Foursquare is a web and mobile application that allows registered users to post their location at a venue ("check-in") and connect with friends. The app uses the iPhone's built-in GPS to display restaurants, bars, parks, and other attractions in your city. When you visit any of those locations, you "check in" on the FourSquare app, which broadcasts your location to your friends. You'll also see where your friends have checked in, which helps you meet up with them or find new things to do.

1. Foursquare
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2. Introduction
People sometimes need help to choose there next place that they are
going to, or they need the people’s opinion such as their friends on places
that they have visited! Now …foursquare program could recommend you
the best places to go to, and will help you get your friends or other
people’s opinion on some places that you have visited.
Simply, foursquare is acting as a social city guide for us.

3. Cont….
Foursquare is a web and mobile application that allows registered users to post
their location at a venue ("check-in") and connect with friends.
The app uses the iPhone's built-in GPS to display restaurants, bars, parks, and
other attractions in your city. When you visit any of those locations, you "check in"
on the FourSquare app, which broadcasts your location to your friends. You'll also
see where your friends have checked in, which helps you meet up with them or
find new things to do.

4. History
Foursquare: it is a website that acts as a social city guide that have the ability to
recommend places for the user if he/she was looking for ideas where to go next
or what to do based on him/her, his/her friends, and people with his/her taste
have been.
Dennis Crowley and Naveen Selvadurai are the founders of foursquare.
They started the first version of foursquare website in fall 2008, and finally it was
launched at South by Southwest Interactive in Austin in 2009.

5. How can we use it?
We will be listing the steps of how can we use foursquare
program:-
1- We should install the foursquare program in the smart
phone.
2- We enter the site and we click on sign up.
3- We choose the way of signing up either by facebook or
email.
4- We put the information that is required, then we sign up

6. 5- We click on the search icon to search for people, places, restaurants or for
anything that we are interested to know the location of or the updates of
it.
6- We click on “explore item” icon, by clicking on it, it let us specify the
places that we want to be in.
7- Finally, we click on the “list” icon. This icon makes us explore our country
in an efficient way that shows us everything in Dubai for example like
Hotels, malls, restaurant, museums, and many other places.
Cont…

7. How Foursquare affects SEO
Foursquare emerged in 2009 and was deemed the “new Twitter” in 2010. A
social media outlet specifically created to allow users to “check-in” to their
favorite restaurants, stores, etc., receive deals, and share their check-ins with
friends, Foursquare is yet another free social media tool to be used by
businesses to better their SEO and overall sales.
Foursquare encourages not only sharing, but brand loyalty. It’s truly a win-win
situation for those businesses and customers that choose to participate.

8. Cont…
Foursquare affects SEO in a very simple way: Businesses with Foursquare profiles
get indexed and crawled by Google. This means that it could directly affect
business’ ranking on search engines.

9. 6 ways to optimize your business with
Foursquare
1. Are you listed?
First thing to do is visit Foursquare website and search for your business to see
if it is already listed. If yes, make sure the information presented is correct and
complete. You will need to create a personal account in order to correct your
information or add your business.

10. 2. Offer “Specials”!
Businesses can offer discounts or special offers to reward people who “check-
in” their establishment and develop stronger relationships with their
customers. There are many ways to treat your customers with Specials: Some of
them are the “check-in specials” that help you reward the customers that reach
a specific number of visits or the “frequency-based specials”.

11. 3. Give tips!
You can give your customers tips in order to enhance their experience within your
business. If you own a restaurant, you can leave tips about the day specials, the
best time to come for a drink, the things to do in your establishment, etc. It is
definitely a fun and creative way to attract customers!

12. 4. Learn about your business
FourSquare offers business analytics that makes it possible for business owners to
see how customers interact within their businesses. Additionally it helps them
improve their services, since they can read the reviews about what customers like,
what tips and comments they leave, understand their needs etc.

13. 5. Reward Mayors!
The person who “checks_in” the more frequently in your business in a period of
two months, reaches the “Mayor” status. Offer the Mayor something really
special to reward him for his loyalty, like “free drinks” or give him the power to
be a creative part of your team by choosing the music you will play or a theme
for a special night, etc. Not only you will make your Mayor happier, but also you
will increase the competition amongst your customers in order to de-throne the
current mayor and take his/her place!

14. 6. Interact with your customers
Foursquare gives you the opportunity to get closer than ever with your
customers, since, not only you will discover your best customer by checking his
Mayor status, but through the game, you will interact with all your customers and
acquire a friendly reputation.

19. Advantages of foursquare
1. People depend on it as a point of their social circles.
2. Having the ability to access different places by checking in- and to let others
know where they want to be seen.
3. It is a free website for advertising, it allows users to -check in- brands or locations
of a places they want.
4. The ability of using it as a GPS.
5. To explore nearby places.
6. It allows you to know other people’s opinion on places.

20. Disadvantages of foursquare
1. People might stalk you to the place you are going to.
2. It wont work without 3G or Wifi connection .
3. It requires an account to work.
4. People sometimes use this tool as a “dating advantage “.

21. Statistics

25. One of the other benefits that comes with Foursquare page is the
analytics. This is what you get:
- Total check-ins
- Unique customers
- Top visitors (their name and number of check-ins)
- Recent visitors (their name and number of check-ins)
- Email digest – the email gives you quick stats on your weekly page
performance (i.e. total check-ins, gender breakdown, Mayor of the
restaurant)

26. Here’s a screenshot of that statistics you get with Foursquare every week:

27. How are businesses, agencies, and brands
work with four square?
Agencies and business people use foursquare website to let other people be
aware of their business and attract people by their special offers and discounts.
Foursquare website allow those people to advertise their businesses or brands
for free, and that allows million people to check their business. For example,
when users check into their website there is a very good chance to find their
location and rise their profits.

28. The Influence of Foursquare
Foursquare is best known for its badges, which users get when they check-in to
certain places. Users can also gain the title of "Mayor" when they've been to a
place more than anyone else using Foursquare. Other elements that play into
Foursquare's game dynamics include special offers and tips.
We set out to discover which elements are most influential to Foursquare users.
Here are the results: