This document discusses mobile app monetization and distribution trends. It provides statistics showing that apps are a dominant media source and that mobile gaming is the top app category. It also discusses that users prefer free apps and don't like ads. The document then summarizes Tapjoy, a platform that allows users to earn coins within apps to exchange for content, and provides Tapjoy's user base, app network, and funding statistics. Lastly, it discusses strategies for app distribution, increasing user retention and engagement, and monetizing apps through direct payments and the Tapjoy platform.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Mobile Ad Monetization for Games | Christian CalderonJessica Tams
Delivered at Casual Connect USA 2016. Ad monetization is a relatively mysterious activity for most startups, and has become increasingly more important for a majority of developers these days. Ketchapp has launched hundreds of titles that have been played by over 500 million people around the world. Join this session with Ketchapp's chief revenue officer Christian Calderon to discover how startups can be more effective in their monetization strategies.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Mobile User Aquisition (Web Summit 2014 presentation)Alkarim Nasser
With over a million apps in the app store - competition amongst mobile publishers are at an all time high. Data-driven mobile marketing is what will separate your marketing efforts from the pact. This presentation will go over tips and tricks to growth hacking success.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App MarketingTUNE
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn:
- Simple techniques to acquire new users
- How to make your app stand out among other mobile games
- Effective ways to engage and re-engage your audience
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Mobile User Aquisition (Web Summit 2014 presentation)Alkarim Nasser
With over a million apps in the app store - competition amongst mobile publishers are at an all time high. Data-driven mobile marketing is what will separate your marketing efforts from the pact. This presentation will go over tips and tricks to growth hacking success.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Game On: Pro Tips and Winning Strategies for Conquering Gaming App MarketingTUNE
Mobile gaming is sky-rocketing by millions of players each year, with more than 180 million gamers in 2016 already. This presentation unveils tips and tricks of mobile gaming mastery, straight from the pros: Christian Calderon, Chief Revenue Officer of Ketchapp; Greg Dale, Product Marketing Manager at Chartboost; and Tim O’Neil, Global Head of Mobile Gaming at TUNE. Whether you are a game developer or marketer, check it out to learn:
- Simple techniques to acquire new users
- How to make your app stand out among other mobile games
- Effective ways to engage and re-engage your audience
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
#MBC2016 Кирилл Софронов, Remerge: Ретаргетинг в мобильных приложениях: опыт ...Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
InMobi Webinar - Maximizing monetization with InMobi Ad SDK400InMobi
As the world gets ready to come alive on iOS 7, get your iOS 7 apps ready for monetization with InMobi’s New Ad SDK 400. With several market leading capabilities, including 100% support for iOS7, InMobi’s new SDK can help you maximize revenues with advanced ad formats, free analytics and cross-promotion tools, and much more. Join us on this webinar for an interactive session to get an inside peek into what’s new in Ad SDK 400.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
With Loot! you can earn cash and other great rewards like gift cards, product, unique experience and discounts by creating and sharing awesome content for your favorite brands.
Level Up: Lessons in User Retention from the Gaming IndustryCleverTap
Lessons in User Retention from the Gaming Industry
What's in store for you:
-Gaming Landscape
-Key Trending Data
-Key Metrics
-Segmentation
-Challenges leading to retention
-Steps to win the User Retention Battle (AIC)
-A business Insiders Take
-CleverTap Case Study Dream 11
-Feedback from the Experts
-About CleverTap
This deck was presented at Casual Connect Hamburg 2012 and talks about all the different techniques developers need to consider when promoting their game and the importance of Social Discovery
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
Of all the decisions you need to make as developer or product manager of mobile apps, pricing is one of the most complex.
This slideshare includes:
- a simple method for determining if free is a good fit for your app,
- how to price an app that is part of a SaaS offering,
- 10 tips to make in-app purchases your users will actually love and
- benchmarking data on how some of the world's most commercially successful apps approach pricing.
If you enjoy this slideshare you can find loads more awesome data about building apps users love at blog.appbot.co
Mobile App Development: Top Tips and Best PracticesTapjoy
Aaron Choi, the Head of Shanghai Operations for Tapjoy, presented "Mobile App Development: Top Tips and Best Practices" from the Games Solutions Centre in Singapore.
Ini adalah slide yang berisikan bagaimana cara membangun brand yang memiliki visi besar dan bagaimana membangun brand dengan langkah-langkah yang detil
Bukalapak launches their new mobile app as the mobile wave increases. As the number one marketplace site in Indonesia with transactions of 500 million rupiah each day, they make things easier with the new mobile app. Customers are able to upload, manage their orders, and even do the price negotiations on their smartphones.
2. Changing the way people
discover, share and engage
with mobile content.
3. Apps are the Dominant Media
Source: Zokem, inMobi
4. Usage is Persistent Throughout the Day
• 85% of consumers “can’t live without their
smartphone”
• 88% of consumers “use their smartphone every day”
lying in bed waiting for
something
watching TV commuting
spending time
with family
in the bathroom while shopping at social
gatherings
5. Source: Flurry Analytics, Dec 2011; Nielsen, 2011
Mobile Gaming is the #1 App
U.S. Mobile App
Consumption,
Time Spent Per Category
Consumers average 47 minutes per day playing games
13. 1
Tapjoy Mobile Value Exchange
I can earn coins by
engaging with ads in
Tapjoy’s Marketplace.
How it Works
I need more coins to build on my land in Triple Town.
1
2
I can buy coins
with real money.
14. 1
Tapjoy’s Mobile Value Exchange (continued)
I can then engage in any of the actions — like watch a Ford
video — to earn Coins.
After which, I can perform secondary
actions (determined by the advertiser)
and have more Coins to use in my
game.
4
3
15. Consumers Choose
• Brand defines the desired
activity based on goals:
– Video Distribution (CPV)
– Customer Acquisition (CPA)
– App Engagement (CPE)
– Retargeting (CPV, CPA & CPE)
– App Installations (CPI)
• Brand only pays for completed
engagements
• No media waste
17. Tapjoy by the Numbers
339 MM
Mobile Users
5,300+
Active Apps
1.2 MM
Daily Ad
Engagements
18. About Tapjoy
Founded 2007
Headquarters San Francisco
Offices in the US, Europe and Asia
Reach 900+ million mobile
consumers on Android, iOS,
Windows Phone 7 and HTML5
Funding $70.5 million from
• J.P. Morgan Asset Management
• Rho Ventures
• North Bridge Venture Partners
• InterWest Partners
• D.E. Shaw Ventures
20. Self-Publish or Get Published?
Get Published?
• Make sure you get adequate, hard
commitments on marketing budget and
promotional efforts, including agreed upon
KPIs/metrics.
• Know what you’re giving up and getting in
return.
• Get references – Who have they worked with
before? How did it work out? Ask other
developers.
Self-Publish?
• You should have at least $100K-$200K to
promote your app or be pretty sure
Apple/Google are going to feature your app
• Ideally you already have a built-in user base
playing your previously launched titles that you
can use for cross promotion
21. How are developers promoting apps?
Mobile Acquisition Channels
• Rewarded installs
• Non-rewarded installs
• Video ads
• Dev-to-dev cross promotion
• Social discovery (FB, Twitter, etc.)
• Organic discovery (top charts,
search, word of mouth, etc.)
• Featured placements
24. Getting Featured
• Well Known IP
• Prior Hits
• Territories Available
• Languages Supported
• Supported Devices / OS versions
• Technology Supported
• Retina Display, Multitasking, Gyroscope,
Accelerometer, Location Services, Game Center,
etc.
• App Store Landing Page
• One-liner that captures what makes your app
special
• User Reviews/Ratings
• Video trailer on Google Play
What they’re looking for:
And of course…a great game!
25. Increase User Retention: Engagement
Campaigns
• Build deeper engagement
by encouraging users to
complete specific actions
within your app.
• For example,
• Play to Level-2
• Complete The Tutorial
• Share on Facebook
• Re-target users who have
already installed your
app, and have them
return.
Motivate new users to
install Tap Defense
and advance to level-
3.
Objective:
Case Study:
Tap Defense
70%
New Users
Advanced to
Level 10
21%
Returned to
Game the
Next Day
6%
New Users
Monetize on
First Day
Results:
26. • Give your users a reward for
coming back every day
• In the later days of the reward cycle
give the users bigger or exclusive
rewards
• Show them what they earned and
also show them what is coming up
Increase User Retention: Daily Rewards
29. • Choose a smaller region to test in
– Everybody uses Canada, so go with another English-
speaking country (ex. AU, NZ, SG)
– Get 5K+ DAUs flowing through your app
• Focus on retention (next-day, 7-day, 14-day)
– Aggressive targets: 40%+ next-day, 25%+ 7-day, 15%+ 14-
day
– Tutorial completion rate goal at 70%
• Monetization measurement
– High end: $1 ARPDAU
– Realistic ARPDAU range: $0.04-$0.15
– % DAUs monetized: 1%-5%
• Take care of any bugs
• Proceed with a full launch only when you’re happy with the
performance of your bucket test
Testing the waters
30. Monetization: Direct Pay + Tapjoy
Combining Tapjoy & Direct Pay allows Apps to monetize significantly more
users
Direct Pay
Users can buy Coins, with real money
Fewer than 5% of users monetize via direct pay
Tapjoy Monetization
Users can earn Coins, for Free
Apps can monetize the other 95% of users, who never pay, but still want to
play
1
2
1
2
31. Tapjoy Increases DEAD TRIGGER Revenue: 66% (Android) & 48% (iOS)
Case: DEAD TRIGGER
• Tapjoy increased revenue by
66% on Android & 48% on
iOS
• Tapjoy accounts for 60% of
Android & 32% of iOS total
revenue
• Tapjoy ARPDAU is $0.03
DEAD TRIGGER
“It has been an absolute delight working with Tapjoy. Integrating them into our DEAD
TRIGGER game was a great decision and our revenue has increased significantly thanks
to them.”
-Marek Rabas (CEO, MADFINGER
33. Why Go Global?
• The obvious reasons:
• Market size & revenue opportunities!
• Publishing on the App Store: Just press “All Regions”
34. Asian Developers Know How to Monetize…!
Japan and
Korea are now
SUPERPOWE
RS rivaling
USA
USA
21%
Korea
11%
Japan
6%
Other
62%
Download
Share
USA
26%
Korea
18%
Japan
29%
Other
27%
Revenue
Share
35. Understand your Target Region: Korea
Korean Carriers
~30MM
Smartphone Users
78%
Own an Android
(19% on iOS)
The Key Players to Consider Before Launching your
App
KakaoTalk
70MM+ Users Worldwide
95%+ of KR smartphones
Messaging, VOIP, now
Games!
T-Store
19M Registered Users
2.6MM DAU, 10.8B
Downloads
KRW 235B in Turnover
($222M)
36. Developer Contact Information
• Knowledge Center
– https://knowledge.tapjoy.com/en
• Includes developer for advertiser and developer for publisher’s SDK
integration guides.
– SDK Download: https://dashboard.tapjoy.com/sdk
• Integration Help Desk
– integrations@tapjoy.com
– Cf., Account, Billing, Reporting question: support@tapjoy.com
• Technical Account Managers in Asia
– Korea: John Kim john.kim@tapjoy.com
– China: Song Peng song.peng@tapjoy.com
– Japan: (coming in March)
Source:
Where people are using (Source: InMobi, Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012)
Smartphone preference (Source: Frank N. Magid Associates Sept 2011)
85% of consumers “can’t live without their smartphone”
88% of consumers “use their smartphone every day“
Consumers say they prefer using their smartphone instead of their computer in several key content areas:
50% Listening to Music
36% News
35% Gaming
30% Social Networks
Time spent, (Flurry Analytics Dec. 2011)
Games are #1 in category: 64% downloaded games in 30 days, 60% weather, 56% social, 51% maps, 44% music, (Nielsen, July 2011)
Time spent, (Flurry Analytics Dec. 2011)
Games are #1 in category: 64% downloaded games in 30 days, 60% weather, 56% social, 51% maps, 44% music, (Nielsen, July 2011)
Time spent, (Flurry Analytics Dec. 2011)
Games are #1 in category: 64% downloaded games in 30 days, 60% weather, 56% social, 51% maps, 44% music, (Nielsen, July 2011)
So how does value exchange work at Tapjoy. I’m playing my favorite game, Triple Town. In order to build on my land I need more coins. I have the option to buy more coins with real world money OR I can opt to earn them by engaging with ads within the Tapjoy Marketplace.
Once I’ve decided to earn, I end up in the Tapjoy Marketplace. Once in the marketplace, I can choose any number of branded ads to engage with.
The most important piece to note about the marketplace is that there are hundreds of different types of offers available, which makes Annie a really qualified user for whichever brand she ends up choosing to engage with.
The brands benefit because they are defining the activity they want taken, and they only pay when the action is completed.
This is really powerful for the brand because they are sponsoring the content for the user which is building brand affinity, and because the user has a lot of choice, there is a lot of decision that goes into selecting which brand is going to sponsor the content – this adds another really amazing level of targeting for the brand and is going to deliver the brand a highly relevant user.
Here are some examples on how big brands have utilized the Tapjoy Marketplace to achieve their goals:
Ford wanted to drive awareness of the new 2013 Taurus and selected Tapjoy as a partner to efficiently drive video views.
Kellogg’s wanted to drive engagement with consumers through a coupon for Special K cereal.
Samsung wanted to build awareness of the U.S. Olympic Genome Project by driving traffic to their facebook page.
P&G wanted to engage with their target consumer by promoting a sweepstakes.
All of these examples are big brands leveraging the Tapjoy Marketplace to drive engagement at scale.
- We need to update the PPE slide to include an actual PPE campaign.