The document discusses radio ratings in the UK. It provides data from RAJAR on listener habits: 48.8% access radio digitally, most listen at home (59%) or work (23%). It's important for BBC Radio 1 to use multiple media to reach their 15-29 audience. Commercial radio stations had slightly higher weekly listeners (35.5 million) than BBC stations (34.9 million). The most listened to station is BBC Radio 2 with 15.3 million listeners. Bauer Radio and Global are two major radio station owners; Bauer owns stations like Absolute Radio and Kiss while Global owns Capital, Heart and Smooth.

1. Why are ratings important?
WHAT ARE RATINGS?
WHO MONITORS RADIO
RATINGS/LISTENERS IN THE UK?

2. 1. rajar infographics:
a) What percentage of listeners access radio via digital platforms?
b) Where do they listen to radio the most Home/Work or Car?
c) Why is it important that BBC Radio 1 use a variety of new media to reach their
target audience of 15-29?
2. rajar Listening figures Sept 2017
a) Who has highest ratings: Commercial radio or BBC radio stations?
b) What are the weekly ratings for Radio 1, Kiss FM and Capital FM?
c) Which is the most listened to radio station?
d) Which is most successful: Bauer Radio or Global –
e) which stations do Bauer and Global own?

3. 1. rajar infographics:
a) What percentage of listeners access radio via digital platforms? 48.8%
b) Where do they listen to radio the most Home /Work or Car
c) Why is it important that BBC Radio 1 use a variety of new media to
reach their target audience of 15-29?

4. 1. rajar infographics:
a) What percentage of listeners access radio via digital platforms? 48.8%
b) Where do they listen to radio the most Home 59% /Work 23% or Car
17%
c) Why is it important that BBC Radio 1 use a variety of new media to
reach their target audience of 15-29?

5. 1. rajar infographics:
a) What percentage of listeners access radio via digital platforms? 48.8%
b) Where do they listen to radio the most Home 59% /Work 23% or Car
17%
c) Why is it important that BBC Radio 1 use a variety of new media to
reach their target audience of 15-29?

6. 2. rajar Listening figures Sept 2017
a) Who has highest ratings: Commercial radio or BBC radio stations?
35.5 million commercial per week v 34.9 million per week BBC Radio
stations
a) What are the weekly ratings for Radio 1 9.7 million, Kiss FM5.7 million
and Capital FM8.6 million
b) Which is the most listened to radio station? BBC Radio 2 15.3 million
c) Which is most successful: Bauer Radio 17.8 million or Global 23.5
million

7. Which stations do Bauer Radio Absolute Radio, Kiss, Magic, Planet
Rock, Heat Radio, Kerrang Radio, The Hits Radio
and Global own: Capital FM, Capital XTra, Heart, Smooth, Radio X, Classic
FM, LBC

8. What other media companies do Bauer own?
Multi Media Conglomerates
(Curran & Seaton):
The larger the multi media
Conglomerate …
The fewer owners there are …
The narrower the range of opinions …
Results in less diversity