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BNI Social Media Overview
This document discusses social media and provides tips for using social media for brand building. It defines social media as technologies that allow people to get things from each other rather than corporations. It recommends selecting a "home base" for interacting with people online, such as a WordPress or Tumblr blog, and setting up "outposts" on other sites like LinkedIn, Facebook, and Twitter. It also provides guidelines for completing profiles, making content easy to share, finding topics to discuss, being polite to others online, and avoiding spam.
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BNI Social Media Overview
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- 2. What Is SocialMedia? Twitter and Facebook AKA Social Networking AKA Web 2.0 These are the technologies.
- 3. What is SocialMedia? “ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” - Groundswell
- 4. What Is SocialMedia? Social media networking is no different than regular networking. Same rules in How to Win Friends and Influence People apply.
- 6. What Is SocialMedia Brand Building? Reputation building Character Knowledge Social media tools make it much easier to make your brand more visible.
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- 8. Organizing for SocialMedia Home Base – The central place you want to interact with people. Outposts – place where you have a presence and participate and promote yourself. Passports – where you have profile but don’t take part in the conversation.
- 9. Pick Your HomeBase WordPress Tumblr Posterous
- 10. Set Up Outposts/PassportsLinkedIn is the office Facebook is the home Twitter is Happy Hour
- 11. Complete Profiles FullyMake sure your target keywords are in your profile Link back to one place, your “home base” that has all the detail about you Be real Use a picture Talk about your personal life…a little
- 12. Make It EasyTo Share Include a Facebook Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog. Certain plugins can create all of these in one place.
- 13. Don’t Know WhatTo Say? Find something cool, link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.”
- 14. Be Polite Don’tconsistently talk about yourself and not help others. Don’t randomly approach followers you barely talk to and simply ask for favors. Don’t spam. Don’t publicize private conversations.
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Editor's Notes
- #5Â Become genuinely interested in other people. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person's interest. Make the other person feel important - and do it sincerely. If you're wrong, admit it quickly and emphatically. Begin in a friendly way. Dramatize your ideas. Ask questions instead of giving direct orders.
- #10Â In Tumblr's favor are the myriad options for posting, including Web, e-mail, iPhone app, phone call, desktop blogging apps, and more. Tumblr also has a certain design flair that isn't evident in Posterous, and certainly has more, and more interesting, themes to choose from. And, some may prefer Tumblr's clear separation of content types and multiple options for text editing. In Posterous' favor are its ease of posting via e-mail, and the especially clever auto-uploading and auto-formatting of attached media. If you post strictly audio or video files, your Posterous RSS feed can also act as a podcast feed. These advantages may appeal to users who focus on a lot of media, such as photographers, music bloggers, or podcasters. Posterous still has a fairly spartan design aesthetic, though the developers are working to address that with new themes and Tumblr compatibility. And some users may appreciate not thinking about content type so much as just getting it posted online