Marketing Automation at Scale- Strategies from the BoardroomCleverTap
Join Saniya Kaluskar, Head Of Strategic Partnerships @CleverTap, Kritika Prashant, Director of Product Marketing @MSG91 and Himanshu Periwal, Vice President of Growth @Ixigo for a riveting webinar on marketing automation.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Marketing Automation at Scale- Strategies from the BoardroomCleverTap
Join Saniya Kaluskar, Head Of Strategic Partnerships @CleverTap, Kritika Prashant, Director of Product Marketing @MSG91 and Himanshu Periwal, Vice President of Growth @Ixigo for a riveting webinar on marketing automation.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Foundations of a Cross Platform Marketing StrategyBranch
Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.
In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Turning App Installs into Users: The Guide to Mobile App OnboardingBranch
On mobile, it’s particularly important to quickly drive users to the “Aha Moment.” If a person deletes an app, it’s very unlikely that they will ever install it again. Without an optimized onboarding flow, you risk losing most of your users after the first few clicks.
In this webinar, we are joined by Harvey Liu, a mobile expert from Apptimize. Harvey will share some of the lessons that he learned working with enterprise customers on optimizing their onboarding flow and overall user experience to maximize conversion. We will walk you through the necessary elements of a successful onboarding experience and we'll include a few examples from the top apps.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Mobile & Tablet Ad Attribution Benchmarks Report Q3 2014, by MedialetsMedialets
This report includes analytics derived from more than 240 billion data points that occurred between July 1st and September 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
With the upcoming holiday season, this report focuses on campaigns that had attribution measurement enabled and that drove consumers to complete conversion actions on mobile and tablet devices.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Vietnam 2021: Build Effective Engagement Strategies for App GrowthCleverTap
Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond.
Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM
#EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents
Foundations of a Cross Platform Marketing StrategyBranch
Anindya Ghose, NYU professor and author of Tap: Unlocking the Mobile Economy, and Franco Caporale, Head of Enterprise Marketing at Branch set the foundation for what mobile marketers should know to have a complete cross-platform marketing strategy.
In the first installment of our Advanced Mobile Marketing Course, we'll cover:
-Introduction to the Course: An Overview of Cross-Platform Marketing
-Unlocking the Mobile Economy: the 9 forces that shape consumer behavior
-The core elements of an integrated strategy
-Examples of modern enterprise companies that have adopted a cross-platform marketing strategy
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Medialets H1-2014 Mobile & Tablet Advertising Benchmarks ReportMedialets
The H1-2014 Medialets Mobile and Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st and June 30th, 2014 on Medialets' mobile and tablet ad serving platform.
Touch screen devices have been selling like hotcake these few years, thanks to the healthy competition of different touchscreen based platform such as iOS, Android and Windows. When we explain how to do certain things on the phone, we sometimes mention the gestures. It is human behavior with device through touch.
A keynote about Microinteractions in web and mobile design, explaining what they are, different approaches, structure (triggers, rules, feedback and modes) and examples.
This session will explore a mobile app that can read NFC tags embedded in conference badges, and then translate those to sales leads stored directly in popular SaaS CRM providers. To accomplish this, we will see how to build a custom Push Trigger API App for a Logic App, and then how to invoke a callback from a mobile device. We will also configure the Logic App to receive device events and provide integration with SaaS applications such as Salesforce. Once we have the basics established, we'll dip briefly into the world of Windows IoT to explore a push-button push trigger.
Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.
Strategies to improve the ROI on your enterprise applicationPixel Crayons
Read the full blog here: https://bit.ly/34IUN7a
Connect with us through:
Contact us : https://bit.ly/2Ew2GDx
Facebook : https://www.facebook.com/PixelCrayons
Twitter : https://twitter.com/pixelcrayons
LinkedIn : https://www.linkedin.com/company/pixelcrayons
Instagram : https://www.instagram.com/pixelcrayons/
Pinterest : https://in.pinterest.com/pixelcrayons/
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
In this comprehensive guide, we will delve into the world of mobile app development for businesses, exploring its significance, the development process, current trends, common pitfalls, selecting the right development partner, and the associated costs.
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
In the successful partnership between Idea Cellular and iProgrammer, mobile application development services took center stage. iProgrammer's strategic focus on crafting a native mobile app for Idea Cellular reshaped the telecom landscape, optimizing user engagement and customer service efficiency. Overcoming challenges like call volume spikes and store scalability limitations, the app provided seamless access to services, driving revenue growth and user satisfaction. With advanced technologies and robust backend systems, iProgrammer ensured uninterrupted functionality, boasting an impressive 99.6% uptime and attracting millions of daily active users.
For more information, Visit - https://www.iprogrammer.com/mobile-app-development-service/
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
When Device Recognitio an Programmatic Buying IntersectAdTruth
Mobile presents a major challenge to marketers: how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measruemtn models- whie still adhereding to consumer privacy best practices. This paper describes how mobile RTB - enabled by a new approach to device identification - meet this challenge.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
Even after all of these years, more media is bought based on the cheapness of the click than any other KPI, even though the click has no correlation to real success. Using the latest measurement techniques across both mobile and desktop to examine this issue, Eyereturn will show the effects of the industry's long standing addiction to the click, and what we can all do to help break the habit.
Marketers in 2016 will turn to bleeding edge applications of technology to gain the attention of consumers. Traditional means of storytelling and getting consumer engagement are being replaced by new approaches to capture attention and target audiences To grab and keep their attention, marketers will have to be more tech-savvy than ever. This presentation will cover the top 10 digital marketer trends for 2016.
For more from eMarketer: http://www.emarketer.com
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada
Location data has been around since the birth of the smartphone. Yet marketers still continue to struggle when it comes to leveraging the location signals and amazingly deep data. The problems are often around achieving scale when used in combination with other datasets and balancing relevancy with recency when it comes to user location data.
It is important to understand that there is no “magic bullet” when it comes to solving the challenges associated with hyperlocal. Instead, we need to gain a deep understanding of how and where the data is captured; how to derive actionable insights; and the minimum ingredients necessary for a successful hyperlocal campaign recipe. Such an understanding paired with unique strategies, optimization techniques designed for local and tested models of measuring ROI form the basis of executing impactful hyperlocal campaigns. Dilshan discusses lessons learnt and tactics tested in the market after hundreds of hyperlocal campaigns in Canada under his belt as a leading ad tech player.
For more from EQ Works please visit their website: http://www.eqworks.com
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...IAB Canada
Join Tyler James , Director at Sharethrough as he shares the Science Behind Why Native Ads Work.
Modern publishers and platforms, including Facebook, Twitter, Pinterest, Time Inc., Vox and many more, have all integrated native ads into their feeds because of their superior results. Why do native in-feed ads perform so well? By combining our pioneering industry expertise with breakthrough research from Nielsen NeuroLab, IPG Media Lab, and Vizu, we finally have the answer.
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
Join Krista LaRiviere - CEO of gShift as she dives into the changing Media Landscape at The Business of Digital: Chapter 2 - The Age of Content:
In a digital world where your prospects and customers are always-on, advertisers and agencies must flip their orientation and shift their thinking from “where should I place my ad” to “how do I deliver extraordinary branded moments”. With contextually correct content at the core of multichannel digital marketing strategies, the effective mix of paid, owned and earned tactics is essential to the success of any digital campaign. Social media, PR, influencer marketing, SEO, content marketing, email – these are tactics longing to be brought together with paid strategies in a truly integrated approach to talk to the audience when they are ready to interact with a brand.
As the modern prospects progresses through the sales funnel to a final purchasing decision, having the technical agility to measure insight and engagement of owned and earned content in-the-moment, on a one-on-one basis is your competitive advantage.
Join Jared Ficklin - Chief Creative Technologist of argodesign for his Smart Dumb Things Presentation form MIXX Canada 2015.
Function led to the art of Industrial Design. Emotion led to the practice of User Experience. We are now in an era of Quantification & Automation. Machines & services are now built to serve us and build data representing the ME. What does that lead to in the worlds of Product & Experience Design? Let’s explore the impacts of Ubiquitous Computing, the High Availability of Low Cost Technology & Emergence of Machine Thinking on our Lifestyles & our Digital Lifestyles. Let’s share a little bit of energetic futurism. What happens when Form Follows Me?
For more from Jared head to: http://argodesign.com
A Short Story we shared on our 2015 IAB Canada Roadshow. This is Crucial Interactive's Goodbye Flash eBook is moving to raise awareness around the move from flash to HTML 5. The "children's book" style narrative introduces the benefits of HTML5 thought a comical bid farewell to Flash.
For more information check out: Contobox.com and crucialinteractive.com or watch the video here: http://cruci.al/GoodbyeFlashVideo
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...IAB Canada
The explosive growth of smartphones and location-based services has contributed to the rise of mobile advertising. Anindya Ghose will present results from studies that are designed to measure the effectiveness of mobile marketing promotions. The overall mobile trajectory of each consumer can provide even richer information about consumer preferences. A new mobile advertising technique will be presented that leverages full information on consumers’ offline moving trajectories. This session will help marketers better understand the question of which kinds of mobile advertising are most effective and how machine learning techniques combined with statistical models and field experiments offer the right product to the right audience at the right time.
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
Join Rodney Perry Xaxis' Managing Director, Canada at Xaxis, for his Presentation from MIXX Canada 2015 :
It’s hard to believe that the time has already come to be thinking about what’s on the horizon for 2016. Let's take a look at the coming year and what we need to be thinking about now to stay ahead in an industry that never stands still.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada
Marc Brasset, Director Digital Ops & Strategy at Western Media joined the 2015 IAB Canada Roadshow to discuss Turning Machine Learning Into Human Insights.
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada
30 under 30's Andrew Robitaille, Director of Sales, Eyereturn Marketing joined us for the 2015 IAB Canada Roadshow to share The Future of Programmatic.
Attracting Talent in Canada - Bruce Powell IAB Canada
From our recent The Business of Digital: Chapter One -Currency of Talent seminar, this is a look at Attracting Talent in the Canadian Digital Marketing Industry with Bruce Powell (IQ Partners).
From our recent The Business of Digital: Chapter One -Currency of Talent seminar, this is a look at The Future of Work in the Digital Marketing Industry with Angie Kramer (JobBliss).
The Currency of Talent in 2015 - Veronica Holmes IAB Canada
From our recent The Business of Digital: Chapter One -Currency of Talent seminar, this is a look at the current state of talent within the Digital Marketing industry with Veronica Holmes (ZenithOptimedia).
The Science of Building Happier Higher Performing Teams - David InglisIAB Canada
From our recent The Business of Digital: Chapter One -Currency of Talent seminar, this is a look into The Science of Team building with David Inglis (Plasticity Labs)
The Science of Building Happier Higher Performing Teams - David Inglis
ENGAGE 2015 - Inn-App Retargeting On Mobile Devices The Way Forward - Addictive Mobility Presentation
1. Confidentiality & Proprietary Notice
By viewing the following, you are in acceptance that no part of this material may be reproduced in any form or by any means, electronic or mechanical, including photocopying
and recording, for any purpose without the express written consent of Addictive Tech Corp, In adaptation, due to the proprietary nature of Addictive Tech Corp and other
information enclosed herein, this proposal may not be shown to any third party without the prior written consent of Addictive Tech Corp
Naveed Ahmad - CEO
MAR. 2015
TARGETING
TODAY’S MOBILE CONSUMER
2. WWW.ADDICTIVEMOBILITY.COM 2
ABOUT US
2010
Toronto, Canada
Vancouver, Dubai, London
Founded
Head office
Satellite Offices Worked with!
250+ of the Fortune!
500 Brands
Access to global!
In-App inventory
Specialization within !
the In-App!
Advertising
Consistently!
Outperform!
Industry performance!
benchmarks
Proprietary!
state of the art
technology platform
OUR DIFFERENTIATIONS
TARGETING
• App Retargeting
• Geo targeting & Geo Retargeting
• Gender and Age targeting
• Audience Behavior profiling.
Enhanced In App targeting methodologies
BUSINESS INTELLIGENCE
• Comprehensive Real Time Reporting Dashboard
• Measuring user engagement beyond CTR metrics
• Leveraging Data visualization tools to provide campaign insights
Transforming ‘Mobile Data’ into relevant data based on KPIs
CREATIVE
• Develop cutting edge Mobile Rich Media execution to ensure client engagement
• Deliver all mobile ad creative formats ( Video, Rich Media, Native Ads,etc )
• Provide creative analytics and advisory for mobile first execution
Transitioning Brands to a 'Mobile First' creative execution
3. WWW.ADDICTIVEMOBILITY.COM 3
NO MAGIC BULLET, OR ONE SIZE FITS ALL FOR DIGITAL ANYMORE
The digital budgets are too big, the mindset has clearly shifted and
the innovations are fast and furious.
4. WWW.ADDICTIVEMOBILITY.COM 4
BRAND DOLLARS ARE NOW BEING CHASED IN ALL DIFFERENT WAYS
BRAND
$
We are not saying that these Large players are not critical to a media buy, what we are saying that technology allows less dependence on
your Frenemy and transitions you the agency from not just media buying but to an innovation specialist for your Brand.
SOCIAL PLATFORMS
MEDIA AGENCIES
SAAS PLATFORMS
DIGITAL CONSULTANTS
6. WWW.ADDICTIVEMOBILITY.COM 6
MORE DETERMINISTIC DATA IN APP THAN MOBILE WEB
APP
DIFFERENT DNA
description Data Inapp (%) Mweb (%)
application bundle or package name (e.g., com.foo.mygame). This is intended to be a unique ID
across multiple exchange
app_bundle (== site_domain) 90.66 87.76
IAB categories category 99.98 100
app or site id id 100 100
app name app_name 100 100
publisher object publisher 100 100
For QAG 1.5 compliance, an app store URL for an installed app should be passed in the bid request. app_storeurl 50.04 0
version of the app app_ver 82.87 0
blocked top- level domains of advertisers. For example, {“company1.com”, “company2.com”}. badv 70.83 33.03
devices carrier device_carrier 68.71 0.02
do not track info device_dnt 52.91 0.07
unique device id device_dpidmd5 52.91 0
unique device id device_dpidsha1 98.05 0.06
device info extensions (provided by the exchange if it has extra info) device_ext 51.95 4.99
language setting on the device device_language 87.15 97.15
device make (e.g., “Apple”) device_make 75.41 48.75
device model (e.g., “iPhone”). device_model 75.41 48.75
device operating system (e.g., “iOS”). device_os 99.93 94.81
device operating system version (e.g., “3.1.2”) device_osv 99.93 94.81
apples unique id for advertisers ext_idfa 51.2 0
city geo_city 99.63 99.96
GPS latitude geo_lat 41.8 0.99
GPS longitude geo_lon 41.8 0.99
province, state, etc geo_region 87.31 82.7
zip code geo_zip 36.65 32.4
domain of the site, used for advertiser side blocking. For example, “foo.com”. site_domain (== app_bundle) 90.66 87.76
object containing user information: user 24.83 87.76
male or female user_gender 7.55 0
comma separated list of keywords of consumer interests or intent. user_keywords 24.25 87.76
year of birth of the user user_yob 6.81 0
WEB
10. WWW.ADDICTIVEMOBILITY.COM 10
• Only 17% of first party app data contains gender
• However, the majority of apps have unique gender distributions
• Employing a complex algorithm to cleanse the data set, 70-80%
consistent accuracy can be achieved
GENDER TARGETING
11. WWW.ADDICTIVEMOBILITY.COM 11
AGE TARGETING
• Apps do show distinct age groupings
• Similar to Gender targeting, age is difficult to tie to any device that is
shared
• Based on the pattern of app usage combined with first-party data,
accuracy increases from 5% to 45%
12. WWW.ADDICTIVEMOBILITY.COM 12
• Online behaviour can usually only identify the site before and immediately
after a user interacts
• Using the device IDs to identify which ads were served to the same
device on different apps, a profile can be built
• By grouping IAB categories in 26 main interests, apps can be bucketed to
reveal a pattern of usage
• Segmenting the data allows users to be grouped within those patterns,
resulting in a precise audience model
• Profiles are built around app usage, time spent on apps, day parts with
high activity, and engagement with advertising
BEHAVIOURAL TARGETING
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TRUE TARGET REAL-TIME OPTIMIZATION
MACHINE
LEARNING
DATA
ENGAGEMENT
TIMELOCATION
INTEREST
51,986,365
Bytes per second
In-App audience profiles are built using a combination of both
probabilistic data (referenced data) as well as deterministic data
(known data or 1st party data).
APP ENGAGEMENT
USER INTEREST AD SERVEDSOCIAL BEHAVIOURAL TARGETING
16. WWW.ADDICTIVEMOBILITY.COM 16
As m-commerce and mobile store fronts become a focus for Global Brands, Brand mobile applications have become a key strategic
initiative.
The challenge today for mobile applications is to remain `top of mind' with their consumers.
In-App Retargeting provides the solution for these brands to re-engage these consumers in a subtle and non-obtrusive manner.
RE-TARGETING
In-App!
RE-TARGETING
+
BRAND
APP
PROXIMITY
TARGETING
BRAND APP
17. WWW.ADDICTIVEMOBILITY.COM 17
AUDIENCE EXTENSION
+
Your customers have many apps on their phone.
Embedding Addictive Re-Targeting tag in your app to improve targeting.
BRAND
APP
Advertisers are spending millions of dollars to re-vamp their CRM to
create a real-time, meaningful message.
Data Analytics
E-commerce
CMO CIO
Marketing
comm.
Agency
Vendor
+
Next Best Action
21. WWW.ADDICTIVEMOBILITY.COM 21
NATIVE Ads
• BI Intelligence forecasts native ad spend to hit $7.9 billion
this year (a 69% increase from 2013) and reach $21 billion by
2018
• In a study by IPG Media Labs and Share-through, subjects
were 25% more likely to look at a native ad than they were
at a banner. Consumers also looked at native ads 53% more
frequently
Source: http://www.mediapost.com/publications/article/245070/why-native-advertising-is-a-no-brainer-for-publish.html
22. WWW.ADDICTIVEMOBILITY.COM 22
• Performs best in driving user engagement and time spent
interacting with the brand.
!
• Ad engagement remains in-app, creating a seamless user
experience and endorses positive brand recognition.
RICH MEDIA EXPANDABLE / INTERSTITIALS
23. WWW.ADDICTIVEMOBILITY.COM 23
• Video has made big inroads into our lives in 2014 and brands
such as John Lewis have fully grasped its potential by
creating the fantastic #MontyThePenguin Christmas ad that
had UK audiences talking for weeks
• Performs best in creating brand awareness and driving
brand engagement.
• 15 second videos see a higher completion rate than :30 or :
60 sec video
VIDEO Ads
24. WWW.ADDICTIVEMOBILITY.COM 24
KEY TAKEAWAYS
• In-App inventory is dramatically different than online and mobile web
!
• Brand focused utility and loyalty apps will have significant traction moving forward
!
• Brands are investing heavily in combining their CRM data with Media Buying
!
• Technology specialization in mobile advertising is required
!
• Delivering the right messaging is as important as finding the right audience