This magazine cover is promoting Bruno Mars' new album and career. The large portrait photo of Bruno Mars on the cover presents him as serious and successful, wearing sunglasses and expensive clothing. Smaller text highlights the name of his new album and price of the magazine. The layout is designed around Bruno Mars' image to position him as the central focus of the issue. The neutral color scheme aims to appeal to both male and female readers. Analysis of the cover's visual elements and text suggests it is targeting teenage and young adult audiences who are fans of Bruno Mars.

1. Magazine analysis
Front pages
Content pages
Double page spread

2. The layout of magazine is
adjusting to the portrait of Bruno
Mars – the cover lines to the left is
shaped to his body, suggesting
that Bruno Mars is the most
important thing in that issue.
The splash Image is a Portrait of
Bruno Mars, wearing shades and
looking quite serious. This may
mean he is taking his career very
seriously, but he is also giving the
readers an impression of being
superior to them, wearing
sunglasses to look mysterious and
as the sub-heading says he`s got
“new swagger”. The golden details
he is wearing may suggest that he
is rich and successful. The button
up shirt implies that he is in a
middle class, appealing to most of
the readers. His tattoos suggest
that his fans are teenagers/in their
early twenties – matching the
target audience.
The smallest text on the cover is
the price, as it is therefore most
likely to be seen last by the
audience after they`ve seen all the
features and want to buy the
magazine anyway. Since Billboard
is being published once a week,
£5.50 is a pretty expensive price,
making it more exclusive and
promising quality in every issue.
The anchorage “Future so bright” is the name of Bruno Mars’s new
album, but also suggesting that Bruno Mars is successful and
therefore promoting his music. The strapline behind is yellow,
drawing the audience’s attention.
The colour scheme consists of 4
colours: white, blue, red and yellow.
These are quite neutral earth-colours,
suggesting the magazine can be read
by both boys and girls. The yellow
colour pops out and will draw the
browsers attention.
Bruno Mars`s head is covering the
masthead suggesting that the
audience do not need to see the
whole title of the magazine, they
already know which magazine it is.
This could also mean that Bruno Mars
is the star of the magazine, and more
important for the audience to see.
The masthead has a cool, white
colour that stands out from the rest
of the darker colours. The iconic
colour inside of the A and the D, is
repeated in every magazine, and
matching the colour scheme.
Since 89 percent of the readers are
male, Bruno Mars is an idol they will
aspire to be like. He is perfectly styled
to look flawless and therefore more
attracting to the audience.
The plus symbol suggests that the
magazine has a lot to offer, and by
featuring many different artists on
the front page, the readers are likely
to find at least one artist they have
interest in, and therefore buy the
magazine.

3. Since Billboard is most
known for it’s record
chart, which track the
most popular songs and
albums across several
categories on a weekly
basis, they do right in
including their primary
chart “Billboard Hot
100” in the magazine.
The sub-heading makes
the content page
cleaner as it becomes
easier for the audience
to see the different
contents of the
magazine. The black
colour stands out from
the white background,
attracting attention.
At the bottom of the
page, the Magazine has
included their website
so that more people can
interact with the
features. This multi-plat
forming expand the
magazine’s business, as
well as promoting
themselves.
The Headline has a bold, simple
and yet special font in a black
colour. This is the first thing that
the eye is drawn towards, and it
allows the browser to see if there
is anything they will have interest
in reading about.
The colour scheme is mainly black,
blue and white, but there is also a
lot of others colours around
suggesting that the magazine has a
big variety of reading material and
can be exiting in many ways.
The sub-images of different
contents in the magazine will
catch the readers eyes as it takes
less effort to look at photos than
small text. The photos also add a
bit more colour and excitement
on the page. The numbers under
the photos will help the browser
to find the right page straight
away.
Billboard promotes themselves
through different channels by
writing about their own events, TV
shows and touring. This will give
them a wider audience, as more
people are likely to recognize the
magazine after seeing the
company in another situation.

4. The pull quote is written in a pink colour, catching the audience’s eye and
suggesting it’s more important than the rest of the text. The readers may
find it shocking that Alexandra Burke has lived next to a prison, and they will
therefore be tempted to read more about it. The pull quote is also
suggesting that there is hope for everyone no matter where you come from,
appealing to people who may not be happy about their life.
The main photo takes up a whole page, suggesting that the
audience is more likely to look at the photos than to read
the article. They will also feel tempted to buy the magazine
because they can use the big photo as a free poster.
The colour scheme that is
used, attracts girls as it is
quite feminine. This will
make girls want to read the
article.
The woman on the main
photo, is wearing quite
revealing clothes and posing in
a pretty sexual way. She is
being represented as a subject
for the male gaze, and
therefore attracting men to
read the article.
The layout is very simple –
using black font on white. This
makes the page look clean and
serious, suggesting that the
article is written for more
mature readers who likes it
simple, just like the target
audience. The text is divided
into three columns with quite
a lot of text, reinforcing this
point.
Alexandra Burke looks gorgeous in the photos, wearing perfect
makeup and styled hair. The photos are taken in a studio, and
probably edited in photoshop as well to make Alexandra look
flawless. This will appeal to young girls that are aspiring to be like
their idol.
The article will appeal to the part of the population that are
African or African American as they might feel like Alexandra
Burke is relevant to their lives. She is also quite young,
appealing to the younger women who can relate to her.

5. The Layout is quite messy, as
everything is in helter-skelter to fill
in the open gaps. This is appealing
to the young audience who thinks
the more content the better.
By featuring a photo of the queen in the top corner, the readers
from the UK may feel national pride, and therefore be temped to
buy the magazine. It also suggest that the magazine is so great
that even the queen reads it, even though that’s highly unlikely.
The strap line “Don’t bore us, get
to the chorus” suggests that the
magazine is fun and interesting to
read.
By highlighting the word “secret”,
the readers will easily see it and
want to know about the secret. The
magazine appears to be exclusive
as they get “secret” information
about artists.
The magazine appeals to a larger audience
by showing many different bands on the
cover. This is because the readers are likely
to find at least one artist they like, and
therefore want to buy the magazine. By
featuring very popular artists, the magazine
is guaranteed to have a big audience.
Since the magazine`s target group
is young girls between the age of
12 and 20 years old, fashion will
appeal to them and make them
want to read the magazine.
The magazine has chosen to front
One Direction in the splash image
as they are a very popular band
among the youth, and the front
cover will therefore appeal to a big
audience. One Direction`s fan
group consists mostly of young
girls, who is very dedicated to their
favourite band and would want to
know all there is to know about
them. One Direction`s exaggerated
smiling will make the magazine
stand out from the more serious
magazines, and it appeals to the
readers as they believe buying We
<3 Pop will make them just as
happy as 1D.
The Masthead is covering the splash image,
suggesting that the magazine is more
important than the band on the cover. This
may also mean that We <3 pop is helping
One Direction on their way to success. A
bold, black font is used as a contrast to the
white, making the title of the magazine
literally “pop”. The speak bubble around
the title has connotations of Facebook, MSN
and SMS, showing that this audience cares
about technology and probably all have a
phone, computer or TV. By writing “WE”,
the reader will feel included and persuaded
to read the magazine.
The colour scheme used has a lot of popping
colours, catching the eye and making the
magazine stand out on the shelf. The bright
colours signalize how fun and playful the
magazine is, suggesting that the target
audience is quite young.
By writing “Tulisa opens up to we love pop”,
the magazine sounds exclusive and unique
because it carries information that no other
magazine seem to have.
The Banner promoting 10 posters will make the audience believe
they get a lot for their money by buying the magazine as
everyone loves “free” stuff. By promising posters in “every
issue” the readers will want to look after the next issue as well.
Just like Billboard, the price on We <3 Pop is
the smallest text on the cover and most
likely the last thing the reader will see after
he/she has already been tempted to buy the
magazine.

6. The headline is written in a black, bold colour that stands out from the white background. It is also
covering the whole top of the page, reassuring that this is the first thing the audience will see. Since “We
love this” is similar to the title “We love pop”, the readers are more likely to remember the magazine
name.
The plug, reading «for your eyes
only», suggests that the audience is
more willing to see photos than to
read text, and that they may
exclusively be told celebrity-secrets.
The yellow colour pops out to make
the text more noticeable on the
page.
There are a lot of sub-photos on the
content page, appealing to the
young target group as they will like
to see photos rather than reading a
lot of text. This gives the browser
an idea of who will feature in this
edition, as well as making the page
more colourful and interesting.
The main photo on the page is
clearly the photo of One Direction as
it is bigger than the other photos.
This tells the readers that One
Direction will be the main focus in
this issue, and attracts a wide
audience as many young girls have
interest in the boy band.
The magazine has included a personal message from the
editor that makes the magazine more personal and allows
interaction with the readers.
The pull-quotes give the
browsers an idea of what they
can read about in the magazine
as well as tempting them to buy
it by bringing forward the most
shocking or surprising quotes.
The colour scheme is matching
the main photo: blue, white and
mustard. This reinforces the
appearance of the focus being
on One Direction in this issue,
making them seem important.
Everyone loves free stuff, and
by showing the posters that the
audience will get for free in the
magazine, the readers will feel
like they get a lot for their
money. Since the target
audience is young girls, they are
likely to collect posters.
By including posters of many
different artists, the browsers
are likely to find at least one
artist they want a poster of.
The magazine is Multi-platforming to gain more business. At the
bottom of the page, the magazine has included their web-address
so that people can read more gossip and interact with the features.

7. The main picture has been taken in a studio, with a white and simple background. This
emphasizes the model in the picture which is the artist Cher Lloyd. She is looking flawless – her
hair and makeup is done perfectly, aspiring her fans - young girls, to be like their idol. Cher’s
pose and the way she holds the camera in a very playful ways relates to the teenage audience
who will identify themselves with her. The surprised expression in her face may suggest that
there is some shocking news in the article, and this attracts the audience to read it.
The colour scheme is
very girly, using a lot of
pink that is associated
with the typical female.
This shows that the
target audience is most
likely around 10-15
years old, and pink is
often a girls favourite
colour at that age. The
pink colour will
therefore attract the
female audience. .
Instead of a headline,
a pull quote is used to
give the audience a
taste of what’s written
in the article. The
readers will want to
find out why Cher was
blamed for parent’s
kids turning out
wrong, and therefore
read the article.
The plug shows that the
article has been featured
on the front page, and it
must therefore be
something important the
readers do not want to
miss out on.
The big picture of Cher
takes up an whole page,
suggesting that the young
audience is more willing to
see pictures than a lot of
text. They will also feel
tempted to buy the
magazine as they know
they can use the page as a
poster of Cher.
The text is covered in yellow many places to
highlight the most important parts. The yellow
colour catches the eye and draw the
audience’s attention towards it.
The sub-heading is actually telling the readers
to read the article, in a way that will make it
seem like or else they’re missing out on
something important.
The headline takes up the
half page before the
interview actually starts.
This layout shows that the
readers won’t bother
reading a lot of text, and
the photo in the middle of
the page breaks up the
text, reinforcing this point.

8. The splash image is likely to have been taken in a studio, and Rihanna is using a lot of eye makeup,
jewellery and styled hair to look perfect. She is appealing to the female audience who sees her as an
idol, but also the male audience as most people like her music and finds her attractive.
The masthead is very big, stretched across
the whole top of the cover page and
immediately attracting attention. It is also
placed in front of the splash image,
suggesting that the magazine is more
important than the artist (Rihanna) and
that it may even help to promote her
music. “VIBE” is written in a thick, white
font that matches the colour scheme and
stands out from the darker background.
The masthead is very recognizable, as it is
the same in every issue.
By featuring many different artists on
the front page, the readers are very
likely to find at least one artist they
would like to read about. This opens
up to a wider audience.
The price on the cover is just like the
other magazines; the smallest text on
the cover. The audience will most
likely see the price last and already
feel tempted to buy the magazine,
therefore they will not care about the
price.
The colour scheme that is used is very
simple, consisting of two different types
of blue, white and black/grey. The
simplicity of the cover page suggests that
the magazine is quite serious, and
doesn’t have to exaggerate or use
popping colours to seek attention – their
audience will read the magazine because
of the quality of the content.
On the splash image we can see Rihanna,
relating to the headline. A black and
white photograph of her is used,
implicating that something dramatic has
happened and this is being emphasized
by her sad (at least not smiling) facial
expression. The black and white effect on
the photo also fits in with the simple
layout on the cover.
The layout of the magazine is adjusting to the portrait of
Rihanna. The cover lines are placed around the shape of her
shadow, suggesting that Rihanna is important in this issue, and
not something the audience should miss out on.
The Headline implies that the
magazine doesn’t only care about
music, they also write about gossip.
Since Rihanna and Chris Brown were a
very famous couple when they were
together, the readers will be
interested in reading about them and
hopefully get some exclusive news.
Since this is the only headline on the
front page, the article seem important
and suggests that this magazine issue
will focus on Rihanna and Chris Brown
– appealing to a wide audience as a
lot of people are fans of them. The
colour on the font is dark and
standing out from the background to
make sure it is easy to discover.

9. The big V will remind the browser what
magazine he/she is reading and this is
emphasized by the woman’s legs,
forming a V as well.
The small text on the left side tells
the readers what clothes the model
is wearing, appealing to the female
fashionistas.
The woman on the main photo is
wearing pretty revealing clothes,
showing of her legs and laying in a
quite sexual position. The heavy
makeup and the way she is exposing
herself to the audience represents
her as a subject to the male gaze;
Laura Mulvey’s theory. The magazine
is therefore appealing to the
majority as 52% of the audience are
men. The woman is also wearing
jewellery and high heels often
associated with wealth and this
appeals to the readers as they are
likely to have extra money to spare.
It is clearly that the woman has used
a lot of time and effort on her
makeup and look to be represented
as close to perfect as possible. 48%
of the magazine’s readers are
women, so they could se her as a
role model and an icon to aspire to.
The headline uses a simple, white font
that looks quite modern because of the
splitting letters. This suggests that the
magazine is fun and new-thinking, and
also appeals to a young audience who
will not be constrained by unusual fonts.
The bottom of the headline is hidden
behind the woman on the main photo,
suggesting that she is important.
The colour scheme is very natural and
simple, just like the front cover. The light
brown, grey and white colourcombination suggests that the magazine
is mature and serious – they do not need
popping colours to draw the audience’s
attention.
The layout of the content page is quite
new-thinking and exceptional, making
the magazine stand out from the rest. By
placing a big photo in the middle of the
page, and adapting the rest of the
content to the photo, the audience will
feel like the woman on the photo is very
important and want to read more about
her as she probably will be featured in
the magazine.
By including Fashion in the magazine,
the female audience will be attracted to
read about it.

10. The colour scheme consists of three colours; brown/black, blue and
white. The colours on the second page is matching the main picture
of Bruno Mars, implying that he is important and that the focus in
the interview will be on him. The colours used are very mature and
calm colours, suggesting that the magazine doesn’t need a lot of
popping colours to draw the browser’s attention, they will read the
interview anyway. It also attracts a older and more mature
audience.
The main picture of Bruno
Mars has been taken in a
studio, the colours are dark
and mysterious. Bruno
Mars is wearing dark
shades, a hat and a black
suit representing wealth
and success. This will
appeal to most social
classes as he is nicely
dressed but at the same
time laidback. He also looks
a bit threatening wearing
only dark clothes,
reinforcing the headline
saying he will “attack” the
top charts. Bruno Mars’s
posture suggests that he is
on a place without gravity,
maybe Mars, and that he is
falling down. It could also
look like he is pointing at
something in the distance,
suggesting that he is
shooting for the stars and
will reach far in the music
industry.
The headline says “When Mars Attacks”, meaning that
the upcoming artist Bruno Mars will hit the chart lists
and break through as an artist in the music industry. It
will attract the audience to read the article as they
might wonder what he is going to attack. The font
used is unusual, reinforcing the whole idea of Bruno
Mars being unique and out in space.
The deck is promoting Bruno Mars’s as an artist through
writing about his achievements and Grammy nominations.
The readers will be impressed and interested in reading
about his success, and Bruno Mars will probably achieve
even more fans and attention. This gives the audience a
feeling of the magazine being important as it helps Bruno
Mars to hit the big time.
The magazine’s symbol in
the top corner will remind
the browser what
magazine they are reading,
and if they like the content
they might want to buy the
magazine again later.
The layout on the page is very simple, there is quite a lot
of text which is divided into three columns. The
interviewer’s questions are written in a bold font to
make the page clean and easy to read. This makes the
text very clearly set because the audience can quickly
browse through the paragraphs to see what the
interview is about.