Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.

2. Agenda

3. Agenda
• See Think Do Care

4. Agenda
• See Think Do Care
• Customers care online

5. Agenda
• See Think Do Care
• Customers care online
• Case Study

10. Dynamic Creatives

11. Dynamic Creatives
• Ad Formats

12. Dynamic Creatives
• Ad Formats
• Logic of Product Impression

13. Dynamic Creatives
• Ad Formats
• Logic of Product Impression
• Special offers, promotions and sales

14. Dynamic Creatives
• Ad Formats
• Logic of Product Impression
• Special offers, promotions and sales
• Content personalization

15. Ad Formats

16. Control number of
displayed products
Ad Formats

17. Control number of
displayed products
Similar products
Ad Formats

18. Control number of
displayed products
Similar products
Expanding product
information
Ad Formats

19. Control number of
displayed products
Similar products
Expanding product
information
Time limits for
special offers
Ad Formats

20. Case: Moyo.ua (retail)
AdWords vs DoubleClick Dynamic Creatives

21. Case: Moyo.ua (retail)
AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%

22. Case: Moyo.ua (retail)
AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%

23. Case: Moyo.ua (retail)
AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%

24. Case: Moyo.ua (retail)
AdWords vs DoubleClick Dynamic Creatives
- Cost per click decreased by 12%
- Conversion rate increased by 55%
- Conversion cost decreased by 53%
- Traffic decreased by 49%

25. Audience

26. Audience
• Customer segmentation in DoubleClick

27. Audience
• Customer segmentation in DoubleClick
• RFM - analysis

28. Audience
• Customer segmentation in DoubleClick
• RFM - analysis
• CRM - data

34. Compare the features of remarketing

36. The advertising budget

37. The cost of conversion

38. Number of sales

39. The average cost per click DoubleClick
+18%

40. The average conversion rate
+202%

41. СПАСИБО
ЗА ВНИМАНИЕ
Сергей Романов
s.romanov@promodo.com
promodo.ua

53. Thus, using dynamic remarketing
eliminates the need to:

54. Thus, using dynamic remarketing
eliminates the need to:
• Create remarketing audiences for each product category;

55. Thus, using dynamic remarketing
eliminates the need to:
• Create remarketing audiences for each product category;
• Launch a large number of advertising campaigns;

56. Thus, using dynamic remarketing
eliminates the need to:
• Create remarketing audiences for each product category;
• Launch a large number of advertising campaigns;
• Change creatives constantly: products, prices, and so on.

57. The Results
1) Reduce the budget spent to attract new visitors
to the site by 5 times;

58. The Results
1) Reduce the budget spent to attract new visitors
to the site by 5 times;
2) Gain more targeted traffic from users, directly
interested in purchasing products.