1. Location Based Services
Twitter.com/smcnwa
smcnwa.com
12/9/2010

2. Please Ask Questions!
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3. What Are Location Based Services?
 Users “check in” to a location, primarily
using their smart phone’s GPS.
 Notify their friends in the service’s network
or syndicate it in Facebook and Twitter as
well.
 Customized messages can be sent to people
who check in
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4. What Are Location Based Services?
 User generated content
 Location
 Items/Rewards
 Societies/Groups
 Review
 Claim your own business so no one else can
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5. Why are location based services
important?
 It like you have someone
handing out flyers on
every corner around your
business
 Locations can also offer
deals as well.
 Most have widgets for
your website.
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6. Facebook Places
 One of the newer services
 Large user base (500
million)
 Already built into the
existing Facebook app
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7. How are they social?
 Posted to your wall for
friends to see
 Friends can check you in
(even if you’re not there)
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8. Why should you use this service?
 Multiple ways to offer
deals
 Deals and donations are
offered by individual
businesses.
 Friend deals require
tagging a number of
friends to share savings.
 Loyalty deals require
multiple check-ins, similar
to a traditional punch
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card.

9. Foursquare
 One of the older services
 Lots more places mapped
out
 Second biggest user base
(4 million)
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10. How are they social?
 Get points for checking in
 Get enough points and you
get a badge
 Have the most check ins in
a location and become
Mayor
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11. Why you should use Foursquare
 Get a window cling or a
QR bar code
 Offerings are free
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12. Gowalla
 One of the newer services
 Smaller user base
(300,000 users)
 Can checkin other
Facebook members
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13. How are they social?
 Has gifting built into it
 Encourage users to follow
Trips to visit multiple
places and stamp their
Gowalla Passport.
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14. Why should you use this service?
 Gowalla now supports
checking in on both
Facebook Places and
Foursquare in addition to
sharing with both Twitter
and Tumblr.
 Multiple location feature.
Good if you have more
than one physical location
or partners.
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15. Whrrl
 Relatively small user base
(300,000 users)
 Based around a story
known as a footstream.
 Others can contribute to a
story as well.
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16. How are they social?
 User generated societies.
Societies are joined
automatically when a
check in occurs
 Shared reviews
 User comments within
Footstreams
 Point based system with a
16 leaderboard

17. Why should you use this service?
 Good for documenting
events such as concerts
after checking in.
 Building a community
around societies.
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18. Meta Check Ins
 Footfeed
 Check.In
 Check in to multiple
services with one
application to avoid
“checkin fatigue”
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19. Group Buying
 Lets shoppers “gang up” on
a deal.
 Retailers get guaranteed
customers.
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20. Other Services
 Yelp – local search and
user reviews
 Twitter
 SCVNGR-Online
scavenger hunt
 Stickybits-Social barcodes
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21. Questions?

22. Thank you!
Twitter.com/smcnwa
smcnwa.com