The document appears to be a questionnaire completed by William Lee Johnson about starting a magazine focused on dub and reggae-rock music. Based on the responses, William decided to: 1) Price the magazine at £4.20 based on most people being willing to pay between £3-5. 2) Publish the magazine monthly as most readers purchase magazines monthly or rarely. 3) Include interviews, previews, album/artist reviews, and unsigned artists as the main content. 4) Feature well-known artists on the front cover as this was identified as the main attraction.

1. William Lee Johnson
Dub/Reggae-Rock Magazine Questionnaire
Gender: Age:
How much would you expect to pay for a specialist magazine on this music genre?
 £1-£2 -1
 £2-£3 - 3
 £3-£4 - 2
 £4-£5 - 3
 £5+ - 1
How often do you purchase magazines?
 Daily
 Bi-weekly
 Weekly -2
 Monthly -3
 Rarely - 4
 Never - 1
What type of content do you specifically look for in a music magazine? (Tick Circles)
o Interviews
o Previews
o Album/Artist Reviews
o Competitions
o New Unsigned Artists
o Reader Input –Opinions
o Other (Comment)
………………………………………………………………………………………………………………………………….
What features would catch your eye on the front of a music magazine? (Tick Circles)
o Layout and Design
o Artists on Front Cover
o Colour Scheme
o Article Headings
o Puffs

2. William Lee Johnson
I have found out from the results of this question that I should
not price my magazine in the excess of £5. As a result, I have
decided to price my magazine £4.20. I believe that this is a
sufficient but reasonable price for a specialist magazine of reggae
and dub music.
I asked this question to find out the readership of magazines
among both my peers and the target audience of my magazine. I
have found that the majority of people either purchase
magazines rarely or monthly, so consequently I will publish my
magazine at a monthly rate.
This question was solely to find out the content in which is
expected in my magazine by the target market. I will most
probably include interviews, previews, album/artist reviews and
unsigned artists as the main features of my music magazine. I will
also have reader inputs and competition but as a secondary
feature to the magazine.
I asked this question to see what generally makes the target
audience drawn to a magazine at first glance whilst it’s on the
shelf. The main attraction is the artist on the front cover, therefore
I will ensure that the artist on the front cover is well known and
well respected among the target audience.