audienc eresearch

1. Audience Research – Results ad
Conclusions

2. Age
• The results show that the majority of
people are aged 14-25 so this will be the
age my magazine will be targeted at.

3. Gender
• The majority of the people who did my
questionnaire are female however there is a
lot of males so my magazine will be targeted
at males and females.

4. Ethnicity
• The results fro my questionnaire show that
the most common ethnicity is White British,
White Irish or any other white background.

5. Genre
• The results show that
the majority of people
who took my
questionnaire prefer
Pop Rock, Indie and
Pop. Although that my
magazine will be
focused more on pop
rock, I will include
something on the
other genres such as
pop and indie.

6. Instruments
• The majority of the audience don’t play an
instrument, however I will include something
on instruments in my magazine as there are
still some people who do play an instrument.

7. Pop/Rock Bands
• The audience wrote
what their favourite
pop/rock band is their
favourite. I will make
sure to include
something on the
majority of the bands
that the audience as
said.

8. Bands
• I will include articles on the bands that most
people have heard of such as, Green Day, Foo
Fighters and One Direction.

9. Source of information
• The majority of people find out about the
newest bands online so I will also include
articles on bands that are making it big on
social media.

10. How often Magazines are Bought
• The information below shows that magazines are
most commonly bought 1-3 times a month. I will
release my music magazine monthly so that more
people will be more willing to buy it.

11. Favourite Magazine
• The most common music magazine which was
chosen as favourite was Kerrang, I will include
some of the same features as Kerrang to make
sure that people still want to buy my magazine.

12. Music Events
• The majority of
people who did my
questionnaire attend
music events in their
spare time, I will
include information
on music events in
our area in my
magazine as this
could make people
more interested by
knowing what is
going on.

13. Music Albums
More people buy music magazines at least 2-3
times a year or never. Including an album as a
free gift could make a person want to buy my
magazine who usually buys albums and it could
encourage the people who don’t usually buy
them to buy them.

14. Area
• My magazine
will be sold in
the North
West as this is
the place that
the majority
people live
who did my
questionnaire.

15. Price
• The majority of people would pay £1.50-3 for
a music magazine so I am going to sell mine
for £2.99 as this is within the price range.

16. Content
• The majority of people selected all of the
below as content they would expect in a music
magazine, so I will make sure to include all of
these in my magazine.

17. Colour
• The most common colours picked for my
magazine is black, white and red. This will be
the colour scheme for my magazine as this is
what attracted most people.

18. Free Gift
• The majority of people would prefer that the free gift
that comes with the magazine would be discount on
gig tickets, however because of the amount of people
who chose the others, I will take that into
consideration and make sure that I include some of
them too.

19. Dislike
• I will try and
not include
any of the
things stated
of being
dislikes of a
music
magazine so
that more
people will be
willing to buy
my magazine.