Foursquare is a mobile social networking app that allows users to "check in" to locations using their mobile device's GPS. By checking in, users can share their location with friends, earn points and badges, and become the "mayor" of locations they visit most frequently. Brands are beginning to use Foursquare to create promotions and loyalty programs by rewarding mayors and frequent check-ins. Some examples of brands leveraging Foursquare include Starbucks, Domino's Pizza, Jimmy Choo, and Zagat.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Way of Kindness: game mechanics applied to service design and engagement mark...Vincent Sider
It is about time to create meaning online and encourage people to act kindly to one another. The presentation, built on the shoulders of giants ( see reference) looks at how game mechanics can be applied to service design and engagement marketing to encourage and reward Kindness between people.
NB : I have used some third parties slides to create that presentation . Please kindly contact me for any issue: vsider2@hotmail.fr
Gamification of location based servicesAaron Strout
My presentation from the Social Strategies and Community 2.0 2011 Conference on the "gamifying" elements of location based services and how businesses can tap into these insights.
GEOchiamo? forsquare, gowalla gli albori del geomarketingPaolo Maioli
20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared
20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla
This is a spec concept design for a travel site. It includes a design brief, interaction model, personas and user scenarios based on user interviews and ethnographic research.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of Vancouver.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
Location-Based Services Overview and 5 Tips for Location-Based MarketingAdam Steinberg
Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.
The Bates 141 interaction team created this deck on Foursquare basics. Check out how brands can create awareness and advocacy and further interact with their fans and opinion leaders.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Way of Kindness: game mechanics applied to service design and engagement mark...Vincent Sider
It is about time to create meaning online and encourage people to act kindly to one another. The presentation, built on the shoulders of giants ( see reference) looks at how game mechanics can be applied to service design and engagement marketing to encourage and reward Kindness between people.
NB : I have used some third parties slides to create that presentation . Please kindly contact me for any issue: vsider2@hotmail.fr
Gamification of location based servicesAaron Strout
My presentation from the Social Strategies and Community 2.0 2011 Conference on the "gamifying" elements of location based services and how businesses can tap into these insights.
GEOchiamo? forsquare, gowalla gli albori del geomarketingPaolo Maioli
20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared
20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla
This is a spec concept design for a travel site. It includes a design brief, interaction model, personas and user scenarios based on user interviews and ethnographic research.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
Overview of how Foursquare works plus information on how businesses can benefit from Foursquare. Also includes case study results from the Foursquare crowdsourcing experiment with the launch of Vancouver.
http://www.asiadigitalmap.com/ Ogilvy's Social Media team in APAC, 360 Digital Influence, presented via webinar in partnership with The Wall Street Journal and GoToWebinar.
Foursquare is a web and mobile application that allows registered users to post their location at a venue ("check-in") and connect with friends.
The app uses the iPhone's built-in GPS to display restaurants, bars, parks, and other attractions in your city. When you visit any of those locations, you "check in" on the FourSquare app, which broadcasts your location to your friends. You'll also see where your friends have checked in, which helps you meet up with them or find new things to do.
Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
How Tim Hortons entered the UAE Market via Facebook & TwitterWATConsult
This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
How to Drive Movie Tune-Ins via FacebookWATConsult
How to get the maximum out of your facebook marketing efforts when gathering eyeballs for your TV channel. This is a clear direction of how a Hollywood Movie Channel- WB- managed to leverage from gratification to get users to participate by watching the movies that they have already seen.
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
Social Media in Entertainment Sector in IndiaWATConsult
The presentation talks about the Entertainment Industry in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the entertainment Sector
Social Media Workshop for Brands in October - Delhi, Mumbai WATConsult
A one day advanced level social media workshop for brands in Delhi (9th Oct 2010) & Mumbai (30th Oct 2010) is being organized by IAMAI & WATConsult.
Gear up for an interactive session on social media marketing for brands from our speaker Rajiv Dingra - a social media evangelist & CEO WAT Media Pvt Ltd.
Ideal for brand managers, PR & communication pros, social media enthusiasts, media planners, digital media managers, creative heads & product managers.
*Participation certificates will be given by IAMAI.
Social Media Marketing Case Study: Neo CricketWATConsult
This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.
The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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9. Foursquare is a mobile social networking
tool/game founded in March 2009. It is an
app that uses the GPS in a mobile device to
help users identify their Foursquare “friends”
where they are.
10. Community: Over 15 million people worldwide
Over 1.5 billion check-ins, with millions more every day
Over 750,000 Businesses are using the Merchant Platform
11. Foursquare Glossary
Check In: Telling Foursquare where you are via GPS
or physical address
Mayor: A person who visits a place more than
anyone else
Badges: Think of them as little trophies or rewards
for visiting interesting places
Points: Getting more rewards/ another way to
compete against your friends
12. There are three core user components to Foursquare
1. Check-in: each time a user enters a location, they can use their mobile
devices’ GPS and the Foursquare app to announce their presence at
this location. Users who check into any given location more than
anyone else become the “mayor”
2. Badges: users can earn various badges for check-ins and tasks
completed (see the next page for some examples)
3. Points: Foursquare users can earn a variety of points for their check-ins.
They play against their friends and geographic destinations each week
to see who can earn the most points
Some of the initial marketing efforts on Foursquare involved small local
and mom/pop restaurants and bars that would offer free
drinks, appetizers or discounted food to the “mayor” of their location.
It wasn’t long before bigger brands started to notice the potential of
creating marketing and loyalty programs on Foursquare.
13. OVER 800 MILLION MOBILE USERS IN INDIA
80 MILLION SMARTPHONE USERS
SOURCE: THE HINDU & MSNBC.COM
15. According to a Nielsen-Informate Mobile
Intelligence survey, Indian smartphone user
spends 72% of the time on activities such
as gaming, entertainment, applications (apps)
and internet related content.
Those in the age group of 15-24 years spend
about 3 hours a day on their
smartphones, those in the over 31 year
category spent about two hours.
The younger smartphone users (15-25 years)
spend 2 hours on browsing and
entertainment compared to one hour in the
other category (over 31 years)
Source: AC Neilson
16. $98
Million
in 2009
MARKET GROWTH IN LOCATION
BASED SERVICES
$512
Million
in 2012
18. MOBILE WEB STATISTICS
MOBILE WEB WILL OUTGROW THE WEB IN 5 YEARS
FOURSQUARE ADDS 15K USERS EVERYDAY
FACEBOOK & TWITTER THE TOP 2 SOCIAL NETWORKS
ARE INTEGRATED WITH FOURSQUARE
21. Friend Finder
The premise of Foursquare
is simple:
"Tell Foursquare
where you are and
it will tell you who
and what is nearby.“
22. Social City Guide
• The process of telling
Foursquare where
you are is called
"checking-in"
• When asked to locate
themselves, users are shown
a list of nearby venues
(based on GPS)
23. Users “Check-In” to Places
• To broadcast their location
to their friends
• To update their Twitter +
Facebook status
• To bookmark or remember
where they've been
24. Check-Ins Earn Points
for discovering a new
place
for going out two nights
in a row
for four stops in a night
for bringing six friends
Users compete on a
Leaderboard that
resets weekly
25. • "Mayors" are those who
check-in most often at a
given place
• Mayor ship is triggered
when a user visits more than
2x within 60 days
26. Special Mayor Offers
• These "Mayors" titles are used
by local merchants to reward
locals and regulars
• Offers need to be unique and
interesting to engage
Foursquare users
• A 10% discount is not
compelling enough
28. Tips
• Get tips from other users
that have been to the
venue
• Users create Twitter-style
recommendations:
"Go here, try this"
29. Tips
• As users check-in at places
around the city, Foursquare
throws these
recommendations back to
the users
Find out what’s hot,
right now!
30. Tips
• Find out what’s hot around
the neighbourhood
• Users share short, quick tips
that are not like Yelp
reviews
31. To-Dos
• Add places to go and
things to do to your list
• Handy for remembering
new restaurants that a
friend told you about
• Earn points when you cross
to-dos off your list
32. Badges
• The more you
explore, the more
you unlock
• Badges are tied to
time, distance and location
• You may unlock one for
staying out past 2am on a
school night or for checking-
in with 3 members of the
opposite sex.
33. Integration
• Foursquare integrates with
Twitter and Facebook
platforms
• Add friends from Gmail,
Twitter, Facebook
(using Facebook Connect)
34. Platforms
• New version of iPhone
App 1.4 released in
Sept. 2009
• Android compatibility
launched in Sept. 2009
• First Blackberry App
to be released early
Oct. 2009
35. Etiquette
• your workplace,
• your home
• restaurants, cafes, hai
r salons
• pubs, bars, nightclubs
• parks, libraries, airpor
ts
36. Who’s Playing Foursquare?
• 21+ American cities
• + Amsterdam
• + Vancouver
Most popular in NYC
where Foursquare
is based.
37. THE BADGES
• Click here to learn more about these badges and many more.
52. Business Benefits of Taking Your Brand on
Foursquare
1. Customers offer you constant word of mouth exposure
2. Opens doors for new kind of promotions to reward loyal
customers
3. Customer behavior is tracked, allowing habits to be identified
and leveraged
4. It connects you to your digital evangelists , people who probably
have a lot of clout in their social circle
54. 1. EVALUATE 2. EXPLORE 3. EXPRESS 4. ENGAGE
Your options to The platform to Express your love Keep your community
Build an effective Build your For loyal customers Continually engaged with
Strategy Unique presence By incentivizing them Your brand
55. Evaluate
For users Foursquare is a game above anything else
Ask any Foursquare user and they’ll tell you about
The stats , the places they are a mayor of and the
Badges they have earned
As a brand make sure you evaluate your strategy and
Its taps into the fun sprit of the game
Ensure you link your Foursquare to Facebook & Twitter
56. Explore
Claim your venue by searching your business name
Among registered venues
If you see your venue listed, click claim to become
The owner
If you don’t see your venue, add it along with images
And details
Foursquare provides a detailed analytical dashboard
For your track the activities at your venue
57. Express
Use Foursquare to create special deals for your users
Mayor Specials
Frequency Based Specials
Check in specials
Wildcard specials
62. Engage
After you have nailed the basics it is
Important to keep the community
Engaged on a long term basis
Considering featuring Foursquare on
Your corporate website so your visitors
Know that your brand is on Foursquare.
64. #1 STARBUCKS
Starbucks was one of the first national brands to
recognize the potential in Foursquare. It started in
March when coffee addicts could earn a barista badge
by checking into five separate Starbucks locations.
Read more here.
In May Starbucks implemented a monthlong “mayor”
offer for each location. The “mayor” of each Starbucks
location is entitled to $1 off of any Frappuccino, one
time for the month of June. Learn more here.
Sources: The New York Times and GPSBusinessnews.com
65. #2 DOMINO’S PIZZA
Domino’s UK is running a nationwide Foursquare promotion that rewards
mayors with a small free pizza each Wednesday. Those who merely check in on
Foursquare will receive a free side dish for their patronage should they spend
more than £10 (or around $14.50). Learn more here.
Sources: Mashable.com and wirefresh.com (picture)
66. #3 JIMMY CHOO
Jimmy Choo has teamed up
with Foursquare to create a
treasure hunt around London
(called Catch-a-Choo) which
sees a pair of Jimmy Choo
trainers checkin at locations
across the fashionable city.
Contestants in the online
interactive competition will
need to follow the check-ins
and arrive at the location before
the pair of trainers leaves. If
they succeed they will win a
pair of trainers in the size and
style of their choice. Learn more
here.
Source: misscooca.com
67. #4 ZAGAT
Foursquare and Zagat, the restaurant-guide
publishers, recently announced a partnership.
Foursquare plans to offer a “Foodie” badge that can be
earned by checking into Zagat-rated restaurants in New
York, San Francisco, Chicago and other major cities.
In addition to offering a special badge for Foursquare users, Zagat will begin
piping tips and recommendations into the Foursquare system. Zagat also plans
to run a series of “Meet the Mayor” interviews on its website, featuring
Foursquare users who have checked in enough times at a particular location to
earn the “mayor” title. Learn more here.
Source: The New York Times
68. #5 MARC JACOBS
For Fashion Week 2010, the Marc Jacobs brand
decided to go beyond just digitally streaming their
runway shows. It took the online interactions offline
through Foursquare.
Marc Jacobs and Foursquare created the “Fashion
Victim” badge, which allowed Fashion Week
attendees (and others) to checkin at any Marc by
Marc Jacobs stores in New York and around the
country to unlock the badge. Four people who
unlocked the badge in New York were randomly
chosen to receive tickets to the Marc Jacobs show.
Learn more here.
Source: Mashable.com
69. #6 PENNSYLVANIA TOURISM
The Pennsylvania Tourism Board has launched a
summerlong campaign called “The Fantastic
Roadtrip-a-Matic.” A centerpiece of the effort is a
program with Foursquare that has sprinkled 100 tips
at locations across the state. When Foursquare users
check in at one of the locations, they will see the
pieces of advice.
The tourism board is also offering users three virtual
badges based on their activity. For instance,
Foursquare users who visit three recommended
historical sites earn a “PA 4 Score and 7” badge. The
other two badges are the “PA Shooflyer” for visiting
restaurants and the “PA Retail Polka” for shopping.
Learn more here.
Source: Adweek.com
71. Foursquare Grabs First Brand
Partnership in India –
Cafe Coffee Day
On your third check-in at CCD (applicable only
for Bangalore), you will get 15% discount. And
if you are the Mayor, CCD will serve you a free
coffee and a 20% discount on every 3rd check-
in.
Aside, Cafe Coffee Day is the first Indian brand
on Foursquare to have their own Brand Page
(http://foursquare.com/CafeCoffeeDay ).
Given that CCD is probably the most visited
‘office space‘ by entrepreneurs (and
Investors), expect a lot of tweeting in the
coming days.
72.
73. To get your brand Talking
Contact
Rajiv Dingra
Rajiv@watconsult.com
9820 761 167
Nipun Kapur
nipun@watconsult.com
9820 700 122
www.watconsult.com
Building No:111-A, Currimjee Building,
Office No-202, 2nd floor,
Behind Mumbai University Bus Stop,
Opp Standard Chartered Bank,
M.G Road, Fort, Mumbai- 400023,