal
Want to capture readers’ attention, increase dwell time, and lower your bounce rate? Then focus on the USER as you create content. Take your content strategy to the next level in this webinar presented by Kristi Kellogg, the CEO and founder of Dazzling Digital Marketing Agency.
Chapter 3 Introduction to Local SEO (Search Engine Optimization)Page Locus
In this module we cover topics such as How to Implement Local SEO on Google, Creating Google My Business Page, NAP Implementations and Some Examples to get you started.
View the Article on http://www.pagelocus.com/blog/introduction-to-local-seo-on-google/
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Semantic Analysis: Content Planning and Optimization Strategies for Hummingbi...semrush_webinars
With Google's focus shifting toward semantic algorithms, there are many new and important steps to consider when developing an effective content strategy. Following recent announcements -- including Hummingbird, Google Knowledge Graph and RankBrain -- search engines reward content marketers who take advantage of their competitive advantage, utilize creativity, and showcase subject-matter expertise. Additionally, marketers who have a clear understanding of their user's goals and the unique strengths of their business will be able to best use semantic analysis to their advantage.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
Dominating Organic Search using Cutting-Edge SEO Analysis - BrigtonSEO 2015Razvan Gavrilas
Entering a New Market or Trying to Improve Your Rankings is always a struggle.
Applying the techniques shown in this presentation will provide you with information that could change the way you run your online marketing strategy and even your entire business.
The presented methodology allows you to benchmark entire markets. This will provide you with business intelligence that will allow your business to grow faster and be strategically organized.
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy.
Topics included and discussed:
Average number of keywords typed
Search query types and user behaviour (e.g. time spend on SERP)
Search engine click bias
Why heatmaps suck and why scanpaths rock my world
Attractive, clickable keywords for metadata
Why aggregated, universal, blended, SERPs exist
Presentation of results and scanning behaviour
Snippet length and information processing
Search behaviours (e.g. pearl growth)
Male vs female search behaviours
Age
Reading time
Mobile, the environment and search
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Not getting the results you want from your link building campaigns?
You aren't alone. Most brands struggle to build links – not because of their outreach, but because of their content.
In this sponsored Search Engine Journal webinar and learn how to overcome this issue.
In this presentation, you'll learn how to:
Identify audiences to target for linkable content.
Provide value to those audiences with your content.
Integrate linkable content with your broader SEO/content strategy.
Create different kinds of content for different kinds of link opportunities.
The success of a link building campaign starts before you send your first email pitch – it’s in creating link-worthy content.
Michael Johnson from Page One Power will show you how to create content that will help you earn links from your target sites.
Advanced SEO for Ecommerce Sites - Patrick Altoft at Ecommerce Expo 2013Branded3
This presentation will cover how brands and ecommerce sites can position themselves to take advantage of future Google updates and deliver long term sustainable rankings.
We are going to show you how you can break into page 1 - using content! Make sure you are using your content to your advantage when it comes to the SEO stakes!
In This Episode We Share The SEO Strategies & Tactics We're Using In
2019 & Beyond. A MUST Watch For Anyone Looking To Be More Aggressive
About Their Search Engine Optimisation In The Future.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
Managing lead generation paid advertising campaigns? Discover the simplest ways to drive quality leads to your website and get your audience to fill the form. In this presentation, you will learn how to adjust your current paid search campaigns but also what channels bring in high quality leads.
Harnessing the russian digital opportunity anna milburn - brighton seoAnna Milburn
As the biggest internet market in Europe and an ever-growing online population, Russia offers vast opportunities for international businesses looking to grow sales and reach new audiences. Yet only those who understand the unique digital landscape and the expectations of a Russian audience will succeed. This session will offer an introduction to the market and the insights you need in order to build a successful online presence there.
One of the Main Factors in Digital Marketing is using keywords to promote Organic SEO. Keywords play a major role in ranking the website as well as making the content in the domain to reach potential Web Surfers. This slide will help you to know more about the strategies used in SEO that is Search Engine Optimization. This SEO Strategy slide will help you to get an insight into strategies and use of Keywords in Organic SEO. For further details click the link below:
Website: " http://www.techiebeez.com/batch1/Lelwyn/ "
LinkedIn: " https://www.linkedin.com/in/lelwynnishallawrence/ "
My Blogger Site: "https://lelwynnishal.blogspot.com/"
My Medium Site: "https://lelwyn-nishal.medium.com/"
Content Strategy & Actionable On-Page SEO Tips to Drive Traffic in 2019Search Engine Journal
Want to capture readers’ attention, increase dwell time, and lower your bounce rate? Then focus on the USER as you create content. Take your content strategy to the next level in this webinar presented by Kristi Kellogg, the CEO and founder of Dazzling Digital Marketing Agency.
Chapter 3 Introduction to Local SEO (Search Engine Optimization)Page Locus
In this module we cover topics such as How to Implement Local SEO on Google, Creating Google My Business Page, NAP Implementations and Some Examples to get you started.
View the Article on http://www.pagelocus.com/blog/introduction-to-local-seo-on-google/
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
Enterprise SEO Strategies and the Art of Resource AlignmentKeith Goode
Given at Pubcon in Las Vegas, NV on 11 October 2016 in the In-House SEO Team Building session, this presentation covers the art of aligning your team building efforts with your SEO strategy.
Semantic Analysis: Content Planning and Optimization Strategies for Hummingbi...semrush_webinars
With Google's focus shifting toward semantic algorithms, there are many new and important steps to consider when developing an effective content strategy. Following recent announcements -- including Hummingbird, Google Knowledge Graph and RankBrain -- search engines reward content marketers who take advantage of their competitive advantage, utilize creativity, and showcase subject-matter expertise. Additionally, marketers who have a clear understanding of their user's goals and the unique strengths of their business will be able to best use semantic analysis to their advantage.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
Dominating Organic Search using Cutting-Edge SEO Analysis - BrigtonSEO 2015Razvan Gavrilas
Entering a New Market or Trying to Improve Your Rankings is always a struggle.
Applying the techniques shown in this presentation will provide you with information that could change the way you run your online marketing strategy and even your entire business.
The presented methodology allows you to benchmark entire markets. This will provide you with business intelligence that will allow your business to grow faster and be strategically organized.
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy.
Topics included and discussed:
Average number of keywords typed
Search query types and user behaviour (e.g. time spend on SERP)
Search engine click bias
Why heatmaps suck and why scanpaths rock my world
Attractive, clickable keywords for metadata
Why aggregated, universal, blended, SERPs exist
Presentation of results and scanning behaviour
Snippet length and information processing
Search behaviours (e.g. pearl growth)
Male vs female search behaviours
Age
Reading time
Mobile, the environment and search
Here are the slides presented at Brightonseo on 9/18/15. It is all about a reliable way to measure the optimization level of an AdWords account in few minutes.
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
This presentation explains how to create strategies using decisive, action-based and commercially focused language which will get clients as bought into the work we’re going to do as we are.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
Trading channel data for campaign success brighton seoCrafted
Emma Andrews, Strategy Director at Crafted, outlines why inter-departmental collaboration is key to online marketing success. She explores how SEO data can be used to inform more effective channel strategy and discusses what SEOs can learn from the insights provided by other business units. Presented at BrightonSEO 2015
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
Why the digital skills gap is good for youSteve Linney
It’s our personal responsibility to grow and learn through our career - we owe it to ourselves. So why are many marketers still playing catch up and what can than they do to change that?
Supporting blog: http://bit.ly/2z2iCWN
Ideation to Impact: How tro Create and Sell a Digital Asset #BrightonSEOErudite
Creative and interesting ideas are the marketing product of contenrt marketing; however selling a creative concept to clients and stakeholders can be difficult. Particularly when there's no direct commercial model with free marketing content.
Hannah Thorpe of theMediaFlow shares tactics and planning tips for building a business case for you creative content assets.
#BrightonSEO: Work Life Hacks - Tools & Tips to Improve Internal Productivity...Alex Moss
Whilst most talks at BrightonSEO will focus on SEO & Social strategies, any project is hindered without good management. My presentation will focus on how to best utilise online tools in order to manage your client or in-house projects in a more efficient and collaborative manner.
As well as this, I’ll share tools and tips to improve your own businesses’ productivity that will produce better quality work within shorter timescales.
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015Chris Green
How to stop cannibal content giving you a hard time - the slides from Brighton SEO, September 2015.
1) Be aware of the cannibals
2) Gain the tools to fight cannibalisation
3) To spur you on to do something about it
http://www.strategiqmarketing.co.uk/seo/brightonseo-slides-cannibal-content/
http://www.twitter.com/chrisgreen87
Is your content working better for someone else? @jonearnshawJon Earnshaw
A presentation demonstrating how easy it is to lose visibility in the organic SERPS when another website takes only a small amount of your content. The impact is wide reaching and can be disastrous; even to resellers and channel partners.
Gianluca Fiorelli's very practical guide to Keyword and Topical ResearchGianluca Fiorelli
(Key)Words matter, because they are the best way search marketers (and not just them) have to understand the consumers' world, their needs, their interests and aspirations.
Keywords research is our bread-trail for understanding the meaning behind a search.
Keywords are not dead, because Semantic SEO gave them new life.
We all know the theory, but what about putting theories into practice.
In this deck, Gianluca Fiorelli offers you a very practical guide about how to use Google itself for doing a great keyword and topical research.
DIGITAL MARKETING Language and affiliated servicesOlessia Skrla
Today, we would like to invite you for a journey across blue ocean of Digital Marketing aspects within this broad topic, bringing up core values of language content to open door to new markets, clients and business opportunities. Our goal is to go beyond limits of very well-known marketing strategies, improving your potential that enables you to target, attract and engage in the most effective way.
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptxWriteMe
Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
read more: https://writeme.ai/blog/high-quality-content-writing/
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
Where to start when building a content strategyRichard Willner
Where to start when building a content strategy - and why it is so important to your business' success online. Discover the different outputs for content and how it can be used across your digital marketing efforts.
A content strategy is a cornerstone of your company's inbound marketing effort. It is the plan for creating and presenting your content in a meaningful, useful and relevant context to optimize user experience (UX). Customers are hungry for information relevant to them and their needs.
The Forrester Research Interactive Marketing Forecast indicates that B2B brands spend more on Paid Search than SEO, Email and Social, by more than 10 to 1. With more empowered and knowledgeable customers increasingly doing more category, company and product research on their own, it is critical for B2B brands (in the technology sector in particular) to find ways to drown out the noise on the search engine results page and capture their customer’s attention, then initiate an action.
Through an analysis of about 20 top B2B hardware and software providers, Tim Trus, Search and Media Director at Rosetta, gleaned some very simple and actionable key takeaways.
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
By Design, not by Accident - Agile Venture Bolzano 2024
Beverley Brown Content Quality
1. The source of global
content quality
Beverley Brown
Global Content Strategist
FiftyWords
2. How
can I create
engaging,
trustworthy
content?
“First and foremost,
the content on your website
must be well-written,
free of grammatical errors,
and 100% unique and original.
Content must read smoothly
& give visitors the information
they are searching for.”
6. The
elements
consistent brand usage
style & tone of voice
guidelines
spelling & grammar
a fully-functional CMS
governance documentation
a glossary and terminology
database
7.
8. Core to
successful
delivery
engage with stakeholders
assess how content can
help them meet their
business needs
agree objectives up front
select realistic defined
criteria
share core outcomes
9.
10. Technology
& tools
allow software to carry
out an analysis
and demonstrate how
quality has improved
resulting in savings to
writing, editing, and
translation costs
11. “Dear Google, ‘translating’ phone numbers
by replacing 03 with the word March is not a
useful feature”
@GlobalWordsmith
www.fiftywords.co.uk