The document provides information about an upcoming media progression exam for a student. It includes details such as the date and time of the exam, its length and structure, and the topics that will be covered in each question. The topics are The Big Issue and its representation in media language, the BBC Radio 1 Breakfast Show and its audience and institutions, and the video game Minecraft and its audience and institutions. It also notes that the exam and the student's practical work will contribute towards their predicted grade.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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2. MEDIA PROGRESSION EXAM
17th May 1pm
1 hr 15 mins. 3 questions (equal
marks)•Big Issue Representation and Media Language
•BBC Radio 1 Breakfast Show Audience and
Institutions
•Minecraft Audience and Institutions
Moodle links & Yvonne’s Mahara
3. MEDIA PROGRESSION EXAM 17th May
1pm 75 mins
Q1 – (Media Messages – Representation and Media
Language) – The Big Issue. 15 marks = 25 mins
Q2 – (Evolving Media – Institutions/Industry and Audiences)
– BBC Radio One Breakfast Show. 15 marks = 25 mins
Q3 – (Evolving Media – Institutions/Industry and Audiences)
– Videogames: Minecraft. 15 marks = 25 mins
4. DON’T FORGET
ALL YOUR PRACTICAL WORK (5 tasks)
WILL GO TOWARDS YOUR 4th KEY
ASSESSMENT (KA4)
+ PROGRESSION EXAM
= PREDICTED GRADE (UCAS)
5. Media Language &
Representation• Mise en scene (facial
features, body
language, costume,
hair, make-up,
location, colour,
lighting, props
• Cinematography –
shot sizes, camera
angles etc
Age, gender, ethnicity,
status, class, political
social, cultural
Positively/Negatively
Aspirational/role models
Stereotypes, Archetypes
Stuart Hall’s Reception
theory
(encoding/decoding)
Preferred/Negotiated/
Oppositional reading.
Richard Dyer – What,
How, Who and result?
Denotation/Connotation, Semiotics /Signified meaning, mediated message
6. The Big Issue
• What kind of publication is The Big Issue?
• What year was it set up?
• Who founded it?
• Why – what is its ideology? (slogan?)
• As a business model , how is it unusual?
• What is its circulation?
• Who publishes it? (multi media conglomerate or independent?)
• How is it sold?
• It was relaunched in 2012 – why and how did you new magazine
look?
7. Make sure you know:
• How The Big Issue is sold
• By who
• Why
• House-style – conventions
• Print terminology (media language)
8. Mise en scene – everything in the
frame
• Location
• Lighting
• Colour
• Costumes
• Facial expressions
• Body language
• Props
• Make-up
• Hair
9. Cinematography
• Shot sizes (close-up, long shot etc)
• Camera angles (wide shot, canted, low camera angle
etc)
• Camera movements (pan, track etc)
• Framing
• Depth of Field
19. The Big Issue revision
1. How does the overall image aim to attract
prospective readers/buyers?
2. Who is being featured?
3. How are they being represented? (gender, age,
class status etc)
4. Stereotypical representations or challenging
conventions?
5. Describe what you see using media language
(shot sizes, angles, colour, lighting,
magazine/print terminology)
6. Why? What mediated message is being created?
7. Show your knowledge of the conventions of this
magazine, Is this similar or different to most
other Big Issue front covers?
21. Make sure you analyse:
• Mise en scene (facial features, body language, costume, hair, make-
up, location, colour, lighting, props
• Cinematography – shot sizes, camera angles etc
• AND WHY THEY HAVE BEEN USED (connotations/signified meaning)
Terminology
/Media Language
used in
denotation
Specific reason
/meaning created+ = 1 mark
22. Terminology
/Media Language
used in
denotation
Specific reason
/meaning created+ = 1 mark
Boris Johnson’s
humorous facial
expression, enlarged
superimposed head
and female body….
…represent him as a
figure of fun, not to
be taken seriously.
23. Terminology
/Media Language
used in
denotation
Specific reason
/meaning created+ = 1 mark
Boris Johnson’s
humorous facial
expression, enlarged
superimposed head
and female body….
…represent him as a
figure of fun, not to
be taken seriously.
This is a much
seen/regular
portrayal of his
character. The overall
message created is a
comical affect.
Advanced
answer
24. Terminology
/Media Language
used in
denotation
Specific reason
/meaning created+ = 1 mark
The wide shot of the
four British
politicians…
…allows the reader to see
the humorous/out of place
body language of Swedish
pop band, ABBA. This
intertextual reference is the
band’s success at the
Eurovision Song Contest in
1974 and the imminent
referendum vote to leave
the EU (Brexit)
26. Terminology
/Media Language
used in
denotation
Specific reason
/meaning created+ = 1 mark
The use of red for
the anchorage text
‘Decision time’….
…connotes a sense or
importance and danger. Red
also attracts the attention of
prospective readers whilst
passing a street vendor.
27. Media Industries & Media Audiences
• BBC
• RAJAR
• Ofcom
• PSB
• Royal Charter
• Government
• ASA
• Commercial/
• Private/Not for
Profit
• Internet/Social
Media
Age, gender, ethnicity,
status, class, political
social, cultural.
Media Consumption
(Blumler & Katz’s Uses
and Gratifications).
Ratings
Participatory Culture
(Henry Jenkins).
Prosumers
Making is Connecting
(David Gauntlett)
Consumption of media, challenges, changes, media convergence
28. Possible question types
• You should be able to discuss the BBC’s public service remit including
license fee funding and the implications of this for the set product.
• What do they have to do to follow their remit (6 points)/ Royal
Charter
• BBC Radio 1’s remit
• Licence funding. How much each year
29. Possible question types
• You should be able to discuss the relative distinctiveness of the set
product compared to commercial rivals.
• How is BBC radio 1 different?
• How are commercial breakfast radio shows different (Kiss Capital etc)
• Content
• Presenters
• Funding
30. Possible question types
• You should be able to discuss the audience for the set product and
how they are targeted.
• Who is the target audience? (age, psychographics etc)
• Ratings?
• How does the BBC Radio 1 breakfast show aim to appeal to them?
31. Possible question types
• You should be able to discuss how technology is used to distribute
the show across a range of platforms.
• Make sure you can discuss specifically how a variety of media is used
in attracting BBC Radio 1 target audience 15-29. Give examples
• Media convergence.
32. Open the PDF doc emailed to you
• Read and summarise key points about the relationship
between the programme makers (industries) and its
listeners (audience) (From Page 5)
1. Who are the main listeners? (age, gender, socio-
economic demographics)
2. How does the programme aim to appeal to their
target audience?
3. How are different types of media used (media
convergence)
33. Listen to BBC Radio 1 Breakfast
whole programme
date: BBC Radio 1 at 06:33 06/11/17
Take notes re content and PSB remit elements (6)
34. BBC Radio 1’s Public Service Broadcast Remit
1.Stimulating, creative and cultural content
2.Sustain Citizenship and civil society
3.Interactive coverage
4.Reflect regions, UK nation and communities
5.Bring the UK to the world and the world to the UK
6.Emerging technological communications
35. BBC Radio 1 REMIT
‘to entertain and engage a broad range of
young listeners with a distinctive mix of
music and speech that reflects the lives and
interests of 15-29 year olds’.
36. Mini Mock – 25 mins
Explain how the Radio One Breakfast show incorporates elements of
the BBC's public service remit'.
Do you think Radio One's continued success is possible?
37.
38. In the beginning…
The BBC 1922.
1927 Royal charter.
PSB for the benefit of the people.
John Reith (Reithian values)
Inform, educate and entertain.
Not commercial.
39. BBC Radio 1 news
• 2009 – Complaints that BBC Radio 1 play too much popular music – not
different enough to commercial competitors
• 2012 Chris Moyles replaced by Nick Grimshaw (younger and less London
centric)
• 10 years running up to Q4 2017 – Breakfast show listeners ratings slump.
• February 2018 – RAJAR release Q4 2017 figures. Increase for first time in 10
years due to Controller Ben Cooper initiatives – Listen, Watch Share /
Netflix for Radio policy.
• March 2018 – Ofcom issue Radio 1’s new quota for new music from 40-50%
(they actually already play 54%)
• April 2018 – Breakfast show to be cut to 4 days a week – 3 day weekend
schedule.
40. 2009 Radio 1 Criticised because it is too
similar to commercial radio stations. 'too
populist'
Well known, mainstream music in peak
hours NOT distinct enough.
Younger audiences are not listening to
radio – social media is a competitor
41.
42. Media Convergence
Ben Cooper 'Listen, watch
share' - content for smart
phone generation
YouTube 1,4 billion viewers.
'Netflix of radio music'
Social media Twitter
Instagram Snapchat and
Facebook
43. • What is the new Ofcom ruling? BBC Radio 1 has
been told that 50% of the songs it plays in the
daytime must be "new music".
• What is ‘New Music’ classed as? "A song is to be
considered 'New Music' for a period of either (a)
12 months from first release; or (b) six weeks
from the date it first enters the Top 20 -
whichever is sooner."
• What is the new Radio One quota for
new music? Radio 1's new music quota has been
raised from 45% to 50% of the songs broadcast in
daytime
• What % does Radio 1 already play? already
exceed the targets - playing 54%
44. Emailed to you last week 13 04 18
• What has happened?
4 day week breakfast show
• Why has it happened?
To increase listeners and on-line
following by 15-29 year olds
• What is they reason for this
action?
Younger generation more active
socially on Fri and weekend??
45. Media Industries & Media Audiences
•Mojang
•Microsoft
•PEGI/Video
Standards
Council
•Internet
•Social Media
•Independent
/Multi Media
Conglomerates
Age, gender, ethnicity,
status, class, political
social, cultural.
Media Consumption
(Blumler & Katz’s Uses
and Gratifications).
Participatory Culture
(Henry Jenkins).
Prosumers
Making is Connecting
(David Gauntlet)
Consumption of media, challenges, changes, media convergence
46. Areas to cover
• You should be able to discuss the commercial context of the set text from
independently owned to it’s acquisition by a ‘new media’ conglomerate
(Microsoft.)
• Independent / innovative / niche / keen programmers
• Acquisition (buy out) by Microsoft 2014 $2.5 billion
• Multi media conglomerate
• Vertical integration
• Mainstream – mass market appeal
• Cross-platform
47. Areas to cover
• You should be able to discuss the extent to which the set text is indicative
of changes in media industries
• Prosumers (producer-consumer)
• Creative expression v non mediated/ no gatekeeper
• YouTubers / parodies etc
• Social Media / sharing
• Participatory community
• Media convergence
• Jenkins/Gauntlet
• Who owns the realms? (copyright)
48. Areas to cover
• You should be able to discuss the target audience for the set text and
how it encourages audience participation.
• Prosumers
• YouTubers – watch them play
• Minecraft server – connected camps
• Participatory culture
• Minecraft Education
• Sharing – Market Place
• Minecon
49. Areas to cover
• You should be able to discuss how technology is used to distribute the
game across a range of platforms.
• Consoles (Xbox, PS4 etc)
• PC
• Pocket addition – on the go - Hand held devices (8th generation)
• Raspberry Pi
• MMOG (Massively Multiplayer On-line Game)
• Crossplay 2017
• Minecraft Education
• Community - participation
50. Mini Mock Question – 25 mins
How has emerging technologies influenced the consumption of
videogames? Use examples from Minecraft to support your answer.
INTRO – early days of video games on PCs, programmers, alone
Emerging Tech? Internet – MMOG, downloads, communication with players
and videogame company + each other, New Media/Social Media - viral
Consumption? Use/play. Creative, Survival, On-line, Storymode
How do we consume the game? Play it, Prosumers: create and share textures,
skins and mods, YouTubers watch, own channel, Minecon conventions.
Education, Merchandise
On what? PC, consoles, hand held, cross-play
Who with? On own, on-line, community. Age, gender? At school
SUMMARY – Huge worldwide community, industry worth $100 B pa globally,
122 million copies of Minecraft, prosumers community and the future? VR
52. Microsoft smart phones
Xbox consoles
Digital versions of same game for different device
Windows 10 O/S
Download through Microsoft Cloud server
Microsoft Realms
PROMOTING MICROSOFT BRANDS – VERTICAL INTERGRATION
Safe genres – less innovation
57. Minecraft the Movie
In 2019 there will be a joint
venture with Warner Brothers to
release Minecraft the movie, this
will be anticipated as having as
much commercial success as The
Lego Movie, also a Warner
Brothers Movie. No doubt, there
will be several spin-offs as a result
of this.
http://www.imdb.com/title/tt3566
834/
64. Minecon
MINECON is a convention for the
video game Minecraft, hosted by
Mojang.
The first gathering in 2010 was known
as MinecraftCon
Mojang announced that MINECON
was taking the form of an interactive
90-minute livestream on 18 November
2017. It was titled MINECON Earth.
https://minecraft.net/en-us/minecon/
65. Henry Jenkins FANDOM
‘Textual poachers’
‘Participatory culture’ – active
creative participants rather than
passive consumers.
Online communities produce new creative forms, collaborate to solve
problems and shape the flow of media
‘Collective intelligence’
REPRISE
66. David Gauntlett
• ‘One giant allotment’
• Making is connecting
• Strong self identity
• Socially create and interact
http://www.makingisconnecting.org/
67. Media Convergence
Cross platform play (cross-play) feature July 2017 - Now available on all
multiple game play modes across consoles and handheld devices
https://gadgets.ndtv.com/games/news/minecraft-cross-platform-play-
announced-1466671
68. Media Convergence - Official website
• Buy game
• Updates
• Swap your own
mods/skins/textures
• Buy merchandise
• etc
• All from one place
https://minecraft.net/en-us/
