Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. The presentation can be accessed here.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
Digital Marketing for Finance Industry in Central and Eastern EuropeMarta Klepka
What are the main digital marketing trends that are coming to Central and Eastern Europe? Why internet marketing is a chance for the financial sector, is it different to others in terms of digital opportunities?
Find out more in this presentation and Q&A with Marta Klepka, Digital Director of Publicis Groupe agencies in CEE http://emea.blog.performics.com/2014/07/03/digital-trends-insights-cee-region-qa-marta-klepka/
The Real World is Posterscope’s monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. The presentation can be accessed here.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
Everything you need to know about the use of mobile, the different mobile platforms, mobile retail and m-commerce, banking and media consumption. Numbers specifically for Belgian population
Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at...Bas van den Beld
Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?
Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.
Smartphones - the ultimate recruitment toolThirtyThree
The first of a new series of seminars aimed at discussing some of the hottest topics in attraction and recruitment today. This one looked at new trends in mobile recruitment marketing and the importance of mobile-optimised career sites.
Similar to Mobile is Knowledge: How travel and tourism sectors can utilise mobile (20)
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
3. Who We Work With
@mobilesquared www.mobilesquared.co.uk
4. Random stat attack
@mobilesquared www.mobilesquared.co.uk
We do this 28,800 times a day
In our life time, men will have 7& women will have 4
It is 3,252 days since
70% of these have done it in the US
We do this 150 times a day
This will happen by 15th Dec 2015
6. Is the greatest relationship you have on a daily basis
@mobilesquared
It knows your passwords
You look at it 150 times per dayYou’re together for 16+ hours per day
You play with it watching TV
It knows your favourite things
It knows where you like to eat
You stroke it more than 50 times a day
You sleep with it
You take it to the toilet
It knows all your intimate secrets
Some of you looking at it now!
We all love Mobile
8. One step ahead
@mobilesquared www.mobilesquared.co.uk
Just as apps empower users, they also empower and inform brands
In the travel and tourism sector you know our next move
9. Time travel
@mobilesquared www.mobilesquared.co.uk
This is what we said to a navigation company in 2008
“You know where that
person is going before
anyone else. That data will
become more powerful than
you could ever imagine.”
10. Maybe with less OB-1 phraseology
@mobilesquared www.mobilesquared.co.uk
11. Are you delivering on experience?
@mobilesquared www.mobilesquared.co.uk
12. We remember good experiences
@mobilesquared www.mobilesquared.co.uk
The app remains useful up to the point you
board the plane
13. ... And the bad
@mobilesquared www.mobilesquared.co.uk
But it’s yet to deliver an integrated experience
14. Mobile still a hard sell
@mobilesquared www.mobilesquared.co.uk
Budget vs effectiveness; what is the ROI?
An integrated app will cost £150,000 on iOS alone
App vs HTML5 equivalent of Waitrose vs Aldi
Some of the major app builds cost £200,000-£350,000 per platform;
quarterly updates can cost £20,000 per platform
Mobile is critical to the overall experience, especially after-sale and engagement;
presale-to-sale mobile experience is lagging
Does the app guarantee repeat purchase?
15. Who goes on holiday?
Source: Expedia
@mobilesquared www.mobilesquared.co.uk
16. Who’s doing what?
Source: Expedia & PhoCusWright/Rearden Commerce
@mobilesquared www.mobilesquared.co.uk
Expedia claims 68%of its mobile
hotel reservations are made within 24
hours of check-in
Top 3 business travel-related activities
via smartphone:
80% use map or finding directions
63% research local activities
55% research destination information
19. Some UK holiday stats 2014
@mobilesquared www.mobilesquared.co.uk
Britons will spend £37 billion on holidays in 2014
22.8 million Britons plan to go on an overseas holiday in 2014
20.6 million Britons to holiday in 2014 in the UK
1 in 4 booked by the end of 2013
Another 2.5 million booked by the end of January 2014
Source: Sainsbury’s Travel Insurance
20. Booked holiday by end-Jan
@mobilesquared www.mobilesquared.co.uk
13.35 million(267,000 booked via mobile)
How many of these confirmed holiday goers are
you engaging with using the mobile channel?
14% of total UK mobile market own an iPhone
33% own an Android
23% on featurephones
21. Not about the sale
@mobilesquared www.mobilesquared.co.uk
868,000
Just 2% of people across Europe are
booking holidays with their mobile
In the UK 1.01 million will spend up to £1,000 using their
mobile device, and 321,450 will spend over £1,000
booked a holiday using
their mobile in 2014
22. Your customers want to hear from you
@mobilesquared www.mobilesquared.co.uk
Just 2,793,444 people want
to hear from travel companies on a
monthly or more frequent basis
The South of England accounts for
1.59 million opt-ins
Number of opt-ins wanting to hear
from travel companies by the end of
2015 will be 6 million
4.7 million opt-ins will be on
a smartphone by the end of 2015
23. 0%
2%
4%
6%
8%
10%
12%
14%
0700-0900 0900-1200 1200-1500 1500-1700 1700-1900 1900-2400 0000-0700
When should a brand communicate?
Brand says Consumer says
Brand distraction?
@mobilesquared www.mobilesquared.co.uk
For the majority of sectors,
between 0900-1500
is the optimum time for a
brand to communicate via the
mobile channel
Brands are notutilising the
total mobile opportunity
26. 0300 0600 0900 1200 1500 1800 2100 2400
Utility Utility
Entertainment Entertainment 48%
26%
24%
3%
Information Information
@mobilesquared www.mobilesquared.co.uk
Mobile usage breakdown
Communication
27. 0300 0600 0900 1200 1500 1800 2100 2400
Utility Utility
Entertainment Entertainment 48%
26%
24%
3%
Information Information
@mobilesquared www.mobilesquared.co.uk
Opportunity or Intrusion?
Is this
Activity
Gap an
opportunity or
an intrusion?
Communication
28. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Email
TV
Print
Phone
Radio
Outdoor
Direct mail
Apps
Social
Online/search/PPC/display
Mobile messaging
What is your marketing mix?
Mobile Matters
@mobilesquared www.mobilesquared.co.uk
33% of brands have a mobile site
20% of brands have a mobile app
3% use augmented reality
26% use QR codes
65% have an opted-in mobile
database
29. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Email
TV
Print
Phone
Radio
Outdoor
Direct mail
Apps
Social
Online/search/PPC/display
Mobile messaging
What is your marketing mix?
Mobile Matters(e)
@mobilesquared www.mobilesquared.co.uk
43% of brands have a mobile site
35% of brands have a mobile app
5% use augmented reality
30% use QR codes
66% have an opted-in mobile
database
31. The Usage Ecosystem: home
0600-0900 0900-1200 1200-1500 1500-1800 1800-2100 2100-2400
App usage by time, typical day
Communication Information Utility Entertainment
Average smartphone user will use 20-25 apps
on a frequent (daily) basis, and 10-15 apps on
an infrequent basis (monthly)
32. The Usage Ecosystem: abroad
0600-0900 0900-1200 1200-1500 1500-1800 1800-2100 2100-2400
Mobile usage, holiday
Entertainment
Utility
Information
Communication
0600-0900 0900-1200 1200-1500 1500-1800 1800-2100 2100-2400
Mobile usage, business trip
Entertainment
Utility
Information
Communication
33. Device usage
Average Android users spend 50 minutes per day using their device
Average iOS users spend 80 minutes per day using their device
36. Recap
@mobilesquared www.mobilesquared.co.uk
What is your mobile strategy: Complementor Replace?
How do you measure ROI? Revenue or Engagement?
How well do you know your customer?
Are you afraid of talking to them?
Have your mobile strategy sorted by Dec 2015
37. Over to you: Any questions?
@mobilesquared www.mobilesquared.co.uk
nick@mobilesquared.co.uk www.mobilesquared.co.uk Tel: +44 (0) 118 380 0733
To find out more, and/or get involved in our project on the
Mobile Engagement Index use the following