The document discusses research conducted on various magazines, including PC Gamer, Empire, and Car Magazine. For PC Gamer, the research found the target audience is young males aged 14-36 who enjoy reading articles about new games and PC building. Empire research showed a slightly higher male than female readership that is generally younger and left-leaning politically. Analysis of Car Magazine identified the readers as middle-aged males and found the content may be becoming boring or uninteresting over time based on declining sales numbers. Research methods included analyzing magazine covers, layouts, color schemes, writing styles, and audiences.

1. Magazine and Print
By Jack Morton

2. Audience
Pc gamer is known throughout the
gaming community as the best
source of information about newly
published games. It also gives out
useful information about what parts
are needed when building a pc. From
the looking at the audience, I have
found out that the majority of the
readers are male and between the
ages of 14-36. This tells me the target
audience are young males. Looking at
the ratings I have found that people
enjoy reading the magazine and is
largely popular. They also write
articles about games as well on their
website where they have a large fan
base. The articles range from building
a pc and best games from 2017.

3. Research
Front page
The magazine uses the colour red to draw the audience in.
The typology in the magazine is bold and large to get the
attention of the customers. The image of the game shows a
clear and well detailed visual of fallout 4. They have done this
to get the customers attention. The writing style of the
magazine tells me they are trying to excite the customer by
talking about how it’s the best “rpg of the decade”. Another
colour scheme I've seen is black, from this I can understand
that its symbolic for tragedy and gloomy. From looking at the
layout I can see that its clear and understandable, therefore
its easy to read and follow.

4. Research
Double page spread
The magazine gives of an empty atmosphere, for example it feels plain and alone. This is a
reference to the fallout New Vegas game in the background. The game is well know for its lonely
wasteland, this intern will make the customer wanting to know more. I colours are similar
throughout the dps which make the gaming magazine more complete. Another colour that’s used
in the magazine is green, this is symbolic for the army/military. The font is simple yet
understandable to follow when reading the gaming magazine, as it catches your eye. The imagery
of the double page spread shows the audience a waste land with a robot, this creates
atmosphere and uniqueness for the customer.

5. Research
Website
The colour scheme is red, this is symbolic for
dangerous and angry. Therefore the colour
red will grab the attention of the customer.
Another colour I've found is grey which is
symbolic for mystery. The article also has bold
font to get the customers attention, therefore
it can be seen far away. The imagery of the
games shows the audience the awesome
games that will be coming out soon. They
way the article is laid out is understandable
and easy to follow. The writing style is easy to
understand and makes you want to keep on
reading. PC Gamer is a magazine founded in
the United Kingdom in 1993 devoted to PC
gaming and published monthly by Future plc.
The magazine has several regional editions,
with the UK and US editions becoming the
best selling PC games magazines in their
respective countries. The magazine features
news on developments in the video game
industry, previews of new games, and reviews
of the latest popular PC games, along with
other features relating to hardware, mods,
"classic" games and various other topics.

6. Empire’s Audience
From looking at the empire audience I have found that they are slightly more males than
females and the audience are a young age. I also found out that they are left sided in terms
of politics. The ratings for the movie magazine are overall positive and are giving them a
thumbs up. They are also selling a large quantity of magazines across the world, this tells
me that the magazine is interesting to read. From looking a these statics I now understand
their target market for their gaming magazine.

7. Research
Front Page
The magazine has portrayed the front as bold and
attention grabbing, for example the magazine has
the colour red to draw the customer in and uses a
quirky font to be similar to the jokers personality.
The imagery of the magazine points to joker, they
have done this by highlighting him with a spot
light. The effect of using this is to get the
customers attention when there walking by. The
magazine has a wonderful layout as it has the
necessary parts for example it has a barcode,
headline, blobs and stars. This tells the audience
right away it’s a magazine about films straight
away. The writing style copies the jokers
personality, therefore it will feel as if the joker is
talking to you.

8. Research
double page spread
The colour scheme of the double page
spread has blue. This is symbolic for
peace, harmony and justice as it’s the
same colour as the police uniform. The
effect of this makes me want to read
more about this film. The font they have
used is bold and large from a distance.
The effect of using this draws the
customers attention to the magazine.
The layout of the magazine is very easy
to understand and follow. The writing
style of the gaming magazine is unique
and makes you want to carry on reading
to learn more about the characters in the
film. The magazine has a headline, blobs
and stars. This tells the audience right
away it’s a magazine about films straight
away.

9. Research
Website
Empire is a British film magazine
published monthly by Bauer
Consumer Media of Hamburg
based Bauer Media Group. From
the first issue in July 1989, the
magazine was edited by Barry
McIlheney and published by Emap.
Bauer purchased Emap Consumer
Media in early 2008. It is the
biggest selling film magazine in the
United Kingdom and is also
published in the United States,
Australia, Turkey, Russia, Italy and
Portugal. Empire organizes the
annual Empire Awards which were
sponsored by Sony Ericsson, and
from 2009 sponsored by Jameson.
The awards are voted for by
readers of the magazine.

10. Audience
From looking at the
audience they seem to
have quite a few negative
results and are selling less
each month. From this I
can determine that the car
magazine is starting to get
boring and uninteresting. I
can see that their readers
are middle aged males
who are right sided in
terms of politics. From
looking a these statics I
now understand their
target market for their car
magazine.

11. Research
Front page
The font they have used is bold and
large from a distance. The effect of
using this draws the customers
attention to the magazine. The layout
of the magazine is very easy to
understand and follow. The writing
style of the car magazine is unique and
makes you want to carry on reading to
learn more about how cars and how
they work. The colour scheme of the
car magazine is typically red, this is to
get the customers attention as the
colour red strikes as dangerous and
watch out. The imagery used is fast
cars and expensive car. The effect of
this is to give the reader a fantasy
car/dream car that they would want.

12. Research
Double Page Spread
The car magazine has a
simple layout as the images
and text line up. The reason
they have done this is to
help the customer with
information. This will make
the magazine nice and tidy
as well as giving it a nice
flow when reading. The
imagery of the car grabs the
audience by naming all the
components that will
benefit the driver. The effect
of this is that it makes them
more intrigued.

13. Research
website
The magazine was launched in 1962 as
Small Car and Mini Owner incorporating
Sporting Driver . It was renamed as Car in
1965. In the 1960s Car pioneered the 'Car
of The Year' (COTY) competition that was
subsequently decided by motoring
journalists on a Europe wide basis. In the
1970s and 1980s Car was far ahead of
other motoring magazines for the quality
and depth of its writing, artwork and
photography. social, technological and
historical contexts.

14. Bibliography
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