This document outlines the publication plan for a new monthly music magazine focused on indie music. It will be priced at £2.20 and distributed in supermarkets, newsagents, online and music shops. The magazine will also be available digitally. It aims to compete with similar magazines like NME, Q and Mojo while focusing solely on indie music. Each issue will include album and artist reviews, interviews, news, and quizzes about indie music. Regular sections will also feature an upcoming artist, concert reviews, a free song download, and a column by Liam Gallagher.

1. Publication plan
Title:
unique
Positioning statement: look at music in a different way
Frequency of publication: monthly
Price: £2.20
Distribution: supermarkets, newsagents, online website and music shops. It will be available
digitally so people can subscribe from iPads / iPhones etc.
Rationale: The aim of the magazine is to be able to successfully compete with magazines
such as NME, Q and mojo and therefore will follow a similar format to these. However the
magazine will be purely based on indie music and will not diverse into other genres like the
other magazines do, which is the unique selling point of this magazine. The magazine will
consist of album/ artist reviews, interviews with artists, quizzes, and the latest news from
the world of indie music. The magazine will be published monthly.
Style: The language used in this magazine will be simple in order for teenagers to
understand easily. The font will be easy to read as I don’t want to include any fancy writing
that will distract the target audience as it should be basic and simple in order for it to stand
out.
Regular content:
Review of concerts
Review of albums
Single of the month- free download
Upcoming artist of the month
Upcoming concerts.
Letters page
Fans feedback
A column by Liam Gallagher
Music quiz
Music news
Competition- Win tickets to see You Me At Six live!

2. Feature articles:
Jake Bugg exclusive
The Beatles: how it all unfolded
Why you should go to Leeds next year
Morrissey announces new album after recovery
Lou Reed: a controversial life in music
Kurt Cobain: Nearly ten years on
Beady eye- the story so far
Florence and the machine new album
Kasabian interview
The National: growing up in the music industry
Exclusive interview with The Editors
Palma violets rock Manchester
The top ten up and coming artists for next year
White Lies: could this be the last tour?
Foo Fighters- what’s kept them on top for all this time
The Lumineers on their new found fame
Nickleback confirm new tour dates- we look at their rollercoaster journey from the
start
The View speak about their difficulties with balancing family life with music
Greenday : what comes next
The Killers talk new albums, tours and life on the road
House style
Cover lines:century gothic
Headlines:Arial rounded MT bold
Stand first:franklin gothic medium, pt. 14
Features first paragraph: century
Body text:century
Colour scheme: red, black and yellow