Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.
What Is Application to Person (A2P) SMS Messagingbhadanejit
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
In our latest survey report “Monetization of Portability and Verification in an A2P SMS World” explore not only mobile operator attitudes, but also the potential of the monetization of Mobile Number Portability and Mobile Phone Verification traffic.
StreamKey empowers the world’s top brands reaching their most valuable target audience across TV and digital video with wide range of inventory coverage around the globe.
Using our unique optimization and targeting technology we helps advertisers, publishers and content owners to optimize their profits and performance on any connected device.
As a mobile operator, how do you unlock the revenue potential of A2P SMS? – In our latest whitepaper learn how deploying an SMS Firewall can combat grey routes, spoofing, spamming and other threats—the perfect first step in generating revenues from A2P messaging!
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
From Acquisition to Monetization—Chat Apps Connect the Nexttyntec
With hundreds of apps to choose from, how do you ensure consumers find your app and then keep them engaged? Add SMS, Voice and Phone Number Intelligence to make your app stickier, easier to spread—and safer for monetization.
Simcon3 2020, Are We There Yet? Alan QuayleAlan Quayle
"Are we there yet? Telecom Services' slow migration to IP." - Most of the marketing noise is utter bs - Basic landscape and sizing - CPaaS history, current status, and what matters - UCaaS history, current status, and what matters - Its all about the services - solving the core business communications problem (business phone systems), and locking that service in through solving specific business problems (programmability).
Focus is programmable communications. Special themes on conversational intelligence, identity and fraud, open source, and quantum computing.
There’s no registration, content is freely available. Everything will be posted on the agenda: https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Presentations are pre-recorded, released one per day through May 2021.
Q&A is in the comments section of the weblog devoted to each presentation. Please ask questions.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
SMS and voice will remain in rude health
Social messaging is necessary, but it only part of the answer
Recognize it’s a smartphone (voice, camera, browser, messaging)
Wholesale consolidation will continue and margins will be squeezed (in the medium to long term)
Applications are necessary for margin growth
Application focus will move into conversations, insight, and customer experience (customers get to what they want faster)
In 2021: UCaaS ($33B), CCaaS ($18B), CPaaS ($11B), Business Messaging ($6B), Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), Automation tech ($6B with TAM of $30B) – $75B+ in 2021.
It’s a smart phone: voice, messaging (SMS and IP), camera (video and pictures), browser (signing documents, all your online processes), all the contextual information about the device and the user.
Unprecedented consolidation through 2020 into 2021, mainly within programmable communications. We’re going to see in the coming years are more enterprise / web companies joining this spree. Will Okta need more than 2FA for mobile authentication?
Think of Programmable Communications as telecoms done in a web way. Question: are telcos or enterprise/web companies more likely to act fast?
Programmable Communications will continue to live in interesting times, even after the pandemic!
My weblog: https://alanquayle.com/blog/
CXTech newsletter, weekly programmable communications news with opinion
TADSummit weblog: https://blog.tadsummit.com/
All the TADSummit content, videos, slides, and reviews
TADSummit Agenda
https://www.tadsummit.com/2020/emea_americas/agenda-emea-americas/
https://www.tadsummit.com/2020/asia/agenda/
https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.
What Is Application to Person (A2P) SMS Messagingbhadanejit
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
In our latest survey report “Monetization of Portability and Verification in an A2P SMS World” explore not only mobile operator attitudes, but also the potential of the monetization of Mobile Number Portability and Mobile Phone Verification traffic.
StreamKey empowers the world’s top brands reaching their most valuable target audience across TV and digital video with wide range of inventory coverage around the globe.
Using our unique optimization and targeting technology we helps advertisers, publishers and content owners to optimize their profits and performance on any connected device.
As a mobile operator, how do you unlock the revenue potential of A2P SMS? – In our latest whitepaper learn how deploying an SMS Firewall can combat grey routes, spoofing, spamming and other threats—the perfect first step in generating revenues from A2P messaging!
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
From Acquisition to Monetization—Chat Apps Connect the Nexttyntec
With hundreds of apps to choose from, how do you ensure consumers find your app and then keep them engaged? Add SMS, Voice and Phone Number Intelligence to make your app stickier, easier to spread—and safer for monetization.
Simcon3 2020, Are We There Yet? Alan QuayleAlan Quayle
"Are we there yet? Telecom Services' slow migration to IP." - Most of the marketing noise is utter bs - Basic landscape and sizing - CPaaS history, current status, and what matters - UCaaS history, current status, and what matters - Its all about the services - solving the core business communications problem (business phone systems), and locking that service in through solving specific business problems (programmability).
Focus is programmable communications. Special themes on conversational intelligence, identity and fraud, open source, and quantum computing.
There’s no registration, content is freely available. Everything will be posted on the agenda: https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Presentations are pre-recorded, released one per day through May 2021.
Q&A is in the comments section of the weblog devoted to each presentation. Please ask questions.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
SMS and voice will remain in rude health
Social messaging is necessary, but it only part of the answer
Recognize it’s a smartphone (voice, camera, browser, messaging)
Wholesale consolidation will continue and margins will be squeezed (in the medium to long term)
Applications are necessary for margin growth
Application focus will move into conversations, insight, and customer experience (customers get to what they want faster)
In 2021: UCaaS ($33B), CCaaS ($18B), CPaaS ($11B), Business Messaging ($6B), Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), Automation tech ($6B with TAM of $30B) – $75B+ in 2021.
It’s a smart phone: voice, messaging (SMS and IP), camera (video and pictures), browser (signing documents, all your online processes), all the contextual information about the device and the user.
Unprecedented consolidation through 2020 into 2021, mainly within programmable communications. We’re going to see in the coming years are more enterprise / web companies joining this spree. Will Okta need more than 2FA for mobile authentication?
Think of Programmable Communications as telecoms done in a web way. Question: are telcos or enterprise/web companies more likely to act fast?
Programmable Communications will continue to live in interesting times, even after the pandemic!
My weblog: https://alanquayle.com/blog/
CXTech newsletter, weekly programmable communications news with opinion
TADSummit weblog: https://blog.tadsummit.com/
All the TADSummit content, videos, slides, and reviews
TADSummit Agenda
https://www.tadsummit.com/2020/emea_americas/agenda-emea-americas/
https://www.tadsummit.com/2020/asia/agenda/
https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
TADSummit 2021, Landscape, Market Sizing, and Growth Alan Quayle
The Welcome thanks the sponsors, AWA Network, Automat Berlin, STROLID, Radisys, GoContact, Broadvoice and Telnyx; highlights we're in our 9th year, the first event taking place in Bangkok, 2013, focused on programmable communications.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
Then introduce some of the fun we have planned over the coming month, including live sessions on 7th and 8th Dec, see the agenda for the details. We are hoping to run TADSummit 2022 in Aveiro, Portugal in the middle of November. That is dependent on a new COVID variant NOT emerging.
2014 Digital Marketing Landscape Study: The Power of Digital Experiencesion interactive
The digital marketing landscape is evolving rapidly. Are you keeping pace with your competitors?
This fall, Demand Metric surveyed over 500 digital marketers across B2B, B2C and agency organizations on the landscape of digital marketing moving into 2014.
They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth. In fact, 76% of organizations who put a high priority on digital experience creation reported revenue growth this fiscal year.
Find out:
- What’s working now
- What organizations are planning to do in 2014
- The benefits & challenges of creating digital experiences
- How ingenuity & agility play a larger role than budget or company size
- Plus, analyst recommendations for increased brand perception & revenue growth in the new year
SAP Fuqua Tech Symposium 2016 Keynote: Driving Live Customer ExperiencesFred Isbell
Abstract: Digital disruption comes with unprecedented opportunities and risks. Trends and technologies such as cloud, IoT, blockchain and others are fundamentally reshaping how companies create value. Ajit will discuss SAP’s perspectives on these tectonic shifts, marketing and strategy, and how the right approach to digital transformation can unleash infinite possibilities for innovation.
Speaker: Ajit Kaicker is the Global Vice-President for Marketing Strategy at SAP. Previous roles in his 20-year career include strategy consulting, digital and social community leadership, go-to-market planning and field enablement. His research contributions have been published in the Journal of Business Research, The Journal of Services Marketing, and the Journal of Food Products Marketing. Ajit has both a PhD and an MBA from the University of South Carolina-Columbia.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Paul Writer Survey Report on The Agency and The Marketing Tech LandscapePaul Writer
Indian marketing is going through a period of accelerated transformation. Marketers are dealing with the rise of ecommerce, digitization, mobility, and the home delivery economy, even as giants like Unilever continue to derive 35% of their revenue from rural and small towns where bullock carts are still used for the last mile. It requires marketers to balance the desire for new with the need to retain existing business.
Textlocal making sense of mobile crm webinarRob Townsend
Get some insight into why and how good old SMS can be served from CRM apps to your customers and prospects through Messenger. The latest stats and figures from the largest mCRM research project in the UK. In conjunction with Mobile Marketing Magazine and Mobile Squared. Rob Townsend
The pandemic has forced many SMBs to reassess their application infrastructure to boost productivity and better support distributed teams. Selling SaaS solutions in this environment raises a number of key questions, though, such as: How familiar are SMBs with the cloud? What cloud solutions are they using? Which are they considering adopting next? What is motivating their cloud adoption? Who do they want to buy from, and what do they want from cloud solution providers?
To answer these questions – and to help you sell the cloud more effectively to SMBs – we recently surveyed 500 U.S. SMB principals.
By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market SizingAlan Quayle
Alan Quayle, Independent
We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.
The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.
Ereputation Intelligence for your big data journeyM Kadi
Big Data applies to data sets whose size is beyond the ability of commonly used traditional techniques to capture, manage, and process within a tolerable elapsed time . This is where ERI builds a solid grounding and design infrastructure to drive this innovation forward and boost better outcomes
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
3. @mobilesquared
95%
38%
8%
8%
73%
45%
63%
13%
48%
48%
8%
38%
18%
38%
0%
5%
5%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The
main
channels
used
to
communicate
with
customers
are:-‐
1. Email
–
95%
2. Facebook
–
73%
3. Website
–
63%
4. Phone/
voice
–
48%
5. LinkedIn
–
48%
6. Twi@er
–
45%
7. SMS
–
38%
How
do
you
communicate
with
customers?
@mobilesquared
#UKRCSWorkshop
4. RCS:
impact
on
your
brand
comms
strategy
38%
25%
20%
18%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
It
would
be
a
natural
evolu_on
based
on
the
channels
we
use
today
We
are
heading
in
that
direc_on
already,
and
will
con_nue
to
do
so
It
would
be
a
massive
departure
for
us,
but
one
we
would
be
interested
in
taking
We
would
have
no
interest
in
adop_ng
RCS
Total
Small
Medium
Large
38%
of
enterprise
view
RCS
as
a
natural
evolu_on
25%
are
heading
towards
RCS
and
will
con_nue
to
do
so
20%
stated
RCS
would
represent
a
massive
change,
but
one
they
are
interested
in
18%
not
interested
in
RCS
63%
have
already
factored
RCS
into
their
future
comms
ac_vi_es
www.mobilesquared.co.uk
@mobilesquared
#UKRCSWorkshop
5. @mobilesquared
38%
25%
13%
38%
38%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Drive
customer
engagement
Increase
customer
interac_on
Drive
sales
Support
customer
services
Deliver
an
overall
be@er
customer
experience
It's
just
another
channel
50%
of
enterprises
believe
RCS
will
be
more
effec_ve
than
some,
or
all,
of
exis_ng
channels
The
main
drivers
are
for:-‐
• Customer
engagement
–
38%
• Customer
services
–
38%
• Customer
experience
–
38%
• Customer
interac_on
–
25%
• Sales
-‐
13%
How
would
RCS
impact
your
marcomms
strategy?
@mobilesquared
#UKRCSWorkshop
6. @mobilesquared
36%
55%
36%
45%
36%
0%
10%
20%
30%
40%
50%
60%
Internal
communica_ons
Marke_ng
and
promo_ons
Company
alerts
(to
customers)
Company
updates
(to
customers)
Customer
support
14%
19%
32%
14%
19%
3%
0%
5%
10%
15%
20%
25%
30%
35%
Very
likely
Likely
Not
sure
Unlikely
Very
unlikely
We
would
start
with
humans
and
possibly
evolve
to
chatbots
www.mobilesquared.co.uk
Channel
Chatbots
How
would
you
use
RCS?
8. @mobilesquared
RCS,
together
with
SMS,
is
the
second
most
preferred
channel
aher
email
–
41%
73%
of
enterprise
use
Facebook
–
only
9%
of
consumers
want
to
be
contacted
over
Facebook
58%
31%
27%
16%
14%
9%
9%
8%
5%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Preferred
channel
to
be
contacted
by
a
brand?
@mobilesquared
#UKRCSWorkshop
9. @mobilesquared
11%
41%
6%
3%
39%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
I
would
use
just
RCS
It
would
depend
if
the
experience
was
be@er
than
the
branded
app
I
would
stop
using
some
branded
apps
and
use
both
apps
and
RCS
I
would
keep
using
branded
apps
instead
of
RCS
It
does
not
appeal
58%
of
consumers
would
use
RCS
instead
of,
or
as
well
as,
branded
apps
• Just
RCS
–
11%
• Depends
on
experience
–
41%
• Use
both
–
6%
How
would
you
use
RCS?
@mobilesquared
#UKRCSWorkshop
10. @mobilesquared
14%
0%
34%
23%
46%
51%
46%
0%
10%
20%
30%
40%
50%
60%
Receive
company
alert
Other
Reminders
Security
Use/
receive
a
promoCon
Redeem/
receive
a
voucher
Customer
service
Be
messaged
by
brand
Why
would
you
use
RCS?
Enterprise
would
use
RCS
for:
MarkeCng
&
promoCons
-‐
55%
Reminders
&
updates
-‐
45%
Customer
services
-‐
36%
@mobilesquared
#UKRCSWorkshop
11. @mobilesquared
1%
13%
29%
39%
47%
63%
0%
10%
20%
30%
40%
50%
60%
70%
Receive
company
alert
Other
Reminders
Security
Use/
receive
a
promoCon
Redeem/
receive
a
voucher
Customer
service
Message
a
brand
Consumers
want
RCS
to
contact
a
brand
for
customer
service
issues
–
63%
Redeem
vouchers
–
47%
PromoCon
–
39%
Security
–
29%
Why
would
you
use
RCS?
@mobilesquared
#UKRCSWorkshop
12. 91%
89%
83%
92%
94%
“Now” is the new customer service target. Here’s the % of consumers
that give a brand 10 minutes or less to assist with:
On
average
90%
of
consumers
expect
their
issue
to
be
resolved
in
10
minutes
or
less
Resolving
an
issue
Making
a
purchase
Research
a
purchase
Store
locator
Changing
appointment
@mobilesquared
#UKRCSWorkshop
Role
of
the
chatbot
13. @mobilesquared
Source:
How
would
you
use
RCS;
research
by
Mobilesquared,
based
on
UK
mobile
users,
August
2018,
n
=
1600
How
much
cost
could
a
chatbot
cut
if
a
chatbot
could
cut
cost?
A
chatbot
could
cut
cost
by
99%
if
a
chatbot
could
cut
cost
@mobilesquared
#UKRCSWorkshop
15. RCS
commercial
availability
in
UK
Launched
In
2019
Expected
by
end-‐2018
UK
to
grow
from
one
to
mul_ple
launches
during
2018
Telefonica
or
EE
likely
to
be
next
Although
EE
maybe
concentrate
on
ABC
launch
And
Three
makes
four
www.mobilesquared.co.uk
#2
#3/
4
16. RCS
user
reach
in
UK
RCS
reach
equaled
just
1.1%
of
total
smartphones
in
2017
2018
–
rising
to
9.5%
2019
–
60.8%
2020
–
75%
2021
–
81.5%
2022
–
88.4%
2023
–
90.7%
0.5
5
9
13
16
20
21
-‐
20
24
24
24
24
-‐
5
10
15
20
25
30
35
40
45
50
2017e
2018e
2019e
2020e
2021e
2022e
2023e
Users
millions
Android
RCS
reach
Apple
RCS
reach
www.mobilesquared.co.uk
30
45
18. www.mobilesquared.co.uk
RCS
business
messaging
traffic
BRAND
X
STANDARD
MESSAGES
BRAND
X
BRAND-‐INITIATED
SESSIONS
BRAND
X
CONSUMER-‐INITIATED
SESSIONS
AVG
NO.
PER
RCS
USER
AVG
NO.
PER
RCS
USER
AVG
NO.
PER
RCS
USER
2019
2023
30.4mn
498.4mn
7.1
12.6
11.2
2019
2023
10.9mn
557.2mn
2019
2023
234k
313.2mn
2023
2023
2023
19. RCS
Business
Messaging
spend
(US$)
Average
spend
per
RCS
user
per
month
(US$)
2018
–
0.020
2019
–
0.055
2020
–
0.112
2021
–
0.221
2022
–
0.352
2023
–
0.477
www.mobilesquared.co.uk
-‐
50
100
150
200
250
2018e
2019e
2020e
2021e
2022e
2023e
0.09
4
30
94
170
248
US$
millions
Actual
RBM
spend
20. RCS INDUSTRY
REPORT OUT NOW
THE ONLY REPORT TO GIVE YOU
COUNTRY-BY-COUNTRY RCS
DATA BY USERS/INCOME
www.mobilesquared.co.uk
RCS SUBSCRIPTION
SERVICE
UK RCS BRAND /
ENTERPRISE REPORT
RCS
industry
report
quarterly
updates
Latest
potenCal/actual
RCS
user
data
RCS
industry
developments
RCS
launches
/
announced
launches
RCS
quarterly
newsle^er
Detailed
analysis
of
consumer
/
enterprise
research
User
numbers
/
forecasts
InteracCon
stats
RCS
campaign
analysis