This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
GEOchiamo? forsquare, gowalla gli albori del geomarketingPaolo Maioli
20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared
20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla
Foursquare is a web and mobile application that allows registered users to post their location at a venue ("check-in") and connect with friends.
The app uses the iPhone's built-in GPS to display restaurants, bars, parks, and other attractions in your city. When you visit any of those locations, you "check in" on the FourSquare app, which broadcasts your location to your friends. You'll also see where your friends have checked in, which helps you meet up with them or find new things to do.
Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hypeKevin May
Panelists for this 60-minute webinar are:
* Will Pinnell, Sabre Holdings director, mobile strategy and traveler solutions
* Sarah Kennedy Ellis, Sabre Travel Network manager for social solutions
* Kevin May, Tnooz editor and moderator
Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
GEOchiamo? forsquare, gowalla gli albori del geomarketingPaolo Maioli
20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared
20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla
Foursquare is a web and mobile application that allows registered users to post their location at a venue ("check-in") and connect with friends.
The app uses the iPhone's built-in GPS to display restaurants, bars, parks, and other attractions in your city. When you visit any of those locations, you "check in" on the FourSquare app, which broadcasts your location to your friends. You'll also see where your friends have checked in, which helps you meet up with them or find new things to do.
Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hypeKevin May
Panelists for this 60-minute webinar are:
* Will Pinnell, Sabre Holdings director, mobile strategy and traveler solutions
* Sarah Kennedy Ellis, Sabre Travel Network manager for social solutions
* Kevin May, Tnooz editor and moderator
Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
HorizonWatching: How IBM Develops Views of the Potential FuturesBill Chamberlin
This deck provides an overview of eight initiatives at IBM designed to help IBM understand emerging trends, technologies, and business issues that will face IBM and our customers in the future.
Эволюция мобильных устройств и поведение пользователей геосервисовYandex
Презентация Елизаветы Хоботиной, Руководителя отдела маркетинга контентных сервисов
RIW, секция Геоинформационные сервисы и реклама, Москва, 23.10.2010
HorizonWatching: Leveraging Social Media and Communities for ForesightBill Chamberlin
I presented this deck on May 4th at Notre Dame's College of Mendozza Futures Studies Poster Session http://business.nd.edu/. The deck describes how to leverage social media and communities to understand the futures and develop foresight.
Web and Social Media Analytics-October 2015 Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Location Based Services Changes EverythingEric Miltsch
How location based services are changing the way brands connect with consumers. An overview of the LBS market.
How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
Understanding the Buyer – How Can You Drive Business with Digital Body Language? By with Steven Woods SVPMA Monthly Event August 2011
Go to link below for notes from this event
http://svpma.org/2011/08/august-2011-event/
A presentation to the Electronic Business Module at Queen's University Management School, Belfast. The presentation looked at the business applications of geolocation and mobile. Particularly focusing on what is happening out there now.
Location Based Social Network Services (LBS) in ChinaDr Matt McDougall
This presentation explores the Chinese location based platforms being used such as foursquare and Jiepang. It provides an overview of the services and how they aid marketers trying to promote products, services and companies using social media.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
I hope you enjoy this 101 guide to getting started with foursquare for business. And while our stories are primarily examples from our success using the tools in the restaurant business, I think you'll find many applications. Please feel free to share as much as you'd like.
The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.
How do you connect the worlds of social and mobile with affiliate marketing ROI? By connecting your customer at multi-touch points through the new marketing conversion called brevenue.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Lead Generation
Declan Dunn, Managing Partner, Dunn Direct Media (Twitter @declandunn)
All Thumbs: Conquering Fear of Social MediaEmbolden
Feel behind the curve on Twitter, Foursquare, and QR Codes? Slides from the All Thumbs session at the Council on Foundations 2011 Fall Conference for Community Foundations.
Presenter: Ann-Marie Harrington, President and Founder, Embolden
Foursquare: Enterprise Challenges & OpportunitiesAwareness, Inc.
Foursquare is an underutilized tool in the enterprise and when used correctly it can be a powerful part of an enterprise social media strategy.
This presentation from Mike Lewis, VP of Marketing at Awareness, Inc. discusses talks to the challenges and benefits of Foursquare
Top 10: Ways Enterprise Marketers Can Leverage foursquareMike Lewis
While user adoption of Foursquare is growing at a staggering pace, many brands are
taking a “wait and see” approach before adding Foursquare to the marketing mix. This presentation discusses the Top 10 ways enterprise marketers can leverage foursquare as well as the top 4 challenges enterprises face with foursquare.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Blue Zoo Creative Web and Social Analytics Seminar, February 2014Collin Condray
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on February 11, 2014. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on September 26, 2013. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
This is the presentation that I gave the the Northwest Arkansas Network Builders BNI group on 5/31/2012. It describes 3 ways of getting information into WordPress: WordPress dashboard, iOS app, and Microsoft LiveWriter. Thanks to Sandy Houston of www.inspireddesign.me for volunteering and to Carie Ramsey for filming!
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Digital Advertising for Small Business September 2011Collin Condray
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Collin Condray
16 years experience in web
development and
programming
Retail data analysis for multi-
billion dollar companies (3M
and Tyson)
Social media marketing
Agency experience with
Collective Bias and Saatchi X
Local speaker at University of
Arkansas, JBU, & Webster
University
Currently Director of
Technology at Blue Zoo
Websites
3. Introductions
Who do you work for?
What do you do?
What is your experience
with social media or
location based services?
What do you hope to get
out of today’s session?
3
5. Would you like to…
Get more word of mouth
about your organization?
Reward your best customers
and secure their loyalty?
Let your strongest fans
become public
ambassadors?
5
6. Would you like to…
Have someone handing out
flyers on every corner 1000 ft
around your location?
Get more traffic from search
engines?
Have another way to
generate content on social
networks?
6
8. How do LBS work for visitors?
Users “check in” to a location,
primarily using their smartphone’s
GPS.
Customized messages about what
they’re doing can be sent to people
who check in.
8
9. How do LBS work for visitors?
Location
Items/Rewards
User generated content
Reviews
Pictures
9
10. How do LBS work for visitors?
Check in notifies all the
friends on the service
Most connect to Twitter and
Facebook automatically
Average Facebook user has 140
friends; they can be notified
for every check in.
10
11. How do LBS work for owners?
Locations claim their
location and manage
specials
Manage local activity
through the LBS site
Make sure you claim your
own organization to
prevent squatting
11
12. How do LBS work for owners?
Most LBS have widgets for
your website to allow cross
promotion
12
13. Why are LBS important?
Users in billions
4.6
1.6
1.4
1.2
Landline Television PCs Cell phones
Telephones
13
14. Why are LBS important?
Number of those using
LBS tripled between 2009
and 2010.
Source: eMarketer 14
15. Why are LBS important?
Number of mobile social
network users is expected
to increase 27% this year.
iPhone moving to
Verizon, growth of the
Android OS, and new
tablets will create more
demand.
Source: eMarketer 15
16. Why are LBS important?
Make choices of where to go
based on other people’s
feedback.
16
17. Who’s using LBS
7% of adults who go online
with their mobile phone use
LBS
8% of online adults ages 18-
29 use location-based
services
10% of online Hispanics use
these services – significantly
more than online whites (3%)
or online blacks (5%).
6% of online men use a LBS
vs. 3% of online women.
Source: Pew Internet Research Center 17
18. Who’s using LBS
Among online adults,
62% use a social
networking site such as
Facebook. 6% of these
users use LBS.
24% of online adults
make updates using
Twitter or another
service. Ten percent of
these status update site
users use a location-
based service, over twice
the rate of the general
online population.
Source: Pew Internet Research Center 18
19. Mobile phone users say they’d use
LBS
Only 13% would not find
LBS useful in some
capacity.
Source: eMarketer 19
20. What the experts are saying
“Go back three years ago.
Twitter was being used by the
same crowd that is playing
with Foursquare today…. But
I think this lame little
location game is going to be
bigger than Twitter.”
Robert Scoble, @Scobleizer,
January, 2009
20
21. LBS Concerns
Privacy
Which people can see
updates: everyone or just
friends?
Same rules as status
updates
21
22. LBS Concerns
Anyone can leave a
message without your
permission. Need to be
aware of what your
customers are saying.
22
26. Facebook Places
One of the newer services
Large user base (500 million)
Already built into the existing
Facebook app so visitors are
more likely to have it
26
27. How are they social?
Posted to your wall for
friends to see
One of the few that is
not GPS based
Friends can check you in
(even if you’re not there)
27
31. Check In
You can check in your
friends, and they can
check you in as well.
Option to leave a
message or photo for your
wall to let other people
know what you’re doing
31
32. Why should you use Facebook
Places?
Multiple ways to offer deals
Deals and charity are
offered by individual
businesses.
Friend deals require tagging
a number of friends to share
savings.
Loyalty deals require
multiple check-ins, similar
to a traditional punch card.
32
34. Foursquare
One of the original LBS so it
is well recognized
Many more places mapped
out
Second biggest user base (8
million) after Facebook
34
35. Check In
Shows what your friends are
doing
Option to join them
35
36. Check In
Find your location.
See if there are nearby
specials
Not necessarily real names.
“Chez Smith” might be
someone’s house.
36
37. Check In
Tap through to nearby
specials
Current mayor
Tips about local places
37
38. Check In
View the special
May require something
special to unlock
38
39. Check In
Leave your own message or
photo
Share with friends within
Foursquare and on other
social media networks like
Facebook and Twitter
39
40. Check In
Encourages multiple logins
with social gaming
Mayor, first stop bonuses
40
43. Why you should use Foursquare
Size of user base
Get a window cling or a
QR bar code to remind
users to check in
Free to register your
location and offer deals
43
44. Location Resources
Mayor specials
Frequency based specials after a certain number of
check ins
Check-In offers
Wildcard specials are always unlocked, but there is
some condition that an employee has to verify.
44
45. Location Resources
Provides analytics with
traffic, frequency, time of
day, and comments
Start tracking user
activity immediately
45
46. Case Study
Foursquare is helping
promote tourism in Chicago.
Unique badges
Encourages new people to
visit certain places
46
48. Gowalla
Newest of the original
services
Smaller user base (1
million users)
48
49. How are they social?
Has gifting built into it.
Virtual souvenirs or icons
that can be traded with
friends or hidden for the
next visitor
Encourage users to follow
Trips to visit multiple
places and stamp their
Gowalla Passport.
49
50. Check In to “Spots”
Shows what your friends are
doing at a “Spot”
Option to join them
50
51. Check In to “Spots”
Display nearby locations
Locations are categorized as
restaurant (e.g. family,
American, Asian), bar,
convenience store, etc.
51
55. Pins
Challenges
Visit 10 pubs to earn the “Pub
Crawler” pin
Trips
“Thrill Seekers Unite Trip” after
visiting all of the most thrilling
rides at Disneyland
55
56. Virtual Items
Good for people with
items but no location
For specific items and
locations
Example: Tazo Tea and
Whole Foods
56
58. Check In
Leave your own message
Share with friends within
Gowalla and on other social
media networks like
Facebook and Twitter
58
59. Why should you use this service?
Gowalla now supports
checking in on both
Facebook Places and
Foursquare in addition to
sharing with both Twitter
and Tumblr.
Multiple location feature.
Good if you have more
than one physical
location or partners.
59
75. Location Based Deals
Lets shoppers “gang up”
on a deal.
Retailers get guaranteed
customers.
Speculated that
Groupon will use
Whrrl’s check in
technology to facilitate
location based deals.
75
76. Location Based Deals
Facebook adding a Deals
feature
Brand sponsored
checking
Location specific
Facebook ads
76
77. Other Services
Yelp – local search and user
reviews
Twitter
Google Latitude
Urbanspoon
77
78. Meta-Services
Footfeed
Foursquare
Gowalla
Facebook Places
Google Latitude
Gowalla
Checks you into
Foursquare
78
81. Listen
What are your customers
saying about you on
location based services?
Check into your own
location.
Is there anyone already
passionate about you?
81
82. Engage
POST
People
Objectives
Strategy
Technology
82
83. People
What are you customers
ready for? Do the
demographics match?
Do you see a lot of people
at your location with
smartphones?
How open to sharing are
they?
83
84. Objectives
What are your goals?
Listening
Get insights
Talking/broadcasting
Amplify existing
marketing initiative
Supporting
Embracing – integrate
your customers
84
85. Strategy
What change do you
want your customers to
make?
Carry messages to
others
Engage more with your
organization
85
90. Measure
What are they saying?
(wordcloud)
Good vs. bad comments?
Are the number of good
comments going up?
90
91. What can you do with the
measurements?
Customer service
“Geez, one bad employee can
really ruin your day!”
Correct misinformation
What is it that the community
has an interest in that is not
currently being discussed
online?
91
92. Reacting to Measurements
• Generate awareness among
customers and other
community members about
your organization
• Increase employee awareness
92
93. Reacting to Measurements
• Keep
content/interactions
helpful, fun, and
inspiring
• Increase impressions
from multiple sources on
a variety of platforms
93