This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
This document provides an overview of analytics and metrics that can be used to measure website and social media performance. It discusses Google Analytics and the types of data it can track, including visits, pageviews, traffic sources, user behavior, and conversions. It also covers metrics for Facebook, Twitter, Pinterest, and other social networks like followers, engagement, and demographics. The document emphasizes measuring both hard metrics like clicks and sales as well as softer metrics for social media like user sentiment. It concludes with comparing performance to past periods, competitors, and industry benchmarks.
Digital Advertising for Small Business January 2012Collin Condray
This document provides an overview of online advertising strategies and tactics. It discusses key terms related to ads like impressions, clicks, click-through rate, and cost per click. It also covers best practices for different ad platforms like Facebook ads and Google AdWords. Specific topics covered include how to write effective ad copy, target audiences, analyze performance metrics, and ensure ads are achieving strategic goals.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Web and Social Media Analytics-October 2015 Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This document provides guidance on developing a social media strategy. It recommends listening to what customers are saying about your brand online through searches, social profiles, and dedicated software. The document also suggests determining your goals such as spreading messages, making existing marketing more interactive, establishing credibility, understanding customers, and helping customers support each other. It then discusses strategies for engagement, appropriate social media tools to use, and metrics for measuring the success of efforts through numbers of followers, comments, key influencers, and share of conversation, as well as analyzing traffic and discussions.
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Blue Zoo Creative Web and Social Analytics Seminar, February 2014Collin Condray
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on February 11, 2014. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
This document provides an overview of analytics and metrics that can be used to measure website and social media performance. It discusses Google Analytics and the types of data it can track, including visits, pageviews, traffic sources, user behavior, and conversions. It also covers metrics for Facebook, Twitter, Pinterest, and other social networks like followers, engagement, and demographics. The document emphasizes measuring both hard metrics like clicks and sales as well as softer metrics for social media like user sentiment. It concludes with comparing performance to past periods, competitors, and industry benchmarks.
Digital Advertising for Small Business January 2012Collin Condray
This document provides an overview of online advertising strategies and tactics. It discusses key terms related to ads like impressions, clicks, click-through rate, and cost per click. It also covers best practices for different ad platforms like Facebook ads and Google AdWords. Specific topics covered include how to write effective ad copy, target audiences, analyze performance metrics, and ensure ads are achieving strategic goals.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Web and Social Media Analytics-October 2015 Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This document provides guidance on developing a social media strategy. It recommends listening to what customers are saying about your brand online through searches, social profiles, and dedicated software. The document also suggests determining your goals such as spreading messages, making existing marketing more interactive, establishing credibility, understanding customers, and helping customers support each other. It then discusses strategies for engagement, appropriate social media tools to use, and metrics for measuring the success of efforts through numbers of followers, comments, key influencers, and share of conversation, as well as analyzing traffic and discussions.
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Blue Zoo Creative Web and Social Analytics Seminar, February 2014Collin Condray
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on February 11, 2014. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Reynolds Center at the University of Arkansas in Fayetteville from 4 PM to 7 PM on Tuesday, April 23.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
The document provides an introduction to digital marketing from Robert Farrell. It outlines his credentials and websites. It then covers the main topics of introduction to digital marketing, the major social networks like Facebook and Twitter, digital marketing tools, and developing a digital marketing plan. For each topic, it provides overview information and tips. The goal is to provide an introduction to digital marketing and convince readers to experiment with it if it could work for their business.
This document discusses digital marketing strategies and tactics. It introduces digital marketing routes like websites, search engines, social networks, and video sites. It covers the 5 Cs of online marketing: content, community, conversation, consistency, and keywords. It then discusses specific digital marketing tactics like building websites, search engine optimization, social media, email marketing, and blogging. The document provides guidance on measuring performance and building networks through various social media platforms and newsletters.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
The document discusses various online advertising and marketing models. It describes push advertising as traditional interruptive ads like banners and emails. Pull marketing encourages customers to seek out products through word-of-mouth and viral content. Common online advertising types include display ads, search engine marketing, social media marketing, native ads, pay-per-click ads, remarketing, affiliate marketing, and video ads. The document also outlines guidelines for internet advertising and a six step online marketing process of product, price, place, promotion, and personalization.
objectives and strategies for social mediaJake Aull
This document discusses social media marketing strategies and tactics. It begins by discussing the importance of creating personas to represent target audiences. It provides an example persona for a woman named Mary. It then discusses setting objectives and key performance indicators (KPIs) for social media campaigns. Examples of objectives provided include thought leadership projection, brand awareness, customer retention, and crowd-sourcing. The document also discusses strategies like developing content calendars and considering both broadcast and engagement approaches. It covers topics like the long tail theory in search engine optimization. Finally, it analyzes the social media campaign of Barack Obama's 2008 presidential election.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Blue Zoo Websites Internet Marketing OverviewCollin Condray
This document provides an overview of internet marketing services offered by Collin Condray and Eric Huber. It discusses their backgrounds and experience in web development, design, and social media marketing. It then outlines the services they provide, including building websites using WordPress, do-it-yourself website creation tools, custom design and development, social media setup and integration, digital advertising, analytics, and search engine optimization. The goal is to help clients establish an online presence through a website and social media.
This is the presentation that I gave the the Northwest Arkansas Network Builders BNI group on 5/31/2012. It describes 3 ways of getting information into WordPress: WordPress dashboard, iOS app, and Microsoft LiveWriter. Thanks to Sandy Houston of www.inspireddesign.me for volunteering and to Carie Ramsey for filming!
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
The document provides an introduction to digital marketing from Robert Farrell. It outlines his credentials and websites. It then covers the main topics of introduction to digital marketing, the major social networks like Facebook and Twitter, digital marketing tools, and developing a digital marketing plan. For each topic, it provides overview information and tips. The goal is to provide an introduction to digital marketing and convince readers to experiment with it if it could work for their business.
This document discusses digital marketing strategies and tactics. It introduces digital marketing routes like websites, search engines, social networks, and video sites. It covers the 5 Cs of online marketing: content, community, conversation, consistency, and keywords. It then discusses specific digital marketing tactics like building websites, search engine optimization, social media, email marketing, and blogging. The document provides guidance on measuring performance and building networks through various social media platforms and newsletters.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Understanding Digital Marketing with SEO, SERP, SEM, SMM, Content Marketing, ...Jaya Kumari
Slides cover complete guideline about the website highlightening in SERP and use of tools likeSEO, SEM, SMM. Introduction to SEO, Search Engine Marketing, Social Media channels to promote business or any website is clearly shown in the different slides. Even, the trends of Digital Marketing in 2017-2018 is also shown and the access of mobile phone in this generation which create a boon to Digital field.
The document discusses various online advertising and marketing models. It describes push advertising as traditional interruptive ads like banners and emails. Pull marketing encourages customers to seek out products through word-of-mouth and viral content. Common online advertising types include display ads, search engine marketing, social media marketing, native ads, pay-per-click ads, remarketing, affiliate marketing, and video ads. The document also outlines guidelines for internet advertising and a six step online marketing process of product, price, place, promotion, and personalization.
objectives and strategies for social mediaJake Aull
This document discusses social media marketing strategies and tactics. It begins by discussing the importance of creating personas to represent target audiences. It provides an example persona for a woman named Mary. It then discusses setting objectives and key performance indicators (KPIs) for social media campaigns. Examples of objectives provided include thought leadership projection, brand awareness, customer retention, and crowd-sourcing. The document also discusses strategies like developing content calendars and considering both broadcast and engagement approaches. It covers topics like the long tail theory in search engine optimization. Finally, it analyzes the social media campaign of Barack Obama's 2008 presidential election.
This is the presentation that went along with the seminar that I gave on SEO. It showed you how to research your keywords, make your web site search engine friendly, optimize content for your target keywords, and other techniques to get your site noticed by Google and other search engines. It was presented on June 22, 2012 at the Iceberg in Fayetteville, AR.
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Blue Zoo Websites Internet Marketing OverviewCollin Condray
This document provides an overview of internet marketing services offered by Collin Condray and Eric Huber. It discusses their backgrounds and experience in web development, design, and social media marketing. It then outlines the services they provide, including building websites using WordPress, do-it-yourself website creation tools, custom design and development, social media setup and integration, digital advertising, analytics, and search engine optimization. The goal is to help clients establish an online presence through a website and social media.
This is the presentation that I gave the the Northwest Arkansas Network Builders BNI group on 5/31/2012. It describes 3 ways of getting information into WordPress: WordPress dashboard, iOS app, and Microsoft LiveWriter. Thanks to Sandy Houston of www.inspireddesign.me for volunteering and to Carie Ramsey for filming!
This document discusses search engine optimization (SEO) and the factors that affect a website's ranking on Google. It explains that SEO is based on keywords, their monthly search volume and competition. On-page factors like titles, headings, content and meta tags can impact ranking. Off-page factors like backlinks, Google +1s, and links to backlinks are also important. The sources of backlinks mentioned include social media, bookmarking, directories and link swapping.
The document discusses location based services. It explains that location based services allow users to check in to locations using their smartphone's GPS and share their location with friends. It then discusses several popular location based services like Foursquare, Gowalla, and Whrrl. For each service, it provides details on their user base, social features that allow sharing with friends, and reasons why businesses should use each service. The document concludes with mentioning other related services and offering to answer any questions.
The document discusses using Twitter to promote SuperValu grocery stores. It analyzes Twitter demographics and user locations near SuperValu banners to estimate potential additional sales. Key banners like Cub Foods, Acme, and Jewel match Twitter demographics. Estimated new annual sales across categories could be over $1 million. SuperValu could use Twitter for promotions, customer service, and market research.
This is the specifications Toronto uses to acquire aerial stereo imagery, (GSD<8cm), ortho imagery, dem update. Please feel free to use it, crediting the City of Toronto, please feel free to comment back to me for future consideration and edit - lets work together to make it more vendor friendly, understandable, cheaper to process, and produce a better product for us to us.
The document summarizes the progress and recommendations of the Geospatial Competency Centre (GCC) for the City of Toronto. It outlines the GCC's proposed business model, value proposition, and maturity path. The GCC aims to be the primary point of contact for geospatial services and data, better coordinate projects, integrate core data sets, and help treat geospatial data as mission critical.
Introduction To Social Media-ITRI PresentationCollin Condray
Collin Condray introduces social media and provides an overview of its various forms. He defines social media as technologies that integrate technology, social interaction, and sharing of words, pictures, videos and audio. He discusses blogs, podcasts, social networking sites like Facebook and LinkedIn, video sites like YouTube, and virtual worlds. Condray also covers how these platforms work, how users create connections, and how they challenge traditional media and businesses.
This is the presentation that I gave on April 14 , 2011 at the Small Business & Technology Development Center at the University of Arkansas Fayetteville. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
MicroShare LLC held a seminar on web strategy that covered search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The seminar provided an overview of different traffic driving methods and tools available, and when each strategy is most appropriate. Attendees learned about SEO best practices like link building and keyword analysis, how Google AdWords works and how to set up campaigns, and the benefits of incorporating social media into a marketing strategy through platforms like Twitter, Facebook, and YouTube. Questions from attendees were taken at the end.
This document outlines 10 common mistakes made with Google Ads and provides tips to address each mistake. The mistakes include selecting the wrong keywords, using the wrong match types, not using search term reports, not understanding ad rank, having poor quality ads, having a poor account structure, not bidding on your own brand keywords, not measuring phone calls, not optimizing campaigns for mobile separately, and outbidding yourself on keywords. For each mistake, the document provides examples and recommendations on how to improve keyword selection, ad copy, account organization, bidding strategies, and overall campaign optimization to improve performance. It encourages further study of Google Ads systems and structures to maximize ROI and concludes by offering live campaign assistance to interested participants.
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
Google Updates, Concepts of Campaign, PPC & AdWords Knowledge, SEM, AdWords Vs Adsense, AdWords Benefits, Campaign Design, Flow, Ad Types, Ad Extensions, CPC, CPM, Quality Score, How To Create Campaign on Google, Campaign Example
The document provides an overview of pay-per-click (PPC) marketing principles and terminology. It discusses the history and effectiveness of PPC, the major search networks, key PPC concepts like keyword matching and quality score, how to structure a successful PPC account with campaigns and ad groups, and tips for writing compelling ads and optimizing performance.
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
PPC (pay-per-click) advertising involves creating ads that appear on search engine results pages when relevant keywords are searched. Advertisers bid on keywords, set daily budgets, and pay only when users click their ads. Key aspects of optimizing a PPC campaign include conducting keyword research, writing compelling ads, setting up relevant ad groups and campaigns, monitoring metrics like click-through rate and quality score, and ensuring landing pages effectively guide users to conversion. Regular maintenance such as adjusting bids and keywords is important to improve campaign performance over time.
Digital marketing: facebook,adwords, emailabdul halim
This document provides an introduction to Google Adwords and Facebook advertising. It discusses the key differences between search advertising on Adwords versus audience-based advertising on Facebook. It covers the basic structures and strategies for setting up Adwords and Facebook ad campaigns, including how to build campaigns, target keywords and audiences, create ads, and set goals and measurements. It emphasizes testing and optimization, and provides tips for audience targeting, landing pages, and measuring success across the customer journey.
This document provides best practices for search engine optimization (SEO) content development. It recommends using keyword research to focus each page on a primary keyword, and including the keyword in title tags, meta descriptions, H1 tags and body content. Pages should have a minimum of 200 words to provide sufficient content depth. User-generated content like blogs can exponentially increase content and build trust. Images and videos should include descriptive alt text, file names and captions to enhance optimization. The goal is to structure content around keywords in a way that is relevant to both human visitors and search engine spiders.
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Microsoft Onboarding Bootcamp - Manchester 26 September 2019MSFTAdvertising
Microsoft held an advertising bootcamp that covered several topics:
1. They described their audience and capabilities within the Microsoft Advertising platform and how it has grown.
2. They demonstrated how to import campaigns, keywords, and other settings from Google Ads into Microsoft Advertising.
3. They explained how to set up and optimize Dynamic Search Ads to uncover new business opportunities and drive incremental volume and lower costs compared to standard search campaigns.
4. They discussed how to implement Universal Event Tracking to power features like remarketing lists and automated bidding, and how to optimize ad copies for key remarketing audiences.
Understanding Adwords - An Ecommerce Perspectivecampone
This document provides an overview of pay per click (PPC) advertising from an ecommerce perspective. It discusses what PPC is and why it is useful, particularly for driving sales. Advanced PPC strategies like dynamic search ads, enhanced campaigns, location extensions, and sitelinks are explained as ways to improve campaign performance. The conclusion emphasizes that while experimentation with PPC can be risky without experience, thinking like a retailer and focusing on ROI can help optimize results.
Digital Marketing - Daniels Executive MBABetsy Chase
Guest lecture presentation.
Overview of Digital Marketing presented to University of Denver, Daniels College of Business Executive Education candidates
The document provides an overview of strategies and techniques for online business and marketing. It discusses starting an online business, developing a website, promoting the business online through search engine optimization, social media, email, and other channels. It also covers creating an internet marketing plan, measuring success through web analytics, and factors that can affect website conversions.
This document provides an overview of various internet marketing strategies, including search engine marketing, social media marketing, display advertising, email marketing, viral marketing, affiliate marketing, blog marketing, and how to set a marketing budget. It discusses the objectives and importance of internet marketing, how each strategy works, and gives examples of some major strategies like search engine optimization, search engine marketing, and social media marketing on platforms like Facebook.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
Similar to Digital Advertising for Small Business September 2011 (20)
WordCamp Fayetteville 2018: Flipping The Switch On A New WebsiteCollin Condray
The document provides tips for launching a new website, including scheduling adequate time for testing and issues after launch, backing up the site and database, creating a staging site for testing changes, updating all plugins and themes, testing on multiple browsers and devices, switching domain name servers and DNS records, encrypting the site with SSL, transferring licenses, and setting up analytics and maintenance tools.
Location Based Services for NWA Network Builders BNI GroupCollin Condray
This document discusses location-based services (LBS) and how organizations can use them. LBS allow users to check in to locations on their smartphones using GPS and share their activity on social networks. This notifies the user's friends and promotes the business to a wider audience. The document recommends that a business networking group use LBS by having members check in during meetings, share content on social media, and engage with each other's posts to increase awareness of members' businesses and show they are active in the community. Major LBS like Foursquare and Facebook Places are also highlighted.
This document discusses social media and provides tips for using social media for brand building. It defines social media as technologies that allow people to get things from each other rather than corporations. It recommends selecting a "home base" for interacting with people online, such as a WordPress or Tumblr blog, and setting up "outposts" on other sites like LinkedIn, Facebook, and Twitter. It also provides guidelines for completing profiles, making content easy to share, finding topics to discuss, being polite to others online, and avoiding spam.
This document provides an overview of social media and strategies for using social media for brand building. It discusses choosing social media platforms like Twitter, Facebook, blogs and video sites. It recommends establishing an online presence through a "home base" like a blog and connecting on other sites. The document also provides tips for creating content, posting consistently, connecting with others in your industry and being involved in conversations to build your brand through social media.
This document provides an overview of how to build a personal brand using social media. It recommends choosing a niche you are passionate about, creating content around that topic, and establishing an online presence on sites like blogs, Twitter, Facebook and LinkedIn. It stresses the importance of consistently posting high-quality content, connecting with others in your industry, and monetizing your brand over time through methods like affiliate marketing or advertising. With dedication to engaging others and repeating this process, one can develop a following and platform around their personal expertise.
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This document provides an introduction to social media and how businesses can utilize social media. It defines social media as technologies that allow people to get things from each other rather than traditional institutions. The document outlines different forms of social media like blogs, podcasts, videos, social networking sites, forums, ratings/reviews, wikis, and RSS feeds. It also discusses how businesses can develop a social media strategy by listening to conversations, engaging with customers, and measuring the results. The key aspects of a strategy are identifying goals and objectives, choosing the right social media tools, and getting involved in conversations to build connections.
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2. Collin Condray
16 years experience in web
development
Web developer
Programmer
Retail data analysis for multi-
billion dollar companies (3M and
Tyson)
Social media marketing
Agency experience with
Collective Bias and Saatchi X
Local speaker at University of
Arkansas, JBU, & Webster
University
Director of Technology/Co-
Owner Blue Zoo Creative
4. Some Ad Terms
Click Through Rate (CTR)
Cost Per Click (CPC)
Cost Per 1000 Impressions
(CPM)
5. Some Common Ad Terms
Click Through Rate (CTR)
Measure of how much
interactivity there is with the
ad
Good for driving traffic
Pay Per Click (PPC)
Cost Per Click (CPC)
6. Some Ad Terms
Cost Per 1000 Impressions
(CPM)
Pay Per Impression (PPI)
Good for spreading the word
7. Other Terms
Equivalent CPM (eCPM)
Useful for comparing
eCPM =
performance between (Total Earnings / Impressions )
campaigns x 1000
Comparison items have
different pricing
11. Online Ads - Strategy
Are you trying to:
Drive sales of a product?
Generate leads for a
service?
Send traffic to your site
to monetize through ad
clicks?
Increase awareness and
buzz around your brand?
12. Online Ads - ROI
Sales, leads, and traffic are
easier to tie back into profit
Some integrated tools to
help estimate ROI
Buzz is more nebulous but
still important
13. Online Ads - Tactical
Increase brand awareness -
General ad
Advertise a specific product -
Link directly to the page to
buy this product
Promote a special event-
Facebook or Eventbrite event
14. Online Ads - Tactical
Target a specific audience-
send a different message to
this segment vs. your total
customer base
Support current initiative-
Create a special landing
page with a this months
special or coupon
15. Online Ads - Tactical
Advertise a seasonal product
like air conditioning,
heating, sport seasons, or
holidays.
Promote your blog or
Facebook fan page to gain
new followers.
23. Facebook Ads - Title
Title
Defaults to Page title
Can choose whatever you like
Descriptive of promotional text
is better than just your business
names
Link
Website specifically designed
for Facebook visitors.
Directly beneath the
Destination URL is a link to
“advertise something I have on
Facebook”
24. Facebook Ads – Design Ads
Body Text.
Short advertisement
More than typical search
engine advertising
Shorter text can prove more
effective.
25. Facebook Ads – Design Ads
Image
One of the largest impacts
on the ad
Need something to stand
out
Logo not necessarily a good
choice
26. Facebook Ads – Design Ads
Try to include using people,
something creative, or
images that just “pop” when
your eye crosses over them.
Picture is be small – it is only
110 x 80 pixels in size. Try
iStockPhoto.com for quality
photos if you don’t have your
own.
27. Facebook Ads –Target Audience
Location
Demographic
Connections–
Friends/Non-Friends of
fan page
Likes
28. Facebook Ads – Campaigns, Pricing
and Scheduling
Campaign name
Daily budget
Schedule and length
29. Best Practices
Get to the point
Know when to fold ‘em
Use a cute animal as your
image
30. Facebook Ads - Testing
A/B Testing
Title
Image
Body
32. Extreme Targeting
Create a Facebook Ad targeting those:
Who live in the United States
Who live within 25 miles of Austin, TX
Who are between the ages of 25 and 55
Who like advertising, advertising manager,
branding, ceo, community building, corporate
recruiter, director marketing, director sales
marketing, founder ceo, human resources,
marketing coordinator, marketing director,
marketing executive, vice president marketing, etc.
Who graduated from college
Cost: less than $5 day. Only need to run it for a
few days
33. Success
How did the results tie
back into your strategy
Did web traffic increase?
Sales increase?
Did visitors to take a
specific action such as
signing up to your
newsletter, attending an
event, or becoming
fans/followers?
36. Google Ads - Search
Show up in search results
Sponsored links on top
Up to 5 ads in the side bar
37. Google Ads – Content Network
Code provided by Google
inserted into websites
Google shares the revenue
with the site owner
Ads displayed are in
context with the content
of the site
39. Google Ads - Pros
Pros
Higher CTR than Facebook
Shows up anywhere on the
web where people have
added AdWords
Targeted to keywords.
Contextual to the sites it
shows up on.
Can display on YouTube
Keyword based
40. Google Ads - Cons
Targeting is fuzzier
Higher complexity
41. Google AdWords
Get a Google account
Also gets you access to lots of
other services (Gmail, Docs,
Web Analytics etc.)
42. Keyword Based
Simple
Keyword1
Broad based
Keyword1 and Keyword2
Negative keywords
Keyword1 but not Keyword2
48. Ad Writing Tips
Include prices, special offers,
and unique selling points
Use a strong call to action
(Buy, Purchase, Call today,
Order, Browse, Sign up, Get a
quote)
Go to the most relevant page
on your site.
50. Google Ads - Testing
A/B Testing
Title
Body
51. Targeting Ads
Think like your customers
Use the Google Keyword tools
for related keywords
Include keywords in ad text
Use negative keywords
Check your site’s web analytics
52. Review Performance
Review performance often but
not too often.
After your ads have been
running on these websites for a
period of time you will be able
to use these metrics to see
which are the best performing
sites for you.
Show networks and focus on
the ones that work better
53. Review Performance
On the content network the most
important statistic to look at is the
clickthrough rate (CTR).
CTR on the content network will
typically be lower than for search.
You can then look at the
possibility of individually
managing your cost-per-click
(CPC) for the top sites and focus
more budget on them.
54. Review Performance
Check notification and
account alerts on the home
page
Go to the “Campaigns” tab
and set the time range
Review your keyword
performance.
55. Review Performance
Review your ads
performance
Refine your keywords and
ads
Finally, test new keywords
and ads for your campaigns
56. Success
How did the results tie
back into your strategy
Did web traffic increase?
Sales increase?
Did visitors to take a
specific action such as
signing up to your
newsletter or becoming
fans/followers?
57. Google AdWords Specific Metrics
Clickthrough Rate (CTR)
Keyword Status-Eligible
Average Position out of 11 ads
First Page Bids-Are you spending enough
to get your ads on the front page
Quality Score-Google rewards relevant,
quality advertising with a higher position
on the search page and lower costs, so
making sure your ads are high quality is
really important.