MoVend is an in-app commerce platform that allows content owners and publishers to monetize mobile content. It provides an SDK, payment processing, app distribution, and analytics. Developers integrate the SDK, register their apps with MoVend, and can then distribute their apps for free while monetizing with in-app purchases of features, subscriptions, and virtual items. Users can download apps via social sharing and pay with credit cards or other means without leaving the app experience.