Second Deconstruction

2. Dominant Image
Unlike most magazines this one has three unconnected people as part of the
dominant image. The way that the three boys are set out is significant in terms
of fame and importance: Niall Horan (at the forefront of the three boys) is
from One Direction – the most popular boyband in the world; Justin Bieber is
a very popular singer – particularly popular among teenage girls; And George
Shelley is from Union J – a popular British boyband, best known for being
contestants in the X-Factor and a brief cameo in Kick-Ass 2 (they are
marginally less successful than One Direction, hence him being at the back of
the dominant image). All of the boys are making eye-contact with the
audience, forming a direct mode of address with them, making them more
likely to pick up and buy the magazine. The fact that part of the dominant
image (Niall) is above the masthead shows that they are more important and
bigger than the magazine ever could be. All three boys are smiling showing
that whilst the fact that they are bigger than the magazine they are more than
happy to be featured in it because they care about their fans.

3. Colour Scheme
The colour scheme of this magazine is white, yellow and red with accents of
black. The yellow connotes happiness, sunshine and cheerfulness – this
means that when the audience looks at the magazine they will feel happy
and positive and will therefore want to buy it. The white connotes purity and
cleanliness – this signifies that this magazine is safe for tween girls to read
and it will be clean from any bad language or triggering themes. The red
connotes romance and love – this is enforced by the attractive boys as the
dominant image, that the target audience will probably fancy. The accents of
black make the magazine slightly more grown up and will make the target
audience feel more mature.

4. Main Sell Line
The main sell line, “Single and ready for Snogs!” grabs the audience attention
as it will make the target audience feel as though they have a chance with the
three boys on the dominant image. In reality that will never happen as they
are about 20 and the target audience is around 11-13. The use of colour and
typography greatly effect the impact that the main sell line has on the
audience. The fact that the words ‘single’ and ‘snogs’ are written in all caps
and are in a bolder font than the rest of the main sell line make them stand
out more and they will be the words that grab the audiences attention rather
than the whole sell line. The fact that it is on a yellow square over the
dominant image makes it stand out a whole lot more.
Subhead
The subhead is directly under the main sell line in a yellow circle, to make it
stand out. The two fonts used are the same as the two fonts used for the main
sell line. However, the colour of the font for the bolder one has changed from
white to black, perhaps to establish a difference from the main sell line and
the subhead. The subhead has the names of the boys in the dominant image
in it to make it explicitly clear that they are the main focus of the magazine.

5. Sub Images
There are not too many sub images on this front cover, unlike other pop music
magazines. There are only three sub images of people: one of Richard Wisker,
one of Jessie J and one of Aston Merrygold. The other sub images are of
clothes items and accessories. Each of the sub images of people have a
coloured border that helps them stand out against the dominant
image/background. The image of Richard Wisker is forming a direct mode of
address with the audience as he is holding up a sign saying “kiss me”. A similar
thing is happening with the sub image of Jessie J as there is a speech bubble
next to her saying “is it hair to stay?”, this is asked to the audience even
though it is obviously a rhetorical question.
Sell Lines
Some sell lines are linked to the sub images - like the sell line “Richard Wisker
has something to ask you”, this is a direct mode of address as it is in the
second person and is a direct question to the audience. The sell line net to the
sub image of Aston Merrygold just draws attention to the fact that it is him
saying “Fit Aston poster”. The other sell lines are written in alternating colours
so that they will attract the audience’s attention and to stand out from each
other. There are three other sell lines, with the one in the middle being
written on a yellow rectangle. The final other sell line is linked to the pictures
of accessories, drawing attention to the fact that this magazine is an accessory
special.

6. Essential Information
The essential information for this magazine is placed in the bottom right-hand
corner of the front cover. It contains the price, the barcode, the date the
magazine is available from to when it is not longer available, the issue number,
the web address, cautionary information and the magazine company it is
produced by. This information is essential as: you need the barcode to actually
be able to purchase the magazine so that it can be scanned by the cashier; and
you need to be able to know the price to know if you can afford it; you need the
date to know if the magazine is still in date; the issue number is there for people
who collect the magazine so that they will know if they’ve missed an issue; the
web address is essential as you may want to visit the website to find out more
information or to subscribe to the magazine; and the cautionary information is
there for legal reasons and to keep the readers safe.

7. Cover Line
The inclusion of a quiz as a cover line will attract the target
audience as it makes the magazine more interactive for them.
Girls aged 11-13 tend to enjoy quizzes and will look for quizzes
to complete in the magazine. This is, also, in one of the pugs of
the magazine.
Masthead
The masthead of this magazine is “We Love Pop” and is
actually a logo rather than a generic masthead. The fact that
the masthead is in a speech bubble implies that this is
something that the target audience would say – making it more
relatable to the target audience. The ‘love’ is actually a heart
which is something that tween girls might do when writing –
once again making it more relatable.