The document provides details on the planned magazine "inD", including: 1) The magazine will focus on indie and alternative music genres, with some pop music coverage. 2) The cover price will be £2.50 based on audience research showing most would pay £2-3. 3) The magazine will be released monthly to reduce the cost per month and increase exclusivity. An annual subscription of £25 would be offered. 4) The target reader is described as a 16-17 year old music fan from York/Leeds interested in various music, films, and sports. 5) The magazine's color scheme will primarily be whites, greys, and blacks with some

1. Magazine Planning – Pitch
Sheet
Rob Glover

2. Working Title
• ‘inD’
• I chose this short and simple brand name to provide recognisable
brand identity with direct links to the Indie genre which is the main
focus of the magazine.

3. Genre
• The genre of music shown in the magazine will largely be the
Indie/Alternative genre with some reference to the Pop genre as it
finished a close second to Indie in my audience research survey.

4. Cover Price
• The cover price for my magazine will be £2.50 because that was the
midpoint of the £2-3 range that got the majority of votes in the
audience research survey, I chose £2.50 as my cover price because it
is less than the maximum the majority of people said that they would
pay therefore giving a better value for money.

5. Issue Frequency
• The frequency of the issues will be monthly as then the demand for
money is less per month which allows you to charge more per issue.
The magazine being monthly also gives it a bigger sense of exclusivity.
• Over a year, with an issue each month, the total cost would come to
£30 however with a discounted annual subscription it would cost £5
less at £25.

6. Reader Profile
• The average reader is a young man or woman (as there
was no outright majority towards one gender) aged
between 16 and 24 years old with the average reader
being at the lower end of that bracket at 16 or 17,
coming from the York/Leeds area. The average reader
spends a lot of time both listening to and creating music
and are also heavily interested in film and sports,
predominantly football. Some of the artists they enjoy
and are influenced by include Two Door Cinema Club,
The Killers and The Neighbourhood. They also enjoy
going outside over spending too much time inside
where possible. Products that interest the reader
include the latest music as well as essential products
such as instruments and college resources such as
laptops, in particular the Apple MacBook. They also like
to socialise as much as they enjoy relaxing, spending
much of their weekend out with friends or representing
their local team in football. They are of a middle to high
class in society from a good background in families often
of 4 to 5 members.

7. Colour Scheme
• The colour scheme for my magazine will be largely whites, greys and
blacks with some featuring Red as I feel these colours represent the
simple and stylish design/look that I will be going for with both the
page layout and the images that I include. I also feel that this
selection colours avoids the magazine becoming gender biased which
is crucial as my magazine as not based towards one gender more than
another and this is evident in my survey analysis also.