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App discovery webinar fierce

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Ryan Chan
Ryan Chan

GetJar CMO, Patrick Mork's presentation on App Discovery

Technology
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App Discovery in a fragmented mobile world
GetJar is the world’s 2 nd largest app store ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking
In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting
Resulting in a mass market business of sizeable value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home
Top apps downloaded on GetJar in August ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Global US
However, being successful is not child’s play… ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Confidential Publishers have many different choices to promote apps SMS campaigns? App stores? Ad network buys? QR codes? Bluetooth?
Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
The App it! link is created for free Confidential
Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset
App it! increased downloads more then 10x ,[object Object],[object Object],[object Object]
Associated Press: Just APP IT! with email! ,[object Object],[object Object],[object Object],[object Object]
Cnectd: App It! through Twitter Confidential ,[object Object],[object Object],[object Object],[object Object]
App it! can be used on a website (example) Confidential
Or even in a TV spot (through SMS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Text APPIT! to 81118
In-store marketing – It’s all about placement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],m.getjar.com
PPD is also visible on getjar.com
Case study: Google ,[object Object],[object Object],[object Object],[object Object],[object Object],Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)
Case study: Snaptu ,[object Object],[object Object],[object Object],[object Object],Background and Results Monthly download evolution First PPD campaign 2nd campaign (x3 budget)
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:

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App discovery webinar fierce

  • 1. App Discovery in a fragmented mobile world
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  • 3. Providing distribution for some of the biggest brands… Internet Players Games & Entertainment Social Networking
  • 4. In an industry that will reach 50 bln downloads by 2012 92 % CAGR March 2010, Chetan Sharma Consulting
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  • 6. All this is driven by content hungry consumers Confidential 18-34 years 61% Male 70% Download Min. 3-4 times week 60% Have downloaded apps with ads 65% Use mobile Internet more then Internet 69% Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic 42% using apps while at home
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  • 9. Confidential Publishers have many different choices to promote apps SMS campaigns? App stores? Ad network buys? QR codes? Bluetooth?
  • 10. Consumer marketing – Just App it! Confidential APP IT! is a unique link created when you upload your app / site to GetJar It’s provides you with one, single destination to tell consumers where to get your app or access your site regardless of their phone make/model”
  • 11. The App it! link is created for free Confidential
  • 12. Facebook: App it! off a mobile site Confidential Step 1: Placed the App it! link on their mobile site Step 2: The consumer clicks the link and is taken to their page on GetJar Step3: GetJar serves them the most appropriate app for their handset
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  • 16. App it! can be used on a website (example) Confidential
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  • 19. PPD is also visible on getjar.com
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  • 23. GetJar Networks Inc. 1510 Fashion Island Blvd, suite 300 San Mateo, California 94404 USA Patrick Mork Chief Marketing Officer patrick@getjar.com www.getjar.com Follow us:

Editor's Notes

  1. Asia still dominated downloads last year. Markets like Japan and Philipines show very high usage of mobile data. Asia 37% of downloads in 2009