The Radio 1 Breakfast Show first aired in 1967 with Tony Blackburn as the first presenter. It started on AM radio but expanded to FM and digital formats, increasing its audience reach beyond its original target of housewives. As technology advanced, the show brought in younger hosts like Nick Grimshaw to attract more 15-24 year old listeners while removing older audiences. To stay relevant in the future, the Breakfast Show will need to continue evolving its hosts and formats to engage new generations as listening habits change over time.

1. RADIO 1 BREAKFAST
SHOW

2. Brief History
■ First broadcast was on 30th September 1967
■ The fist voice on Radio 1 was Paul Hollingdale, while the first presenter wasTony
Blackburn
■ The first song played was Flowers in the Rain byThe Move
■ In 1969, Radio 1’s first female host,Annie Nightingale joined, who challenged the
original remit of Radio 1 which was to serve housewives (the original primary target
audience), and provide ‘husband substitutes’
■ It started on the wireless, and was only played onAM. Due to complaints that it was
difficult to hear at night, a new FM service begun to be developed. In 1987.
■ In 1995, Radio moved on to DAB, making it the first to go digital

3. Impact ofTechnology
■ Moving onto both FM and DAB services meant that Radio 1 as a whole was able to
reach more people outside of their original primary target audience.
■ Instead of only reaching women at home, Radio 1 Breakfast Show was able to reach
many of those going to work and later, those travelling in cars.
■ The increase in available coverage for the Breakfast show meant that it was gaining a
much wider audience, as many of those living in countryside could now access the
show.
■ It also meant Radio 1 could increase the number of shows they aired.

4. Audience Development
■ The introduction of changes of the platform have affected the number of listeners the
breakfast show has because it has tried to focus on younger generations of listeners
■ Nick Grimshaw was brought in to host to increase the number of people in the 15-24 yr old
range, and succeeded, managing to gain around 350,000 listeners. However, he was also
brought in to remove listeners over the age of 30, many of whom now listen to podcasts
instead.
■ The set texts fit into this form because the radio is constantly changing, along with the
listeners, meaning that the BBC is constantly having to make changes to the shows’
content as well as the hosts in order to gain as many listeners as possible.
■ However, unlike many radios stations, the BBC doesn’t include any advertisements,
meaning that they challenge the stereotypes of the form as well.This is because, there is a
licence fee that people have to pay to have access to BBC 1, 2, iPlayer etc.

5. Future
■ The Breakfast Show will have to keep evolving over the years so that they can gain the
interest of the younger generations.This potentially means they would have to swap
the current hosts with people who will be well known within the demographic they are
aiming for.
■ As well as this, there may be more accessible ways of listening the Show, which again
will have to be developed over time to keep ahead of the ever changing society and
therefore, target audience.