The document discusses direct carrier billing (DCB), which allows consumers to charge purchases and services directly to their mobile phone bill. It notes that DCB has moved from an initial "Phase I" of offerings like gambling and games to "Phase II" involving new industries like ticketing. The document provides statistics on DCB usage and consumer preferences, finding that over 800 million people are potential DCB Phase II users, with convenience being the top reason for adoption. It also highlights successful DCB partnerships and case studies around the world.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Middle East & Africa OTT Platform Market Analysis, 2021-2025NarayanSharma67
The Middle East & Africa OTT Platform market is anticipated to grow at a CAGR at a momentous rate during the forecast period. Based on region, Qatar is gaining a rapid pace in the OTT market due the increasing dominance of new players, rising number of ventures & partnerships among the OTT service providers, along with escalating smartphone adoption and internet users in the country.
In our latest survey report “Monetization of Portability and Verification in an A2P SMS World” explore not only mobile operator attitudes, but also the potential of the monetization of Mobile Number Portability and Mobile Phone Verification traffic.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
Customer Engagement shifts to Mobile Messagingtyntec
To examine the current customer engagement practices and consumer demands, tyntec sponsored Ovum for a consumer survey and market analysis. Ovum conducted an online survey of 1,000 consumers in the U.S. and Germany, in February 2016.
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
The presentation discusses the current state of mobile marketing and what mobile messaging options are available currently, and what the expected future of mobile messaging will be.
Whitepaper: From Resistance to Partnership: Operators shift into monetising OTTtyntec
This tyntec-sponsored survey, based on interviews with over 60 mobile operators across global marketplace conducted by independent research company mobilesquared, shows clear evidence that there has been a significant shift in mobile operator mindset regarding OTT communications. The perception that OTT (Over-the-Top) communications is a threat has been replaced with a revenue-generating opportunity. Mobile operators are now open and receptive to partnering with OTT service providers. The research revealed that 98% of mobile operators will potentially enter into an OTT communications partnership. From the perspective of maturing OTT service providers, operators’ openness to partnership brings forth even greater opportunity as they are moving towards a revenue generation model—as opposed to just focusing on market capitalization—to prove their commercial viability.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Middle East & Africa OTT Platform Market Analysis, 2021-2025NarayanSharma67
The Middle East & Africa OTT Platform market is anticipated to grow at a CAGR at a momentous rate during the forecast period. Based on region, Qatar is gaining a rapid pace in the OTT market due the increasing dominance of new players, rising number of ventures & partnerships among the OTT service providers, along with escalating smartphone adoption and internet users in the country.
In our latest survey report “Monetization of Portability and Verification in an A2P SMS World” explore not only mobile operator attitudes, but also the potential of the monetization of Mobile Number Portability and Mobile Phone Verification traffic.
Global Entertainment & Media Outlook 2021-2025: PwC ReportSocial Samosa
The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with an expected growth of 10.75% CAGR by 2025.
Customer Engagement shifts to Mobile Messagingtyntec
To examine the current customer engagement practices and consumer demands, tyntec sponsored Ovum for a consumer survey and market analysis. Ovum conducted an online survey of 1,000 consumers in the U.S. and Germany, in February 2016.
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
Communication is shifting to match today’s lifestyle – mobile. We’re on the go and newspapers, direct mail and television aren’t always with you. But most likely, your cell phone is less than an arm’s length away. The marketing world is turning to mobile technologies to effectively engage and communicate with the modern person, enhancing existing traditional marketing tactics, not replacing them. With the meteoric rise of smartphones, the capabilities of this media can be overwhelming. The presentation, Mobile Technologies in Marketing, looks at these powerful innovations supported by industry reports and real-world examples from simple text messaging to near field communications and branded apps.
Here's our view of why companies should use the Olympics to increase their communication with consumers via the mobile device. Build for the future, not for the games...
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
CPNI Mobey Forum Mobile Payment Trusted Service Provider Sept 23 2008The Stilwater Group
Mobey Forum quarterly meeting Sept 23, 2008. The opportunity for banks and the entire mobile payment ecosystem created by focusing on remote mobile payments.
5G and Connected Communities – where we are, how we got there and the challenges to come. Presentation by Guy Matthews, CGI Consulting, at the IoT Thames Valley Meetup on 11th September, 2019:
https://www.meetup.com/Internet-of-Things-Thames-Valley/
Movocity - Everywhere Your Customers AreEdward Niu
Customers are now mobile, is your business? WIth the explosion of the smartphone market, the mobile market has become the best mass media to access for businesses and organizations.
We present the trends currently occurring in the mobile industry.
Then, we review the different methods in mobile marketing which include: QR Codes, SMS Text Messaging, Mobile Websites, Mobile Apps, Social-Mobile, and Mobile Ads.
This presentation was first presented at Ad Fed in Wichita Falls, TX on April 17, 2012.
SparkLabs Global Wireless Industry Overview 2014Bernard Moon
Slides provide a snapshot of the wireless industry and serves as a "cheat sheet" to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Souq.com Marketplace - Your Gateway to E-Commerce in MENASherif Magdy
If you are a Manufacturer, wholesaler, distributor, retailer or an Individual seller, then this material helps you to reach your potential customers at a Zero Cost opportunity, while having Souq.com e-commerce experts' support to grow your online business.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
6. www.mobilesquared.co.uk
Phase I DCB hits ceiling
@mobilesquared
61%
70%
75% 78%
39%
30%
25% 22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY2014-15 FY2015-16 FY2016-17 FY2017-18e
Slowdown of phase I DCB growth
Mobile-based revenues Voice-based revenues
Phase I content & services
• Betting or gambling
• Games or apps charge to my bill
• Games on social network
• Internet-based information services
• Music and video content
29%
7%
0%
5%
10%
15%
20%
25%
30%
35%
2014-15/2015-16 2015-16/2016-17
Phase I DCB revenue change
7. www.mobilesquared.co.uk
VAULT
@mobilesquared
Phase I Betting or gambling
Games or apps charge to my bill
Games on social network
Health & lifestyle apps
Internet-based information services
Music and video content
Phase II Represents new industries and sectors adopting DCB, such as ticketing
in particular, which has the potential to drive consumer usage beyond
the early adopters into the mass market.
Value-Added Utility & Lifestyle Transactions (VAULT):
- Low-cost transport train tickets, bus rides, car parking, taxis
- Low-cost entertainment tickets, high-cost ticket deposits
- Random, take-away food, pizza, stamps, bike hire, short break travel
insurance
• Phase I usage dominated by early adopters
• Revenue slow down first indication that
transition from Phase I to Phase II will not be
seamless.
17. www.mobilesquared.co.uk
Around the world
@mobilesquared
Rovio teamed up with SingTel/Fortumo to sell plush toys
Result: 5 times lower shopping cart abandonment than credit cards
Spain’s Movistar, Orange and
Vodafone work with DOCOMO to
launch a mobile ticketing app, e-
Park app to purchase parking
across 13 cities – downloaded
over 500,000 times.
DOCOMO also working cross-carrier with
bus company Alsa.
Company has signed deals with Sunrise,
Three Ireland and Vodafone UK.
Japan’s largest coffee
chain Ueshima Coffee working
with Boku and mobile network
operators KDDI and Docomo.
Users to top-up loyalty cards
using their mobile bill.
18. www.mobilesquared.co.uk
Consumers say
25% of existing VAS users likely or very
likely to use DCB Phase II services
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Transport
Entetainment
Random
How likely are you to use DCB?
Very likely Likely Neither likely or unlikely Unlikely Very unlikely
@mobilesquared
19. www.mobilesquared.co.uk
Frequency
Still viewed as an alternative payment by majority of VAS users
• 9% view DCB as a primary payment mechanism
@mobilesquared
9%
13%
23%
7%
14%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Daily Weekly Monthly Quarterly Annually I don't know
How often would you use DCB?
20. www.mobilesquared.co.uk
DCB spend
£11-15 most popular spend
• 68% of users would spend up to £15
@mobilesquared
0%
5%
10%
15%
20%
25%
30%
£0-5 £6-10 £11-15 £16-20 £21-25 £26-30
How much do you think you would spend using DCB?
22. www.mobilesquared.co.uk
DCB spend by region
@mobilesquared
0.00
100,000,000.00
200,000,000.00
300,000,000.00
400,000,000.00
500,000,000.00
600,000,000.00
Total Europe Asia RoW
WTM2017: DCB Phase II users, spend up to $20
$14-20
$7-14
$0-7
23. www.mobilesquared.co.uk
Why DCB?
Convenience is the driving factor for DCB adoption
@mobilesquared
Please explain why you are “very likely” or “likely” to use DCB
I like the convenience of using my mobile
phone to make payments
I like to have multiple payment options
I like to have multiple payment options
I trust my mobile operator
I don't know
24. www.mobilesquared.co.uk
You’re welcome
We’ve got a ton of data and analysis not only on DCB, so please get in touch
nick@mobilesquared.co.uk
Office: +44 (0) 1344 747 113
Mob: +44 (0) 7976 057 052
www.mobilesquared.co.uk
@mobilesquared
@mobilesquared