analyzing sales channels
heat mapping
best strategy for landing page creation
better search experience
product page as key factor
how to get to the better checkout flow
Magik Access - Responsive Magento Theme can be automatically adaptive screen detection, give customer pleasant shopping experiences, and meet trading communication between you and customers.
Magik Access - Responsive Magento Theme can be automatically adaptive screen detection, give customer pleasant shopping experiences, and meet trading communication between you and customers.
Magik Karizma is a newly responsive Magento theme with multiple color styles, is fully customizable and suitable for every type of products. It was designed to focus on your experience and usability to make customer’s shopping process quick.
This is a sample heuristic evaluation. My company specializes in performing them and I have written, edited, or presented over 100 of them to clients in industries ranging from ecommerce to healthcare to government.
Go Camping template is a responsive Magento template which was created specifically for E-business store systems providing picnic instruments, camping furniture as well as camping clothes. By using a light gamut in tandem with simple natural designs, the Camping Store template helps ease the burden of the installation and application of itself significantly.
Magento Search Autocomplete Extension - User manual by Plugin CompanyPlugin Company
A well-functioning search autocomplete extension is an essential sales tool for every webshop and indispensable for Magento® stores offering a wide range of products.
It enables your customers to quickly find specific products by automatically completing search queries, instantly showing them the most relevant products in your assortment.
Our Search Autocomplete Extension distinguishes itself from other comparable products by being the only one capable of generating truly instant product suggestions.
Where other extensions take up to 5 seconds to show the first search results, our advanced caching system ensures ZERO SECONDS delay and shows suggestions instantly on the customer's first key press.
The content26 Guide to Amazon A+ Content Requirementscontent26
Amazon has a strict style guide for content published on Amazon product pages. Brands that don't follow the rules might find their product pages rejected by Amazon. In this guide, content26 breaks down the requirements for Amazon A+ and Premium A+ content.
Magik Access - Responsive Magento Theme can be automatically adaptive screen detection, give customer pleasant shopping experiences, and meet trading communication between you and customers.
Magik Access - Responsive Magento Theme can be automatically adaptive screen detection, give customer pleasant shopping experiences, and meet trading communication between you and customers.
Magik Karizma is a newly responsive Magento theme with multiple color styles, is fully customizable and suitable for every type of products. It was designed to focus on your experience and usability to make customer’s shopping process quick.
This is a sample heuristic evaluation. My company specializes in performing them and I have written, edited, or presented over 100 of them to clients in industries ranging from ecommerce to healthcare to government.
Go Camping template is a responsive Magento template which was created specifically for E-business store systems providing picnic instruments, camping furniture as well as camping clothes. By using a light gamut in tandem with simple natural designs, the Camping Store template helps ease the burden of the installation and application of itself significantly.
Magento Search Autocomplete Extension - User manual by Plugin CompanyPlugin Company
A well-functioning search autocomplete extension is an essential sales tool for every webshop and indispensable for Magento® stores offering a wide range of products.
It enables your customers to quickly find specific products by automatically completing search queries, instantly showing them the most relevant products in your assortment.
Our Search Autocomplete Extension distinguishes itself from other comparable products by being the only one capable of generating truly instant product suggestions.
Where other extensions take up to 5 seconds to show the first search results, our advanced caching system ensures ZERO SECONDS delay and shows suggestions instantly on the customer's first key press.
The content26 Guide to Amazon A+ Content Requirementscontent26
Amazon has a strict style guide for content published on Amazon product pages. Brands that don't follow the rules might find their product pages rejected by Amazon. In this guide, content26 breaks down the requirements for Amazon A+ and Premium A+ content.
Keeping your website up-to-date is easy if you know what trends to follow. Today we want to introduce you to our vision of the most effective design techniques of 2016. By implementing them you will enlarge your customer base, increase conversion rates of your store, and build a professional image for your business.
The content26 Guide to Creating Amazon A+ Contentcontent26
In this slideshow we go through the basics of creating Amazon A+ content and describe how to optimize each element of the enhanced content portion of the product page.
Each online retailer has its own specific content requirements which makes creating compelling ecommerce content complicated.
This handy document provides easy-to-follow tips for creating informative, site-specific enhanced content on Amazon, Walmart, and Toys R Us. Content26 breaks down the key elements that go into creating an ecommerce product page, including how to structure the pages and what content to include.
Shamit Khemka detailed Importance of customization in magento portalsSynapseIndia
The ecommerce playground has been extensively dominated by one name i.e. Magento. The survey by eMarketer over some of the top 100k sites in Feb 2015 showed that maximum share goes with Magento. But to make best use of Magento, much of it all rests with the way you can customize. In this presentation, SynapseIndia founder Shamit Khemka detailed benefits of customizing magento portals
How to Show Product Testimonials in PrestaShop? – User GuideFMEModules
How to Show Product Testimonials in PrestaShop? This is a quick user guide to know that why product testimonials are important, what are there positive and negative impacts. For more information: http://www.fmemodules.com/en/36-product-testimonials.html
Magento Calendar Responsive Printing Website Theme is our trending product with many desirable features, bright in color and exquisite in design.
#Magento #Themes #Calendar #Printing #Website
Driving promotions in an e-commerce store is the most critical activity for an online retailer. Lack of proper ammunition to promote your products directly affects your ROI. This presentation offers some tips & tricks on how to leverage the maximum out of the promotional modules and what are few extensions that you can use.
Magento 2 Product Questions + FAQ extension by MageDelight encourage the communication and make buying decision easier for customers by sharing the additional information about products.
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
The Definitive Guide To Optimise Yourproduct Listing Pages_Cresconnect.pdfAdam Bailey
Top Ecommerce Digital Marketing Agency We ll GROW YOUR ECOMMERCE WEBSITE by Increasing Customers Generating Revenue See what makes our Digital Marketing Agency stay at the top of our game Discover More Membership Affiliations About Us Helping Brands Succeed with a decade full of Experience First thing you should know about us We like
Magento 2 FAQ Extension | LandOfCoder
Allows customer to search question & answer by entering the keyword in the search box. Advanced Search questions and answers intuitively based on content, tag, keyword.
http://bit.ly/2uW8TSE
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Keeping your website up-to-date is easy if you know what trends to follow. Today we want to introduce you to our vision of the most effective design techniques of 2016. By implementing them you will enlarge your customer base, increase conversion rates of your store, and build a professional image for your business.
The content26 Guide to Creating Amazon A+ Contentcontent26
In this slideshow we go through the basics of creating Amazon A+ content and describe how to optimize each element of the enhanced content portion of the product page.
Each online retailer has its own specific content requirements which makes creating compelling ecommerce content complicated.
This handy document provides easy-to-follow tips for creating informative, site-specific enhanced content on Amazon, Walmart, and Toys R Us. Content26 breaks down the key elements that go into creating an ecommerce product page, including how to structure the pages and what content to include.
Shamit Khemka detailed Importance of customization in magento portalsSynapseIndia
The ecommerce playground has been extensively dominated by one name i.e. Magento. The survey by eMarketer over some of the top 100k sites in Feb 2015 showed that maximum share goes with Magento. But to make best use of Magento, much of it all rests with the way you can customize. In this presentation, SynapseIndia founder Shamit Khemka detailed benefits of customizing magento portals
How to Show Product Testimonials in PrestaShop? – User GuideFMEModules
How to Show Product Testimonials in PrestaShop? This is a quick user guide to know that why product testimonials are important, what are there positive and negative impacts. For more information: http://www.fmemodules.com/en/36-product-testimonials.html
Magento Calendar Responsive Printing Website Theme is our trending product with many desirable features, bright in color and exquisite in design.
#Magento #Themes #Calendar #Printing #Website
Driving promotions in an e-commerce store is the most critical activity for an online retailer. Lack of proper ammunition to promote your products directly affects your ROI. This presentation offers some tips & tricks on how to leverage the maximum out of the promotional modules and what are few extensions that you can use.
Magento 2 Product Questions + FAQ extension by MageDelight encourage the communication and make buying decision easier for customers by sharing the additional information about products.
Top Tips to Increase Traffic from SEO for E-commerce WebsitesSWEET Interactive
Tips to Increase traffic from SEO for e-commerce websites. Get more traffic with these practical tips to your online shop. Implement these practical SEO tips and make your e-commerce venture more profitable
The Definitive Guide To Optimise Yourproduct Listing Pages_Cresconnect.pdfAdam Bailey
Top Ecommerce Digital Marketing Agency We ll GROW YOUR ECOMMERCE WEBSITE by Increasing Customers Generating Revenue See what makes our Digital Marketing Agency stay at the top of our game Discover More Membership Affiliations About Us Helping Brands Succeed with a decade full of Experience First thing you should know about us We like
Magento 2 FAQ Extension | LandOfCoder
Allows customer to search question & answer by entering the keyword in the search box. Advanced Search questions and answers intuitively based on content, tag, keyword.
http://bit.ly/2uW8TSE
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Shopfine – Responsive Multiplepurpose Virtuemart Template is an extremely powerful and flexible Virtuemart Template with responsive & retina ready design to focus on meeting any purpose of customers.
Promote Your Products with Magento 2 Product Labels ExtensionMageDelight
MageDelight’s Product Labels Extension for Magento 2 stores help you in maximizing the conversions by creating custom and eye-catchy product labels like new, best seller, special offers, sale, discount etc.
Magenton Responsive Pillow & Blanket Printing Theme brings a clear and modern interface and it is the best solution to increase your sales revenue in this printing industry.
#magento #printing
Similar to Magento marketing: maximize your store's ROI on low budget (20)
Typical e-commerce issues and how to deal with themPromodo
1) Two basic stages to cover but often forgotten: preparation (start gaining traffic) and conversion improvements (convert the traffic you receive) are described.
2) An ecommerce site structure for SEO and PPC is provided.
3) Email marketing strengths are given based on a case study.
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Republic of Seychelles: Tourism OpportunitiesPromodo
The destination marketing research shows the benefits
which Republic of Seychelles may achieve with destination
marketing techniques used by Promodo experts.
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...Promodo
Presentation by Managing Director at Promodo's UK Office, Miles Scudamore at Meet Magento Poland 2015 in Poznan. In his speech Miles talks how to combine online marketing tools such as SEO, Adwords, Usability and Email marketing to build high-performing strategy for ecommerce website
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...Promodo
Paul discussed the benefits of the methodology which allowed to increase lead generation conversions by up to 300%. Paul talks how entrepreneurs can benefit from this methodoly and about possibilities to make more money off their websites which business owners are often overlooking.
How to Use Retargeting to Monetize your Bouncing TrafficPromodo
An average ecommerce site loses 98% of their visitors. Paul and Csaba will teach you how you can monetize the remaining 98% percent of your traffic, and thus increase your sales and revenue.
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
How to make the most of your holiday ups and downsPromodo
Watch materials from SEMrush's live session in cooperation with Promodo. You will learn how we e-retailers can benefit from unusual behavior of shoppers during holidays and insights they can get from holiday sales data. You will also see several remarkable campaigns big brands have had this year and get tips on PLA's best practices.
An in-depth look at using heat-mapping and testing to increase conversion rates for ecommerce stores. Watch the presentation from Promodo's Business Development Manager, Paul Ryazanov, at Pubcon 2014 session in Las Vegas.
Get your online store ready for the holiday shopping seasonPromodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Magento marketing: maximize your store's ROI on low budget
1. Maximize the ROI of your
Magento marketing: how to get
more sales with minimum
efforts and budget
May 15th, 2014 – online marketing session for Magento business owners
4. Speaker
Paul Ryazanov
Promodo
Recent speaking engagement
CloudCon – San Francisco, USA 2012
PubCon – Las Vegas, USA 2012
eComTim – Timisoara, Romania, 2013
SFIMA – Miami, USA 2013
PubCon – Las Vegas, USA 2013
Google – private workshop
NOLE – New Orleans, 2014
International speaker, internet
marketing expert, conversion
rate optimization expert
5. Speaker
Victoria Leonenko
Amasty
Marketing evangelist, loves to bind hearts
of Marketing and E-commerce.
Participates in product development from
customers' side.
Meet Magento Russia 2013
Developers Paradise 2013
Meet Magento Germany 2013
Recent Magento community interaction:
Meet Magento Belarus 2014 organizer
40. 21.3.11
Advice #16 - <title></title>
Make sure your titles give a clear idea of what the page is about
Use your keywords in the title, but never stuff more then two repetitions of one
and the same keyword and don’t stuff too many keywords – test how it’s going to
look like!
Put the most important key phrase at the beginning and close the title with your
brand
Visible part is 512 pixels long!
http://seo-website-
designer.com/Google-SERP-Emulator
41. 21.3.11
Advice #17 – content, h1/h2 tags
Make sure you clearly set the h1/h2 tags to tell Google about
most important things
Avoid any duplicate content. All your page content needs to be unique – even
product descriptions. Forget about manufacture details. Put your own opinion
about product
Keep the balance of text and images. We do recommend content takes about
30% of your page
42. 21.3.11
Advice #18 – Optimize images
Traffic from Image search
Option to be on 1st
page
43. 21.3.11
Advice #19 – Product snippets
https://support.google.com/webmasters/an
swer/146750?hl=en
Better CTR in organic traffic
Snippets for Breadcrumbs, products, videos
Use schema.org
44. 21.3.11
Advice #20 – Product reviews
Better conversions / trust by visitors
Google love the user generated
content
Its free. Easy. Use yotpo.com
apps.shopify.com/yotpo-social-reviews
45. 21.3.11
Advice #21 – Video for products
Better conversions
Traffic from video channels
Its free. Easy. Use youtube.com
46. 21.3.11
Advice #22 – Blog
Create your blog ASAP
3-6 articles per month
Use Google+ authority
48. 21.3.11
Advice #24 – GEO targeting
https://www.google.com/local/business/add
?hl=en-US
Register your business
Get Reviews!
Use Google Places / Yelp
55. 21.3.11
Proper page structure
1. Place your logo at the top left of the
site and do not have the head
banner distract from that image
2. Place important content on the left
side of the page
3. Navigation bars should be across
the top (preferably) or on the left
side
4. Consider F eye movement pattern
when writing content and planning
image layout
5. First 2 paragraphs on every page
should state the most important info
6. Do not include a lot of text as users
won't read it completely
56. 21.3.11
The main requirements to product images:
• Good quality & proper size
• Multiple images showing different product features and angles
• The size must be not too heavy
Visual product presentation
57. 21.3.11
Color Swatches pro module for Magento
Visual product presentation
Use images for
attribute selection
No need to specify
price difference for
associated products
View image details
with elegant zoom
and lightbox effects
61. 21.3.11
People love media – use it!
Google showing only text results
After implementing media
to search results
Use:
•Images (real use examples)
•Videos (product testing)
62. 21.3.11
Write product description for real people
No cold facts No impersonal sentences
Write in the manner your target
audience speak
63. 21.3.11
Fast page load
Product Page Musthaves
Full Page Cache extension for Magento:
• Decreases page load time
• Caches dynamic content much faster
66. 21.3.11
Vivid product labels
Product Page Musthaves
• 'on sale' products
• products with special price
• new products
• '100% natural‘
• 'environment-friendly‘
• etc.
Highlight:
67. 21.3.11
Product Labels module for Magento
Product Page Musthaves
Display labels based on
category, price, status, etc.
Specify time period for display
Use variables for label
messages
Set priorities for label display
69. 21.3.11
Product tests and videos
Product Page Musthaves
• Give a sense of a real product
• Allow to see products in details
• Show real product sizes
72. 21.3.11
Product Page Musthaves
Assign stock statuses to
products automatically
or manually
Display stock statuses
based on product
quantity
Custom Stock Status module for Magento
78. 21.3.11
Abandoned carts disaster
Ecommerce sites have an average cart abandonment
rate from 55% to 75%.
Shopping cart abandonment can be described as:
•Shoppers place an item in their cart but doesn’t enter
the checkout phase of the funnel
•Shoppers begin the checkout process but don’t
complete it
86. 21.3.11
Keep a functional ‘Back’ button
Checkout tip #7
Save customers’ data if they click this button,
so there will be no need to fill them in again
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A/B tests are the staff of life
Be data driven and implement new features
only after testing
92. 21.3.11
Improving checkout – Todo list
Design
Checkout buttons at the top and bottom of the
page
Continue shopping option from the checkout
Different checkout/continue shopping button
colors
The option to create an account AFTER checking
out
Printing or emailing cart contents
Add to wishlist and saving carts
Final cart review
93. 21.3.11
Optimizing Product Details
Improving checkout – Todo list
Product summary
Shipping methods in details
Ability to update quantity or remove from cart
Related products recommendations before
checkout
Order number + contact info
Show the final price before checkout
94. 21.3.11
Payment and shipping
Improving checkout – Todo list
Free shipping when customers spend $X
Multiple shipping & payment methods
Latest promo codes directly at the checkout
Was $X, now $Y
You saved $X
Approximate shipping date
Clear download & user guide (digital products)
The reason for additional questions at the
checkout
95. 21.3.11
Rewards and special offers
Improving checkout – Todo list
Give discounts for reviews
Consider a loyalty program
Complementary samples
Upsell with gift cards
96.
97. Free online marketing audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;
- Quick SEO audit and review of existing analytics;
- Audit of PPC campaigns;
- Technical audit;
- Best practices of conversion rate optimization;
- General online marketing strategy insights.
Free online marketing audit
98. Thank you for your attention!
Paul Ryazanov
Business development director
at Promodo
e-mail: p.ryazanov@promodo.com
Skype: pavel.ryazanov
Victoria Leonenko
Marketing director
at Amasty
e-mail: victoria.leonenko@amasty.com
Skype: victoria-leonenko