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Radio 1 breakfast show case study

The document provides context and overview information about the BBC Radio 1 Breakfast Show, its presenter Greg James, and its target audience. It discusses the show's requirements as a public service broadcaster, including entertaining young listeners, offering new music with an emphasis on emerging UK artists, and providing news relevant to young adults. It also summarizes an episode from October 4th 2018, noting how it met many public service obligations through its music selection and content, while acknowledging some challenges in appealing to commercial competitors in certain timeslots. Finally, it provides context on guest Romesh Ranganathan and how he represents UK communities in line with the BBC's public purposes.

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Radio 1 Breakfast Show Thursday October 4th 2018 ‘Unpopular Opinion’ https://www.bbc.co.uk/radio/play/m00 00jzq
Radio – AO1 – quick summary We have to study The BBC Radio One Breakfast Show with reference to one complete episode from September 2017 onwards. You need to develop understanding of the scope and content of the text, and to concentrate on discussion of issues of media industries and audiences, e.g: How does the text meet public service broadcasting requirements? How does it address the target audience? Economic, political and cultural contexts should also be studied in relation to radio.
A Level Media Studies Quick Overview Media Messages - Paper 1 35% Evolving Media - Paper 2 35% News and Online Media Study of the Daily Mail and The Guardian newspapers and online media Media Industries and Audiences Video games, film, radio Media Language and Representation Music videos, advertising, magazines Long Form Television Drama Study of two TV dramas Making Media (NEA) 30% Cross-media production in response to a set brief from a choice of four (television, radio, magazine, music video).
Radio 1 Breakfast Show Overview Reminder • The Radio 1 Breakfast Show with Greg James is broadcast Mon- Thurs from 06.30-10.00 am. • The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018. • Here is the promo which announced his arrival • https://www.youtube.com/watch?v=PWwHrzohIUw • Here is a promo to suggest that feedback is good on the show • https://twitter.com/BBCR1/status/1046732859975839744 • BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days. • The Radio 1 Breakfast Show is produced by the British Broadcasting Corporation (BBC) and broadcast on BBC Radio 1 from its own studios at Broadcasting House in London.
Reminder The Radio 1 Playlist • The music on the show largely play listed – what is going to be played on daytime Radio 1 is decided by a committee • Radio 1 choose around 40 records each week for repeated daytime play (A-list records get 25 plays a week, B-list 15, and C-list eight to 10). • Choices are partly guided by what’s already popular with young people online; many older artists are not included as the network is trying to keep an under-30 audience. • The current Head of Music has been trying to get away from the data- driven approach to choosing what will get played, in order to make the playlist less globally homogenous and more distinctive • The playlist also appears on the website each week • There is also a Brit List which helps push featured new British artists – again to make the output less globally homogenous and to make it more distinctive • Please note that since Thursday’s episode the playlist has already changed • https://www.bbc.co.uk/radio1/playlist
Reminder - Radio 1’s place in PSB LINK TO R1 BREAKFAST SHOW • “Radio 1’s remit is to entertain young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds. It should offer: • a range of new music • support emerging artists - especially those from the UK • provide a platform for live music. • News, documentaries and advice campaigns should cover areas of relevance to young adults. • Broadcast at least 40 new documentaries each year • Offer at least 2 major Social Action campaigns, supported across daytime output and online each year, together with a number of other initiatives • Please note that the above PSB requirements are spread across the whole of the daytime Radio One schedule – for that reason there was no mention of social action campaigns (apart from oblique references in Sam Fender’s song about male suicide) and no mention of any documentaries. • The first four bullet points were met however
Reminder Radio 1’s remit revision notes • Radio 1’s programmes should exhibit some or all of the following characteristics: • High quality, original, challenging, innovative and engaging content - it should nurture UK talent. • The service should deliver its remit by producing a wide range of programmes that expose listeners to new and sometimes challenging material they may not otherwise experience. It should reflect a diverse range of new and UK music. • Radio 1’s daytime programmes should offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks. • Accurate, impartial and independent news should be placed at the heart of daytime output.
Sustaining citizenship and civil society The BBC provides high-quality news, current affairs and factual programming to engage its viewers, listeners and users in important current and political issues - impartial - Promoting education and learning The support of formal education in schools and colleges and informal knowledge and skills building – to support learning for all ages as well - Stimulating creativity and cultural excellence Encouraging interest, engagement and participation in cultural, creative and sporting activities across the UK – all high quality - Representing the UK, its nations, regions and communities BBC viewers, listeners and users can rely on the BBC to reflect the many communities that exist in the UK Bringing the UK to the world and the world to the UK The BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures Delivering to the public the benefit of emerging communications technologies and services Assisting UK residents to get the best out of emerging media technologies now and in the future 6 “Public Purposes” of the BBC
Radio One Breakfast Show PSB and the October 4th episode • You are going to argue that the 4th October episode of Radio One’s Breakfast Show did ‘entertain young listeners’ with: • a distinctive mix of contemporary music and speech’ (Radio One Playlist and the use of Romesh Ranganathan as celebrity guest, as well as Greg James’ presenting style) • Offer a range of new music – 41 songs, the vast majority taken from this year and over 80% of the music was from the Playlist) • Support emerging artists - especially those from the UK – Greg James’s song of the week – Sam Fender with Dead Boys and the winner of BBC’s Sound of 2017 – Ray BLK with Run Run • Provide a platform for live music – Radio Stings and continuous mentions of Radio One’s Teen Awards and Radio One Xtra’s Live Lounge • News which cover areas of relevance to young adults (the sad death of a girl at a music festival, strikes by workers at McDonalds – as well as sporting information)
Radio One Breakfast Show October 4th 2018 • The Radio One Breakfast Show did nurture UK talent (Radio One Playlist + 51% of all music on the show was from the UK) • The Radio One Breakfast Show did expose listeners to new and sometimes challenging material they may not otherwise experience (Sam Fender and Ray BLK) • The Radio One Breakfast Show did reflect a diverse range of new UK music (Check out the songs played on the show ) • The Radio One Breakfast Show did offer a mix of music, information and entertainment which uses an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks (Again check out the songs played + the news items + the fact that they also mentioned The Licence Fee at one point in the show) • The Radio One Breakfast Show did offer accurate, impartial and independent news which was placed at the heart of daytime output (6.30am, 7.00am, 7.30am, 8.00am, 9.00am)
BUT • New and more challenging music was played after 9.00am – majority of listeners were now at work? • There was no news from 8.00am and 9.00am • Between 8.00am and 9.00am the use of celebrity interviews and the most popular segments of the show ‘unpopular opinion’ are used alongside no news to try and appeal to the same audience as commercial radio – the fact that both Ray BLK and Sam Fender was played after 9.00am must be noted • Does competition from Commercial radio mean that the 8.00am – 9.00am slot is different?
‘Trail of Breadcrumbs’ (Oct 1st – 5th 2018) Shared across Facebook, Twitter, YouTube + Instagram • https://twitter.com/BBCR1/status/1048512438239289344 • https://twitter.com/BBCR1/status/1047437237850447872 • https://twitter.com/BBCR1/status/1047386789311369216 • https://twitter.com/BBCR1/status/1047111280111304704 • https://twitter.com/BBCR1/status/1047021005330366464 • https://twitter.com/BBCR1/status/1046663756942520320 • https://twitter.com/BBCR1/status/1046655181335797761 • https://www.instagram.com/p/Bn1yDmgnGKR/?hl=en&tak en-by=gregjames17
Context – Star Guest on the show Romesh Ranganathan • Romesh Ranganathan is a British stand-up comedian and actor. • He is known for his deadpan sarcastic humour • He has made multiple appearances on comedy panel shows like The Apprentice: You're Fired!, and was formerly a regular on Play to the Whistle • In 2016, he completed his first major tour, Irrational Live, in which he performed in some iconic venues such as the Hammersmith Apollo. • He was on the show to promote his autobiography ‘Straight Outta Crawley’
Linking the guest to BBC Radio One’s Remit Representing the UK, its nations, regions, communities • Romesh, as a member of the Hindu faith, fits one of the BBC’s Public Purposes that is that listeners and users can rely on the BBC to reflect the many communities that exist in the UK • Romesh fits that bill and although nothing is made of his faith in the programme, the fact that Romesh joined Radio 1’s phone lines for the majority of his time on the show means that some of the audience will be able to interact with a person who represents a different faith. • https://twitter.com/gregjames/status/1047744837259 350019
Greg James The Presenter’s style – Reminder - • Deliberately targeting a younger audience, Greg James is well aware that pop stars and in the case of today’s programme a comedian are now superbrands that can communicate directly with their audience and therefore tailor their public image without the mediators of the media. • Greg James’ job is thus to gently prod at the humans beneath the facade, encouraging them to laugh at themselves and show their more endearing qualities. With pop stars arriving from any number of different destinations – Disney, YouTube, reality shows – James’ approach is one of light humour which befits the early morning audience. • “The listeners have become like mates…They're always front and centre and this will of course be the case on the new breakfast show. It's going to be the most enjoyable challenge I've ever undertaken and I can't wait to get started.“
‘Gregulars’ • ‘I just briefly thought that calling people that listen to the show everyday ‘Gregulars’ was a good idea and that means I need to go to bed immediately bye’ • Twitter Sept 19th 2018 • Also on Instagram – same day
Talking with Romesh • This gentle style of humour is evident on the case study show. • Being a comedian, Romesh needs little prompting from Greg James in being witty and the vast majority of his show’s appearance is one of relaying anecdotes from his time on Radio One’s phone lines – a good example of this is when Romesh talks with a PE teacher who admits that the spare kit box in schools is never washed. • The longer interview with Romesh about his new autobiography is also relaxed and is mostly about Romesh’s mum is excited about him coming back to his home town’s Waterstones to do a book signing – Greg saying that she may also set up a stall next to him selling her own products • Link to Radio as a medium • The intimate medium: radio is very personal. Listening to the radio can feel like being in a conversation shared only by oneself and the presenter and it encourages intimacy through its direct mode of address.
The use of talk during the show • Chat during the show was light-hearted, one example was when Greg James interviewed fellow Radio One DJ Jordan about one his Instagram story ‘A Day in the life of a DJ’ where Greg noticed that Jordan had used ‘instant coffee from a jar’ when he used a ‘posh cafieteier’ instead of ‘the expensive coffee you get in those shiny sealed bags.’ This led to viewers texting in telling stories about coffee use, including Kim from London who left her coffee on the top of her car and then accidently drove off • The companion medium: the radio format provides a strong sense of personal communication and a direct mode of address for the audience. It also offers lots of interactive opportunities, from phone ins to texts, emails and tweets which get read out on air. Listeners can get a ‘shout out’ or a ‘mention’ in a talk programme which makes them feel more directly involved. Likewise some programmes offer listeners the opportunity to air their views or select music to be played.
Recurring Feature on the show Cabbages (Radio as undemanding) • In the same way that #passthepasty became famous a few weeks ago the use of cabbages as a running theme in this episode of the show was used as an entertaining running joke about how cabbages bring bad luck • This was prompted by Aston Villa’s manager Steve Bruce having a cabbage thrown at him for being useless at his job – he was subsequently sacked and the running joke on the show was how cabbages brought bad luck • The main focus of this running joke was focused on Miller – a lorry driver – who was talked to live because the day before he was driving around the country with twenty tonnes of cabbages – he talked about breaking down twice and an anecdote where he was challenged by Greg James to leave a cabbage on someone’s front door to bring them bad luck • Miller did this to a man who had a go at him when he was parked up waiting for the rescue services to come to him – at night he sneaked up to his door and left a cabbage there for bad luck • The undemanding medium: it allows audiences to do other things whilst listening, such as writing essays, doing housework, driving cars etc. A listener doesn’t need to devote their time entirely to the platform.
Linking this to #passthepasty • When one of the listeners mentioned she had not eaten a Cornish pasty, one was fetched for her from Cornwall to Scotland in the form of an Olympic Torch Relay • This went viral • https://www.bbc.co.uk/news/newsbeat- 45425752 • http://www.bbc.co.uk/programmes/articles/3lbn hTNllwDwnL3vSN7rwRh/pass-the-pasty-follow- the-journey
Newsbeat – Stories covered on Oct 4th PSB – News should could areas that are relevant to young people (as well as cover the wider BBC Public Purposes) • Cyber Attacks – Russia is warned by the UK about its constant attempts to hack Western computer systems • UK offers aid to the victims of the Indonesian Earthquake and Tsunami disaster • One American police office shot and killed in South Carolina and six children held hostage – hostage taker gave himself up after two hours • Christian Ronaldo is accused of rape. The alleged rape was from 9 years ago and the female victim was inspired by the #MeToo movement to come forward. • A call for tighter controls of drugs at festivals after the death of a teenage girl who died from taking two ecstasy pills • There was a strike by McDonalds/Wetherspoons/TGI Fridays and Uber staff prompted by low wages • Charlie Sloth leaves Radio 1 Xtra after 8 years • Barcelona beat Tottenham 4-2 win in The Champions League – focus of the news was on the role that Messi played in the victory • Liverpool manager Klopp was disappointed at the 1-0 loss that Liverpool suffered at Napoli • A woman at The Ryder Cup lost the eyesight in one of her eyes after being hit by a drive from Brooks Koepka, she is threatening to sue the organizers who offered her no help – she does not blame the golfer.
NewsBeat Linking these stories to Radio One’s Remit • Bringing the UK to the world and the world to the UK • The BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures • Sustaining citizenship and civil society • The BBC provides high-quality news, current affairs and factual programming to engage its viewers, listeners and users in important current and political issues - impartial – • If you look at the two above mentioned Public Purposes of the BBC then you will see that the news items do indeed build a global understanding of international issues (The govt attacking Russia and the support for victims of the Indonesian Earthquake) as well as some high quality news which fits the demographic of the 15-29 audience – especially the strike by Uber staff, Charlie Sloth leaving Radio One Xtra and the death of the girl at a music festival.
What was missing? Tailoring the news content to the right audience • Details of the Conservative Party Conference – this was the main news item on the BBC news that night • Only time that it was mentioned on the show was when Greg talked about Theresa May’s ‘dance moves’ and her appearance with Philip Schofield on This Morning
The Songs played on the show • Reminder • Radio One has to ensure that at least 40% of the music in daytime is from UK acts each year • Radio One has to ensure that at least 45% of the music in daytime is new each year, with continuous particular support for new and emerging UK artists alongside established acts • The music on the show met both of these remit targets
The Songs played throughout the whole show • Song 1 = The Weeknd – Can’t feel my face - Canadian • Song 2 = Benny Blanco, Halsey and Khalid – Eastside - American • Song 3 = Jade Bird – Uh Huh - UK • Song 4 = Tiësto & Dzeko ft. Preme & Post Malone – Jackie Chan – Dutch • Song 5 = The 1975 – TooTimeTooTimeTooTime - UK • Song 6 = Jamie T – Zombie - UK • Song 7 – Dynoro & Gigi D’Agostino – In my Mind - Lithuianian • Song 8 – Beyonce – Hold Up - American
Songs played • Song 9 – Pale Waves – Eighteen - UK • Song 10 – Dean Lewis – Be Alright - Australian • Song 11 – Calvin Harris – Promises - UK • Song 13 – Jess Glynn – All I Am - UK • Song 14 – Wolf Alice – Don’t Delete The Kisses - UK • Song 15 – Bring Me The Horizon – Mantra - UK • Song 16 – HRVY – I wish you were here - UK
Songs played • Song 17 = Robyn – Missing U – dedicated by Greg James to Charlie Sloth who is leaving Radio 1 Xtra after 10 years - Swedish • Song 18 – Tyga ft Offsett – Taste - American • Song 19 = Duck Sauce - Barbara Streisand - American • Song 20 = George Ezra – Shotgun - UK • Song 21 = Little Mix and Sormzy – Power - UK • Song 22 = You Me At Six – Back Again - UK • Song 23 = Purple Disco Machine – Dished (Male Stripper) - German • Song 24 = Bruno Mars – That’s What I Like - American
Songs Played • Song 25 = Mumford and Sons – Guiding Light - UK • Song 26 = DJ Khaled - Wild Thoughts ft. Rihanna, Bryson Tiller - American • Song 27 = Florence and the Machine – Patricia - UK • Song 28 = Jonas Blue ft Jack and Jack – Rise - UK • Song 29 = Dario G – Sunchyme (1998) - UK • Song 30 = Ben Howard – Only Love - UK • Song 31 = Foo Fighters – The Pretender - American • Song 32 = Marshmello ft Bastille – Happier - American
Songs played • Song 33 = Sam Fender – Dead Boys - UK • Song 34 = Silk City, Dua Lipa ft. Diplo, Mark Ronson – Electricity – American/UK co-production • Song 35 = Mabel – One Shot – UK/Swedish • Song 36 = Chance The Rapper – Work Out - American • Song 37 = Loud Luxury ft Brando – Body - Canadian • Song 38 = Nothing like Thieves – Forever and Ever More - UK • Song 39 = Miley Cyrus – Malibu - American • Song 40 = Ray BLK – Run Run - UK • Song 41 = Twenty One Pilots – My Blood
Linking these songs to Radio 1’s remit • 51% of the songs are British – this is set against Radio One’s remit to play 40% British music • Over 80% of the music came from Radio One’s Playlist from that week – this playlist has already been updated for this week and is updated every week • Some discrepancies in the music came from the ‘10 minute takeover’ where listeners are picked at random to choose the songs – this led to Sunchyme to be played (a song from 1998) as well as the Pretender from Foo Fighters – both these songs suggest that the demographic for the listeners may not necessarily be 29 and under • The song Missing U by Robyn was played in honour of Charlie Sloth leaving Radio One Xtra after 10 years
Ray BLK Winner of BBC Sound 2017 http://www.bbc.co.uk/programmes/profiles/122FSRNWPpZclwy6Xt1DySs/1st -ray-blk Radio One’s PSB has to expose listeners to new and sometimes challenging material they may not otherwise experience. • Ray didn’t come from a musical background, but educated herself by watching MTV Base, grime station Channel U, and listening to Missy Elliott, Lil Kim and The Notorious B.I.G. • Her stage surname BLK stands for Building Living Knowing, which she describes as her three main values, and she says she wants to connect to fans through her lyrics. • “It’s important to stand for something, to have my music stand for something,” she says, something which is much evident in My Hood, her collaboration with Stormzy. A frank account of her upbringing in Lewisham, it balances grim portrayals of daily struggle with a message of positivity: “On these streets, through concrete, flowers grow” https://www.bbc.co.uk/news/newsbeat-45589523 https://www.youtube.com/watch?v=w2KlSU8VExg
Greg James supporting Sam Fender Tune of the week = Dead Boys • Radio One’s PSB has to expose listeners to new and sometimes challenging material they may not otherwise experience. • Sam Fender has spoken out about mental health, tackling ‘toxic masculinity’ and the inspiration behind his new single ‘Dead Boys’. • “It’s a song about male suicide, particularly in my hometown,” “I lost some friends very close to me because of that. This song came from that place, and I have been playing it to other people ever since. It’s raised a conversation and I realised how much of a present issue it is. Everybody that I spoke to from all different parts of the country have all got a connection to someone they’ve lost. • “It really opened my eyes to how much of an issue it is. If it gets to one person and they feel like they should reach out and talk to somebody, then it has done a good job • https://www.nme.com/news/music/sam-fender-dead-boys-lyrics- meaning-interview-mental-health-male-suicide-2368006
Synergy The use of Radio stings throughout the show • A sting, sometimes called a sounder, is a short musical phrase, primarily used in radio broadcasting as a form of punctuation. For example, a sting might be used to introduce a regular section of a show – ‘Radio 1 Breakfast Show with Greg James’ being the one most heard during this episode. We also heard stings for the following: • Scott Mills, The Radio One Teen Awards, Annie Mac • These stings took place on average six times every hour during the three and half hour show and all of them related in some way to Radio One programming. • This process is called synergy because Radio One are promoting other programmes on their station as well as the one we are listening to right now – this form of promotion is called synergy because Radio One is using one of its own programmes (Radio One Breakfast Show) to advertise its other shows (Radio One Live Lounge for example) – Obviously this is because it is not funded by advertising so all the promotion in the show – apart from publicity for Romesh’s new autobiography is linked to other BBC programming
The Quiz - Synergy ‘Yesterday’s Quiz’ • This form of synergy can also be linked to the interactive quiz element of the show where for this week flat mates competed on each day of the show to see which of them could remember the most about what happened in the news and on television the previous day • Interestingly the majority of the questions put to Kyle (the contestant) related to the BBC or Radio One programming – there were references to The Bodyguard, Charlie Sloth, Dr Who and Radio One’s Teen Awards for example – indeed Greg James signed off the segment with the phrase ‘like The Bodyguard this is also good drama from the BBC’
Radio One Teen Awards Linking to Radio One’s remit • https://twitter.com/BBCR1/status/1040268893569339393 • Radio One has to feature coverage of at least 10 festivals and significant live events in the UK and abroad each year so as part of that remit it organizes this event which is only open to 14-17 year olds – again this fits the demographic of the show and provides this audience with what could be their first taste of a music festival in one day • A lot of the acts on the bill are also on the Radio One Playlist and the inclusion of Little Mix as headliners ensures that tickets for the show will sell • Radio One will also obviously cover the show live and the whole event is hosted by such hosts as Greg James – this provides synergy between the show and Radio One – in that way the attendees on the show are reminded that the concert is part of Radio One and not just a festival in its own right – ‘trail of breadcrumbs’ • Greg James kept mentioning throughout the show that listeners could win tickets for the event but only if they listened to the show the next day at 7am – obviously this was used to secure a returning audience
Greg James Talking about Yesterday’s events • Alison James pushed a guy off the weather map • Theresa May appeared in a comedy skit with Philip Schofield • Theresa May’s dancing at the Conservative Conference • Radio 1 Xtra DJ Charlie Sloth leaving the station • Instagram story about Rita Ora and straws • https://twitter.com/BBCR1/status/104774836013 4909954
‘Unpopular Opinion’ • The Bodyguard was overhyped garbage • Ed Sheeran is overrated and overplayed • Cold toast is better than hot toast • Milk in cereal is wrong • Egg whites are better than egg yolks • The blind medium: since it only involves the sense of hearing and not seeing it can be considered to let the audience use their imagination a great deal more than the visual mediums. • https://www.youtube.com/watch?v=esukUkYco08
‘The 10 Minute Takeover’ • https://www.bbc.co.uk/programmes/b08gwqz 1/segments • Listeners are allowed to choose three songs – this obviously adds to the interactive aspect of the show and the choices of songs, especially Dario G’s 1998 song Sunchyme suggests that the demographic of Radio One Breakfast Show may not be necessarily under 29
Over to You • How does this episode of Radio One Breakfast Show meet public service broadcasting requirements? • How does this episode of Radio One Breakfast Show address its target audience? • Investigate a Commercial Radio Station’s Breakfast Show and write down any similarities and differences.

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Radio 1 breakfast show case study

  • 1.
    Radio 1 BreakfastShow Thursday October 4th 2018 ‘Unpopular Opinion’ https://www.bbc.co.uk/radio/play/m00 00jzq
  • 2.
    Radio – AO1– quick summary We have to study The BBC Radio One Breakfast Show with reference to one complete episode from September 2017 onwards. You need to develop understanding of the scope and content of the text, and to concentrate on discussion of issues of media industries and audiences, e.g: How does the text meet public service broadcasting requirements? How does it address the target audience? Economic, political and cultural contexts should also be studied in relation to radio.
  • 3.
    A Level MediaStudies Quick Overview Media Messages - Paper 1 35% Evolving Media - Paper 2 35% News and Online Media Study of the Daily Mail and The Guardian newspapers and online media Media Industries and Audiences Video games, film, radio Media Language and Representation Music videos, advertising, magazines Long Form Television Drama Study of two TV dramas Making Media (NEA) 30% Cross-media production in response to a set brief from a choice of four (television, radio, magazine, music video).
  • 4.
    Radio 1 BreakfastShow Overview Reminder • The Radio 1 Breakfast Show with Greg James is broadcast Mon- Thurs from 06.30-10.00 am. • The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018. • Here is the promo which announced his arrival • https://www.youtube.com/watch?v=PWwHrzohIUw • Here is a promo to suggest that feedback is good on the show • https://twitter.com/BBCR1/status/1046732859975839744 • BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days. • The Radio 1 Breakfast Show is produced by the British Broadcasting Corporation (BBC) and broadcast on BBC Radio 1 from its own studios at Broadcasting House in London.
  • 5.
    Reminder The Radio 1Playlist • The music on the show largely play listed – what is going to be played on daytime Radio 1 is decided by a committee • Radio 1 choose around 40 records each week for repeated daytime play (A-list records get 25 plays a week, B-list 15, and C-list eight to 10). • Choices are partly guided by what’s already popular with young people online; many older artists are not included as the network is trying to keep an under-30 audience. • The current Head of Music has been trying to get away from the data- driven approach to choosing what will get played, in order to make the playlist less globally homogenous and more distinctive • The playlist also appears on the website each week • There is also a Brit List which helps push featured new British artists – again to make the output less globally homogenous and to make it more distinctive • Please note that since Thursday’s episode the playlist has already changed • https://www.bbc.co.uk/radio1/playlist
  • 6.
    Reminder - Radio1’s place in PSB LINK TO R1 BREAKFAST SHOW • “Radio 1’s remit is to entertain young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds. It should offer: • a range of new music • support emerging artists - especially those from the UK • provide a platform for live music. • News, documentaries and advice campaigns should cover areas of relevance to young adults. • Broadcast at least 40 new documentaries each year • Offer at least 2 major Social Action campaigns, supported across daytime output and online each year, together with a number of other initiatives • Please note that the above PSB requirements are spread across the whole of the daytime Radio One schedule – for that reason there was no mention of social action campaigns (apart from oblique references in Sam Fender’s song about male suicide) and no mention of any documentaries. • The first four bullet points were met however
  • 7.
    Reminder Radio 1’s remitrevision notes • Radio 1’s programmes should exhibit some or all of the following characteristics: • High quality, original, challenging, innovative and engaging content - it should nurture UK talent. • The service should deliver its remit by producing a wide range of programmes that expose listeners to new and sometimes challenging material they may not otherwise experience. It should reflect a diverse range of new and UK music. • Radio 1’s daytime programmes should offer a mix of music, information and entertainment and use an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks. • Accurate, impartial and independent news should be placed at the heart of daytime output.
  • 8.
    Sustaining citizenship andcivil society The BBC provides high-quality news, current affairs and factual programming to engage its viewers, listeners and users in important current and political issues - impartial - Promoting education and learning The support of formal education in schools and colleges and informal knowledge and skills building – to support learning for all ages as well - Stimulating creativity and cultural excellence Encouraging interest, engagement and participation in cultural, creative and sporting activities across the UK – all high quality - Representing the UK, its nations, regions and communities BBC viewers, listeners and users can rely on the BBC to reflect the many communities that exist in the UK Bringing the UK to the world and the world to the UK The BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures Delivering to the public the benefit of emerging communications technologies and services Assisting UK residents to get the best out of emerging media technologies now and in the future 6 “Public Purposes” of the BBC
  • 9.
    Radio One BreakfastShow PSB and the October 4th episode • You are going to argue that the 4th October episode of Radio One’s Breakfast Show did ‘entertain young listeners’ with: • a distinctive mix of contemporary music and speech’ (Radio One Playlist and the use of Romesh Ranganathan as celebrity guest, as well as Greg James’ presenting style) • Offer a range of new music – 41 songs, the vast majority taken from this year and over 80% of the music was from the Playlist) • Support emerging artists - especially those from the UK – Greg James’s song of the week – Sam Fender with Dead Boys and the winner of BBC’s Sound of 2017 – Ray BLK with Run Run • Provide a platform for live music – Radio Stings and continuous mentions of Radio One’s Teen Awards and Radio One Xtra’s Live Lounge • News which cover areas of relevance to young adults (the sad death of a girl at a music festival, strikes by workers at McDonalds – as well as sporting information)
  • 10.
    Radio One BreakfastShow October 4th 2018 • The Radio One Breakfast Show did nurture UK talent (Radio One Playlist + 51% of all music on the show was from the UK) • The Radio One Breakfast Show did expose listeners to new and sometimes challenging material they may not otherwise experience (Sam Fender and Ray BLK) • The Radio One Breakfast Show did reflect a diverse range of new UK music (Check out the songs played on the show ) • The Radio One Breakfast Show did offer a mix of music, information and entertainment which uses an extensive playlist to introduce unfamiliar and innovative songs alongside more established tracks (Again check out the songs played + the news items + the fact that they also mentioned The Licence Fee at one point in the show) • The Radio One Breakfast Show did offer accurate, impartial and independent news which was placed at the heart of daytime output (6.30am, 7.00am, 7.30am, 8.00am, 9.00am)
  • 11.
    BUT • New andmore challenging music was played after 9.00am – majority of listeners were now at work? • There was no news from 8.00am and 9.00am • Between 8.00am and 9.00am the use of celebrity interviews and the most popular segments of the show ‘unpopular opinion’ are used alongside no news to try and appeal to the same audience as commercial radio – the fact that both Ray BLK and Sam Fender was played after 9.00am must be noted • Does competition from Commercial radio mean that the 8.00am – 9.00am slot is different?
  • 12.
    ‘Trail of Breadcrumbs’(Oct 1st – 5th 2018) Shared across Facebook, Twitter, YouTube + Instagram • https://twitter.com/BBCR1/status/1048512438239289344 • https://twitter.com/BBCR1/status/1047437237850447872 • https://twitter.com/BBCR1/status/1047386789311369216 • https://twitter.com/BBCR1/status/1047111280111304704 • https://twitter.com/BBCR1/status/1047021005330366464 • https://twitter.com/BBCR1/status/1046663756942520320 • https://twitter.com/BBCR1/status/1046655181335797761 • https://www.instagram.com/p/Bn1yDmgnGKR/?hl=en&tak en-by=gregjames17
  • 13.
    Context – StarGuest on the show Romesh Ranganathan • Romesh Ranganathan is a British stand-up comedian and actor. • He is known for his deadpan sarcastic humour • He has made multiple appearances on comedy panel shows like The Apprentice: You're Fired!, and was formerly a regular on Play to the Whistle • In 2016, he completed his first major tour, Irrational Live, in which he performed in some iconic venues such as the Hammersmith Apollo. • He was on the show to promote his autobiography ‘Straight Outta Crawley’
  • 14.
    Linking the guestto BBC Radio One’s Remit Representing the UK, its nations, regions, communities • Romesh, as a member of the Hindu faith, fits one of the BBC’s Public Purposes that is that listeners and users can rely on the BBC to reflect the many communities that exist in the UK • Romesh fits that bill and although nothing is made of his faith in the programme, the fact that Romesh joined Radio 1’s phone lines for the majority of his time on the show means that some of the audience will be able to interact with a person who represents a different faith. • https://twitter.com/gregjames/status/1047744837259 350019
  • 15.
    Greg James The Presenter’sstyle – Reminder - • Deliberately targeting a younger audience, Greg James is well aware that pop stars and in the case of today’s programme a comedian are now superbrands that can communicate directly with their audience and therefore tailor their public image without the mediators of the media. • Greg James’ job is thus to gently prod at the humans beneath the facade, encouraging them to laugh at themselves and show their more endearing qualities. With pop stars arriving from any number of different destinations – Disney, YouTube, reality shows – James’ approach is one of light humour which befits the early morning audience. • “The listeners have become like mates…They're always front and centre and this will of course be the case on the new breakfast show. It's going to be the most enjoyable challenge I've ever undertaken and I can't wait to get started.“
  • 16.
    ‘Gregulars’ • ‘I justbriefly thought that calling people that listen to the show everyday ‘Gregulars’ was a good idea and that means I need to go to bed immediately bye’ • Twitter Sept 19th 2018 • Also on Instagram – same day
  • 17.
    Talking with Romesh •This gentle style of humour is evident on the case study show. • Being a comedian, Romesh needs little prompting from Greg James in being witty and the vast majority of his show’s appearance is one of relaying anecdotes from his time on Radio One’s phone lines – a good example of this is when Romesh talks with a PE teacher who admits that the spare kit box in schools is never washed. • The longer interview with Romesh about his new autobiography is also relaxed and is mostly about Romesh’s mum is excited about him coming back to his home town’s Waterstones to do a book signing – Greg saying that she may also set up a stall next to him selling her own products • Link to Radio as a medium • The intimate medium: radio is very personal. Listening to the radio can feel like being in a conversation shared only by oneself and the presenter and it encourages intimacy through its direct mode of address.
  • 18.
    The use oftalk during the show • Chat during the show was light-hearted, one example was when Greg James interviewed fellow Radio One DJ Jordan about one his Instagram story ‘A Day in the life of a DJ’ where Greg noticed that Jordan had used ‘instant coffee from a jar’ when he used a ‘posh cafieteier’ instead of ‘the expensive coffee you get in those shiny sealed bags.’ This led to viewers texting in telling stories about coffee use, including Kim from London who left her coffee on the top of her car and then accidently drove off • The companion medium: the radio format provides a strong sense of personal communication and a direct mode of address for the audience. It also offers lots of interactive opportunities, from phone ins to texts, emails and tweets which get read out on air. Listeners can get a ‘shout out’ or a ‘mention’ in a talk programme which makes them feel more directly involved. Likewise some programmes offer listeners the opportunity to air their views or select music to be played.
  • 19.
    Recurring Feature onthe show Cabbages (Radio as undemanding) • In the same way that #passthepasty became famous a few weeks ago the use of cabbages as a running theme in this episode of the show was used as an entertaining running joke about how cabbages bring bad luck • This was prompted by Aston Villa’s manager Steve Bruce having a cabbage thrown at him for being useless at his job – he was subsequently sacked and the running joke on the show was how cabbages brought bad luck • The main focus of this running joke was focused on Miller – a lorry driver – who was talked to live because the day before he was driving around the country with twenty tonnes of cabbages – he talked about breaking down twice and an anecdote where he was challenged by Greg James to leave a cabbage on someone’s front door to bring them bad luck • Miller did this to a man who had a go at him when he was parked up waiting for the rescue services to come to him – at night he sneaked up to his door and left a cabbage there for bad luck • The undemanding medium: it allows audiences to do other things whilst listening, such as writing essays, doing housework, driving cars etc. A listener doesn’t need to devote their time entirely to the platform.
  • 20.
    Linking this to#passthepasty • When one of the listeners mentioned she had not eaten a Cornish pasty, one was fetched for her from Cornwall to Scotland in the form of an Olympic Torch Relay • This went viral • https://www.bbc.co.uk/news/newsbeat- 45425752 • http://www.bbc.co.uk/programmes/articles/3lbn hTNllwDwnL3vSN7rwRh/pass-the-pasty-follow- the-journey
  • 21.
    Newsbeat – Storiescovered on Oct 4th PSB – News should could areas that are relevant to young people (as well as cover the wider BBC Public Purposes) • Cyber Attacks – Russia is warned by the UK about its constant attempts to hack Western computer systems • UK offers aid to the victims of the Indonesian Earthquake and Tsunami disaster • One American police office shot and killed in South Carolina and six children held hostage – hostage taker gave himself up after two hours • Christian Ronaldo is accused of rape. The alleged rape was from 9 years ago and the female victim was inspired by the #MeToo movement to come forward. • A call for tighter controls of drugs at festivals after the death of a teenage girl who died from taking two ecstasy pills • There was a strike by McDonalds/Wetherspoons/TGI Fridays and Uber staff prompted by low wages • Charlie Sloth leaves Radio 1 Xtra after 8 years • Barcelona beat Tottenham 4-2 win in The Champions League – focus of the news was on the role that Messi played in the victory • Liverpool manager Klopp was disappointed at the 1-0 loss that Liverpool suffered at Napoli • A woman at The Ryder Cup lost the eyesight in one of her eyes after being hit by a drive from Brooks Koepka, she is threatening to sue the organizers who offered her no help – she does not blame the golfer.
  • 22.
    NewsBeat Linking these storiesto Radio One’s Remit • Bringing the UK to the world and the world to the UK • The BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures • Sustaining citizenship and civil society • The BBC provides high-quality news, current affairs and factual programming to engage its viewers, listeners and users in important current and political issues - impartial – • If you look at the two above mentioned Public Purposes of the BBC then you will see that the news items do indeed build a global understanding of international issues (The govt attacking Russia and the support for victims of the Indonesian Earthquake) as well as some high quality news which fits the demographic of the 15-29 audience – especially the strike by Uber staff, Charlie Sloth leaving Radio One Xtra and the death of the girl at a music festival.
  • 23.
    What was missing? Tailoringthe news content to the right audience • Details of the Conservative Party Conference – this was the main news item on the BBC news that night • Only time that it was mentioned on the show was when Greg talked about Theresa May’s ‘dance moves’ and her appearance with Philip Schofield on This Morning
  • 24.
    The Songs playedon the show • Reminder • Radio One has to ensure that at least 40% of the music in daytime is from UK acts each year • Radio One has to ensure that at least 45% of the music in daytime is new each year, with continuous particular support for new and emerging UK artists alongside established acts • The music on the show met both of these remit targets
  • 25.
    The Songs playedthroughout the whole show • Song 1 = The Weeknd – Can’t feel my face - Canadian • Song 2 = Benny Blanco, Halsey and Khalid – Eastside - American • Song 3 = Jade Bird – Uh Huh - UK • Song 4 = Tiësto & Dzeko ft. Preme & Post Malone – Jackie Chan – Dutch • Song 5 = The 1975 – TooTimeTooTimeTooTime - UK • Song 6 = Jamie T – Zombie - UK • Song 7 – Dynoro & Gigi D’Agostino – In my Mind - Lithuianian • Song 8 – Beyonce – Hold Up - American
  • 26.
    Songs played • Song9 – Pale Waves – Eighteen - UK • Song 10 – Dean Lewis – Be Alright - Australian • Song 11 – Calvin Harris – Promises - UK • Song 13 – Jess Glynn – All I Am - UK • Song 14 – Wolf Alice – Don’t Delete The Kisses - UK • Song 15 – Bring Me The Horizon – Mantra - UK • Song 16 – HRVY – I wish you were here - UK
  • 27.
    Songs played • Song17 = Robyn – Missing U – dedicated by Greg James to Charlie Sloth who is leaving Radio 1 Xtra after 10 years - Swedish • Song 18 – Tyga ft Offsett – Taste - American • Song 19 = Duck Sauce - Barbara Streisand - American • Song 20 = George Ezra – Shotgun - UK • Song 21 = Little Mix and Sormzy – Power - UK • Song 22 = You Me At Six – Back Again - UK • Song 23 = Purple Disco Machine – Dished (Male Stripper) - German • Song 24 = Bruno Mars – That’s What I Like - American
  • 28.
    Songs Played • Song25 = Mumford and Sons – Guiding Light - UK • Song 26 = DJ Khaled - Wild Thoughts ft. Rihanna, Bryson Tiller - American • Song 27 = Florence and the Machine – Patricia - UK • Song 28 = Jonas Blue ft Jack and Jack – Rise - UK • Song 29 = Dario G – Sunchyme (1998) - UK • Song 30 = Ben Howard – Only Love - UK • Song 31 = Foo Fighters – The Pretender - American • Song 32 = Marshmello ft Bastille – Happier - American
  • 29.
    Songs played • Song33 = Sam Fender – Dead Boys - UK • Song 34 = Silk City, Dua Lipa ft. Diplo, Mark Ronson – Electricity – American/UK co-production • Song 35 = Mabel – One Shot – UK/Swedish • Song 36 = Chance The Rapper – Work Out - American • Song 37 = Loud Luxury ft Brando – Body - Canadian • Song 38 = Nothing like Thieves – Forever and Ever More - UK • Song 39 = Miley Cyrus – Malibu - American • Song 40 = Ray BLK – Run Run - UK • Song 41 = Twenty One Pilots – My Blood
  • 30.
    Linking these songsto Radio 1’s remit • 51% of the songs are British – this is set against Radio One’s remit to play 40% British music • Over 80% of the music came from Radio One’s Playlist from that week – this playlist has already been updated for this week and is updated every week • Some discrepancies in the music came from the ‘10 minute takeover’ where listeners are picked at random to choose the songs – this led to Sunchyme to be played (a song from 1998) as well as the Pretender from Foo Fighters – both these songs suggest that the demographic for the listeners may not necessarily be 29 and under • The song Missing U by Robyn was played in honour of Charlie Sloth leaving Radio One Xtra after 10 years
  • 31.
    Ray BLK Winner ofBBC Sound 2017 http://www.bbc.co.uk/programmes/profiles/122FSRNWPpZclwy6Xt1DySs/1st -ray-blk Radio One’s PSB has to expose listeners to new and sometimes challenging material they may not otherwise experience. • Ray didn’t come from a musical background, but educated herself by watching MTV Base, grime station Channel U, and listening to Missy Elliott, Lil Kim and The Notorious B.I.G. • Her stage surname BLK stands for Building Living Knowing, which she describes as her three main values, and she says she wants to connect to fans through her lyrics. • “It’s important to stand for something, to have my music stand for something,” she says, something which is much evident in My Hood, her collaboration with Stormzy. A frank account of her upbringing in Lewisham, it balances grim portrayals of daily struggle with a message of positivity: “On these streets, through concrete, flowers grow” https://www.bbc.co.uk/news/newsbeat-45589523 https://www.youtube.com/watch?v=w2KlSU8VExg
  • 32.
    Greg James supportingSam Fender Tune of the week = Dead Boys • Radio One’s PSB has to expose listeners to new and sometimes challenging material they may not otherwise experience. • Sam Fender has spoken out about mental health, tackling ‘toxic masculinity’ and the inspiration behind his new single ‘Dead Boys’. • “It’s a song about male suicide, particularly in my hometown,” “I lost some friends very close to me because of that. This song came from that place, and I have been playing it to other people ever since. It’s raised a conversation and I realised how much of a present issue it is. Everybody that I spoke to from all different parts of the country have all got a connection to someone they’ve lost. • “It really opened my eyes to how much of an issue it is. If it gets to one person and they feel like they should reach out and talk to somebody, then it has done a good job • https://www.nme.com/news/music/sam-fender-dead-boys-lyrics- meaning-interview-mental-health-male-suicide-2368006
  • 33.
    Synergy The use ofRadio stings throughout the show • A sting, sometimes called a sounder, is a short musical phrase, primarily used in radio broadcasting as a form of punctuation. For example, a sting might be used to introduce a regular section of a show – ‘Radio 1 Breakfast Show with Greg James’ being the one most heard during this episode. We also heard stings for the following: • Scott Mills, The Radio One Teen Awards, Annie Mac • These stings took place on average six times every hour during the three and half hour show and all of them related in some way to Radio One programming. • This process is called synergy because Radio One are promoting other programmes on their station as well as the one we are listening to right now – this form of promotion is called synergy because Radio One is using one of its own programmes (Radio One Breakfast Show) to advertise its other shows (Radio One Live Lounge for example) – Obviously this is because it is not funded by advertising so all the promotion in the show – apart from publicity for Romesh’s new autobiography is linked to other BBC programming
  • 34.
    The Quiz -Synergy ‘Yesterday’s Quiz’ • This form of synergy can also be linked to the interactive quiz element of the show where for this week flat mates competed on each day of the show to see which of them could remember the most about what happened in the news and on television the previous day • Interestingly the majority of the questions put to Kyle (the contestant) related to the BBC or Radio One programming – there were references to The Bodyguard, Charlie Sloth, Dr Who and Radio One’s Teen Awards for example – indeed Greg James signed off the segment with the phrase ‘like The Bodyguard this is also good drama from the BBC’
  • 35.
    Radio One TeenAwards Linking to Radio One’s remit • https://twitter.com/BBCR1/status/1040268893569339393 • Radio One has to feature coverage of at least 10 festivals and significant live events in the UK and abroad each year so as part of that remit it organizes this event which is only open to 14-17 year olds – again this fits the demographic of the show and provides this audience with what could be their first taste of a music festival in one day • A lot of the acts on the bill are also on the Radio One Playlist and the inclusion of Little Mix as headliners ensures that tickets for the show will sell • Radio One will also obviously cover the show live and the whole event is hosted by such hosts as Greg James – this provides synergy between the show and Radio One – in that way the attendees on the show are reminded that the concert is part of Radio One and not just a festival in its own right – ‘trail of breadcrumbs’ • Greg James kept mentioning throughout the show that listeners could win tickets for the event but only if they listened to the show the next day at 7am – obviously this was used to secure a returning audience
  • 36.
    Greg James Talking aboutYesterday’s events • Alison James pushed a guy off the weather map • Theresa May appeared in a comedy skit with Philip Schofield • Theresa May’s dancing at the Conservative Conference • Radio 1 Xtra DJ Charlie Sloth leaving the station • Instagram story about Rita Ora and straws • https://twitter.com/BBCR1/status/104774836013 4909954
  • 37.
    ‘Unpopular Opinion’ • TheBodyguard was overhyped garbage • Ed Sheeran is overrated and overplayed • Cold toast is better than hot toast • Milk in cereal is wrong • Egg whites are better than egg yolks • The blind medium: since it only involves the sense of hearing and not seeing it can be considered to let the audience use their imagination a great deal more than the visual mediums. • https://www.youtube.com/watch?v=esukUkYco08
  • 38.
    ‘The 10 MinuteTakeover’ • https://www.bbc.co.uk/programmes/b08gwqz 1/segments • Listeners are allowed to choose three songs – this obviously adds to the interactive aspect of the show and the choices of songs, especially Dario G’s 1998 song Sunchyme suggests that the demographic of Radio One Breakfast Show may not be necessarily under 29
  • 39.
    Over to You •How does this episode of Radio One Breakfast Show meet public service broadcasting requirements? • How does this episode of Radio One Breakfast Show address its target audience? • Investigate a Commercial Radio Station’s Breakfast Show and write down any similarities and differences.