Building, hacking and killing a bespoke CMS - Search Leeds 19Fabrizio Ballarini
This document discusses building a custom content management system (CMS) to drive automated product launches at scale for SEO purposes. It describes starting with a lightweight CMS and adding basic SEO features. APIs were then used to programmatically generate and publish thousands of landing pages, testing ideas faster. The goal is to eventually build fully autonomous products and acquisition systems not dependent on humans manually publishing pages through a CMS.
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
often times SEO is not a technical priority for a development team, mostly because it is difficult and takes a significant amount of invested time and effort. This session will cover how-to information and SEO advice on how to adjust for server and design issues that may be negatively impacting your search engine optimization efforts. We will discuss the 3 main factors of technical SEO: crawling,indexation, and ranking. Additional topics include redirects & server delivery, robots, site architecture, site performance, sitemap protocols, and more.
SEO for Dynamic Websites - Make Web Not War 2011iProspect Canada
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
Optimization 2020 | Using Edge SEO For Technical Issues ft. Dan TaylorDan Taylor
This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.
Building, hacking and killing a bespoke CMS - Search Leeds 19Fabrizio Ballarini
This document discusses building a custom content management system (CMS) to drive automated product launches at scale for SEO purposes. It describes starting with a lightweight CMS and adding basic SEO features. APIs were then used to programmatically generate and publish thousands of landing pages, testing ideas faster. The goal is to eventually build fully autonomous products and acquisition systems not dependent on humans manually publishing pages through a CMS.
SearchLeeds 2019 - Nichola stott - The state of PWAsSearchLeeds
Progressive web apps have been around for some years now, but adoption rate appears to be slow. In this talk Nichola will review the baseline and enhanced PWA criteria to explore why this might be. In addition we’ll also cover what’s new, benefits experienced by early adopters, tracking tips, how to get into the Play Store; as well as some of the current downsides and security considerations.
often times SEO is not a technical priority for a development team, mostly because it is difficult and takes a significant amount of invested time and effort. This session will cover how-to information and SEO advice on how to adjust for server and design issues that may be negatively impacting your search engine optimization efforts. We will discuss the 3 main factors of technical SEO: crawling,indexation, and ranking. Additional topics include redirects & server delivery, robots, site architecture, site performance, sitemap protocols, and more.
SEO for Dynamic Websites - Make Web Not War 2011iProspect Canada
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
Optimization 2020 | Using Edge SEO For Technical Issues ft. Dan TaylorDan Taylor
This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.
How to check your website for Technical SEOBen Moll
This is a comprehensive technical SEO checklist that you can easily follow to make sure how well your website, webshop or blog might perform.
I am not covering content SEO here but this will follow soon.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
Developing a SEO friendly CMS from the ground up - Digital Elite Day 19Fabrizio Ballarini
The document discusses developing a SEO-friendly content management system (CMS) from the ground up. It recommends starting with an autonomous full-stack SEO team and constantly redefining what features are handled by the platform versus users. The document also recommends investing in features to improve publishing operations, building monitoring into the platform, and leveraging APIs to scale operations.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
This document provides a quick guide to Google's ranking factors. It discusses factors at the domain, page, and site level that Google considers when ranking websites, such as domain age, keywords in page content and metadata, links and authority of linking pages/domains, mobile optimization, and user experience signals. The document outlines over 50 specific technical and qualitative elements that comprise Google's algorithm for determining search result rankings.
Optimizing For Google Discover | SEO Camp'us Paris 2020 ft. Dan TaylorDan Taylor
This document provides an overview of optimizing content for Google Discover. Some key points:
- Google Discover is a personalized content feed that shows content based on user search behavior.
- To optimize for Discover, content should be timely, unique, provide value, use clear authorship and high quality images. Images should be descriptive and centralized.
- Both evergreen and current/topical content are recommended. Evergreen content sees placements over time, while topical does better initially but has a short shelf life.
- Getting other traffic and engagement first can help Discover notice your content potential. Tracking and comparing to competitors is also suggested.
This document is a manual for using Xrumer, a software tool for building backlinks. It discusses techniques for profile creation, search engine optimization, and building backlinks through methods like high PR parasite pages and link wheels. The manual provides examples and step-by-step instructions for using Xrumer to build backlinks from profiles, blogs, and other pages on high PageRank domains in order to rank websites higher in search engines.
Google has made several changes to its search and advertising platforms. It has split site-wide issues from per page issues in Google Webmaster Tools. It also released over 40 search quality improvements, including increased local results and changes to link evaluation. Bing recommends a single URL strategy for desktop and mobile sites. Google may be implementing an over-optimization penalty for excessive optimization techniques. The Google Display Network is getting its own AdWords tab for improved display campaign management. Social media reports have been added to Google Analytics to measure social media performance and ROI. The Yahoo and MSN search alliance will transition all Yahoo paid search accounts to Microsoft AdCenter in Q2.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Google Webmaster Guidelines 2016 - UpdatedSher Thapa
The document summarizes Google's updated webmaster guidelines. Some of the new and existing guidelines covered include guidelines around HTTPS, mobile-friendly websites, accessibility, visible content, XML/HTML sitemaps, robots.txt files, titles/alt text, images/videos, structured data, CMS websites, search console tools, paid/affiliate links, and page speed/compatibility. The document also provides more detail on some updated guidelines around HTTPS, mobile SEO, accessibility/usability, and visible content. Existing quality guidelines focus on user-centric content and avoiding thin/scraped content, cloaking, hidden text, and other manipulative techniques.
Utilizing the natural langauage toolkit for keyword researchErudite
This document discusses using the Natural Language Toolkit (NLTK) for keyword research and analysis. It provides instructions on installing NLTK and other Python libraries, preparing keyword data, and running scripts to classify and cluster keywords to identify trends and topics. The document demonstrates how to automate aspects of keyword research using NLTK to help analyze large datasets.
Putting on Your Design Bootstraps: Intro to Responsive Design and SharePointAvePoint
Presented by D'arce Hess, AvePoint Strategic Consultant on October 3, 2015 at SharePoint Saturday DC/Reston
Bootstrap is a framework that is widely used in web development to create beautiful responsive websites. Applying this framework to SharePoint requires skill and patience. In this session, we will begin with a basic mock-up of a site. We will review how to break-down the elements of the mock-up and being the mark-up for your master page and page layout using Bootstrap. You will learn the basic structure, language, CSS resets and use of coding techniques such as Sass to adapt this framework to your SharePoint project.
More from AvePoint: http://www.avepoint.com/community
Extreme SEO Internet Solutions is a Sri Lankan based Digital marketing Company specialize in Search ,Social,eCommrce , Inbound marketing related services
The document discusses 5 top opportunities for digital marketing in the current year:
1. Google is encouraging AMP pages which load 4x faster with 10x less data and have higher click-through rates.
2. Voice search is growing in popularity and will continue to become more personalized. Websites should optimize for voice by adding FAQ pages and using conversational language.
3. Schema markup helps search engines understand website content which can increase traffic from organic search.
4. Chatbots allow brands to interact with customers and provide personalized experiences. They have a bigger reach than apps.
5. Playable mobile ads engage users for longer by gamifying the advertising experience and increasing click-through and social sharing rates.
SearchLeeds 2019 - Luke Monaghan - Site speed: Time to meet the mobile expect...SearchLeeds
Luke Monaghan gave a presentation on meeting the mobile site speed expectation. He covered that site speed is important for both crawlers and users, and is now an expectation that impacts user experience and sales. Testing tools can measure metrics like First Contentful Paint and Time to Interactive. Sites should optimize by streamlining the critical path, lazy loading images, and code splitting. Performance should be monitored over time using tools like the User Timings Report and Search Console Speed Report. Future enhancements like 5G will further raise user expectations around speed. The key takeaways are to design for speed across devices, deliver perceived speed, measure meaningful metrics, refine performance over time, and work closely with developers.
SEO Presentation - The 42nd Estate - BRA - City of BostonThe 42nd Estate
The document provides an overview of search engine optimization (SEO) strategies for getting targeted traffic via search engines. It discusses key on-page optimization techniques like producing quality content in an easy-to-scan format, optimizing images and code for speed, and using internal navigation and linking to important pages. The document also covers off-page techniques like building high-quality links through link bait and digital networking, as well as empowering website users and fans. Resources for further learning about SEO strategies are provided.
This SEO 101 deck is for my presentation at SEMpdx. It goes along with the SEO 101 blog located here http://webfor.com/seo-101/ that I updated for 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). Whether you’re a seasoned veteran or just starting out in SEO, the basic core principles of SEO are always important.
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
Una rivisitazione completa della prima versone della guida "Jump in UK".
80 nuove pagine aggiunte, e tutti i dettagli esistenti rivisti per supprtare al meglio il vostro trasferimento.
Il costo di questa versione è ora di €23,00
Although canonical is not a brand new concept I keep seeing loads of bad implementations. So I thought it was worth creating some slides to recap the best practices.
How to check your website for Technical SEOBen Moll
This is a comprehensive technical SEO checklist that you can easily follow to make sure how well your website, webshop or blog might perform.
I am not covering content SEO here but this will follow soon.
Data analytics and SEO to grow your international business | John Caldwell | ...Enterprise Ireland
Here are some key things to know about WordPress Multisite:
- WordPress Multisite allows you to manage multiple WordPress sites from a single WordPress installation and dashboard.
- Each individual site can have its own domain/subdomain (e.g. site1.example.com, site2.example.com) or subdirectory (e.g. example.com/site1, example.com/site2).
- Sites can share themes, plugins and other site-wide settings. Or each site can have its own individual settings.
- There is a main "super administrator" account that has access to manage all sites from the network admin dashboard.
- Individual sites can have their own
Developing a SEO friendly CMS from the ground up - Digital Elite Day 19Fabrizio Ballarini
The document discusses developing a SEO-friendly content management system (CMS) from the ground up. It recommends starting with an autonomous full-stack SEO team and constantly redefining what features are handled by the platform versus users. The document also recommends investing in features to improve publishing operations, building monitoring into the platform, and leveraging APIs to scale operations.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
This document provides a quick guide to Google's ranking factors. It discusses factors at the domain, page, and site level that Google considers when ranking websites, such as domain age, keywords in page content and metadata, links and authority of linking pages/domains, mobile optimization, and user experience signals. The document outlines over 50 specific technical and qualitative elements that comprise Google's algorithm for determining search result rankings.
Optimizing For Google Discover | SEO Camp'us Paris 2020 ft. Dan TaylorDan Taylor
This document provides an overview of optimizing content for Google Discover. Some key points:
- Google Discover is a personalized content feed that shows content based on user search behavior.
- To optimize for Discover, content should be timely, unique, provide value, use clear authorship and high quality images. Images should be descriptive and centralized.
- Both evergreen and current/topical content are recommended. Evergreen content sees placements over time, while topical does better initially but has a short shelf life.
- Getting other traffic and engagement first can help Discover notice your content potential. Tracking and comparing to competitors is also suggested.
This document is a manual for using Xrumer, a software tool for building backlinks. It discusses techniques for profile creation, search engine optimization, and building backlinks through methods like high PR parasite pages and link wheels. The manual provides examples and step-by-step instructions for using Xrumer to build backlinks from profiles, blogs, and other pages on high PageRank domains in order to rank websites higher in search engines.
Google has made several changes to its search and advertising platforms. It has split site-wide issues from per page issues in Google Webmaster Tools. It also released over 40 search quality improvements, including increased local results and changes to link evaluation. Bing recommends a single URL strategy for desktop and mobile sites. Google may be implementing an over-optimization penalty for excessive optimization techniques. The Google Display Network is getting its own AdWords tab for improved display campaign management. Social media reports have been added to Google Analytics to measure social media performance and ROI. The Yahoo and MSN search alliance will transition all Yahoo paid search accounts to Microsoft AdCenter in Q2.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Google Webmaster Guidelines 2016 - UpdatedSher Thapa
The document summarizes Google's updated webmaster guidelines. Some of the new and existing guidelines covered include guidelines around HTTPS, mobile-friendly websites, accessibility, visible content, XML/HTML sitemaps, robots.txt files, titles/alt text, images/videos, structured data, CMS websites, search console tools, paid/affiliate links, and page speed/compatibility. The document also provides more detail on some updated guidelines around HTTPS, mobile SEO, accessibility/usability, and visible content. Existing quality guidelines focus on user-centric content and avoiding thin/scraped content, cloaking, hidden text, and other manipulative techniques.
Utilizing the natural langauage toolkit for keyword researchErudite
This document discusses using the Natural Language Toolkit (NLTK) for keyword research and analysis. It provides instructions on installing NLTK and other Python libraries, preparing keyword data, and running scripts to classify and cluster keywords to identify trends and topics. The document demonstrates how to automate aspects of keyword research using NLTK to help analyze large datasets.
Putting on Your Design Bootstraps: Intro to Responsive Design and SharePointAvePoint
Presented by D'arce Hess, AvePoint Strategic Consultant on October 3, 2015 at SharePoint Saturday DC/Reston
Bootstrap is a framework that is widely used in web development to create beautiful responsive websites. Applying this framework to SharePoint requires skill and patience. In this session, we will begin with a basic mock-up of a site. We will review how to break-down the elements of the mock-up and being the mark-up for your master page and page layout using Bootstrap. You will learn the basic structure, language, CSS resets and use of coding techniques such as Sass to adapt this framework to your SharePoint project.
More from AvePoint: http://www.avepoint.com/community
Extreme SEO Internet Solutions is a Sri Lankan based Digital marketing Company specialize in Search ,Social,eCommrce , Inbound marketing related services
The document discusses 5 top opportunities for digital marketing in the current year:
1. Google is encouraging AMP pages which load 4x faster with 10x less data and have higher click-through rates.
2. Voice search is growing in popularity and will continue to become more personalized. Websites should optimize for voice by adding FAQ pages and using conversational language.
3. Schema markup helps search engines understand website content which can increase traffic from organic search.
4. Chatbots allow brands to interact with customers and provide personalized experiences. They have a bigger reach than apps.
5. Playable mobile ads engage users for longer by gamifying the advertising experience and increasing click-through and social sharing rates.
SearchLeeds 2019 - Luke Monaghan - Site speed: Time to meet the mobile expect...SearchLeeds
Luke Monaghan gave a presentation on meeting the mobile site speed expectation. He covered that site speed is important for both crawlers and users, and is now an expectation that impacts user experience and sales. Testing tools can measure metrics like First Contentful Paint and Time to Interactive. Sites should optimize by streamlining the critical path, lazy loading images, and code splitting. Performance should be monitored over time using tools like the User Timings Report and Search Console Speed Report. Future enhancements like 5G will further raise user expectations around speed. The key takeaways are to design for speed across devices, deliver perceived speed, measure meaningful metrics, refine performance over time, and work closely with developers.
SEO Presentation - The 42nd Estate - BRA - City of BostonThe 42nd Estate
The document provides an overview of search engine optimization (SEO) strategies for getting targeted traffic via search engines. It discusses key on-page optimization techniques like producing quality content in an easy-to-scan format, optimizing images and code for speed, and using internal navigation and linking to important pages. The document also covers off-page techniques like building high-quality links through link bait and digital networking, as well as empowering website users and fans. Resources for further learning about SEO strategies are provided.
This SEO 101 deck is for my presentation at SEMpdx. It goes along with the SEO 101 blog located here http://webfor.com/seo-101/ that I updated for 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). Whether you’re a seasoned veteran or just starting out in SEO, the basic core principles of SEO are always important.
This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.
Una rivisitazione completa della prima versone della guida "Jump in UK".
80 nuove pagine aggiunte, e tutti i dettagli esistenti rivisti per supprtare al meglio il vostro trasferimento.
Il costo di questa versione è ora di €23,00
Although canonical is not a brand new concept I keep seeing loads of bad implementations. So I thought it was worth creating some slides to recap the best practices.
The document discusses strategies to improve the search engine optimization and marketing of cruise deals. It finds that the current website ignores basic SEO practices and lacks compelling content to attract and engage users. It recommends developing a content marketing strategy across online channels to build relevance, authority and stimulate conversations around cruise offers. This includes creating on-site and off-site content to improve the user experience and increase demand and conversions over time.
A quick review of the recently born Swarovski subbrand: Lola & Grace. This is a site dedicated to all cosmopolitan girls who cares about their appeal and looks.
This document discusses marketing strategies for online gaming companies. It covers traditional and social gaming landscapes, the importance of marketing for online games, how marketing influences game sales more than quality, and how SEO is as much about marketing as technical details. Specific strategies discussed include using creative thinking in design, public relations and social media outreach, social media engagement, video marketing, and running competitions to engage gamers.
Jump! La guida pratica per trasferirsi in InghilterraiProspect
Vuoi trasferirti in Inghilterra per il resto della tua vita (o quasi)?
Non sai cosa fare e non sai cosa ti aspetta?
Niente panico. Scarica Jump!, la guida pratica su come trasferirsi in Inghilterra senza farsi male.
The company XYZ is acquiring ABC, a specialist company that sells widgets. This will require integrating ABC's product line and website into XYZ's existing business. The marketing team should focus on redirecting ABC's website to XYZ's to avoid losing traffic, maintaining both sites for at least a year, and generating new content to aid link building between the sites. They should also coordinate with SEO and PPC teams to transition advertising campaigns over time to fully rebrand under XYZ.
- Thrust reversers on aircraft turbofan engines redirect the engine's forward thrust backwards to help slow the aircraft during landing and rejected takeoffs. This reduces wear on brakes and allows for shorter landing distances.
- There are three main types of thrust reverser mechanisms: cascade systems using the cold fan stream, clamshell doors using the hot core stream, and bucket target systems also using the hot core stream.
- Thrust reversers are most effective at higher aircraft speeds and engine power levels. Their use must be limited at lower speeds to avoid foreign object damage to engines from objects kicked up from the runway.
The document provides advice for pacing a startup and using venture capital funding effectively. It recommends (1) maximizing productivity early on to gain an advantage over competitors, (2) mapping where you want to be financially when funding runs out to capture value, and (3) figuring out milestones and adapting along the way to reach financial sustainability.
La pandemia de COVID-19 ha tenido un impacto significativo en la economía mundial y las vidas de las personas. Muchos países han impuesto medidas de confinamiento que han cerrado negocios y escuelas, y han pedido a la gente que se quede en casa tanto como sea posible para frenar la propagación del virus. A medida que los países comienzan a reabrir gradualmente sus economías, existe la esperanza de que se pueda encontrar un equilibrio entre la salud pública y la recuperación económica.
This document provides an overview of acute decompensated heart failure (ADHF), including its pathophysiology, classification, and pharmacotherapy. ADHF accounts for most of the $39 billion spent annually on chronic heart failure in the US. It results from exacerbation of chronic cardiac, pulmonary, or renal dysfunction. Pharmacotherapy for ADHF is guided by understanding the patient's hemodynamic status and Forrester classification. The goals of treatment include relieving symptoms of fluid overload or hypoperfusion. Intravenous loop diuretics are first-line to treat fluid overload, while vasodilators may be used to improve cardiac output and relieve symptoms of hypoperfusion. Proper inpatient treatment combined with coordinated discharge and
The document provides guidance on best practices for bug filing and management. It discusses how to write high-quality bug reports that are reproducible by developers. It emphasizes the importance of thoroughly documenting steps to reproduce issues and providing all relevant information. The document also covers defect tracking metrics and how they can be used to assess testing progress and product quality.
The document discusses the effects of globalization and markets on education. Key points include:
1) Education has become increasingly commodified and corporatized as neo-liberal economic policies have transformed it into an arena for commercial activity. Courses and programs are now marketed and tailored to students as consumers.
2) Pressures to reduce costs have decreased time for scholarship and increased class sizes, undermining education quality. Problems are now framed and addressed using business models focused on outcomes and profits.
3) Privatization of education has grown substantially in countries like the US and UK through contracting of public schools and greater corporate involvement. Globalization shapes social relations and policy choices worldwide regarding education.
This document contains definitions and explanations of various terms and traditions related to Christmas. It provides descriptions of items like Christmas stockings, candy canes, fruitcake, and eggnog. It also explains traditions such as caroling, mistletoe kissing, and Boxing Day. Several quotes offer reflections on the meaning and spirit of Christmas.
This document summarizes the design of a programmable baseband filter for an LTE direct conversion receiver. It discusses LTE specifications and baseband filter requirements, MATLAB simulations to design a 6th order Chebyshev filter, implementing the filter using a leapfrog topology in Cadence software, designing an operational amplifier to meet the filter specifications, and simulating the final filter design to validate it meets LTE bandwidth and blocker requirements. The design is concluded to meet specifications but could be improved by reducing power consumption, using unit resistances, and simulating with an actual OFDMA signal.
How Rounds Reports and Mobile Computing Support the Role of the Clinical Phar...Jerry Fahrni
Presentation covering UDA report design and the use of mobile computing devices for clinical pharmacy services.
Delivered at Siemens Innovations 2010 on Tuesday, August 10, 2010.
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Start with your email: http://eepurl.com/gNoJBL
When you redesign a site, you have to factor in critical SEO parameters to keep the flow of traffic running.
This article was originally published on https://www.ergoseo.com/redesign-site-seo.html
You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list.
Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list for 2020.
1) Technical SEO consists of various checks and settings to help search engines crawl and index a website properly.
2) These include optimizing page speed, URLs, XML sitemaps, mobile friendliness, and more.
3) Getting technical SEO right requires some technical knowledge but ensures the website can reach its full search potential.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
Seo data and strategy to move your website forwardDesign Theory
You’ve got a WordPress website, that’s great! Now you’re probably wondering how to get more people to see and visit it with all the hard work you put into it. Thankfully there’s plugins and strategy you can use to boost your search engine ranking, and you’ll be learning more about those during this presentation.
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
This document provides recommendations from a website audit to help optimize the website for search engines and visitors. The recommendations focus on improving accessibility, indexability, on-page and off-page ranking factors, and information architecture. The implementation of these recommendations is important to make the website easier for search engines to understand and for users to use. Areas that need optimization include meta titles and descriptions, images, internal linking structure, backlink profile, and social sharing integration.
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Hire PrestaShop Developers from eGrove for all kind of PrestaShop Development Services, Migration, Customization, Integration, Themes and Modules Development
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SEO involves optimizing website code, content, and connections to improve a site's ranking in search engines. Code optimization includes ensuring descriptive title tags and meta descriptions, as well as using H1-H6 tags. High-quality content that is keyword optimized and organized is important. Building relevant external links through directories, social media, and other sites helps pass "link juice." Google features like maps, knowledge graphs, and featured snippets can drive traffic, so optimizing for these through semantic markup is valuable. Maintaining white hat SEO tactics and staying up-to-date on Google algorithm changes are keys to success.
This document provides a checklist of 75 actionable steps for search engine optimization (SEO). Some key on-page optimization tips include using semantic markup, submitting an XML sitemap, creating responsive designs, optimizing images, using heading tags, and writing long form content with statistics. Other recommendations involve internal linking strategies, keyword placement, meta titles and descriptions, and redirecting attachment URLs. The checklist aims to help improve rankings, increase traffic, and enhance the user experience through search.
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This document summarizes a presentation on search engine optimization (SEO) for Flash content. It discusses how search engines index Flash, including breakthroughs that allow indexing of text, links, and interactions. It emphasizes the importance of dynamic page ranking and getting links over initial page rank. Testing over long periods is recommended to understand how content is indexed. Tips provided include using descriptive text, metadata, and linking to optimize Flash content for search engines.
Ultimate Compilation Guide to Google 200 top SEO Ranking Factors 2021Ronald Soh
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This document provides guidance on technical SEO best practices for WordPress websites. It discusses important considerations like website architecture, crawlability, indexing, site structure, URLs, breadcrumbs, sitemaps, redirects, speed optimization, security, and using SEO plugins. Implementing these technical SEO strategies helps search engines understand and index websites better, leading to improved search visibility and rankings over time.
Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine C...Pam Ann Marketing
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices.
All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight my favorite SEO plugins, tools, and resources along the way.
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During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
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Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
"Choosing proper type of scaling", Olena SyrotaFwdays
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HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Fueling AI with Great Data with Airbyte WebinarZilliz
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Topics covered:
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Speaker:
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Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
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Programming Foundation Models with DSPy - Meetup SlidesZilliz
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4. Fixing the duplicate content issue
• By using the robots.txt file it is possible limiting spiders
access and avoid crawling of specic areas of the site.
This need to be followed up with the inclusion of the
meta tag robots noindex to avoid the indexation.
• Keep using Ajax to memorize the model to compare,
but store the product code in a hidden field / cookie.
This avoids the necessity of creating multiple URLs.
5. Complex robots.txt file…
… makes difficult to manage the configuration and could cause
crawlability problems.
6. Why using an over complicated robots.txt file?
Is your site offering only two pages for every search while
looking through the accessories?
7. Any other reason for this?
What was the intent behind this configuration?
8. Fixing the robots.txt file
• Keep the robots.txt file as simple as possible.
Google suggests to not include the file at all if not
necessary.
• Understand your goal and plan a strategy.
The solution may sit somewhere else in your server
rather than in your robots.txt file.
9. No SEO friendly URL
URLs should suggest what the page content is at a first
glance. While planning a site structure, taxonomy plays an
important role.
The site seems to use SEO friendly URLs, but relevant
information have been left aside.
10. Implement (proper) taxonomy in your URLs
The Nokia protective cover for Lumia 620
http://www.nokia.com/gb-en/accessories/accessory/cc-1056/
Should have been named as
http://…/accessories/lumia-620-protective-cover/
Or
http://…/accessories/phones/lumia-620-protective-cover/
11. Serve the correct language URL to searchers…
Worldwide company like Nokia requires to serve users with
translated content, or targeted to users in a certain region.
12. …sending crawlers the right signals.
However, there are certain portions of the sites that have
similar content within a single language (small regional
variations apply).
For instance UK English vs US English pages.
Having both versions on site is legitimate, but may lead SEs
to return the wrong URL if not properly configured and also
to raise a duplicate content issue.
To solve this, it is important sending the right signals like:
• Correct language code according to the ISO 639
• Alternate tag (Google only)
13. Cloaking is against the Webmaster guidelines
Impersonating Googlebot
Impersonating
GoogleBot from US
locations, Nokia
server(s) perform a
301 redirect before
serving the page.
480 URLs identified.
14. How to fix the cloaking issue
This cloaking is likely to not be intentional, but a “Quality
Rater” may flag this causing your site a penalty.
“User-agent based delivery” directives are likely to reside in
the .htaccess or httpd.conf (Apache configuration files), and
that should be the primary source of investigation.
16. Rich snippet on pages
Great content is the backbone of great SEO. But great
content needs to be appreciated by search engines, not just
humans.
Rich snippets have been launched to enhance shopping
sites, but are useful also for visually improving results on
SERPs, thus leveraging CTR.
17. Mixed and improperly configured rich snippets
A mix of schemas on your
pages, but regardless the
type, often the mark-up is
incorrect nullifying the
implementation.
Although data-vocabulary is
still valid, using the
schema.org would offer
more flexibility.
18. Teach (your granny) how to…
Create videos showing how to use phone features in step-
by-step processes.
Short & memorable pre and post launch videos regurlarly
add on site leave viewers wanting more and will configure
Nokia as a primary source of information.
On average, users spend
around 2 minute 30 seconds
watching YouTube videos.
People do not want to sit
through a boring stuff.
19. From walkthrough to more specific videos
A brand new “How to” section for every products would
allow you to:
a) Add fresh content on site (Google freshness algo
favorites site regularly updated)
b) Enhance your YouTube channels, offering another
opportunity to monopolise the SERPs
c) Provide additional content to be seeded throughout
your blog
d) Give you chances to seed the content throughout third
party sites.
21. How can this be done?
• Creating a relationship between the reviewer name and
his Google+ personal page.
• Delegate the entire comment management to Google+.
As of today, there is not an official API support for this.
However, with some coding and marketing incentives
Nokia can capitalise the opportunity and lead the market.
Remember, if you are not doing it first, somebody else will!
22. A proper “support section”
Searching in the support section may leave your users
confused. An internal search for the keyword “blog” returned
me two similar results but different solutions with no clear
indication to which model they apply.
http://po.st/ZO70ld
http://po.st/DzROPE
24. Creating marketing opportunities
36%
64%
How people consume online marketing content
Mobile producer sites
Third party sites
Being a big brands it means have big responsibility to
proactively feed the market with information to help third
party sites generate authentic conversations and UGC.
25. Engage users creating a widget
• Mobile phone life cost calculator
A simple but effective tool to demonstrate different mobile phone
running cost, factoring cost of accessories and application, battery
replacement and energy consumption.
• Co2 emission analyser
Mobile consume energy, to produce energy we produce Co2.
People may be fascinated to understand how much they pollute by
using their phone.
Targeting different niches is vital for the off site strategies
as it enhance the link diversity concept.
26. Producing evergreen content
Evergreen content is meant to provide information that is
not likely to change in the near future, thus offering chance
to attract links over time.
Evergreen content is difficult to last longer in a fast pace
niche like technology, but with very little effort this can be
maintained and help capitalize visitors and brand equity.
For example a
“How fast is UK mobile broadband”
could represent a nice fit; this content
can be update as soon as the release
of a new technology changes the
landscape and requires the network to
be upgraded.
27. Case studies
Produce nice crafted and extremely informative
whitepapers / free report / research or presentation, then
submit the document to sharing sites or to active bloggers
in the industry.
Having the whitepapers available for
download on authority and high-
traffic blogs can definitely give your
site some high-value links (e.g.
coming from the PDF version) and
works excellently in improving your
brand’s visibility.
28. Tie up your Google+ page to your site
Google Authorship can be applied to business as well using
the rel=publisher.
Nokia can tie the Google+ page to the whole site, and
enhance the SERP rich snippet showing the profile picture.
Results with a Google+ profile image stand out and are
subject to a better CTR.
29. I’m a leading practitioner in SEO with
over 10 years experience. I’ve been
recognised by Google as one of their
Top Contributors on the webmaster /
SEO forum.
I worked on many international clients
including Exxon Mobil, Burberry and
Microsoft.