This is the presentation that I gave to the Joseph Project on March 30, 2011 on organizing social media to help in a job search.

1. Service Overview

2. Companies Are Using Social Media
to Recruit

3. Where are you at now?
 After looking at your
resume, what do your
employers look at next?
 One-third of respondents
always check out
candidates' social media
profiles when vetting them.
 How do you want to be
perceived?

4. Think Of Yourself As A Brand
 Reputation building
 Knowledge
 Character
 Social media tools make
it much easier to make
your brand more visible.
 Be more competitive by
differentiating yourself.
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5. Define Your Goal
 Clearly define the
industry you’re interested
in.
 Identify 10-20 keywords
that apply to your job
search.

6. Pick Your Targets
 Identify the top five companies that
you would like to work for.
 Does the company have an outpost
on social media networks?
 Follow on Twitter.
 Join Facebook Fan Pages.
 Join LinkedIn Groups.

7. Organizing Your Social Media
Presence
 Home Base – The central
place you want to interact
with people.
 Outposts – place where
you have a presence and
participate and promote
yourself.
 Passports – where you
have profile but don’t
take part in the
conversation.
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8. Where to Begin?
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9. Pick Your Home Base
 WordPress
 Tumblr
 Posterous
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10. Reserve You Internet Real Estate
 Buy your user name-
preferably .com but
.name or .info are fine.
 Relatively inexpensive at
about $10 per name.
 Search engines like it
better, which could be
important if you have a
common name.
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11. Set Up Outposts/Passports
 LinkedIn is the office
 Facebook is the home
 Twitter is Happy Hour
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12. Don’t Forget Industry Specific
Networks
 NurseLinkup - Nursing
 Model Mayhem - Modeling
 FohBoh - Restaurant Industry
 ActiveRain - Real Estate
 Decorati - Interior Design
 Fashionising - Fashion
 TheBoaters - Boating
 TappedIn - Education

13. Complete Profiles Fully
 Make sure your target
keywords and location
are in your profile.
 Link back to one place,
your “home base” that
has all the details about
you.
 Be real
 Use a picture.
 Talk about your personal
life…a little.
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14. Remove Inappropriate Material

15. Clean Up Unwanted Content
 Clean up not only your wall but what you’ve put on
other’s walls
 Pages you follow: remove your tag from photos which
don’t reflect so well on you
 Search for groups that people have added you to
without your consent or knowledge.
 In privacy center, make sure that pictures others tag
you in do not show up in the large picture strip at the
top of your profile and that people can’t check you into
places.

16. Show yourself as an expert
 Provide differentiation
between you and other
candidates.
 Can you think of an industry
where you are a <insert your
field> and an engaged social
media user isn’t a good thing?
 Refer direct contacts to your
home base and users
Outposts/Passwords as a
passive net to catch attention.

17. Plan Your Content
 Think of at least 50
awesome things to write
about your industry.
 Write them down before
you start.
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18. Don’t Know What To Say?
 Find something cool, link
to it on your Homebase,
and comment on it. It
could be as simple as
adding “This is a great
article because ____.”
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19. Post Consistently and Frequently
 Start using the 50 topics
you’ve already written
down.
 Post at least weekly.
 Ask people in the
industry what they’d like
to know and create
content around that.
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20. Weapons of Choice - Text
 Easiest to do.
 Lots of free tools to get
your content out there.
 Search engines like text.
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21. Weapons of Choice – Audio/Video
 Most computers and many
cell phones can capture
decent video/audio
 Most YouTube video is still
standard definition. Many
cell phone cams can do that
resolution.
 Imperfections makes it real
as well.
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22. Video Resume
http://www.youtube.com/watch?v=9EzNll1U2N8

23. Video Resume – DON’T
http://www.youtube.com/watch?v=_fCSSBA0dGg

24. Other Ways To Be Creative
 Make a presentation
about your industry and
put it on SlideShare.
 Share it with your
network and ask your
followers to give feedback
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25. Other Ways To Be Creative
 Create a Facebook Ad targeting those:
 Who live in the United States
 Who live within 25 miles of Austin, TX
 Who are between the ages of 25 and 55
 Who like advertising, advertising manager,
branding, ceo, community building, corporate
recruiter, director marketing, director sales
marketing, founder ceo, human resources,
marketing coordinator, marketing director,
marketing executive, vice president marketing, etc.
 Who graduated from college
 Cost: less than $5 day. Only need to run it for a
few days

26. Use Google Ads
http://www.youtube.com/watch?v=7FRwCs99DWg

27. Make Connections
 Social media is an
extension of face to face
networking.
 Import all your contacts
from Outlook, Gmail, etc.
 Don’t be afraid to introduce
yourself to strangers.
 Tell everyone what you’re
doing.
 Exploit Strength of Weak
Ties.
---- Strong Ties
---- Weak Ties
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28. Keep track of the conversation:
 Google Alerts
 Twitter Search
 Use your keywords and
locations to narrow down
results.

29. Parting Thoughts
 Social Media is not a
replacement for
traditional job searching
techniques.
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30. Be not afraid
 Don’t be afraid to do
something different.
 Stand out; you’ll be easier
to see.

31. Be Patient
 Social media is an
indirect method of
marketing. Sometimes its
hard to see concrete
results quickly.
 Continuously cultivate
your network to expand
your reach.
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32. Converse
 Social media is a
conversation not
broadcast medium. It is
two- way
communication.
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33. Get Involved
 Employers are using
social media to find
talent. You can’t be found
unless you are in the
game.
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35. BlueZooCreative.com
Twitter.com/ccondray