This document provides a publication plan for a proposed monthly magazine focused on indie music. The magazine will be titled "unique" and will position itself as looking at music in a different way. It will be priced at £2.20 and distributed in supermarkets, newsagents, online, and music shops. The magazine aims to compete with similar publications like NME, Q and Mojo while focusing solely on indie music. It will include reviews, interviews, quizzes and news from the indie music world. Regular content will feature concert and album reviews, an upcoming artist and single of the month.

1. Publication plan
Title:
unique
Positioning statement: look at music in a different way
Frequency of publication: monthly
Price: £2.20
Distribution: supermarkets, newsagents, online website and music shops. It will be available
digitally so people can subscribe from iPads / iPhones etc.
Rationale: The aim of the magazine is to be able to successfully compete with magazines
such as NME, Q and mojo and therefore will follow a similar format to these. However the
magazine will be purely based on indie music and will not diverse into other genres like the
other magazines do, which is the unique selling point of this magazine. The magazine will
consist of album/ artist reviews, interviews with artists, quizzes, and the latest news from
the world of indie music. The magazine will be published monthly.
Style: The language used in this magazine will be simple in order for teenagers to
understand easily. The font will be easy to read as I don’t want to include any fancy writing
that will distract the target audience as it should be basic and simple in order for it to stand
out.
Regular content:
Review of concerts
Review of albums
Single of the month- free download
Upcoming artist of the month
Upcoming concerts.
Letters page
Fans feedback
A column by Liam Gallagher
Music quiz
Feature articles:
Jake Bugg exclusive
The Beatles: how it all unfolded

2. Why you should go to Leeds next year
Morrissey discharged from hospital
Lou Reed: a controversial life in music
Kurt Cobain: Nearly ten years on
Beady eye- the story so far
Florence and the machine new album
Kasabian interview
Oasis: could they ever comeback? Liam talks
The National cancel concert dates
Win tickets to see You Me At Six live!
Exclusive interview with The Editors
Palma violets rock Manchester
The top ten up and coming artists for next year
White Lies: could this be the last tour?
Foo Fighters- what’s kept them on top for all this time
The Lumineers on their new found fame
Nickleback confirm new tour dates- we look at their rollercoaster journey from the
start
The View speak about their difficulties with balancing family life with music
House style
Cover lines:century gothic
Headlines:Arial rounded MT bold
Stand first:franklin gothic medium, pt. 11
Features first paragraph: century
Body text:century
Colour scheme: red, black and yellow