This document discusses social media and provides tips for using social media for brand building. It defines social media as technologies that allow people to get things from each other rather than corporations. It recommends selecting a "home base" for interacting with people online, such as a WordPress or Tumblr blog, and setting up "outposts" on other sites like LinkedIn, Facebook, and Twitter. It also provides guidelines for completing profiles, making content easy to share, finding topics to discuss, being polite to others online, and avoiding spam.