This document summarizes a presentation about the mobile app distribution platform GetJar. It discusses trends in app distribution moving beyond app stores, the continued importance of mobile web sites, and strategies for overcoming device fragmentation. Key points include that GetJar has 75 million downloads per month, partners with companies like FunRunGames, and provides tools like a conversion API to help developers navigate fragmentation across devices.

1. MOBILE MONDAY
AMSTERDAM
JUNE 7, 2010

2. GetJar Downloads, Today 75 million/month
Downloads per Week
2 Confidential

3. GetJar Accepts Apps Designed in Any OS
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4. Our Valued Partners
FunRunGames
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5. GetJar Performance
600.000
PPD
500.000 PPD campaign
campaign
400.000
300.000
200.000
100.000
-
mrt-05 apr-05 mei-05 jun-05 jul-05 aug-05 sep-05 okt-05 nov-05 dec-05 jan-06 feb-06
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6. GetJar Performance
PPD
campaign
1.400.000
1.200.000
1.000.000
800.000
600.000
400.000
200.000
-
May-09 Jun-09 Jul-09 Aug-09 Sep-09
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7. Trends
• App distribution is moving beyond app stores
• The mobile web is still alive and well
• Overcome device fragmentation
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8. Less Than Optimal Web to Mobile Conversion
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9. Less Than Optimal Web to Mobile Conversion
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10. Less Than Optimal Web to Mobile Conversion
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11. Optimal Web to Mobile Conversion
Step 1: Send the User to
Your Mobile Site
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12. App Distribution is Moving Beyond App Stores
m.facebook.com getjar.com/facebook-mobile
Step 3: Link to your App
Download Page
Step 2: Offer the App Every App on GetJar has an
App Download Page
getjar.com/appname
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13. App Distribution is Moving Beyond App Stores
Facebook Downloads on GetJar Exceed Facebook Downloads on iPhone by 180%
9.000.000
8.000.000
7.000.000
6.000.000
5.000.000
4.000.000
3.000.000
2.000.000
1.000.000
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14. App Distribution is Moving Beyond App Stores
getjar.com/photobucket-mobile
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15. App Distribution is Moving Beyond App Stores
mobile.fandango.com getjar.com/fandango-movies
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16. App Distribution is Moving Beyond App Stores
600,000 downloads in five days by “Tweeting the App Download Page”
•The app: Cncted
•Platforms: Blackberry, Android, iPhone and Symbian
Every GetJar App has an App Download Page getjar.com/appname
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17. App Distribution is Moving Beyond App Stores
Mobile CPC Campaigns Twitter Campaigns
Facebook Page
Web SMS links
• Every GetJar App has an App Download Page
• ADP downloads are free for the developer and the consumer
• getjar.com/appname
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18. App Distribution is Moving Beyond App Stores
Any carrier app store, search engine, handset, mobile portal, etc. can
import GetJar Apps via HTML or XML
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19. The Mobile Web is Still Alive and Well
• The Problem
– Users don’t bookmark sites on mobile
browsers
– Clicking a CPC ad sends a user to a site
once
– Clicking URL in a text message sends
the user to a site once
– But they don’t necessarily return
• The Solution
– People like to push buttons
– Convert mobile sites into apps, i.e.
buttons bookmarked on the phone
screen
– Developer uploads Mobile Site URL.
– GetJar free Mobile Site Shortcut is
built in Java, Android, Blackberry,
WinMo, and Symbian and posted on
GetJar for download
– Result: Mobile Sites have reach and
repeat like apps
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20. How to Navigate the Device Fragmentation Swamp?
Ugly Swamp or Vibrant Ecosystem?
Conversion API
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21. Overcome Device Fragmentation with Conversion API
• The Problem • The Solution
– Developers spend money – Call the GetJar Conversion
promoting apps that don’t API from the app to track
convert to active users the success of app
installation
– Android will become
fragmented like other – Developers can focus
Operating Systems, marketing budget on
requiring developers to devices that convert, and
build different versions of fix devices that don’t
their app for different convert
implementations of Android – The conversion API is not
designed to replace app
performance analytics like
Flurry, rather to focus on
conversion analytics
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22. Getties Awards
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23. For more information:
http://developer.getjar.com/university/
http://gettieawards.com/
GetJar Networks Inc.
Bill Scott 1500 Fashion Island Blvd
VP Sales & BD Suite 209
bill@getjar.com San Mateo, CA 94404
Tel +1 650 288 3225
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