BackInApp is a mobile app retargeting solution that helps recover inactive and abandoned users to increase engagement and optimize ROI. Only 25% of mobile users continue using an app after installing it. BackInApp segments users based on in-app behavior and navigation data to retarget them with personalized messages to encourage them to re-engage with the app. It is a 100% plug-and-play solution that works directly within mobile apps without requiring cookies or sharing of user data.

1. Having users download your
app
IS JUST THE FIRST STEP...

2. Only 25% use an App after
their installation
Mobile users download
50 apps on average but
only use a quarter of
them.
Re-engage
Inactive Users
Optimize your
ROI
Recover
Abandoned
Checkout
… make them come back thanks to BackInApp
Your App users are your
best prospects

3. In Figures
Engagement
ROIClics-Through-
Rates
Months of R&D
+25%
x8x412+

4. DRIVE-TO-STORE
& COUPONING

5. BACKINAPP advantages
100% APP RETARGETING
Access a large
inventory of app users
profiles
DSP 100%
Mobile App
Plug & Play
Solution
Segment Mobile
Tracking
Connect with 100% Mobile
App AdExchanges
Many retargeting
possibilities via RTB

6. Retargeting Mobile Expertises
Optimize Campaigns via
our Algorithm
Big Data : X millions
of treatments
Fraud Detection
Solution
Link Dispatcher
Technology
Customized
messages
Compatibility with
Tracking Solutions in the
market

7. PLUG & PLAY
Solution
Cookies do not work
on Mobile
Real Time Segmentation
Automated Segments
Keep ownership of your Mobile Data
Big Data

8. Advertisors Trading Desk DSP AdExchanges SSP Publishers
Agency buys real time
impressions for
advertisors accounts
on the Adexchanges
Plateform enabling to
submit bids in real time
and to the good price on
the AdEx for each
impression suggested
regarding data
Automated market
places where the
supply and demand
meet in real time
Plateform selling
publishers inventory in
real-time and referring to
each display putting
forward the best offer
A full service offer
100% Mobile App

9. Many
AVAILABLE
scenarios

10. What could you achieve with
Re-active users :
 Inactive
 With no action after
X days
 Regarding a specific
behavior
 With abandoned
shopping cart
 Based on their
browsing history

11. Engage with each App Users
Encourage your users
to come back
Increase their lifecycle
Turn them into Loyal
Users !
Re-engage your
App users !

12. « Deep Linking »
By default, this is not done!
Design URL Schemes in amount
Redirect users in the right place inside the APP
Open a landing page through the App
Home Deep linking

13. Inactive after X days
Wake Dormant Users
after X days of
Inactivity
Target churned users
Automate your
follow-ups
Reactive your
inactive users !

14. Specific Behavior
Optimize your Data
Segment your app
users
Deliver personalized
messages
Optimize your ROI

15. Abandoned Shopping Carts
Improve conversion
rates
Better performances
4 to 8 times stronger
ROI
Recover abandoned
checkout

16. Specific Navigation Data
Retarget your app
users based on their
actions
Make them come
back to the right spot!
Redirect your app
user towards the
right place inside the
App

17. Old version of an App
Discover our new App
VISITE
APP WEATHERRedirect your app
users towards the
latest updated App
Retarget your old app
version users
Make your inactive
users come back
Update your App
without risks

18. Communicate in real time
Burger
For instance: Display a
relevant campaign in
real time as they pass
by a store

19. 100% App
100% Plug &
Play
100 % ROI
You stay safe
guardian of
your datas !
Why BackInApp ?