Getting Your App to Market discusses how to distribute mobile apps through GetJar, the world's 2nd largest app store. It provides tips on publishing apps, promoting apps for free or through pay-per-download models. Case studies show how companies like Google and Snaptu used GetJar's distribution and promotion services to increase their monthly app downloads from tens of thousands to over a million by optimizing their app placement and marketing campaigns on GetJar. The document concludes that apps have become big business and GetJar is well-positioned to help brands market their apps across multiple mobile platforms and app stores.

1. Getting Your App to Market

2. GetJar is the world’s 2nd largest app store
• Appsolutely Everything
– Supports 2200+ phones
– 70,000+ free apps
– 90M downloads per month
– 1 billion downloads to date
– 200+ countries
• App / Site Publishing and
Promotion for content
owners
– Free distribution
– Pay-Per-Download
distribution
– App / site promotion
2

3. Providing distribution for some of the biggest brands…
Internet Players Games & Entertainment Social Networking
3

4. However, being successful is not child’s play…
• 1000’s of different handsets
• At least 8 different platforms to develop
on
• More then 48 different app stores
• An estimated 425,000 apps alone in the
App Store, Android Market and GetJar
• Multiple marketing tools including Ad
Networks, SMS, MMS, Bluetooth, QR
codes…
4 Confidential

5. Consumer marketing – Just App it!
APP IT! is a unique link created
when you upload your app / site
to GetJar
It’s provides you with one, single
destination to tell consumers
where to get your app or access
your site regardless of their
phone make/model”
5 Confidential

6. Facebook: App it! off a mobile site
Step 2: Step3:
Step 1:
The consumer clicks the link GetJar serves them the most
Placed the App it! link on
and is taken to their page on appropriate app for their
their mobile site
GetJar handset
6 Confidential

7. App it! increased downloads more then 10x
• Uploaded their site in
March 2009
• Placed the App it! link on
their site in Sep 2009
• Downloads went from
80,000 / week to 1.5 million!
7

8. Associated Press: Just APP IT! with email!
• As part of the World Cup the
Associated Press wanted to promote
it’s apps to users using email
• They uploaded their apps and mobile
site to GetJar
• Once uploaded they incorporated the
link to their APP IT! in an email
campaign to several hundred
thousand subscribers
• The resulting email campaign
achieved a 20% click through from
consumers

9. Cnectd: App It! through Twitter
• Uploaded iPhone,
Android and BB apps
• Placed App it! on
their website
•Tweeted the link
• 600,000 dl’s in 6 days
9 Confidential

10. App it! can be used on a website (example)
10 Confidential

11. In-store marketing – It’s all about placement
• PPD: sponsored apps on GetJar
• Google ad sense type ad service.
• Bid for premium visibility to increase
downloads.
• Successful bids get premium listing
• Pay only for successful downloads
• Channels: GetJar.com and m.GetJar.com,
as well as through channel partners like
Sprint, Rogers and Sony Ericsson PlayNow
Arena
• Targeting: Bid for downloads by geography,
by handsets and by carrier
m . g e t j a r. c o m
11

12. Case study: Google
Background and Results Monthly download evolution
• Goal: Google was looking to 2nd
reach a global audience with it’s campai
gn (x3
Google Mobile App application
budget
)
• Google Mobile App (“Google”)
was posted on GetJar and started
with 43,000 downloads/month,
organically, without promotion.
First
• Solution: GetJar Pay Per PPD
Download campaigns were campai
deployed in 2 phases gn
• Results: Google now receives
over 1,000,000 downloads/ month
• Downloads to date: 14.6 million
12

13. Case study: Snaptu
Background and Results Monthly download evolution
• Goal: Quickly grow user base to 2nd
attract higher cpm’s for campaig
n (x3
advertisers to place ads in their budget)
First PPD
app. Looked for global campaig
distribution n
• Product: Cross platform app that
aggregates a users favorites
social networking widgets in one
place for easier access
• Solution: Launched multiple PPD
campaigns in two phases. Bids
targeted by market and multiple
campaigns run highlighting
different services in the app
• Downloads to date: 5,200,000
13

14. Conclusions
• Apps are becoming big business with estimates of an industry worth $32
billion by 2015
• GetJar stands at the center of this explosion as the only cross platform
app store
• Marketing apps requires focus on both driving consumers to destinations
where they can get apps and marketing within the stores once they get
there
• GetJar’s App it! services helps brands / agencies market their apps while
not having to drive users to multiple different app stores
• Pay-Per-Download is a Google ad sense-like service to get premium
visibility for apps while only paying for the downloads you get
14 Confidential

15. James Mooney
Director: UK
james@getjar.com
www.getjar.com
Follow us: