Radio 1 is a BBC radio station that broadcasts popular music and chart hits internationally. It primarily targets young adults. The breakfast show airs weekday mornings and is currently hosted by Nick Grimshaw. Newsbeat provides short news summaries throughout the day. Radio 1 has increased its online content and social media presence on platforms like YouTube and Twitter to engage its changing audience. Choosing Radio 1 would allow the group to reach their primary target of young adults with popular music and inform them of their documentary on teen binge drinking through Newsbeat. It could also reach secondary older audiences who still listen to the station.

1. RADIO 1
JADE BROADBENT

2. ■ BBC radio 1 is a British radio station operated by the British
broadcasting corporation which broadcasts internationally,
specializing in modern and current popular music and chart hits.
■ The breakfast show has been presented by many famous names over
the years. CurrentlyThe breakfast show is broadcasted between 6:30
am and 10:00am Monday to Friday and is hosted by Nick Grimshaw.
■ Radio 1 has a public service broadcasting obligation to provide news,
this is done through Newsbeat bulletins throughout the daytime on
weekdays which provide short news summaries with two 15 minute
bulletins at 12:45 and 17:45.
■ Radio one adapts with its audience- it has increased its amount of
online content in order to relate to the changing nature of its
audience.
■ The stationsYouTube channel has over 3 million subscribers.
■ The station also interacts with it’s audiences through social media
including Twitter and Facebook.

3. WHY CHOOSE RADIO 1?
Our primary audience (young adults) tend to also be the primary audience to this
station, this would make Radio 1 an ideal station to reach the attention of our target
audience . Although the station specializes in the broadcasting of new and popular
music there is a part of the show called ‘NewsBeat’, this is the flagship news
programme that is also on BBC Radio 1xtra. Unlike other news programmes its focus
is to provide news tailored for younger audiences.Therefore making the station even
more suitable as they can not only attract my target audience with popular music
but also inform them of topical issues in society, which could advertising our
documentary on the topical issue of binge drinking in teens and whether the legal
drinking age is suitable for todays young culture.The station was ordered to bring
the average age of its listeners down from 32 by the BCTrust which said it should be
trying to win over 15 to 29 year olds.The longest serving radio 1 breakfast presenter
Chris Moyle's aged 42 was then replaced with Nick Grimshaw in aid of this, however
even with this change loyal older views to Chris Moyle's still persist to listen in to the
radio station,This is beneficial to me and my group as we can also reach our
secondary audience (adults and parents) who may find or topic interesting.