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Magazine overview.
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- 4. Mastheads; All six ofthe mastheads stand out and grab attention. This is so the audience are drawn to the particular magazine, compared to all the others which feature on the shelves. As these are the two most successful film magazines, the fonts are sophisticated and neat. This is important in carrying out for my personal magazine, as I want to mirror the type of professionalism both Total Film and Empire reflect. Empire has a signature font which is portrayed across all three magazines. The letters are sharp and bold. This could reflect how the magazine are quick to feature new blockbuster films, highlighting their professionalism. Furthermore, the sharpness of the letters give a slick and tidy shape to the magazines. This reinforces how Empire is an interesting magazine which features exciting information about our favourite upcoming movies. The colour red is commonly used for the masthead. The colour red connotes richness and passion; symbolising how the magazine only features famous blockbuster films and it also connotes the passion and love their audience members have for film. Yet, as Empire uses black and green for the magazine featuring The Joker from Batman; it highlights how they are able to change its usual colour scheme and the audience will still recognise the font as it keeps its brand identity. It also highlights how their audience are loyal to the magazine and will be able to recognise its conventions such as the layout and fonts used.
- 5. Mastheads: Similarly, Total Film’smasthead appears bold and striking at the top of the frame. This is to grab the audience's attention into reading the film magazine. Both of the magazines have a similar font, the letter ‘M’ is especially alike. The letters are slicked and pointed, this emphasises the idea of the films which feature inside the magazine; they will be to a blockbuster standard and will have a striking impact on the audience as they are left excited either for the film's release or to read more about a recent film. The boldness of the font also reflects how the magazine is successful and has a large audience. The colour white is commonly used for Total Film magazine. The colour white is clean and professional, mirroring the brand identity. As the colour white is also plain, it highlights how the magazine does not need fancy and bright colours to attract their audience as their audience stay loyal to the magazine regardless. The word ‘Total’ features inside the word ‘Film’. This is an original element to the other film magazines, making this one seem individual and stand out from the rest. It also makes the word ‘Film’ stand out as this is all the audience want to read about and this is all the magazine will focus on. Both the titles of the magazines appear strong and powerful. The word ‘Empire’ reminds us of kingdoms, as if this magazine is the ruler of all film, making it sound successful and exciting.Furthermore, Total Film highlights dedication and passion towards blockbuster films.
- 6. Image; Each of thesix images are main characters from well known films. They feature from various genres of film, highlighting how the magazines cover different types of film. They all fill the frame, to create excitement and to ensure the front cover appears colourful and interesting. They each use direct address; this makes the magazine appear personal to the audience as the characters look directly to its audience, encouraging them to buy the magazine. This also reminds us of the professional aspect of the magazines as the images are taken professionally rather than taken from the film itself. Furthermore, the characters appear in their full costumes and character personalities this adds to the excitement of the magazines as it continues the world of the film and the world of the characters. The audience will be able to spot their favourite characters on the front of the magazine; luring them to purchase the magazine. Shot Type; Various types of shots are used to display the characters on the front cover. Both Empire and Total Film use a close up for The Joker and Spock. They look down at the camera, this is effective as it creates mystery and intrigue into the character.
- 7. Skyline; None of thesix magazine covers feature a coloured box to place the text in front of. This is unusual for a magazine however, it is just as effective. Two of the magazines, include the idea of a preview to upcoming films and new superheros. This would be effective for a film magazine as the target audience would feel special and feel like they are getting the latest gossip about new blockbuster hits. The word ‘preview’ is exciting and alluring. Another similarity is that the skylines all feature film titles. This is to grab the audience's attention to read about the particular films as it makes the skyline, short and snappy.
- 8. Rule Of Thirds; Thisis the place where most of the information and text should lay as it is where the audiences eyes are drawn to first. Empire magazine featuring The Joker follows this convention clearly as its main sell line features here. All of the Total Film magazines follow this convention, however they scatter there other sell lines to the other side of the image too. This is so the sell lines do not block the image, this is something I will consider when creating my magazine as I do not want to make my magazine appear unprofessional and messy. Both of the magazines use buzz words in their sell lines to make them seem exciting and eye catching. Words such as ‘Extra’, ‘Starring’ and ‘Plus’ are used to intrigue the audience into reading the magazines. The short and snappy buzz words make the sell lines become more friendly and giving to the audience too. These words are usually highlighted, whether it be a bolder font or simply a different colour to the main part of the sell line. This again adds to the bright effect, making the audience want to read the magazine.
- 9. Puff: Four of thesix magazines include a puff. A puff allows more image to fill the magazine front cover, rather than lots of text; it allows the front cover to become visually exciting. The language used sounds interesting and exciting. For Example, Total Film highlights how it includes the ‘World's Best’ movie reviews. This makes the magazine sound exclusive to the audience, adding to the success of the magazine. It is also common to see the names of famous actors and actresses inside the puffs, this will grab attention as audience members can identify their favourite film stars and buy the magazine to read more. Or they could even feature famous directors, such as the Empire magazine featuring Hollywood director David Lynch. By featuring such a known director, it creates excitement and allows for intrigue into the magazine and what Lynch has to say about any new upcoming films. The colours used for the puffs are eye catching, a commonly used colour is red. This reminds us of passion; like the passion the magazine has for film. It also links to the idea that the magazines information is new and raw, fresh for its audience. A circle is a commonly used shape for the puff. It is nothing too exotic or fancy, highlighting how the excitement is emphasised through the information inside it. A circle connotes continuation; like the continuing fun the magazine will give to its reader.
- 10. Conclusion. From my researchinto the film magazine overview, we will ensure that our magazine appears just as professional as the ones we have researched. To do this we will discuss ideas to call our magazine, ensuring it makes it sound universal and powerful. Our main image will be attention grabbing and vibrant, to draw in our audience to buying our magazine. Finally, our sell lines must be short and snappy, ensuring the audience buy our magazine to find out more.