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Location based marketing
- 1. Location Based Marketing Seneca College marketing students Paul K. / Steven C. #MRK640 1
- 2. Why use locationmarketing Business now has the internet, which makes it even easier for to spread quicker about the quality of all kinds of services. Since we aim at businesses we must utilize all means of reaching out consumers. What better way to reach our audience if not a local community, or even online for that matter.
- 3. What is it? Is an interaction with customers by their location, offering opportunities; location is a key factor. A faster way to interact with someone that potentially have interests. Real time location services like
- 4. We will describefurther about all that could be in Location Marketing Following Location based Marketing would be Social networking Location Based Social networking is similar to previous mentions however, it uses a different principal such as the way we communicate.
- 5. LB Social Networking (short explanation) SMS or simply text messages sent Allows members of communities to from peers to peers. share their locations through GPS, Good for using locational information. mobile, or text. Tagging pictures, content, short Add comments, recently visited video’s. events… Sharing information. Find locals that are interested in Returning interests, common ground. meeting for similar interests (care for a cup of coffee?) Twitter Facebook
- 6. Social Networking platforms We are linking 4 cool looking social networks to utilize. They are all easy to use; if you know twitter than you would know the rest. BrightKite Citysence GyPSii Whrrl
- 7. Brief explanation BrightKite: acts like twitter, friendly with uploading pictures, can invite friends to use. Log-in, check your statues, let your peers know what your doing Citysense: is a mobile app. Only used on smartphone where it transmits signals from your phone (see’s where your friends are). Get info on what's happening in a local hot spot. GyPSii: allows users to upload pictures, vids, other info. Takes users info by geo-locations. GyPSii then pushes out the picture to other users and lets them see where you took the picture and comment. Whrrl: similar to Yelp. Service reviews restaurants, bars, stores etc. that are written by others. Just the basics.
- 8. Local Marketing? Locationis a broad target segment, we also have local marketing which would look on just a local community, region. Since local is considered small, it is easier to target consumers. Best tool to reach? use
- 9. Local Marketing Searching for special brands to meet needs and wants for local consumer groups Different locations mean different things ei. - If you prefer snow, hiking, or fishing; than western cities like Calgary, Edmonton is the place to be. - If you want sunshine, beaches than Miami is the place. Businesses will use this to better fit the communities knowledge thus understanding that what ever local market your in will fit the need you want.
- 10. Business use ofLocation BM The ability to directly communicate Business must pay attention to the with consumers, future consumers use of directories. If your business has a blog, the Searching for a restaurant with consumer will have a greater customers wants, using directories understanding of your company is a key asset. and thoughts about your company Meaning if your searching for a Companies can appeal to shop on Google, you would love to consumers by promoting online have your business pop up in the coupons top 10
- 11. The use forB2B and B2C
- 12. Business-to-business B2B thatwork around shows, events, and special road shows convene with, instruct or market to prospects to receive opportunities based on their geographic location. Hard for large companies to adapt to social media fast changes. B2B tends to be 12-18 months behind with trends.
- 13. Business-to-Consumers Most business will used location-based marketing or local marketing to target and attract new customers. Business can use location-based marketing to do promotion on new products and their business in general. Business needs customers in order to use local marketing or location-based marketing effectively.
- 14. Business: for-profit /non-profit For profit is pretty simple, every business know today tries to build profit. With increasing LBM, this will benefit the business into growing locally. Non-profit usually tends to work for charities, raising awareness, raising money for a cause. Toronto raised enough money to build a shelter for the homeless in the downtown core. Local commercials established a core of believers that our communities save lives.
- 15. 10 various location-based/local marketingtools to promote your business
- 16. Facebook Places Facebook places is for mobile users that enables them to alert their friends to their current location. Lets provide real time update from the person, what they’re doing or what marvelous movie they’ve seen. In other words this feature tells your friends about the nice repair shoe shop you have been to or the next birthday party that everyone is invited too. The user can “check in” when they arrive at their location, see whether any of your friends are nearby. Any of the 650 million users can use Facebook Places
- 17. Google+ Local Google+ local has replaced Google places in 2012. Helps users discover places and share interests. + Local has a scoring point system letting you know the benefits of such local market place, coffee shop, restaurant. Individual user rating 0 to 3 point scale Google+ Local can recommend places based on your circles, former reviews, and your current location. Find reviews from people you know in your search results. Upload pictures for your reviews. Has over 400 million Google+ users
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- 20. Twitter based onlocation Yes, twitter in fact is one of the biggest location based social tools available Its easy to follow a business, a friend on twitter; it even tells you via mail who is following you Why use Twitter? Twitter is a growing social media, and is the easiest to target the consumer base perception. This can be very specific and allow the user to express feedback accordingly. Business can base their products on location and offer coupons to be redeemed within a special time, thus will generate traffic for your business. Ei Starbucks/ Second Cup Be careful, your online reputation does matter!
- 21. FoursquareWhy not Why useFoursquare? It has 20 million users worldwide/ 2 million check-ins per day When creating your business, claim the business on foursquare Foursquare is linked to your twitter and or Facebook account Your business has the change of rewarding your users, since 4sqr uses a reward badge system. Your badges make the app a game also granting users that have heavy time uses mayor badge, they are highly recommended. 4sqr has the ability to create campaigns that a business can manage via phone apps as well as platforms. There is a 10$ confirmation for changing campaigns. Foursquare is free advertising Let Foursquare tips and reviews generate buzz Engage with your users
- 22. SCNVGR What is it? Is a social location based mobile app game about doing challenges at places. Companies, institutions, organizations build challenges Going to places, doing challenges, the player will earn points; those points are then broadcasted for their friends to see on Facebook and Twitter. Has 3 basic use for this: 1.Go places 2.Do challenges 3.Earn point
- 24. MyTown Is a location based service mobile app that allows the user to visit real world venues MyTown uses the concept of Foursquare and Farmville. Users can check in to nearby locations, check-ins allows the users to earn in game currency where they can use to buy their favorite locations This later turns into a landlord as they rent out businesses. Earn rewards to complete quests Grants to complete collection to win prizes Free to play
- 25. Living Social everything that is local to you Has successfully attracted new customers to businesses. Business that use such site are body shops, spa’s, travel, restaurants. Living social offer something special for each person, you find what's right for you whether a family trip or planned setting. Making a purchase than becomes a word of mouth, have 3 people buy something from your link, your deal than becomes free. Living Social keep 30-40% share of any vouchers sold for example a deal worth 10$ for 20$ deal would collect 6-7$ for each voucher it sells (for your business use)
- 27. Groupon There are over 500 worldwide sites similar to Groupon Every 24 hours, Groupon broadcasts and electronic coupon for a store in your city, ranges from 40%-60% discount Groupon is a middleman service that promotes your stores Encourages people to try new things Is a commission based middleman, they motivate customers to achieve X amount of sales for businesses Groupon earns a commission of 50% of the coupon sell price
- 29. Daily Deals Daily deals is no different than what amazon has or eBay, and acts as ground breaking deals to Groupon The website offers a variety of categories Can easily explore incredible deals from your favorite brands and retailers Buy, Browse, Share
- 30. Open Table This service or app offers real time restaurant reservation service The company charges restaurants a monthly fee and per reservation fees for their use of the system It uses a system called ERB which is Electronic Reservation Book Offers a dynamic table management and organization system Pricing for ERB: PRICING OT – Open Table INSTALLATION $600 – $700 POP – program: diners receive extra points (gift certificates) MONTHLY FEE $199 ADD ON FEES $99 – $199 DINER FROM OT FEE $1.00 DINER FROM RESTAURANT $0.25 DINER FROM POP $7.50
- 32. Yelp Yelp is a local business directory service, which offers reviews, and is integrated with social networking features Yelp has 100 million monthly visitors Why use Yelp? Well its another form of online advertising The search can be related to business findings, local findings Business can advertise their offerings online, which offers flexible postings, reviews Yelp is free to use for users Business use of yelp depends on your business and yelp packages which are not specifically mentioned on their websites unless you register as a business but roughly stated around 300$-1000$ per month.
- 34. Email uses Well email is one of the traditional social medias, that never failed to build a brand How email is helpful? It is easily targeted to specific target segment Its measurable of frequency Grants SEO businesses traffic generators Since we have portable devices, its easily accessed
- 35. Blogging It’s been said that blogging is the best to reach your customers because every customer wants to know what an owner has to say about their thoughts and beliefs Blogging is free for many sites like Tumblr, but many more professional sites require a fee it is one of the fastest way to communicate with your community and provides feedback from your customers directly to you
- 36. Directories It is one of the most important for the success of your business. ◦ Google reported that there are more than 640 local searches done daily, making your business a great place to advertise locally What directories offer is to increase publicity Edge of your competition, be on top of the game Its costly to do but effective Very informative about your business services Can make information changes instantly Search engines increase your business traffic and visibility
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