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CIPR Social Summer - Location Location Location

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Drew Benvie
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@drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
The future of social media.... Is media What is location based social networking
The future of social media.... Is media The future of location-based social media.... location- Is social media What is location based social networking
The future of social media.... Is media The future of location-based social media.... location- Is social media What is location based social networking Foursquare, Facebook Places.... Are the future
What is location based social networking Image courtesy of Foursquare
Image courtesy of Foursquare
How are brands being discussed? Image courtesy of Foursquare
As a brand, either you’re a place You add value to places You are at places What are brands currently doing
As a brand, either you’re a place What are brands currently doing Image courtesy of Foursquare
You add information to places What are brands currently doing
Or you are at places What are brands currently doing
Or you are at places What are brands currently doing
Or you are at places What are brands currently doing
You are at places What are brands currently doing
You are at places What are brands currently doing
You are at places What are brands currently doing
Why do we do it? Image courtesy of digdang.com
1. Social networking 2. Earning rewards 3. Gamification Why do we do it?
The stream Explore How does it work?
Places Specials How does it work?
Places Specials And Lists!
1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk And Lists!
1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk How to do it as a brand
How does it work?
Deals
The opportunities for brands Ways to engage the consumer Ways to draw in passers-by passers- Engage and cut through the noise
Blog Content Funnel
Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up- on-facebook-places
McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres- facebook-2010-9
Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
Badges: the game in Foursquare “Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
Future trends?
Automatic check ins Connection to your wallet Connection to your points Future trends?
Thank you Cartoons courtesy of Hugh Macleod drew.benvie@hotwirepr.com 0207 608 4660 www.hotwirepr.com @drewb

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CIPR Social Summer - Location Location Location

  • 1. @drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
  • 2. The future of social media.... Is media What is location based social networking
  • 3. The future of social media.... Is media The future of location-based social media.... location- Is social media What is location based social networking
  • 4. The future of social media.... Is media The future of location-based social media.... location- Is social media What is location based social networking Foursquare, Facebook Places.... Are the future
  • 5. What is location based social networking Image courtesy of Foursquare
  • 6. Image courtesy of Foursquare
  • 7. How are brands being discussed? Image courtesy of Foursquare
  • 8. As a brand, either you’re a place You add value to places You are at places What are brands currently doing
  • 9. As a brand, either you’re a place What are brands currently doing Image courtesy of Foursquare
  • 10. You add information to places What are brands currently doing
  • 11. Or you are at places What are brands currently doing
  • 12. Or you are at places What are brands currently doing
  • 13. Or you are at places What are brands currently doing
  • 14. You are at places What are brands currently doing
  • 15. You are at places What are brands currently doing
  • 16. You are at places What are brands currently doing
  • 17. Why do we do it? Image courtesy of digdang.com
  • 18. 1. Social networking 2. Earning rewards 3. Gamification Why do we do it?
  • 19. The stream Explore How does it work?
  • 20. Places Specials How does it work?
  • 21. Places Specials And Lists!
  • 22. 1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk And Lists!
  • 23. 1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk How to do it as a brand
  • 24. How does it work?
  • 25. Deals
  • 26. The opportunities for brands Ways to engage the consumer Ways to draw in passers-by passers- Engage and cut through the noise
  • 27. Blog Content Funnel
  • 28. Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up- on-facebook-places
  • 29. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres- facebook-2010-9
  • 30. Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
  • 31. Badges: the game in Foursquare “Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
  • 33. Automatic check ins Connection to your wallet Connection to your points Future trends?
  • 34. Thank you Cartoons courtesy of Hugh Macleod drew.benvie@hotwirepr.com 0207 608 4660 www.hotwirepr.com @drewb