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Flavors of SEO www.reference.be @ndegeyndt Li: Nikolaas De Geyndt
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What matters in SEO ,[object Object],[object Object],[object Object]
SEO Pyramid Accessible Content Keyword Universe & Content Optimization Marketing Social SEO Fundamentals:  http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
Which Ranking Factors matter Links represent 42% of rankings Kw represent 36% or rankings Social represent 7% of rankings Search volume for brands Internal links, # chars HTML & document CTR from Google to page for a KW Domain length
SEO Trends www.goedkope-vakantiehuisje-ardennen-durbuy.be Use related keywords
SEO Trends says  
SEO Trends Read up at Wikipedia:  http://en.wikipedia.org/wiki/Google_Panda
SEO Trends ,[object Object],Use rich snippets:  http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=99170
Flavours of SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Migrating from Old to New Site ,[object Object]
Migrating from Old to New Site Old website www.yourdomain.com/oldurl1 www.yourdomain.com/oldurl2 … New website www.yourdomain.com/newurl-1 www.yourdomain.com/newurl-2 … Old indexed URL’s SWITCH after switch Will be replaced by New URL’s
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Migrating   from Old to New Site Read more about the Migration of your website http://www.google.com/support/webmasters/bin/answer.py?answer=83105
New Sites & SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Sites & SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Sites & SEO ,[object Object],[object Object],[object Object],[object Object],About XML Sitemaps:  http://www.google.com/support/webmasters/bin/answer.py?hl=en&&answer=156184
Social Media & SEO ,[object Object],Read the interview with Google & Bing:  http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Social Media & SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & SEO ,[object Object],[object Object],[object Object],[object Object]
Social Media & SEO ,[object Object]
Social Media & SEO ,[object Object]
Social Media & SEO ,[object Object],I added these buttons because everyone else’s doing it
Social Media & SEO ,[object Object],LOVE ME! (please)
Social Media & SEO ,[object Object],Scrolling to the bottom Get the code @  http://blog.okcupid.com/index.php/10-charts-about-sex/
International SEO ,[object Object],http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html ccTLDs eg: site.com, site.be Subdomains with gTLDs eg: de.site.com, fr.site.com, etc. Subdirectories with gTLDs eg: site.com/de/, site.com/fr/, etc. URL parameters eg: site.com?loc=de, ?country=france, etc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],pros (+) (not recommended) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International SEO ,[object Object],[object Object],[object Object],[object Object]
International SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Still doubting? Absolutely read:  http://www.seomoz.org/ugc/folders-vs-subdomains-vs-cctld-in-international-seo-an-overview
International SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local & SEO Check out the Local Ranking Factors http://www.davidmihm.com/local-search-ranking-factors.shtml
Local & SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local & SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
Local & SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local & SEO ,[object Object],[object Object],[object Object],[object Object]
Local & SEO
Video & Image SEO ,[object Object],[object Object],[object Object],[object Object]
Video & Image SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video & Image SEO ,[object Object],[object Object],[object Object],If you have a none commercial video, upload it as well to  www.vimeo.com (non-commercial & High Quality)
Video & Image SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Methodologies ,[object Object],[object Object]
Keyword Research ,[object Object],[object Object]
Keyword Universe : Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Universe : Preparation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],Keyword Universe : Preparation
Keyword Universe : Preparation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword Universe : Preparation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object]
Content & On-page ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our preparation is done
…
[object Object],[object Object],Content & On-page
[object Object],[object Object],Content & On-page
[object Object],[object Object],[object Object],[object Object],[object Object],Content & On-page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content & On-page
Content & On-page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-page optimizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On-page optimizations
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
Obsolete !
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
<img src=&quot;/~/media/Images/ProductImages/Consumer goods/ Picture-medical-app .ashx&quot; alt=&quot; Picture medical application &quot; width=&quot;213&quot; height=&quot;109&quot;> File name Alt tag 1 2
-THE END- Loads of info right? ,[object Object],[object Object],[object Object],[object Object]

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Flavours of SEO

  • 1. Flavors of SEO www.reference.be @ndegeyndt Li: Nikolaas De Geyndt
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  • 4. SEO Pyramid Accessible Content Keyword Universe & Content Optimization Marketing Social SEO Fundamentals: http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
  • 5. Which Ranking Factors matter Links represent 42% of rankings Kw represent 36% or rankings Social represent 7% of rankings Search volume for brands Internal links, # chars HTML & document CTR from Google to page for a KW Domain length
  • 8. SEO Trends Read up at Wikipedia: http://en.wikipedia.org/wiki/Google_Panda
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  • 12. Migrating from Old to New Site Old website www.yourdomain.com/oldurl1 www.yourdomain.com/oldurl2 … New website www.yourdomain.com/newurl-1 www.yourdomain.com/newurl-2 … Old indexed URL’s SWITCH after switch Will be replaced by New URL’s
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  • 29. Local & SEO Check out the Local Ranking Factors http://www.davidmihm.com/local-search-ranking-factors.shtml
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  • 79. <img src=&quot;/~/media/Images/ProductImages/Consumer goods/ Picture-medical-app .ashx&quot; alt=&quot; Picture medical application &quot; width=&quot;213&quot; height=&quot;109&quot;> File name Alt tag 1 2
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Editor's Notes

  1. 01/12/11
  2. Synonyms: checking account, current account, deposit , deposit account, funds, savings account
  3. Synonyms: checking account, current account, deposit , deposit account, funds, savings account
  4. Synonyms: checking account, current account, deposit , deposit account, funds, savings account
  5. Before optimizing our webpage, let’s try to understand what bots can read and what not...
  6. Before optimizing our webpage, let’s try to understand what bots can read and what not...
  7. Guidelines Page Titles: Unique titles ! 7 words is ideal, but don’t focus on it OR : 10-60 characters and no special characters Make sure to have keyword/keyphrase included in the page title Keyword in Title tag - close to beginning Google breaks off your title at 65 characters -When using a long brandname in the pagetitle, know that the weight of your keyword(s) drops (value-spread over all the words)
  8. Guidelines URL’s : No more than 3 hypens per folder, per filename (hypens better than underscores) Descriptive url’s (incorporate keywords) Not too many directories ; the shorther the url, the better Don’t repeat keywords in the url Better html (avoid php/asp/cfm) Lowercase urls (otherwise risk for duplicate) No special characters in the url (# à è, spaces, [, ], !, ?, etc.) Maybe a little word about URL-rewriting &amp; Redirects
  9. - Show popup images in firefox &amp; explorer. Difference alt &amp; title