The 5 Golden Rules of Location Marketing
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Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
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The 5 Golden Rules of Location Marketing
- 1. 5 Golden Rules of Location-based Marketing May 23, 2011
- 2. Today’s Presenter Aaron Strout, Head of Location-based Marketing, WCG Co-author Location Based Marketing for Dummies http://blog.wcgworld.com http://twitter.com/aaronstrout
- 5. 1. Stake your claim
- 6. 2. Know your influencers
- 7. 4. Create a GREAT Offer
- 8. 4. Test, Learn and Optimize
- 10. BONUS - If You’ve Got the Chops, Try the API
- 11. The Players
- 12. Who Are Some of the Location Based Players?
- 13. Who Are Some of the Location Based Players? Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. As of January 2011, more than 45 million people visited Yelp in the past 30 days. Yelpers have written over 15 million local reviews.
- 14. Who Are Some of the Location Based Players? Launched in August of 2010, Facebook Places allows you to share where you are, connect with friends and find local deals. Any of Facebook’s 200 million mobile users can use Facebook Places.
- 15. Who Are Some of the Location Based Players? Foursquare is the granddaddy of location based services having launched as Dodgeball back in 2001. After being purchased by Google in 2005 and then divested in 2009, they reemerged in their current form. With over 8 million members, they are easily the most popular of all the LBS platforms.
- 16. Who Are Some of the Location Based Players? Austin-based Gowalla launched in 2009 and have quickly picked up steam. While they have about 1/5 they users of foursquare, their stunning venue icons and virtual goods have kept them top of mind for many businesses like Disney.
- 17. Who Are Some of the Location Based Players? SCVNGR is probably the most different from any of the other LBS in the sense that 1) they are making money and 2) as their name hints, are laser focused on providing a platform on which businesses and universities can set up elaborate scavenger hunts.
- 18. Future Check-ins & Semantic Sharing
- 21. Interesting usage OF LBS
- 25. Thank You! Aaron Strout, Head of Location-based Marketing, WCG Co-author Location Based Marketing for Dummies http://blog.wcgworld.com http://twitter.com/aaronstrout