This document discusses the evolution of location-based marketing and interactions. It outlines how location-based services have developed from early location technologies and social check-ins to a more complex ecosystem involving transactions, analytics, loyalty programs and media. Finally, it argues that open standards, platforms and accurate data are key to building a successful location-based marketing strategy, and that checking in should provide business value beyond social games.

1. Location Based MarketingChecking Up on Checking InBy : Mohamed Kahlain | @mkahlain & @Mediativeleading the Performance and Location-Based Media Products at Mediative

2. http://www.flickr.com/photos/lgblog_de/3566958742/sizes/o/in/photostream/

3. Peugeot Launches Hyper-Local Advertising Campaign with NAVTEQ ...‎ 2010 | Facebook Deals To Compete With Google Places? | Internet...‎ Yellow Pages listings opened up for mobile developersTwitter adds location with Places featureBing becomes local SMB-friendly with new Business Portal – April 20112010 - Facebook Launches New Mobile Tools, Location Based Deals2009 – Foursquare: Location-Aware Social Networking Done Right2010 | Google Executive Marissa Mayer Promoted To Oversee Location, Local ServicesThe Check-in is Dead – April 2010it is also a nightlife game where users get extra points for being the first to visit a new place

4. 13Location Based InteractionsLBS as an intersection of technologies (Brimicombe 2002).2

5. Location, places, hyper-local, M2M, Mixed Reality, Cheking-in…etc« Time out »

6. ACT 1 Market Reality

7. Our “4P’s” are in a Revolution

8. Mobility Evolution : Acceleration PhaseUniversity of Zurich – first Lesson from LBSFoundations of Location Based ServicesStefan Steiniger, Moritz Neun and Alistair EdwardesIpad , Facebook Places & Google Places are introduced1st CommercialMobile phonesTOKYO1 Billion web users600 Millions mobile web users1st US PATENT for a Wireless PhoneGoogle AcquiredAndroidBlackberry introduction1st GSM NetworkFinland3G JapanNokia1st Portable Phone1st Mobile contentNew York1st Mobile Phone CallNTTDOCOMOlaunch the "imadoco search™" location serviceMotorola released the first Google android Phone

9. Foursquare & Gowallawerecreated

10. Iphone Introduction

11. Google Maps for mobile wasreleasedMartin Cooper demonstrates the first portable cellular telephone.

12. Complexity Mobile devices

13. Digital coupons

14. hyper local

15. Display is coming back….offline vs. online&MIXED REALITY

16. ACT 2Location Based« Definitions »

17. Your are here « Definitions »

18. The disciplineLocation Based Marketing is the discipline that overview the planning and the execution of on the Go strategies.The objective: Answering the business goals by Leveraging the location strategies at a Local or a National LevelHow: Create tactics around 4 pillarsThe DisciplinecontextLocationSocial InteractionPlatformsmobileActors : Businesses CMOs, Consultants, thoughts leaders, Ad.agencies.The 4 pillars of a Location Based strategy

19. Did you notice, that it’s about Location?To better master the Location concept, we introduced a new segmentation in Canada52%10%7%31%

20. CentroMetroCosmo

21. Source : Mobile Marketing: Finding Your Customers No Matter Where They AreMobile vs on the gomachine 2 machine

22. The Real Life clicks “in the M2M world”

23. Yellow Pages Canada – a Multi Platform product design for a Location Based Media offer