Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.
Unlocking Social Data to Transform Market Research and Consumer InsightsDavid Guy
Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
A consensus from the participants is that businesses will increasingly consider big data as a new type of corporate assets, representing a key basis for gaining competitive advantage. For many industries, however, these are still early days for big data. While it is exciting to see companies now leverage tools and infrastructure to collect data and analyze data across business units, even from their partners and customers, most companies are still far from tapping the potential of big data for decision making, creating customer value, and driving innovation.
Unlocking Social Data to Transform Market Research and Consumer InsightsDavid Guy
Social media has fundamentally change how consumers create and consume data. This presentation demonstrates how marketers can unlock this data and presents four clear case studies on how companies are putting this data to use.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Learn how to leverage location-based marketing effectively from Shoutlet's 2012 webinar on location-based marketing. We cover:
- What information and social data can be reaped from check-ins
- How marketers can convert this data into sales
- Tips to encourage users to check-in
- The future of location-based marketing
The State of Privacy and Location MarketingMediaPost
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
The future of search engine is still uncertain, but it is sure going to impact many aspects of our daily life. Technologies such as Google glass and “internet of things” will integrate search engines into our every day life and allow it to become so ubiquitous that participation will be taken for granted.
Really Want Someone's Attention? Buy It From ThemMediaPost
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Learn how to leverage location-based marketing effectively from Shoutlet's 2012 webinar on location-based marketing. We cover:
- What information and social data can be reaped from check-ins
- How marketers can convert this data into sales
- Tips to encourage users to check-in
- The future of location-based marketing
The State of Privacy and Location MarketingMediaPost
We will discuss how privacy regulation and iOS 13 privacy updates have impacted the availability and confidence within location marketing data. This discussion is critical for marketers that rely on behavioral audience data, footfall attribution, creative optimization, and proximity media delivery.
As the industry’s leading independent validation & insights company, our mission is to create transparency. Our core product, Verify, gives marketers and suppliers critical insights about the accuracy, compliance and the quality of their location marketing today.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
The future of search engine is still uncertain, but it is sure going to impact many aspects of our daily life. Technologies such as Google glass and “internet of things” will integrate search engines into our every day life and allow it to become so ubiquitous that participation will be taken for granted.
Really Want Someone's Attention? Buy It From ThemMediaPost
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
Prism break: Minimize surveillance and protect your privacydjtennant
A presentation that points out many issues around privacy, proprietary software, and how to use applications such as encryption to protect your voice online and one your smart or cell phone.
Location based targeting technologies for mobile advertisement pptYiwei Chen
This deck summarizes at high level the commonly used location based targeting technologies for mobile advertisement. It categorizes those technologies into behavioral, geospatial, and geo-temporal types for advertisers, agencies, and publishers to reference.
Mobile Advertising 2014 - Targeting Your AudiencePurplegator
There is so much going on in the world of mobile advertising in 2014, Certainly targeting an audience and controlling ad spend are critical for marketers, and with so many different directions to look at, now is the perfect time to learn and capitalize on the technology available.
A tongue-in-cheek look at UFO data collected by the British government in 2009, demonstrating the awesome capabilities of the Palantir Government analysis platform...
The IB Geography syllabus specifies several skills that should be mastered during the course. The skills are not assessed explicitly in external exams but they are assessed implicitly via data response questions and the expectations of quality essays. The internal assessment based on geographic fieldwork and geography extended essays are the main ways that students have opportunity to demonstrate their geographic skills.
More than Communication Surveillance: Data Protection in the Age of Big Data.
Discussing about re-identification issues, with focus on database for development/aid/public services.
Presented at "Next Generation Technologies for Empowering People" workshop (Frontiers Learning Series) — 14 November 2016, Asia Regional Training Center (ARTC) Bangkok, USAID Regional Development Mission for Asia (RDMA)
https://sites.google.com/site/frontierslearningseries2016/
India electronic security market report 2020 |India CCTV Market |India Video...Ken Research Pvt ltd.
India Electronic Security Industry Potential to 2020 - Growing System Integrators Market with Real Estate Development in Upcoming Smart Cities" provides a comprehensive analysis of electronic security market in India. The report focuses on the electronic security products sales and solutions revenue by system integrators separately in detail. The report covers market size and segmentation of overall electronic security market by verticals (i.e. Video Surveillance - CCTV, Fire Detection, Access Control, Intrusion Alarm and Speciality devices), by end users (residential and non residential - commercial, government, hospitality, transportation, education and others), by organized and unorganized and by domestic and foreign companies operating in the sector.
Using Data Mining Techniques to Analyze Crime PatternZakaria Zubi
Our proposed model will be able to extract crime patterns by using association rule mining and clustering to classify crime records on the basis of the values of crime attributes.
Origins of "Augmented Intelligence" concept (based on the Shyam Sankar's TED talk)
List of top 3 Augmented Intelligence companies with deep dive into their products' details (and quick look into their business models, w/o numbers).
Deep dive into the "Augmented Intelligence" technology (by using Palantir as an example).
A look at the future of the Augmented Intelligence.
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 9 of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
4. Before we talk about mobile, we should mention use of social networking has been growing exponentially over the past few years Photo credit sakshi_sharma via flickr
41. Q & A Source materials for this presentation, photos and content credit:
42.
Editor's Notes
If you’ve attended my sessions before, you know all about Facebook and Twitter.
Amazing growth and predicted to just keep on growing!
The early part of this presentation is a bit chart/stat heavy. It’ll get better!
Mobile social networking means accessing and utilizing social networks via your mobile phone
So now we have covered the growth of mobile social networking, now let’s move on to Geo…
Yelp You look on the phone, it recognizes your location, shows you some type of relevant information about stuff nearby. Utilizes phones GPS.
‘ Users connect with their existing friends and also meet new people based on the places that they go. They can post notes and photos to that location and other users can comment on these posts. Users control the privacy of their updates and can choose to share them with their Twitter and Facebook accounts.’
Users connect with friends and update their location. Points are awarded for "checking in" at venues. Users also earn badges by checking in at locations with certain tags or for check-in frequency If a user has checked-in to a venue more than anyone else, on separate days, they will be crowned "Mayor" of that venue, until someone else earns the title by checking in more times than the previous mayor. Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for great things to do, see or eat at the location (source Wikipedia)
Users 'check-in' at Spots in their local vicinity, either through a dedicated mobile application or through the mobile website. As a reward users will sometimes receive items from check-ins. Items have developed to become a promotional tool for the game's partners. Trips can be made by any user, link up to 20 related spots, falling into categories such as Nature Hikes or Pub Crawls. Spots and Trips can be featured by Gowalla, and with this comes a special status and icon, along with being highlighted on the website. Featured spots tend to be local landmarks such as Buckingham Palace in London, whilst featured Trips are chosen for being 'unique and exciting'. Upon checking-in, users may receive items as a bonus and these can be swapped or dropped at Spots. Users become Founders of a spot by dropping an item there. Items form a key feature within the game and each user has a vault into which they can place items they want to keep for ever. Special items have been created for specific events of importance such as the 2010 Winter Olympics, and also as promotional items linked to real-world prizes Source: Wikipedia
“ Harvard is more than classrooms and buildings. It’s an interconnected community of people, ideas, and experiences, and we are actively pursuing ways to enhance those connections. Foursquare allows our community to engage with friends, professors, and colleagues in new ways. We also hope visitors and neighbors will benefit from the platform as it grows through use.” “ Bravo fans do more than sit on their couches and watch Housewives yell at each other all day (shocking, right?). They eat where Top Chefs eat (and cook), they shop where the Housewives shop, they drink, er, responsibly (and most likely with Andy Cohen), and they foursquare!” “ Metro is all about your city, and now you can use Foursquare to explore and find tips and places that Metro recommends. Follow Metro on Foursquare to become eligible to unlock the Metro badge!” “ ZAGAT + Foursquare = Foodie Love. We're excited to bring the enthusiastic Foursquare community together with ZAGAT's dining expertise. Now Foursquare users can benefit from official ZAGAT tips, show they love food by unlocking the new foodie badge and have opportunities to be featured on ZAGAT.com with our new "Meet The Mayor" series.” “ Foursquare users can tap into the Times on Foursquare for recommendations on restaurants, attractions, shopping and nightlife — as reported by the Times’ travel and entertainment writers — in Vancouver, Whistler, and Squamish. And it wouldn’t be Foursquare without a badge to boot, so Foursquarers in those areas should keep their eyes peeled for suggested venues should they want to earn The New York Times Olympic badge. The New York Times should be commended for its avant-garde approach to serving up relevant and contextual editorial content to Olympic Games attendees, though the idea is one we’re starting to see quite frequently now courtesy of Foursquare.” “ In time for New York Fashion Week, Foursquare and Lucky Magazine are partnering to allow Foursquare users who are attending the event (show-goers, party-goers, designers, etc) with tips for the best places for a cocktail, WiFi, coffee, etc, near all show locations. So if you check into a show location on Foursquare, Lucky will give people tips on where to go near these big venues in-between shows. Each location will be hand-picked and recommended by Lucky editors.” “ 77 unique neighborhoods, 552 parks, and 7,300 restaurants all add up to countless Chicago check-ins on Foursquare! ExploreChicago.org, the Official Tourism Website of the City of Chicago, invites you to explore our diverse neighborhoods as you earn one of three Chicago-themed Foursquare badges.”
The Wall Street Journal illustrated during the Times Square bomb scare how instant notifications to people’s phones via Foursquare can be an effective way to deliver breaking news. Simply “shout” while checking into a location, and your followers will receive your memo, almost like an SMS. Mashable.com article: http://mashable.com/2010/05/14/journalists-foursquare/
Respondents said they use these services most frequently to “locate nearby points of interest, shops or services.” Consumers are interested in allowing their phone to automatically share their location in exchange for perks, such as free use of mobile applications and mobile coupons.